Service blueprint is the set of action a customer and the organization takes to receive a service.
We have focused on Banking industry and its process of opening an account.
Service blueprint is the set of action a customer and the organization takes to receive a service.
We have focused on Banking industry and its process of opening an account.
Service blueprint is the set of action a customer and the organization takes to receive a service.
We have focused on Banking industry and its process of opening an account.
International Marketing Strategy of Nike Inc.Ananya Jain
The Nike ethos is characterised by an emphasis on the role of internationalisation as an entrenched component of their business strategy. This is reflected by their mission statement, which aims to “bring inspiration and innovation to every athlete* in the world” with the caveat that “*if you have a body, you are an athlete” (Nike.com, 2017). Significantly this emphasises a global outlook, that transcends the elementary definition of international marketing - “the marketing of goods, services and information across political boundaries” (Albaum et al., 2005). Many firms take mercantile approaches to marketing that “satisfy customer requirements profitably” (Marketing and the 7Ps, 2015). Nike, however, follows more holistic principles - “11 maxims” (Farfan, 2017) - that allow it to achieve its fundamental premise - to inspire its global consumer base, albeit in a financially rewarding manner. Armed with a global marketing orientation, Nike caters to a range of customers that have a plethora of demands, which vary along demographic, geographic, and cultural lines. Thus, their marketing model is predicated upon nuanced strategies that consider domestic market variables (domestic and foreign controllables & uncontrollables) (Ghauri & Cateora, 2014). Consequently, and because of the large role that internationalisation has played in Nike’s success story, this paper evaluates its marketing strategy; with a focus on micro, macro, and task analysis.
Marketing creating and capturing customer valueDr. Ahmad Faraz
The focus of this lecture was to develop and provide an understanding of few basic concepts of marketing. As without those students are unable to understand the subject and its study as it proceeds further. More appropriate for Undergraduates but few topics can be equally helpful for Master students.
Ulta Beauty’s Unconventional Growth Story: Omnichannel Expansion is a Beautif...National Retail Federation
In a beauty market that is big and booming, America's largest specialty beauty retailer is breaking barriers and experiencing strong growth by keeping its guests at the center of all it does. While traditionally businesses have been pegging their growth strategy either on the physical or the digital, Ulta Beauty has used its own blended approach to enhance the guest experience and make it more convenient, rewarding and fun. Learn from Deloitte and Ulta Beauty Senior Director of E-Commerce Jeff Hamm about how the company's robust expansion, rooted in a purposeful and disciplined omnichannel growth strategy and execution plan. Discover the challenges that Ulta Beauty has experienced along the way -- and learn about the approaches, including digital, that Ulta Beauty is implementing to continue along its powerful trajectory. Presentation from Retail's Digital Summit 2016.
Analysis of BMW mini case from Kotler's Marketing Management textbook.
This presentation was created by Shashank Srivastava, IET Lucknow during a Marketing internship under the guidance of Prof. Sameer Mathur, IIM Lucknow.
Customer’s buying behavior for online shoppingKetan Rai
It is era of Online Shopping every Age Group is using internet now these days , So i have research report on topic Customer’s buying behavior for online shopping ... it is based upon delhi based company " CITYWEB"
We have made a presentation slide and our topic was Shwopno , a brand of ACI logistics . And we achieve a good marks in our presentation. Have a look of our slide and i hope it will help you also .. Thanks
The Impact of Social Media Marketing on Consumer Behavior: A Comparative StudyAdityaKumar565318
The dissertation project titled "The Impact of Social Media Marketing on Consumer Behavior" aims to investigate the influence of social media marketing strategies on consumer behavior. The project utilizes both quantitative and qualitative research methods to gain comprehensive insights into this dynamic field.
The project begins with an introduction that provides an overview of social media marketing and its growing significance in the digital landscape. It highlights the evolution of social media platforms and their impact on marketing practices. The research problem is defined, focusing on the need to understand how social media marketing affects consumer behavior in order to develop effective marketing strategies.
The research objectives of the project are then outlined, which include examining the relationship between social media marketing and consumer attitudes, perceptions, and purchase decisions. The project also aims to explore the role of various elements within social media marketing, such as influencer endorsements, user-generated content, and direct consumer engagement.
The methodology section explains the research approach and data collection methods employed in the project. It includes survey questionnaires and interviews conducted with a sample of participants to gather both quantitative and qualitative data. The data analysis techniques used in the project are also described.
The findings of the project indicate that social media marketing predominantly has a positive impact on consumer behavior. Participants expressed positive perceptions towards social media marketing efforts, highlighting their influence on attitudes, perceptions, and purchase decisions. The project also identified the importance of factors such as influencer endorsements and direct consumer engagement in shaping consumer behavior.
Based on the research outcomes, the project concludes that social media marketing plays a significant role in connecting with consumers, influencing their behavior, and building strong brand-consumer relationships. The project provides practical implications for businesses to leverage social media platforms effectively in order to drive consumer engagement, loyalty, and purchase behavior.
Overall, this dissertation project contributes to the existing knowledge on the impact of social media marketing on consumer behavior. It underscores the importance of understanding consumer attitudes and preferences in order to develop targeted and engaging social media marketing strategies that align with consumer needs and interests.