The document discusses using social media, such as Facebook, YouTube, and blogs, to market small businesses. It provides tips for setting up pages and accounts and creating engaging content for each platform. The goal is to help small businesses connect with customers, build their brand awareness, and shift from traditional sales and marketing tactics to more modern interactive approaches using social media.
The document discusses a seminar on using social media for jewelry businesses. The seminar objectives are to learn why social media matters, understand how consumers use social media, and learn social media tactics for different generations. It provides tips on using tools like Facebook, blogs, and mobile marketing to engage customers, generate leads, and build brands. Overall, it emphasizes that social media is important for businesses to meet evolving consumer needs and behaviors.
The document discusses how social media usage has grown significantly and will continue to grow for marketing purposes. It provides statistics on how much companies are spending on social media and how many consumers and retailers are using major platforms like Facebook. The document then goes on to discuss differences in social media consumption and value among different generations (Gen X, Gen Y, Boomers). It emphasizes that a multi-channel social media strategy is most effective and provides tips and tools for effective social media marketing.
Defense contractors who blog are able to increase awareness, credibility, search engine rankings and leads – all while linking marketing efforts back to business goals.
This web seminar covered best practices for using Facebook for marketing purposes. It discussed setting up a Facebook page and profile, engaging customers, setting up ad campaigns, and on-page tactics. Some key points included the importance of having compelling content, making content shareable, experimenting with different tactics, and using the AID+LIRA framework of gaining attention, interest, desire, likes, interactions, recommendations and actions. It provided examples of promoting a Facebook presence in print advertising and using video ads. The presenter emphasized regularly scheduling and analyzing content to improve engagement.
Wacklin marketing trends and digital marketingJulia Argunova
This document discusses digital marketing and provides recommendations for developing a digital marketing strategy. It covers trends in declining traditional media spending and growth in digital spending. The document also provides advice on developing strategies for owned, bought, and earned media and integrating digital marketing tactics like search, social media, and analytics into the planning, execution, and optimization of digital campaigns.
The document discusses the transformation to social selling. It provides an agenda for the presentation including presenters and topics to be covered. The presentation will provide an overview of social selling, how to transform sales approaches to social selling, and how to make social selling scalable. It discusses what social selling is and is not. It explains why social selling is important because buyers are actively engaging on social media and sharing information. It outlines frameworks and best practices for social selling, including standardizing approaches, developing an online self-brand, listening to buyers, delivering valuable insights, finding buyers, and engaging with them. It provides questions for sales managers to consider and tips for creating content and scaling social approaches.
Thought leadership content marketing is an important strategy for B2B companies. It involves generating valuable insights and advice on issues that customers and prospects care about through unique expertise and perspective. Content should aim to change minds and incite action through planned, multi-step campaigns rather than traditional broadcast marketing. Effective content marketing establishes the company as a trusted expert, generates leads, and progresses existing leads through the sales funnel. It provides value to communities and gives sales teams material to engage prospects with before and after sales calls.
The document discusses a seminar on using social media for jewelry businesses. The seminar objectives are to learn why social media matters, understand how consumers use social media, and learn social media tactics for different generations. It provides tips on using tools like Facebook, blogs, and mobile marketing to engage customers, generate leads, and build brands. Overall, it emphasizes that social media is important for businesses to meet evolving consumer needs and behaviors.
The document discusses how social media usage has grown significantly and will continue to grow for marketing purposes. It provides statistics on how much companies are spending on social media and how many consumers and retailers are using major platforms like Facebook. The document then goes on to discuss differences in social media consumption and value among different generations (Gen X, Gen Y, Boomers). It emphasizes that a multi-channel social media strategy is most effective and provides tips and tools for effective social media marketing.
Defense contractors who blog are able to increase awareness, credibility, search engine rankings and leads – all while linking marketing efforts back to business goals.
This web seminar covered best practices for using Facebook for marketing purposes. It discussed setting up a Facebook page and profile, engaging customers, setting up ad campaigns, and on-page tactics. Some key points included the importance of having compelling content, making content shareable, experimenting with different tactics, and using the AID+LIRA framework of gaining attention, interest, desire, likes, interactions, recommendations and actions. It provided examples of promoting a Facebook presence in print advertising and using video ads. The presenter emphasized regularly scheduling and analyzing content to improve engagement.
Wacklin marketing trends and digital marketingJulia Argunova
This document discusses digital marketing and provides recommendations for developing a digital marketing strategy. It covers trends in declining traditional media spending and growth in digital spending. The document also provides advice on developing strategies for owned, bought, and earned media and integrating digital marketing tactics like search, social media, and analytics into the planning, execution, and optimization of digital campaigns.
The document discusses the transformation to social selling. It provides an agenda for the presentation including presenters and topics to be covered. The presentation will provide an overview of social selling, how to transform sales approaches to social selling, and how to make social selling scalable. It discusses what social selling is and is not. It explains why social selling is important because buyers are actively engaging on social media and sharing information. It outlines frameworks and best practices for social selling, including standardizing approaches, developing an online self-brand, listening to buyers, delivering valuable insights, finding buyers, and engaging with them. It provides questions for sales managers to consider and tips for creating content and scaling social approaches.
Thought leadership content marketing is an important strategy for B2B companies. It involves generating valuable insights and advice on issues that customers and prospects care about through unique expertise and perspective. Content should aim to change minds and incite action through planned, multi-step campaigns rather than traditional broadcast marketing. Effective content marketing establishes the company as a trusted expert, generates leads, and progresses existing leads through the sales funnel. It provides value to communities and gives sales teams material to engage prospects with before and after sales calls.
"Marketing in the Oilfield" was presented at Gulf Publishing's 2010 energy marketing event. If you'd like a soft-copy please contact me via Twitter, LinkedIn for Facebook. Thank you!
Steve Latham
http://twitter.com/stevelatham
http://facebook.com/slatham
http://linkedin.com/in/stevelatham
Today's B2B buyer is more discerning than ever before, and has access to more information than ever before. They research online, get peer views and opinion, and they call you when their ready to buy, rather than when you’re ready to sell. So you’re involved late in the process, or more commonly, not at all. To get onto the shortlist, you’ve got to be there early in the buying cycle. And to do this takes a programme of great content.
It has to be relevant, useful and interesting. First problem; where does this content come from? Well, every organisation has their own content dungeon – just waiting to be unlocked. But, how do you do it, what’s going to be lurking down there, and how do you tame it? Then, once you’ve thrown the keys away, what are you going to do with all this content? How do you get it into the hearts and minds of the people that matter?
This presentation will involve B2B examples across different sectors and using content in all its possible guises: mobile, video, integrated infographics, Social debates. Even the odd whitepaper...
Session will look at:
Ways to find great content in your organisation, without actually creating anything
What content works, at what stage in the buying cycle
Practical ways to use interesting and different content formats
10 steps to create and implement a content marketing strategy
The document outlines 10 steps for developing a social media strategy: 1) understand your business, 2) define involvement strategy and goals, 3) understand customer platforms, 4) develop a social media policy, 5) choose channels and content strategy, 6) publish initial content, 7) use current network, 8) use multiple platforms, 9) monitor and measure, 10) recognize it as a long-term effort. It provides guidance on listening to customers, developing profiles, measuring ROI, and using platforms like Facebook, LinkedIn, and Twitter for marketing and networking.
This document summarizes a webinar on proving social media ROI. It introduces four speakers on the topic: the CEO of a social media benchmarking company, a business strategist known for writing the first social media ROI model, a PR manager from Microsoft, and the founder and CEO of a social media agency. The webinar aims to discuss challenges in quantifying social media ROI and providing frameworks for evaluating ROI. Case studies are presented on occasion-based marketing, campaign launches, and issues tracking using social media metrics and insights.
The document discusses guerilla marketing and experiential marketing. It defines guerilla marketing as unconventional marketing techniques aimed at achieving conventional goals with minimal budgets. Experiential marketing uses experiences and events to appeal to consumers' senses and create emotional connections between brands and people. The document provides several examples of experiential marketing campaigns, such as hidden item scavenger hunts and pop-up brand experiences. It also outlines factors to consider for brands deciding whether experiential marketing is suitable for their goals and audiences.
500 million ways to make money on facebook[team nanban][tpb]MEDAMINE21
This document provides information on various topics related to websites, mobile devices, and online marketing. It discusses the growth of mobile access to Twitter and how Android has the lowest click-through rates for mobile ads compared to other platforms. It also promotes website building software from 1&1 that allows creating layouts optimized for mobile viewing across different devices.
The document summarizes 5 common myths about marketing and selling to customers. It provides truths to counter each myth:
Myth 1: Customers will find your offer if it is good enough. Truth 1: Be findable through search and build your online presence.
Myth 2: Customers know what they want and want it for free. Truth 2: Educate your customers to understand the problem being solved.
Myth 3: Customers will understand and love your offer. Truth 3: Help customers qualify themselves through self-diagnosis and an easy purchase process.
Myth 4: Customers will make rational purchase decisions in your favor. Truth 4: Sell to emotions and
Get Heard: Using Online Tools to inspire Volunteers and Donorserikmintz
The document discusses using online tools like social media, event marketing, and email marketing to inspire volunteers and donors. It provides an agenda that covers the benefits of these tools and best practices. It also provides nonprofit customer examples of how these tools have been used successfully. The presentation aims to show nonprofits how to create meaningful online experiences to engage audiences and help achieve their goals.
Ron j.is social media the new direct marketing - 3 march 2011 -- final.pptdmadetroit
Ron Jacobs, president of Jacobs & Clevenger and co-author of Successful Direct Marketing Methods, presented on how direct marketing and social media marketing overlap. He discussed how social media is creating large amounts of new marketing data and the importance of using key performance indicators to measure marketing effectiveness across channels. Examples were given of how brands like Kogi BBQ and Crispin Porter + Bogusky are using different media channels effectively. The presentation concluded that direct marketing continues to evolve with new technologies and that customer engagement depends on delivering a good customer experience through relevant messaging across channels.
What is your differentiation Strategy?
3 key questions you must answer:
1) Why are you different?
2) How are you different?
3) Why are your unique advantages vital benefits for your customers and future customers?
10 Best Practices Informational WebinarsWebAttract
The document provides best practices for producing informational webinars. It discusses 10 best practices:
1. Make your audience the top priority by understanding them and ensuring they get value from the webinar.
2. Develop a clear work plan with business objectives, roles, deliverables and an 8 week planning horizon.
3. Recruit the audience through identifying the target group, creating compelling messages, and using an informed invitation strategy.
4. Identify the target group to recruit from by profiling them and matching the value proposition.
5. Develop compelling recruitment messages by using the audience's language, exciting them without selling, and communicating value.
6. Broadcast recruitment messages through
The Q1 Marketing Cloud webinar for 2012 will be delivered by Charlene Li and Rebecca Lieb from the Altimeter Group. The Altimeter Group will be unveiling new research results on Content Marketing and will discuss the need for organizations to rebalance their resources to become proficient content creators.
Why should a customer buy from you? If you can't answer this question with ease and in a compelling and convincing way, don't expect your customer to find the answer for you. Differentiate or Die will show you 3 simple steps to standing out from the crowd and distance yourself from the competition in an increasing competitive marketplace.
This presentation was used as part of celebrating small business week in Southeastern CT. As a Local Authorized Expert with Constant Contact they provide great education materials for Experts in the field to present to businesses and associations.
Measure What Matters: Measurement & ROI for Hyper Island Master ClassThe Difference Engine
This document discusses measurement and ROI for digital experiences. It outlines 4 key things to understand: why you should measure, what you should measure, how you should measure, and how to sell measurement to clients and colleagues. For why, metrics reduce arguments, show what works, strengths, and allow testing. For what, important metrics are acquisition, activation, retention, and referral ("PIRATE" metrics). Value metrics are conversion and engagement. For how, tools like Google Analytics, Facebook, and Twitter can provide insights. The document stresses measuring what matters to the business and customer through meaningful KPIs and experiments.
"Online Marketing in the Energy Industry" provides energy marketing execs a business case for online marketing and a roadmap for planning and execution of online marketing campaigns. The presentation also discusses how the energy industry can use social media as a marketing platform to build their brand and engage customers.
KINSHIP digital Social Media Consultancy company overview KINSHIP digital
Kinship digital is a social consultancy that specializes in protecting clients' reputation, brands, and businesses on social media. It helps clients develop proven social media strategies and frameworks to gain measurable results. Kinship places its mission as "building successful social enterprises" for clients and pledges to use core values of commitment, creative passion, relentlessness, and inspiration to guide this mission. The company offers various social media services including social marketing, social sales, customer service, and digital PR & communications. Kinship uses frameworks like the four quadrant assessment model and NCP model to evaluate social landscapes and establish effective social strategies and teams for clients.
Sm biz getting started social media handbookKay-Tee
The beginner's guide to Engagement Marketing for a small business. This handbook will walk you through the changing landscape of coplanning process, evaluation, and determining ROI that's appropriate for your business. It also arms you with a 1, 2, 3 approach for claiming your business (map), online social media, and going mobile. This was a hand out during a live presentation, so a new reader may have to connect the dots just a bit and answer the questions for their own business. Contact info is on each page though for further assistance. Happy engaging!
The document discusses social media and its importance for businesses. It defines what social media is and is not, how businesses can use it strategically, and provides examples of companies that have seen success through social media. The key messages are that social media is about creating conversations rather than pushing messages, is relevant for all businesses, and can help with marketing, sales, and other business functions when used as part of an overall strategy.
The document outlines strategies for running an effective social media strategy in 30 minutes per day. It recommends focusing on people, objectives, and strategy using the POST technique:
1. Listening to customers and understanding where they engage on social media to inform objectives and strategy.
2. Defining clear, quantifiable goals for the social media program focused on awareness, community, engagement, and satisfaction.
3. Deciding where to focus efforts, starting slowly with one platform before expanding, and using tools to schedule and engage followers across networks.
Retailers must modernize their marketing approaches to better connect with customers today.
Using Facebook and Twitter can help any retailer create meaningful connections with customers at any time.
"Marketing in the Oilfield" was presented at Gulf Publishing's 2010 energy marketing event. If you'd like a soft-copy please contact me via Twitter, LinkedIn for Facebook. Thank you!
Steve Latham
http://twitter.com/stevelatham
http://facebook.com/slatham
http://linkedin.com/in/stevelatham
Today's B2B buyer is more discerning than ever before, and has access to more information than ever before. They research online, get peer views and opinion, and they call you when their ready to buy, rather than when you’re ready to sell. So you’re involved late in the process, or more commonly, not at all. To get onto the shortlist, you’ve got to be there early in the buying cycle. And to do this takes a programme of great content.
It has to be relevant, useful and interesting. First problem; where does this content come from? Well, every organisation has their own content dungeon – just waiting to be unlocked. But, how do you do it, what’s going to be lurking down there, and how do you tame it? Then, once you’ve thrown the keys away, what are you going to do with all this content? How do you get it into the hearts and minds of the people that matter?
This presentation will involve B2B examples across different sectors and using content in all its possible guises: mobile, video, integrated infographics, Social debates. Even the odd whitepaper...
Session will look at:
Ways to find great content in your organisation, without actually creating anything
What content works, at what stage in the buying cycle
Practical ways to use interesting and different content formats
10 steps to create and implement a content marketing strategy
The document outlines 10 steps for developing a social media strategy: 1) understand your business, 2) define involvement strategy and goals, 3) understand customer platforms, 4) develop a social media policy, 5) choose channels and content strategy, 6) publish initial content, 7) use current network, 8) use multiple platforms, 9) monitor and measure, 10) recognize it as a long-term effort. It provides guidance on listening to customers, developing profiles, measuring ROI, and using platforms like Facebook, LinkedIn, and Twitter for marketing and networking.
This document summarizes a webinar on proving social media ROI. It introduces four speakers on the topic: the CEO of a social media benchmarking company, a business strategist known for writing the first social media ROI model, a PR manager from Microsoft, and the founder and CEO of a social media agency. The webinar aims to discuss challenges in quantifying social media ROI and providing frameworks for evaluating ROI. Case studies are presented on occasion-based marketing, campaign launches, and issues tracking using social media metrics and insights.
The document discusses guerilla marketing and experiential marketing. It defines guerilla marketing as unconventional marketing techniques aimed at achieving conventional goals with minimal budgets. Experiential marketing uses experiences and events to appeal to consumers' senses and create emotional connections between brands and people. The document provides several examples of experiential marketing campaigns, such as hidden item scavenger hunts and pop-up brand experiences. It also outlines factors to consider for brands deciding whether experiential marketing is suitable for their goals and audiences.
500 million ways to make money on facebook[team nanban][tpb]MEDAMINE21
This document provides information on various topics related to websites, mobile devices, and online marketing. It discusses the growth of mobile access to Twitter and how Android has the lowest click-through rates for mobile ads compared to other platforms. It also promotes website building software from 1&1 that allows creating layouts optimized for mobile viewing across different devices.
The document summarizes 5 common myths about marketing and selling to customers. It provides truths to counter each myth:
Myth 1: Customers will find your offer if it is good enough. Truth 1: Be findable through search and build your online presence.
Myth 2: Customers know what they want and want it for free. Truth 2: Educate your customers to understand the problem being solved.
Myth 3: Customers will understand and love your offer. Truth 3: Help customers qualify themselves through self-diagnosis and an easy purchase process.
Myth 4: Customers will make rational purchase decisions in your favor. Truth 4: Sell to emotions and
Get Heard: Using Online Tools to inspire Volunteers and Donorserikmintz
The document discusses using online tools like social media, event marketing, and email marketing to inspire volunteers and donors. It provides an agenda that covers the benefits of these tools and best practices. It also provides nonprofit customer examples of how these tools have been used successfully. The presentation aims to show nonprofits how to create meaningful online experiences to engage audiences and help achieve their goals.
Ron j.is social media the new direct marketing - 3 march 2011 -- final.pptdmadetroit
Ron Jacobs, president of Jacobs & Clevenger and co-author of Successful Direct Marketing Methods, presented on how direct marketing and social media marketing overlap. He discussed how social media is creating large amounts of new marketing data and the importance of using key performance indicators to measure marketing effectiveness across channels. Examples were given of how brands like Kogi BBQ and Crispin Porter + Bogusky are using different media channels effectively. The presentation concluded that direct marketing continues to evolve with new technologies and that customer engagement depends on delivering a good customer experience through relevant messaging across channels.
What is your differentiation Strategy?
3 key questions you must answer:
1) Why are you different?
2) How are you different?
3) Why are your unique advantages vital benefits for your customers and future customers?
10 Best Practices Informational WebinarsWebAttract
The document provides best practices for producing informational webinars. It discusses 10 best practices:
1. Make your audience the top priority by understanding them and ensuring they get value from the webinar.
2. Develop a clear work plan with business objectives, roles, deliverables and an 8 week planning horizon.
3. Recruit the audience through identifying the target group, creating compelling messages, and using an informed invitation strategy.
4. Identify the target group to recruit from by profiling them and matching the value proposition.
5. Develop compelling recruitment messages by using the audience's language, exciting them without selling, and communicating value.
6. Broadcast recruitment messages through
The Q1 Marketing Cloud webinar for 2012 will be delivered by Charlene Li and Rebecca Lieb from the Altimeter Group. The Altimeter Group will be unveiling new research results on Content Marketing and will discuss the need for organizations to rebalance their resources to become proficient content creators.
Why should a customer buy from you? If you can't answer this question with ease and in a compelling and convincing way, don't expect your customer to find the answer for you. Differentiate or Die will show you 3 simple steps to standing out from the crowd and distance yourself from the competition in an increasing competitive marketplace.
This presentation was used as part of celebrating small business week in Southeastern CT. As a Local Authorized Expert with Constant Contact they provide great education materials for Experts in the field to present to businesses and associations.
Measure What Matters: Measurement & ROI for Hyper Island Master ClassThe Difference Engine
This document discusses measurement and ROI for digital experiences. It outlines 4 key things to understand: why you should measure, what you should measure, how you should measure, and how to sell measurement to clients and colleagues. For why, metrics reduce arguments, show what works, strengths, and allow testing. For what, important metrics are acquisition, activation, retention, and referral ("PIRATE" metrics). Value metrics are conversion and engagement. For how, tools like Google Analytics, Facebook, and Twitter can provide insights. The document stresses measuring what matters to the business and customer through meaningful KPIs and experiments.
"Online Marketing in the Energy Industry" provides energy marketing execs a business case for online marketing and a roadmap for planning and execution of online marketing campaigns. The presentation also discusses how the energy industry can use social media as a marketing platform to build their brand and engage customers.
KINSHIP digital Social Media Consultancy company overview KINSHIP digital
Kinship digital is a social consultancy that specializes in protecting clients' reputation, brands, and businesses on social media. It helps clients develop proven social media strategies and frameworks to gain measurable results. Kinship places its mission as "building successful social enterprises" for clients and pledges to use core values of commitment, creative passion, relentlessness, and inspiration to guide this mission. The company offers various social media services including social marketing, social sales, customer service, and digital PR & communications. Kinship uses frameworks like the four quadrant assessment model and NCP model to evaluate social landscapes and establish effective social strategies and teams for clients.
Sm biz getting started social media handbookKay-Tee
The beginner's guide to Engagement Marketing for a small business. This handbook will walk you through the changing landscape of coplanning process, evaluation, and determining ROI that's appropriate for your business. It also arms you with a 1, 2, 3 approach for claiming your business (map), online social media, and going mobile. This was a hand out during a live presentation, so a new reader may have to connect the dots just a bit and answer the questions for their own business. Contact info is on each page though for further assistance. Happy engaging!
The document discusses social media and its importance for businesses. It defines what social media is and is not, how businesses can use it strategically, and provides examples of companies that have seen success through social media. The key messages are that social media is about creating conversations rather than pushing messages, is relevant for all businesses, and can help with marketing, sales, and other business functions when used as part of an overall strategy.
The document outlines strategies for running an effective social media strategy in 30 minutes per day. It recommends focusing on people, objectives, and strategy using the POST technique:
1. Listening to customers and understanding where they engage on social media to inform objectives and strategy.
2. Defining clear, quantifiable goals for the social media program focused on awareness, community, engagement, and satisfaction.
3. Deciding where to focus efforts, starting slowly with one platform before expanding, and using tools to schedule and engage followers across networks.
Retailers must modernize their marketing approaches to better connect with customers today.
Using Facebook and Twitter can help any retailer create meaningful connections with customers at any time.
Employers are encouraged to make simple workplace adjustments for employees with mental health conditions to support retention and return to work. Reasonable adjustments could include changes to hours, duties, workstation, or support services. Employers should discuss adjustments with employees, focusing on abilities rather than limitations. Creating a supportive environment where mental health is understood can help adjustments succeed. A variety of resources provide guidance on determining and implementing reasonable adjustments.
This report summarizes the findings from a survey of general acute care (GAC) hospital employers of registered nurses (RNs) in California, conducted in fall 2013. This is the fourth annual survey of hospital RN employers; together these surveys provide an opportunity to
evaluate overall demand for RNs in the state, and changes that have occurred as the economy in California has recovered from the economic recession that started in late 2007.
Nurses perform physical exams, provide medical treatment to patients, monitor treatment results, keep patients informed, and maintain medical records. Most nurses work in hospitals, nursing homes, or other medical settings. Nurses work 35-45 hours per week, which may include evening and weekend shifts. To become a nurse requires completing a post-secondary nursing program or obtaining a bachelor's degree in nursing and registering with the provincial nursing association.
Presented at the Older HealthCare Workers Conference co-hosted by Health & Medicine Policy Research Group and the Great Lakes Centers for Occupational and Environmental Safety and Health (University of Illinois at Chicago, School of Public Health)
The document provides tips for retailers on using social media to connect with customers. It discusses how word-of-mouth and online communities are influencing purchase decisions. It recommends understanding where customers engage on social media, setting goals for social media strategy, deciding which platforms to use, and using tools to listen to conversations. It also provides tips on content, time management, and using mobile technology to improve social media efforts.
7 Reason Why Social Media Won't Work For Your BusinessMatt Hodkinson
Matt Hodkinson presents 7 reasons why social media probably isn't working for your business. This presentation is intended to serve small to medium sized business owners in recognising that adopting a culture of listening, and having specific objectives and timescales for business growth, underpins the route to becoming a "Socially Successful Business".
The document provides strategies for small businesses to effectively manage their social media presence in an hour a day. It discusses assessing where customers engage online, defining objectives and key performance indicators, choosing appropriate social media platforms like Facebook and Twitter, using scheduling tools to efficiently post content, and creating a weekly posting plan with varied topics. The goal is to build an engaged online community through useful, entertaining content.
AnyMeeting Small Business Webinar Series: Digital Marketing for Small BusinessAnyMeeting, Inc.
The webinar covered tips for growing a small business through digital marketing and social media. It discussed developing buyer personas, trends in paid, owned, and earned media, and best practices for digital marketing channels like websites, blogs, email, SEO, social media, and video. It also covered creating engaging content, measuring effectiveness through metrics like leads and sales, and strengthening customer relationships through digital efforts.
Social Media Monitoring the Alterian Ecademy OpportunityAlterian
Social media marketing has emerged as a legitimate marketing channel that your brand is able to utilize in a number of ways. The first step is listening, and with Alterian SM2 you can track conversations, review positive/negative sentiment for your brand, clients, competitors and partners across social media channels such as blogs, wikis, micro-blogs, social networks, video/photo sharing sites and real-time alerts.
This document provides strategies for running an effective social media strategy in one hour a day. It recommends assessing customers' social media activities to understand where they are participating. Goals and key metrics should be defined and a strategy created to focus efforts. Scheduling tools can improve productivity and ensure consistent engagement. Content should provide value to customers and inspire participation. With planning and following the strategies presented, the document claims retailers can prosper from social media in just 60 minutes daily.
Beginning Social Media Marketing WorkshopEarthsite
This document provides an overview of social media marketing concepts and best practices. It discusses key concepts like what social media is and how people trust recommendations from other people over advertising. It then covers networking on LinkedIn, building a Facebook page for a business, using Twitter to engage customers, and measuring the results of social media marketing efforts. The goal is to help people understand social media marketing basics and how to get started on major platforms like LinkedIn, Facebook, and Twitter.
Turning Social Media into a Competitive AdvantageARC Science
Title: “Turning Social Media into a Competitive Advantage”
Author: Alain Portmann, Founding Partner & Head of Strategy, Web Liquid
With the growing opportunities surrounding Social Media, how can brands transform this corner of the digital landscape into a competitive asset? Inside Alain covers a number of concepts including:
* Social Proof: To resolve uncertainty of what to do and buy we look at what others are doing or have done.
* Service Over Solicitation. Promoters and detractors are shaped on the basis of the value you provide.
* Social Media as a Listening Exercise: It is about listening to the conversation and empower people to tell THEIR story. After all, every good conversation starts with good listening!
* Engagement: Degree of engagement is more important than the size of fan/connection/follower base
* And finally, the six components to derive a competitive advantage from Social Media:
1. The Earpiece: Monitor Word Of Mouth
2. The Proposition: Statement Of Purpose & Intent
3. The Rulebook: Governance & Resource
4. The Playbook: Tactics & Plan
5. The Scorecard
6. The Training Plan
Integrate Social Media Into Sales Process PptDavid Cheek
This document outlines six steps for integrating social media into the sales process to fill the sales pipeline. The steps are: 1) selecting the right social media platforms to target your audience, 2) starting a blog, 3) creating profiles and pages on social networks like LinkedIn, SlideShare, YouTube, Facebook, and Twitter, 4) increasing use of press releases on social media, 5) promoting your social media channels, and 6) measuring success and making adjustments based on analytics. The goal is to build online credibility, generate leads, and increase sales through an integrated social media strategy.
This document summarizes a presentation by Ardath Albee on demand generation strategies. Albee is a marketing strategist and author who believes buyer personas are key to content strategies. The presentation discusses how attention has evolved from cursory to intentional, and how content should match what buyers want, including content structured by business role. It also emphasizes the importance of consistency across channels to help prospects connect information. Engagement data can inform program design, and consistency involves pre-event, event, and post-event activities around triggers for education, expertise and evidence.
This document discusses digital marketing trends and provides guidance on developing a digital marketing strategy. It notes that traditional advertising spending has declined while digital spending has increased. It emphasizes developing a strategy that incorporates owned media (what a company directly controls), bought media (traditional advertising), and earned media (external mentions). It provides examples of key touchpoints within each category and recommends prioritizing high-impact options. The document then offers tips for optimization, including analyzing metrics and iterating based on results. Overall, it presents a framework for developing an integrated digital marketing approach.
Learning From Listening - Utilizing Social Media MonitoringAlterian
The emergence of digital channels and internet-based social media has created a new world of communications. In order to stay ahead of your competition understanding these conversations and engaging within them is key to marketing success. This presentation goes through how to utilize Social Media Monitoring as market research to further engage your prospects and customers.
Web 2.0 how to make it a competitive advantageBrand4Profit
This document discusses how social media and word-of-mouth marketing have changed the internet from Web 1.0 to Web 2.0. People now seek community and identity online through social networks and tribes. Marketers can encourage word-of-mouth by creating tools for sharing, developing online communities, and identifying influential individuals to spread messaging. The document outlines several social media strategies including creating content to encourage conversations, building advocate programs, and engaging in transparent discussions. It promotes developing an optimized social media campaign combining multiple strategies to increase website traffic and referrals through these new marketing approaches.
This webcast covered covered the key areas to review when developing a digital strategy for B2B Marketing to support the *Brilliant B2B Marketing Guide*.
IT Staffing and Services is changing but the marketing landscape is standing still. Is your company taking advantage of the inbound marketing tasks that will launch you into the new age of marketing? If not, you should get on board.
How to Turn Your Website into a Demand Generation MachineMarqui CMS
This presentation discusses how to leverage a website for demand generation. It outlines an 8 step process: 1) Understand your target audience, 2) Get found through SEO, 3) Educate and engage prospects with content, 4) Have strong calls-to-action, 5) Optimize landing pages, 6) Use testimonials and case studies, 7) Align sales and marketing, and 8) Test and measure results. The presentation provides tips for each step and emphasizes measuring demand generation activities to optimize ROI.
The document provides an overview of a marketing power workshop held on September 30, 2010 at St. Edward's University. It discusses various topics related to marketing including defining marketing, developing a marketing system, finding a core difference to communicate to customers, packaging a business, creating educational content, establishing lead generation strategies, harnessing social media and the internet, and living by a marketing calendar. The workshop also covered narrowing a business focus, product and service strategies, referral marketing, public relations, social media marketing, and marketing automation. Additional training sessions were announced on related topics like social media, referral marketing, and design.
Do you triangulate your Social Marketing to achieve the greatest level of results when conducting business development or stakeholder relationship development?
Inbound marketing strategies were discussed to fill the sales funnel and drive qualified leads. The webinar introduced inbound marketing as earning attention through valuable content and drawing customers to a website. It also emphasized creating different types of content across the customer lifecycle, nurturing leads, being social, and focusing content with calls to action. Recap points included search, content, and social media filling the funnel and creative content being key.
Similar to Social media boot camp pt 1 superzoo (20)
The document discusses using Pinterest to promote retail businesses. Pinterest allows users to curate collections of images based on their interests. 80% of pins are re-pinned, exposing businesses to more views. Pinterest users are mostly women ages 44 and younger who earn over $60k annually. The presentation provides tips for businesses including creating boards around their products, using original content, and linking to other social media to drive sales from Pinterest.
Have you heard about Pinterest?
Are you wondering what all the fuss is about and how it might help your business grow?
In this seminar, you will learn about this new social media tool and how you can use it to generate buzz and sales for your retail business.
The stakes of doing business get higher every day as retailers vie to win the eyes, ears and wallets of customers for their stores.
The Internet has made price almost completely transparent and independent retailers are constantly challenged to find new and unique merchandise that big box down the street don’t carry.
This seminar explores how independent retailers can find merchandise to meet their customers needs while differentiating themselves from other stores.
---Understand How/Why Consumers Are Using Social Media To Connect With The Brands They Love
---Learn Tips and Tactics to Make Your Social Media Programs Run More Effectively.
--Learn About New Social Media Sites That Your Business Can Employ This Year To Engage Wit h Customers
--Get A Glimpse of The Future- What Is Next In The World Of Social Media
This seminar focuses on helping independent pool retailers understand the tools consumers are using during the shopping experience.
Key Take-aways:
*CBCG offers ways to train and develop sales associates to sell in order to meet consumers’ needs.
*Help retailers learn how consumers are researching brands today
*Teach them how to create sales approaches that turn browsers into buyers and help create brand loyal customers for years to come.
Does your Facebook, Twitter and other social media content translate the experience your customers have with your retail brand? It can. And should.
This seminar will give you tips and tactics to create social media posts that deliver the personality of your brand. Attendees will learn the keys to successful social media programs on how to engage your customers on a regular basis and to successfully translate what happens in your store via your social media posts. Learn how – and when to use humor and product knowledge to create social media posts that will engage customers on a regular basis.
Retailers constantly complain about not having enough time in the day to get tasks done. This session will give you tips, tactics and tools to create more efficiency in your work schedule and get more done to drive your business forward.
Online engagement with customers is critical for business success today. Businesses must create a strong online presence through various social media platforms and become an online destination for customers. Maximizing online presence requires an integrated social media strategy that engages customers at different levels - from simply watching content to producing their own content for the business. The key is to encourage customers to regularly interact through commenting, sharing, and curating content in order to build loyalty and commitment to the brand. For jewelry stores, effective use of platforms like Facebook, blogs, websites, LinkedIn, and email can help create maximum customer engagement online.
This document discusses strategies for marketing and customer engagement on social media in 2013. It notes that the customer journey has become more complex, personal, and emotional. It emphasizes that multiple social media channels are now required to connect with customers, who are influenced by friends, brands, and influencers online. Some key points discussed include using social media to build deeper customer relationships; monitoring social media for customer feedback; creating video and image content for sites like YouTube and Pinterest; engaging customers on Facebook, Twitter, and other platforms; and measuring return on investment from social media efforts.
This document discusses how benchmarking can help bicycle businesses improve performance and maximize profits. It provides examples of key performance indicators and benchmarks for metrics like cost of goods sold, inventory turnover, marketing expenses, and operating profits. The document recommends bicycle retailers compare their performance to industry averages and "high profit" businesses to identify areas for improvement. Benchmarking can expose best practices, weaknesses to address, and opportunities to increase sales and profits. Sources of benchmark data are also provided.
The document discusses emerging consumer trends and how businesses must adapt to changing consumer behaviors and demographics. It covers topics like how each generation (Baby Boomers, Gen X, Gen Y) approaches spending; the rise of premium and value products squeezing out mid-tier options; consumers desiring community and immersive experiences; and how sustainability and social responsibility are growing in importance to consumers. The document argues that businesses must focus on innovation, personalized solutions, and delivering an engaging "experience" to consumers to survive and thrive in this shifting marketplace.
Retailers today need to connect with customers in different ways. Using social media is a key component to any retail marekting programs today. Learn how to use SM to help your business thrive. For more details, contact CBCG info@cbc-group.net
This document discusses how retailers can embrace social media marketing to meet changing consumer needs. It introduces the four C's of social media marketing: content, connections, context, and community. It then provides examples of social media platforms and discusses how small businesses can capitalize on social networking by increasing search engine optimization, brand awareness, customer relationships and more. The document advocates starting with blogging and monitoring other industry blogs as an initial step in social media marketing.
This document discusses how businesses can use social media platforms like Facebook and Twitter. It provides guidance on setting up business pages on each platform and engaging with customers. The key points covered are how to create profiles, post engaging content, build communities, and leverage social media for marketing and customer service. Strategies for getting the most value from each platform through regular participation and viral sharing are also presented.
This document advertises a full-day retail consulting event called "Retail Resurgence 2010" to be held on February 24, 2010 in Virginia Beach. The event will provide education and strategies from retail consultants Margie Johnson and Lynn Switanowski on topics like using customer feedback and social media to connect with customers and grow a business. Attendees will learn how to adapt to retail trends, use benchmarks for financial success, and implement low-budget marketing ideas. The cost is $139 per participant from the same organization and participants can reserve a spot.
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Social media boot camp pt 1 superzoo
1. Social Media Boot Camp Part I
Maximize Your Marketing Efforts Using Social
Media —
September 13, 2011
Researching, Locating And Sharing Information
Has Been Simplified By The Internet
Creative Business Consulting Group www.cbc-group.net
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2. Facts, Thoughts And Opinions Easily Expressed,
Circulated And Amplified Via The Internet
Hear Me Engage Me
Creative Business Consulting Group www.cbc-group.net
Web 2.0 Communication Has Evolved From A
Purely Informative To An Interactive Format
Tell Me
Converse With Me
Face To Face Engagement Is NO LONGER A Requirement
for Engagement
Creative Business Consulting Group www.cbc-group.net
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3. Social Media Is A 24/7 Cocktail Party Where No
One Controls The Guest List
Creative Business Consulting Group www.cbc-group.net
It’s Not Just For Kids; Trends In Social Media
Usage Transcends Generations
Relationship And Community Development Via The
Internet Impacts Consumers Of All Ages
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4. Anybody And Everybody Can Participate And
Contribute From Anywhere
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80% Of Businesses With 100+ Employees Will
Use Social Media By The End of 2011*
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5. The Lack Of Strategy And Time Has Slowed
Adoption Of Social Media In Small Business
Creative Business Consulting Group www.cbc-group.net
How Can Your Retail Business Use Social
Media?
•Increase Brand
Awareness
•Word of Mouth Marketing
•Lead Generation & Sales
•Connect With Customers
•Customer Service/Loyalty
•Recruit New Employees
Creative Business Consulting Group www.cbc-group.net
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6. Small Businesses Must Learn To Shift
Marketing Tactics To Meet Consumer Needs
OLD
Sell
Take
Push
Buy Attention
Control
Talk
Transaction
Creative Business Consulting Group www.cbc-group.net
Small Businesses Must Learn To Shift
Marketing Tactics To Meet Consumer Needs
OLD NEW
Sell Help
Take Teach
Push Give
Buy Attention Attract
Control Earn Loyalty
Talk Listen
Transaction Experience
Creative Business Consulting Group www.cbc-group.net
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7. Consumer Lesson #1: Don’t Interrupt Me –
Engage Me
– George Benckenstein
Creative Business Consulting Group www.cbc-group.net
Where Should You Invest Your Time and Money?
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8. Social Media Marketing Tools Can Reach
Multiple Target Markets At The Same Time
Creative Business Consulting Group www.cbc-group.net
How Can Facebook Help My Business?
1. Develop Your Personal Brand. Reveal As Much
Or As Little About Yourself /Your Business As You
Wish, Allowing You To Personalize Your Brand
2. Target Your Niche. Users Volunteer Vast Amounts
Of Information About Themselves That You Can
Readily Access. These Kinds Of Demographics,
Psychographics, And Techno Graphics Would
Previously Have Cost Fortunes To Access.
3. Get Rapid Top Google Placement. Current
Search Engines Are Crawling for SM Content. FB
Included!
4. Place Targeted Ads. With Facebook Social Ads,
You Can Test Out Extremely Targeted Advertising
For Minimal Cost
5. FREE. Connect Regularly with Customers With No
Cost
Creative Business Consulting Group www.cbc-group.net
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9. Businesses Use Fan Pages To Engage Regularly
With Customers
Page Elements:
• Event Calendar
• Videos
• Contest
• Surveys
• Discussion Boards
• Photos
• Blog Articles
• Relevant Links
Source: Facebook.com, Hubspot.com
Creative Business Consulting Group www.cbc-group.net
Your Business and YouTube
Why Use YouTube? VIDEO Is Compelling
• YouTube Has 90 Million Monthly Viewers
• 43% of Users Are Over 35 And 53% Of Users Earn More Than $60K
• 20 Hours of Video Is Uploaded EACH Minute
• It’s A Different Way To Convey What Your Business Is About
• Great Repository For All Your Business Video Content
How To Use You Tube:
• Buy A Portable Video Camera
• Many Have You Tube Software Already Loaded – Direct To YouTube From
Camera
What To Video About:
• Product Training – How To Demonstrations
• Employee Profiles – Give Your Brand A Personality
• Customer Testimonials
Creative Business Consulting Group www.cbc-group.net
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10. Using YouTube Effectively
Keep Videos Short And To The Point - Start Out With Vital Statistics: Name,
Website, And Company. Spend 30 Seconds On What You Do, Another 30
Seconds On A Tip Of The Day. Remind Viewers Of Your Name And Website
Again.
Publish Often- Make A Schedule. Your Friends And Fans (And Hopefully Potential
Clients) Will Keep Tuning In To Partake In Your Expertise.
Push Videos Out To Facebook Profile - Want More Traffic: Add A Friendly Note
And Ask Your Contacts To Help You Make It Go Viral And PASS IT ON!
Copy The Html Code - From Youtube And Paste It To Your “Post A New Blog”
Page (The Code Portion, Of Course)
Add To Your Email Marketing Software - More Is More
Tag Your Videos - And Drive Traffic To Your Website And Add To Your SEO
Opportunities
Creative Business Consulting Group www.cbc-group.net
Blogs Reach Large Audiences: And The Numbers
Are Growing And Growing.. And Growing
133,000,000 – number of blogs indexed by Technorati since 2002
346,000,000 – number of people globally who read blogs
900,000 – average number of blog posts in a 24 hour period
77% - percentage of active Internet users who read blogs
55% – percentage of the blogosphere that drinks more than 2 cups of coffee
per day
81 - number of languages represented in the blogosphere
59% – percentage of bloggers who have been blogging for at least 2 years
Source: thefuturebuzz.com
Creative Business Consulting Group www.cbc-group.net
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11. Blog Tips And Tactics: How To Start? What To
Say
• News Relevant And Timely
Articles About The Bird Industry
• Post Other Bloggers’ Posts
• Post Useful Blog Resources
• Invite Industry Experts To Guest
• Blogger (owned by Google) is Write Posts For Your Blog
free. www.blogger.com/start • Report Live From Trade Shows
• WordPress is free, but you And Industry Events
may have to pay for some • Review Books, Websites, Blogs
features. And Of Course
www.wordpress.com
• For More Information: Read
• TypePad Micro -Not Free, but Books about Blogging
has great features.
• Naked Conversations by
www.typepad.com/micro Robert Scoble
Creative Business Consulting Group www.cbc-group.net
Strategy Must Be Built To Engage Followers and
Build A Community
Using Social Media For Your Small Business Requires A Blend Of Business
And Personal Information
- Suggested Blend -
Personal 40% • Share Your Personality
• Publish Information That Will Help Establish You
And Your Brand With Your Followers
• Have Fun And Express Yourself
Share • Forward Blog Posts (Yours Or Others) That Are Of
Relevant Interest To Your Followers
Information • Share Articles That Will Be Interesting To Your Fans
30% • Make Yourself The Expert By The Information You
Share
Business 30% • Publish Promotions Or Store Events
• Publish Specials/Deals For Followers With Links To
Appropriate Webpages And/Or Locations
• Host Special Events For FB Fans Only
Creative Business Consulting Group www.cbc-group.net
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12. Use Scheduling Tools To Improve Efficiency
And Productivity For Your Bird Business
Benefits:
•Boost Productivity
•Consistent Messaging
•Long Range Planning
•Scheduled Delivery
Creative Business Consulting Group www.cbc-group.net
Key Concepts To Be Mindful Of When You Get
Started
• Develop A Strategy – Align The Path You Will Set Out On With The
Objectives Of The Journey – How Will This Activity Help Me Achieve
My Business Goal?
• Allocate Appropriate Resources – Social Media Marketers Report
Time Spent Working Averages 1-3 Hour Per Day, 5 Days Per Week
• Keep It Simple – Have A Simple System And Automate Everything
You Can – Minimize The Time Spent, Do Not Jeopardize The Results
• Abolish The Fear Of Transparency – Effective Social Media
Participation Requires A Paradigm Shift –Embrace The Fact That You
No Longer Control The Conversation And What People Say About
Your Business
• Be Flexible – Refresh Objectives And Strategies On A Regular Basis,
Make Sure You’re Still On Target And Remain Flexible
• Measure Results – Establish Goals And Analyze Results
Creative Business Consulting Group www.cbc-group.net
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13. CBCG Is Here To Help
Lynn Switanowski-Barrett is the Founder and President of
Creative Business Consulting Group, (CBCG) a Boston
based Retail Consulting firm.
CBCG Helps Retailers Understand:
•Business Opportunities Created By Using Social Media
•How to Create Marketing Programs That Engage Customers
•The Cost Saving Benefits Of Using Social Media
•How to Create A Social Media Strategy for Your Business
Call Us To Learn More About How Your Business Can
Benefit By Using Social Media
617 – 437- 9191
Creative Business Consulting Group www.cbc-group.net
Follow Creative Business Consulting Group
We Talk Retail In These Places!
@RetailHelper
http://cbcgretailreport.blogspot.com
www.linkedin.com/in/lynnswitanowski
http://www.facebook.com/CBCGroup
Creative Business Consulting Group www.cbc-group.net
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