The photographer will produce fashion photographs related to the theme of "Discovery." The photos will depict a model actively engaged in activities outside rather than being directed in a studio. The photos could be used in fashion magazines, catalogs, websites and posters. The photographer is inspired by Tyrone Lebon and aims to capture photos like the candid, fun shots seen in lookbooks. The main subject will be the photographer's brother, who agreed to model and will be comfortable in front of the camera, producing more natural photos. Most shooting will be done outside using natural light, with a flash possibly used at night. The photographer can adjust the aperture for shallow depth of field effects.

1. Proposal
What type of photography are you going to produce?
I am going to produce a number of photographs around the photography application of fashion. I
am interested in this type of photography and so decided to pursue it as my chosen application.
The theme we have been given for our photographs is “Discovery” so my photos must be related
to this theme. I believe that this theme has trained my thoughts and allowed me to think of some
interesting ideas rather than restricted them.
What contexts could this type of photography be used in?
My photographs could be used in fashion magazines and catalogues, posters and on the websites.
The photographs I am aiming to take will be more like the photographs in the lookbooks and “how
to wear” sections of catalogues and websites that seems to feature more shots of the subjects
outside being active while the photographer documents this rather than completely directing them
about in a studio. Brands that seem to adopt this freer style of fashion photography are Stussy,
Supreme, C.P. Company, Vans, Thrasher and Huf to name a few.
Who are your influences for this project?
I have many influences for this project one photographer whose work I am gaining inspiration from
currently is a young British fashion photographer called Tyrone Lebon. He has worked with Dr.
Martens, Stussy and Supreme and often adopts the freer form of photography not restricted to a
studio I am admiring currently.
Any fashion photography from any of the designer clothing labels I mentioned earlier and others
that have a similar style I like, and can gain inspiration from. I really like the shoots where it is as if
the photographer has just followed the model or models as they are just having fun on a normal
day out, skateboarding, joking around, doing graffiti or whatever they are doing. Graffiti,
skateboarding, BMX and other related activities are trendy at the moment and places such as
derelict buildings also seem to be popular with young people
What will you subjects be for this project?
My subjects will be people modelling for me. I am going to use my younger brother as a model, he
has agreed to do so and is looking forward to it, this is good as I think if he enjoys the shoot it will
produce better photographs. Also because we are brothers he will not be shy with the
photographs and this should produce more natural quality photographs. I will dress him some of
the clothes that we have and may use props to make the photos more interesting where I feel
necessary.

2. What techniques will you use?
I will do most of the shooting outside and so will use mainly the natural light available at the time,
if I do some photographs at night I may use a flash if needed. If wanting to have my model in focus
and the background blurred I can put the camera into aperture priority and change the aperture
settings decreasing the depth of field in an image.