2. What Is Photography?
The word photography comes from two ancient Greek words: photo, for "light," and graph, for
"drawing." "Drawing with light" is a way of describing photography.
Today, photography has become a powerful means of communication and a mode of visual
expression that touches human life in many ways. For example, photography has become
popular as a means of crystallizing memories. Most of the billions of photographs taken today
are snapshots--casual records to document personal events such as vacations, birthdays, and
weddings.
Photographs are used extensively by newspapers, magazines, books, and television to convey
information and advertise products and services. In this PowerPoint I will discussing the six main
Photography types.
Landscape
Fashion
Portrait
Macro
Advertising
Photoshop
3. Landscape Photography
Landscape photography is a genre intended to show the different spaces within
the world. It can be used as a powerful way of preserving natural landscapes and
a way of capturing the aesthetic value of a landscape.
It also shows little or no human activity; showing different and vast spaces
around the world in different light and conditions.
Photographs typically capture the presence of nature and are often free of man-
made obstructions. Landscape photographers often attempt to document the
space as well as convey an appreciation of the scenery.
(Chris Joint)
4. Landscape Photography; The
Photographers
Ian Cameron is one of the most recognised
Landscape Photographers in Scotland and the
whole UK today. His aim is to always go after
that hard to catch transient light. He gained
interest in landscape photography from living
in the middle of London and loving being in the
countryside.
Damien Shields is a Canadian born Scottish
photographer who gained interest in
landscape photography when he explored
rural Scotland as a child and began to wonder
and imagine what vista and adventure lay
waiting beyond.
5. Landscape Photography;
Analyzed Photo
The photo on the left is a landscape shot from the 19th Century and the photo on the right
is from the 21st Century; as shown the main thing about these photographs that stands out
is the colours; the photo from the 21st Century has had obvious editing and has been
brightened and sharpened whereas the photo from the 19th Century looks as if it was
painted not photographed which gives it a great effect.
6. Fashion Photography
(Tim Walker)
Fashion photography has been around since 1839 and has changed a lot over time (Simon Pais)
from being formal - experimental. It is typically used to sell clothing but in recent
years has been used more for Art.
The ever-changing market contributes to strong competition among professionals
and businesses in the industry meaning photographers are constantly trying to ‘out
shock’ others.
Since the 1880’s Fashion Photography has generated criticism. Some photographers
consider it too commercial It has sometimes been dismissed as frivolous and
criticized for promoting negative stereotypes. Yet it has generated some of the most
widely recognizable, provocative, and enduring imagery of our time.
Over the last 10 years Fashion Photographers have used Photoshop to improve
images being poster over the internet and in magazines; this has been criticized for
giving people wrong perceptions of what true beauty is.
7. Fashion Photography; Through The
Years
These photo’s show the change over the years in Vogue from the 1940’s- today. As shown
in the first and second image the models are covered and the shots are at angles where
not much skin was shown; whereas from the 1970’s to todays Vogue more skin is shown
and over time, fashion photography has developed its own aesthetic in which the clothes
and fashions are enhanced by the presence of exotic locations or accessories.
8. Fashion Photography; The
Photographers
Jan Masny’s distinctive style has led him to work
with Virgin Records, Toni & Guy, Degrees of
Freedom. His photographs have been featured in
Cosmopolitan (British), Total Spec(British), Zink
(American), Elle (Polish) including many others. His
photographs are simple and minimal with the aim to
specifically emphasize their content
Nigel Barker was inspired by the art of
modelling, he found a love for fashion and
decided to become a photographer in 1998.
He then established his own photo studio in
Manhattan. He showcases his artistic talents
in America's Next Top Model as the
photographer for many shoots.
9. Fashion Photography; Analyzed
Photo
Fashion Photography is very similar to
Advertising Photography; they’re made
to sell a products. This shot is for
underwear and is a good way to sell it.
The model looks good in the
underwear which makes the viewer
want to buy the product. It is obviously
a ‘new age’ photo where the ‘sexy’
factor is used again making the viewer
think if they buy the underwear they will
look like the model.
Photoshop was clearly used to
enhance the height of the model and
made her look powerful in sync with the
New York scenery
10. Portrait Photography
(Steve McCurry) (John Kobal)
Portrait Photography portraiture is a photography of a person or group of
people that displays the expression, personality, and mood of the subject.
Like other types of portraiture, the focus of the photograph is usually the
person's face, although the entire body and the background may be
included.
Many people enjoy having professionally made family portraits to hang in
their homes, or special portraits to commemorate certain events, such as
graduations or weddings
Many Portrait Photographers want to make the person viewing the
image feel as if they are with or know the person in the portrait
11. Portrait Photography; The
Photographers
Patrick Demarchelier is one of the world's leading
fashion photographers and his love of photography
began aged 17 when he was given his first camera
by his stepfather and began to take pictures. His
photos regularly appear in Vogue, Vanity Fair,
Harper’s Bazaar, Rolling Stone, Newsweek and Elle.
Peter Lindbergh began working on his own as a
free-lance fashion photographer. His
professional breakthrough came with the
publication of his first fashion photos in Stern in
1978. He then moved to Paris and began
publishing his work in all the major international
fashion magazines and he has worked for
important fashion designers such as Prada,
Calvin Klein, Donna Karan, Giorgio Armani.
12. Portrait Photography; Analyzed
Photo
Formal Portrait Photography is Posed, set up, normally in a studio and captures
the subject as they are there whereas Informal Portrait Photography is not
specifically set up or set up so the subject just carries on with what they were
doing rather than specifically posing for the shot; this is considered to be more
of a ‘real’ portrait because we are seeing the subject in their normal state and
their natural state.
13. Macro Photography
Macro Photography is classed as an extreme close of a small object
used to capture detail even the human eye can’t capture; usually insects
and nature shots but any small image can be used for Macro. A good
Macro photo reveals details and textures in the object that is not visible
by a normal photograph or the human eye.
Most Macro photographs have high focus on the subject and the
background is out of focus.
(M. Plonskey) (Steve Holmes)
14. Macro Photography; The
Photographers
Paul Hamillton is a self taught photographer who
started on the Sunshine Coast, Australia and soon
expanded his photography worldwide. powerful, and
exciting macro photographs of flowers showcase the
brilliant colours and elegant, spiritual nature of fauna
and flora.
Mark Moffet has developed a career that
combines science and photography. His first
published images were of marauder ants. ants
in National Geographic magazine.
15. Advertising Photography
Advertising Photography is used in our everyday lives and is used to sell
products to the general public and make us part with our money because we
think the product is something we must have not need.
Some adverts leave a lot to the imagination and leave us wanting to find out
more for example when the phone company Orange started out they placed
billboards that where just a blank orange billboard leaving the viewer wanting to
find out more about the product.
Most advertising photographers also have experience in Graphics and most of
the adverts seen today are created on Photoshop to make it more interesting
so the viewer will want to buy the product
(Cyril Lagel) (Peter Schafrick)
16. Advertising Photography; The
Photographers
Lindsay Fowke has over 18 years of
photography experience then of those
years spent in professional photography
studio and worked as an assistant.
Those ten years were invaluable to his
development, as they gave him the
experience, knowledge and
determination on how to be a good
photographer as well as how to run a
successful photography business.
Jonathan Knowles is a London based
photographer specializing in beautifully
composed graphic still life, liquid and
people photography.
His unique photographic style has
earned him award winning, national and
international advertising commissions
working with advertising agencies
worldwide.
17. Photojournalism Photography
Photojournalism is a form of Journalism that creates images in order to tell a
news story. It is now usually understood to refer only to still images, but in some
cases the term also refers to video used in broadcast journalism
There are three types of Photojournalism that contribute to the news media;
Timeliness — the images have meaning in the context of a recently
published record of events.
Objectivity — the situation implied by the images is a fair and accurate
representation of the events they depict in both content and tone.
Narrative — the images combine with other news elements to make facts
(David Burnett) relatable to the viewer or reader on a cultural level. (David Burnett)
18. Photojournalism Photography;
The Photographers
Eddie Adams While best known for his war
photograph in which a Vietcong prisoner is
executed on he street during the Vietnam War,
Adams has also photogaphed for the fashion
world, international politics, and for magazines
such as Penthouse, Vanity Fair, The New York
Times, Vogue, TIME, Newsweek, etc.
Danny Lyon is a self-taught
American photographer and filmmaker and has
shown insight into the worlds of those who live
outside the mainstream of society such as being
given unrestricted permission to photograph the
lives of convicts in Texas prisons.
19. Photojournalism; Changing News
As news is changing all the time so is Photojournalism the main thing
that changed was the technology we have today and how we distributed
the news for example in 1990 when Iraq invaded Kuwait a picture took
40 minutes to send to a newsroom; where as today it would take as little
as two seconds.
We also have the technology in which both amateur and professional
photojournalists work is made available to the public through social
networks (David Winter)
(Alfred Eisenstaedt)
