The document discusses various types of photography including fashion, macro, advertising, and portrait photography, highlighting prominent photographers and their contributions in each field. For example, Patrick Demarchelier is noted for his influential work in fashion photography, while Fritz Goro popularized macro photography by capturing scientific breakthroughs. Advertising photography's evolution, aided by technological advancements, is emphasized, showcasing figures like Jonathan Knowles and Tim Tadder for their commercial success.

1. Types and uses of
photography
By Jack Holloway

2. Fashion Photography

3. About Fashion Photography
• Fashion photography is a huge industry based on displaying clothing and many other items, fashion photography
• Fashion photography is different to many other uses of photography as they will focus more on how the indiv
This image is from the magazine
Vogue

4. Patrick Demarchelier
• Patrick Demarchelier is known as one of the best fashion photographers around, he has done
a lot of work for Vogue where he makes the models look good, then he takes the picture of
them at the right time. He has been a photographer for three decades now, he has taken some
big pictures for fashion,His best-known photographs are of Diana, Princess of Wales,”She
loved this - on the cover the girl had a picture of a laughing baby inside her coat. And the shoot
with Diana was fantastic. She was very charming."
“Photography is like a
moment, an instant.
You need a half-
second to get the
photo. So it's good to
capture people when
they are themselves.
Patrick Demarchelier”

5. nd Madonna. Having also shot campaigns for the likes of Burberry, Gucci, Dolce & Gabbana and Versace, He is one
Mario Testino
https://www.bostonglobe.com/arts/2012/10/14/fashion-
photographer-mario-testino-stages-his-first-museum-
exhibition-boston/1SnIP1neoqKYOcr7vhrWJO/story.html
http://www.famousphotographers.net/mario-testino

6. Macro Photography
http://wallfullhd.com/awesome/amazing-
macro-photography-objects-wallpaper-
6160.html

7. About Macro Photography
• Macro photography has a broad genre, it is normally used for pictures of insects,bugs,and
other small objects. The lighting is key for these kind of images normally natural lighting is the
better option so sun light would be the best option for Macro photography. You see this type of
photography in magazines and on TV channels.
• Macro photography used to be mainly for taking pictures of bugs and insects but now it has
evolved into photographing anything small enough to where it can not be seen well with the
human eye. Examples, electronics, glass, plants, food and more. One of the most famous
macro-photographers was Fritz Goro who is the person who really brought macro photography
out into the public. He worked as a photographer for Life Magazine and he captured many
influential scientific breakthroughs such as the creation of penicillin and the separation of the
isotopes of uranium and plutonium that created the atomic bomb.

8. Sharon Johnstone
Sharon has always loved photography since a young age,Macro photography is a
huge part of her life,
With macro photography she escapes to another little world, she love exploring the
tiny details in nature that often get overlooked, she loves finding beautiful colours and
abstract compositions within nature and she can even get passionate about taking
photographs of the grass
http://sjfinearts.com/about-sharon/about-sharon/

9. Alessandro Zocchi
• Alessandro Zocchi is a passionate photography, who is dedicated to nature macro photography.He acquired his
photographic experience by following courses and workshops held by renowned photographers, he also has a certified
better photographer from the betterphoto.com of photography.
• He now regularly leads courses in macro photography both in person and online, he enjoys this very much as he can
help other people learn new skills they may not of had before.
https://500px.com/alessandrozocch
i http://www.naturemacrophotograp
hy.com/Photo%20Credits.html

10. Advertising Photography
http://celenak.weebly.com/celenas-blog/advertising-photography-assignment

11. About advertising photography
• Advertising photographers will get paid for the images rather than work of arts. The money could be paid for the subject of the
photograph or to the photographer itself.
• Advertising photographer is broader than many other types of photography, as photographers use a wide variety of
photographs to sell not only the products but lifestyles, concepts and issues advertising photographers are usually experts at
marketing, layout, business management and sales trends this s is key knowledge they must have, so they know what product
will sell best.In the 1820's the first permanent photograph was taken and interest in photography first began to get more
popular. However, all though this is one photographs were used it wasn't for advertising purposes. In the twentieth century
people become aware of advertising photography because of an improvement in technology which meant the photos could be
done quicker at a higher quality.
• During the First World War photographs were used to advertise and inform potential customers of the benefits of a certain
product. Soon after starting that they found out that photographs could help make products seem more appealing. So after
using illustrations to advertise products and services they began using photographs and found out it was more successful.
• Using photography in marketing campaigns has continues and grown throughout the year and it has turned into a vital part of
selling any product in the present day.

12. • Jonathan Knowles is one of the leading photographers of his generation. Specialising in graphic still life, liquid and
beauty, Jonathan’s unique photographic style has earned him award-winning advertising commissions worldwide.
• In the past ten years, Jonathan has consistently featured in the ‘200 Best Advertising Photographers in the World’
books. He is one of the top 10 all time award winners in the Graphis Annuals.
• Notable commissions include campaigns for many globally recognised brands, such as Coca-Cola, Guinness, and
Smirnoff. He is also the creator of the famous O2 bubbles.
• He shot the Black Sabbath 13 Album cover, as well as directing and filming the footage that is currently played on
stage during performances. Black Sabbath loved the imagery and invited Jonathan to the album launch in New York,
where he received a friendly strangle of gratitude from Ozzy.
Jonathan Knowles
http://jknowles.co.uk/blog/prazska-vodka/

13. Tim Tadder
http://static.photoshop.com/content/spotlights/tim-tadder/images/quanta_f2_1920.jpg
He has a interest in advertising photography and sports commercial photography, He has
worked for many big companies around the world to help them sell their products just to
mention some, Lifeproof, Mercedes benz and Srixon. He has a huge set of work that varies
which gets him better opportunities to work in the area he enjoys most.

14. Portrait Photography
https://fstoppers.com/education/7-tips-
your-camera-manual-never-told-you-
about-portrait-photography-45422

15. About Portrait photography
ortrait photography is photography of a person or group of people that displays expression, personality, and mood of the subject. Like other types
ortraits have been around since the beginning of time as a means to describe not only physical features but more importantly power and status. T
he Renaissance saw the re-invention of portraiture in its modern sense and is a pivotal moment in the history of the genre. Predominately portrayi

16. Angus Thomas
• He has been around for over a decade taking lifestyle portrait photographs, he has been praised by many people he
has worked with, some cant give him enough praise he has a good reputation around which is always key ti success.
• He is Currently based in Brighton, but is working all over the UK and in other countries, he specialises in capturing
people in their natural environments in a uniquely fresh and vibrant way. He does this using a variety of techniques
learned over the years, in order to capture genuinely candid imagery.

17. • Steve McCurry has been one of the most iconic voices in photography for more than thirty years, with work done with
magazine and book covers and over a dozen books he is probably the best portrait photographer out there, and
countless exhibitions around the world to his name, just adds to his amazing success.
• He is known for his best piece of work Afghan Girl this appeared on the front covers of magazines and was a huge hit
for him this was taken in 1985 and is still getting talked about today.
Steve McCurry