The document proposes a sponsorship opportunity called "Transfornation" to promote brands and plant trees. It offers sponsors branding visibility to over 125,000 corporate employees by distributing materials to 50,000 participants over 90 days. Sponsors gain reputation benefits and can increase brand awareness, preference, and profits. The initiative aims to plant one million trees in India by engaging corporate employees to register and receive tree saplings for planting.
A brief introduction on what SDL Media Manager adds to (existing) Digital Signage / narrowcasting systems in order to convert viewer into buying customers. SDL Media Manager bridges Digital Signage, Mobile, Social Media and the Web.
RewardPort provides marketing solutions to over 350 corporate clients across industries like automotive, banking, FMCG, pharmaceuticals, telecom, and retail. Through research and expertise, RewardPort guides clients on connecting with customers, employees, and channel partners through experiential marketing, promotions, rewards and recognition programs, loyalty marketing, sales incentives, and events. RewardPort has a team of professionals and robust IT systems to design, implement, monitor, and fulfill these solutions.
Wd & im session b2_marketing through internet_april 26,2010Mahesh Panchal
This document discusses using the internet and Google AdWords for marketing. It covers branding, creating an online presence, using ads to enhance existing products/services and recruit new customers. It describes the basics of Google AdWords, including how to create ads, target audiences, and track performance. AdWords allows flexibility in location/language targeting and offers control over bid amounts and budgets. Google Analytics can then track which marketing efforts are most effective by measuring metrics like impressions, leads, sales and conversions.
Trizone is an integrated marketing communications company based in India with offices in multiple cities. It provides 360-degree solutions across various divisions like brand communications, events & activations, talent management, media production, and more. The company has over 7 years of experience working with over 65 brands globally. It offers specialized services including advertising, public relations, corporate identity design, events, and digital media production.
Synergy Marcom provides integrated marketing communication (IMC) services including customer relationship management (CRM), managed manpower services (MMS), brand activation (BA), design and content creation. It offers verticals such as venue selection, third party procurement, guest coordination, event fabrication, and technical solutions. It partners with channel partners and clients in industries like IT, FMCG, cellular providers, and more to execute events, promotions, and campaigns.
Throughout the modern world the customer service and contact centre environment is undergoing dramatic change. Against the backdrop of the strategic realisation that the Customer Experience has come to the fore and reached the top of the boardroom agenda, several major global and regional trends have emerged. In a two hour seminar session, internationally recognised industry analyst and contact centre consultant Rod Jones will outline the current South African contact centre industry and will paint a picture of the impact that global trends and how these have and will impact on the local industry.
Developing the Guinness Online Community | Richard Fraser, Proximity Asia | i...iStrategy
The presentation outlined Guinness' strategy to develop an online community through social media and CRM. It discussed evolving from a traditional CRM model to a social CRM approach focused on listening, conversing, co-creation, and evangelism. The strategy involves using social media tactics like content and events to engage different user types from advocates to prospects to non-drinkers. It aims to start building brand relationships in Stage 1 and progress users through stages of the CRM funnel to become loyal customers and advocates. The task involved devising tactics for each user type and extending them into social CRM activities.
The document summarizes key e-commerce trends for 2013 based on a presentation by Randy Fougere of Tenzing and Rosalina Lin-Allen of Delvinia. The trends include customers becoming more empowered through self-education and use of multiple channels. Social selling and blending of online and offline channels are also trends. Mobile commerce is moving to the forefront, and personalization through location-based targeting and alerts is important. Removing barriers to conversion through understanding customers' purchase journeys across channels was discussed.
A brief introduction on what SDL Media Manager adds to (existing) Digital Signage / narrowcasting systems in order to convert viewer into buying customers. SDL Media Manager bridges Digital Signage, Mobile, Social Media and the Web.
RewardPort provides marketing solutions to over 350 corporate clients across industries like automotive, banking, FMCG, pharmaceuticals, telecom, and retail. Through research and expertise, RewardPort guides clients on connecting with customers, employees, and channel partners through experiential marketing, promotions, rewards and recognition programs, loyalty marketing, sales incentives, and events. RewardPort has a team of professionals and robust IT systems to design, implement, monitor, and fulfill these solutions.
Wd & im session b2_marketing through internet_april 26,2010Mahesh Panchal
This document discusses using the internet and Google AdWords for marketing. It covers branding, creating an online presence, using ads to enhance existing products/services and recruit new customers. It describes the basics of Google AdWords, including how to create ads, target audiences, and track performance. AdWords allows flexibility in location/language targeting and offers control over bid amounts and budgets. Google Analytics can then track which marketing efforts are most effective by measuring metrics like impressions, leads, sales and conversions.
Trizone is an integrated marketing communications company based in India with offices in multiple cities. It provides 360-degree solutions across various divisions like brand communications, events & activations, talent management, media production, and more. The company has over 7 years of experience working with over 65 brands globally. It offers specialized services including advertising, public relations, corporate identity design, events, and digital media production.
Synergy Marcom provides integrated marketing communication (IMC) services including customer relationship management (CRM), managed manpower services (MMS), brand activation (BA), design and content creation. It offers verticals such as venue selection, third party procurement, guest coordination, event fabrication, and technical solutions. It partners with channel partners and clients in industries like IT, FMCG, cellular providers, and more to execute events, promotions, and campaigns.
Throughout the modern world the customer service and contact centre environment is undergoing dramatic change. Against the backdrop of the strategic realisation that the Customer Experience has come to the fore and reached the top of the boardroom agenda, several major global and regional trends have emerged. In a two hour seminar session, internationally recognised industry analyst and contact centre consultant Rod Jones will outline the current South African contact centre industry and will paint a picture of the impact that global trends and how these have and will impact on the local industry.
Developing the Guinness Online Community | Richard Fraser, Proximity Asia | i...iStrategy
The presentation outlined Guinness' strategy to develop an online community through social media and CRM. It discussed evolving from a traditional CRM model to a social CRM approach focused on listening, conversing, co-creation, and evangelism. The strategy involves using social media tactics like content and events to engage different user types from advocates to prospects to non-drinkers. It aims to start building brand relationships in Stage 1 and progress users through stages of the CRM funnel to become loyal customers and advocates. The task involved devising tactics for each user type and extending them into social CRM activities.
The document summarizes key e-commerce trends for 2013 based on a presentation by Randy Fougere of Tenzing and Rosalina Lin-Allen of Delvinia. The trends include customers becoming more empowered through self-education and use of multiple channels. Social selling and blending of online and offline channels are also trends. Mobile commerce is moving to the forefront, and personalization through location-based targeting and alerts is important. Removing barriers to conversion through understanding customers' purchase journeys across channels was discussed.
GBI is a US non-profit organization founded in 1991 that promotes business incubation for startups through its Semantic Seed program. Semantic Seed hosts startup camps that bring together developers and entrepreneurs over 54 hours to build companies from ideas. Sponsors of the camps receive brand exposure and opportunities to engage with attendees through presentations, prizes, and access to contact information from the events.
8 Ways to Create Engaging Live, Virtual and Hybrid EventsFlutterbyBarb
The document provides 8 ways to create engaging live, virtual and hybrid events. It discusses setting objectives, getting consensus from decision-makers, understanding the target audience, planning an experiential component, being engaging, amplifying engagement through pre-and post-event activities, training event staff, and measuring the event's success through lead capture and demonstrating return on investment. The overall guidance is focused on making events more impactful by deeply understanding objectives and audiences, creating interactive experiences, and integrating events as part of a broader marketing strategy.
The document proposes a digital roadmap and strategy for brands, including developing a 360-degree online strategy, building brand identity through innovative website models, optimizing websites for different target segments, and measuring return on investment through analytics. Key aspects include creating a social media-enabled website, developing mobile-friendly websites, search engine optimization tactics, email marketing, social media management, application development, online advertising, promotions strategy, and quantifying ROI. The goal is to help brands engage customers across digital channels and measure the impact of their digital efforts.
This document provides an introduction to the team at INXCT, an internet marketing firm. It summarizes the experience and expertise of three key team members: Rahul Sharma, an internet marketer and strategic consultant; Jeet Kapil, an internet marketing entrepreneur and consultant with over 5 years of experience; and Jaidev Rupani, a social media consultant with over 6 years of experience in digital media. It also shares some interesting facts about digital audiences and campaigns the team has run for clients like St. Angelo's Computer Education, Club Mahindra, and MeterJam.
Web Initiate is a team that specializes in building brands and companies online and offline through strategic marketing. They believe in delivering high quality service through tangible efforts, assurance, reliability, empathy, and responsiveness. The company has experience working with both large corporations and startups across various industries. Their goal is to satisfy customers and help businesses compete, survive, and grow through custom online marketing solutions.
Marketing Your App for the Social Era - Dreamforce 2012 - 9/20Salesforce Partners
Marketing Your App for the Social Era discusses how to optimize app marketing in a social world. It recommends integrating marketing strategies across PR, digital, events, websites, social media and advertising. It also suggests engaging customers on social platforms through content like stories, videos and infographics. Tracking metrics like social media followers and leads from social can measure the success of these strategies. The presentation emphasizes becoming a valuable social outlet and optimizing content for sharing.
This document provides an overview of interactive self-service kiosks and considerations for their deployment. It discusses defining goals, understanding value propositions, relevant technologies, research on customer preferences, and ensuring success through an integrated marketing solution that considers customers, employees, sustainability and differentiation. The key is to start with a thorough needs assessment and business plan focused on objectives.
The document describes NRG Marketing Group, an established oil and gas marketing company that has been serving the industry for 15 years. In 2011, NRG merged with PetroEvents to combine their marketing solutions and relationships within the oil and gas sector. The company helps clients build their brand and connect with customers through social media management, video production, app creation, and other digital marketing services tailored for the oil and gas industry. They promote networking and collaboration to help clients promote their business and differentiate themselves from competitors.
This presentation shows entrepreneurs and small business owners how to create a simple, targeted, and powerful brand that builds customer engagement and drives sales. This presentation was given at the Decatur Morgan County Entrepreneurial Center in Decatur, AL at the Motivate! Conference on November 9, 2012
Synergy Marcom provides integrated marketing communication (IMC) services including customer relationship management (CRM), managed manpower services (MMS), brand activation (IBA), and design and content services. It has expertise in event fabrication, guest coordination, venue selection, procurement, and post-event analysis. The company partners with channel partners and clients in industries such as IT, FMCG, cellular providers, hotels, and BFSI to execute events, promotions, and campaigns across India.
The document discusses selling digital pharma projects in 2011. It provides guidance on qualifying leads, building a team, following industry regulations, and understanding what motivates pharma marketers to purchase digital solutions. The key recommendations are to follow industry rules, sell projects that add value, qualify all opportunities, and ensure proposed solutions satisfy the client's immediate objectives.
Clases sobre Social Customer Engagement impartidas por @RamonLaguna en la #CEA en el módulo Marketing through Social Networks (in English, of course) de Marketing Management & Public Affairs.
The document discusses the importance of customer experience management for business success. It notes that companies should know their customers better, know themselves, and create an environment for innovation. The document also discusses how customer experience management ties into key business metrics like revenue, brand, employee engagement, customer satisfaction and loyalty. It advocates adopting both traditional and new approaches and tools to improve the customer experience.
What is Persona development and how to create effective user persona?Advaiya Solutions, Inc.
Personas provide a noticeable advantage by creating a face to represent an entire group. Whether you need to better align your sales and marketing, build a new website, create a compelling content strategy, Advaiya persona development consultants can help you build effective personas to accelerate customer experience management.
Span Communication is one of the top 10 advertising agencies in India in terms of business size. It has offices in Delhi, Mumbai, Kolkata, and Bangalore. Some of its major clients include Incredible India, State Bank of India, and Indiabulls. The agency has won several national awards and high profile campaigns. It is known for its strong media buying capabilities and has retained over 75% of its clients. The agency also has a digital division called Span Digital that specializes in digital marketing services like SEO, social media marketing, mobile marketing, and website development.
The Enlightened Vision platform enables brands to increase revenue and customer engagement by integrating philanthropic giving into their business model. The software-as-a-service allows companies to seamlessly donate a portion of sales to charities, boosting conversion rates and social sharing. Enlightened's tools help businesses better communicate their impact and connect with conscious customers who prefer to support brands that make a positive difference.
Chrisolsonsmartmarket2share10 10-11-111017114208-phpapp01Mary Lane
This 3-sentence summary provides the high-level information from the document:
The document discusses how customer experience insights are important for smart marketing and branding efforts. It explores the relationship between brand experience and customer experience, as well as key brand components like brand promise and brand touchpoints. The document also examines tools for gathering customer insights like customer journey maps, customer experience maps, and customer hassle maps.
GBI is a US non-profit organization founded in 1991 that promotes business incubation for startups through its Semantic Seed program. Semantic Seed hosts startup camps that bring together developers and entrepreneurs over 54 hours to build companies from ideas. Sponsors of the camps receive brand exposure and opportunities to engage with attendees through presentations, prizes, and access to contact information from the events.
8 Ways to Create Engaging Live, Virtual and Hybrid EventsFlutterbyBarb
The document provides 8 ways to create engaging live, virtual and hybrid events. It discusses setting objectives, getting consensus from decision-makers, understanding the target audience, planning an experiential component, being engaging, amplifying engagement through pre-and post-event activities, training event staff, and measuring the event's success through lead capture and demonstrating return on investment. The overall guidance is focused on making events more impactful by deeply understanding objectives and audiences, creating interactive experiences, and integrating events as part of a broader marketing strategy.
The document proposes a digital roadmap and strategy for brands, including developing a 360-degree online strategy, building brand identity through innovative website models, optimizing websites for different target segments, and measuring return on investment through analytics. Key aspects include creating a social media-enabled website, developing mobile-friendly websites, search engine optimization tactics, email marketing, social media management, application development, online advertising, promotions strategy, and quantifying ROI. The goal is to help brands engage customers across digital channels and measure the impact of their digital efforts.
This document provides an introduction to the team at INXCT, an internet marketing firm. It summarizes the experience and expertise of three key team members: Rahul Sharma, an internet marketer and strategic consultant; Jeet Kapil, an internet marketing entrepreneur and consultant with over 5 years of experience; and Jaidev Rupani, a social media consultant with over 6 years of experience in digital media. It also shares some interesting facts about digital audiences and campaigns the team has run for clients like St. Angelo's Computer Education, Club Mahindra, and MeterJam.
Web Initiate is a team that specializes in building brands and companies online and offline through strategic marketing. They believe in delivering high quality service through tangible efforts, assurance, reliability, empathy, and responsiveness. The company has experience working with both large corporations and startups across various industries. Their goal is to satisfy customers and help businesses compete, survive, and grow through custom online marketing solutions.
Marketing Your App for the Social Era - Dreamforce 2012 - 9/20Salesforce Partners
Marketing Your App for the Social Era discusses how to optimize app marketing in a social world. It recommends integrating marketing strategies across PR, digital, events, websites, social media and advertising. It also suggests engaging customers on social platforms through content like stories, videos and infographics. Tracking metrics like social media followers and leads from social can measure the success of these strategies. The presentation emphasizes becoming a valuable social outlet and optimizing content for sharing.
This document provides an overview of interactive self-service kiosks and considerations for their deployment. It discusses defining goals, understanding value propositions, relevant technologies, research on customer preferences, and ensuring success through an integrated marketing solution that considers customers, employees, sustainability and differentiation. The key is to start with a thorough needs assessment and business plan focused on objectives.
The document describes NRG Marketing Group, an established oil and gas marketing company that has been serving the industry for 15 years. In 2011, NRG merged with PetroEvents to combine their marketing solutions and relationships within the oil and gas sector. The company helps clients build their brand and connect with customers through social media management, video production, app creation, and other digital marketing services tailored for the oil and gas industry. They promote networking and collaboration to help clients promote their business and differentiate themselves from competitors.
This presentation shows entrepreneurs and small business owners how to create a simple, targeted, and powerful brand that builds customer engagement and drives sales. This presentation was given at the Decatur Morgan County Entrepreneurial Center in Decatur, AL at the Motivate! Conference on November 9, 2012
Synergy Marcom provides integrated marketing communication (IMC) services including customer relationship management (CRM), managed manpower services (MMS), brand activation (IBA), and design and content services. It has expertise in event fabrication, guest coordination, venue selection, procurement, and post-event analysis. The company partners with channel partners and clients in industries such as IT, FMCG, cellular providers, hotels, and BFSI to execute events, promotions, and campaigns across India.
The document discusses selling digital pharma projects in 2011. It provides guidance on qualifying leads, building a team, following industry regulations, and understanding what motivates pharma marketers to purchase digital solutions. The key recommendations are to follow industry rules, sell projects that add value, qualify all opportunities, and ensure proposed solutions satisfy the client's immediate objectives.
Clases sobre Social Customer Engagement impartidas por @RamonLaguna en la #CEA en el módulo Marketing through Social Networks (in English, of course) de Marketing Management & Public Affairs.
The document discusses the importance of customer experience management for business success. It notes that companies should know their customers better, know themselves, and create an environment for innovation. The document also discusses how customer experience management ties into key business metrics like revenue, brand, employee engagement, customer satisfaction and loyalty. It advocates adopting both traditional and new approaches and tools to improve the customer experience.
What is Persona development and how to create effective user persona?Advaiya Solutions, Inc.
Personas provide a noticeable advantage by creating a face to represent an entire group. Whether you need to better align your sales and marketing, build a new website, create a compelling content strategy, Advaiya persona development consultants can help you build effective personas to accelerate customer experience management.
Span Communication is one of the top 10 advertising agencies in India in terms of business size. It has offices in Delhi, Mumbai, Kolkata, and Bangalore. Some of its major clients include Incredible India, State Bank of India, and Indiabulls. The agency has won several national awards and high profile campaigns. It is known for its strong media buying capabilities and has retained over 75% of its clients. The agency also has a digital division called Span Digital that specializes in digital marketing services like SEO, social media marketing, mobile marketing, and website development.
The Enlightened Vision platform enables brands to increase revenue and customer engagement by integrating philanthropic giving into their business model. The software-as-a-service allows companies to seamlessly donate a portion of sales to charities, boosting conversion rates and social sharing. Enlightened's tools help businesses better communicate their impact and connect with conscious customers who prefer to support brands that make a positive difference.
Chrisolsonsmartmarket2share10 10-11-111017114208-phpapp01Mary Lane
This 3-sentence summary provides the high-level information from the document:
The document discusses how customer experience insights are important for smart marketing and branding efforts. It explores the relationship between brand experience and customer experience, as well as key brand components like brand promise and brand touchpoints. The document also examines tools for gathering customer insights like customer journey maps, customer experience maps, and customer hassle maps.
2. Whatz the latest buzz ?
• How about making your brand visible to 1,25,000 corporate
employees?
• Why not considering a branding shortcut, if your brand
reaches the doorsteps of 50,000 corporate employees?
• And what if your brand is constantly around them for almost
90 days ?
3. HOWZATT ? ? ?
A quick calculation can easily make you gauge the benefits
which will be derived from such a branding opportunity along
with building a reputation for integrity and social performance.
4. Make Hay While the Sun Shines
Acme D’ Ace has come up with an attractive opportunity for
all participating brands to enhance their visibility and
associating with a societal marketing program by contributing
for a cause.
5. Cont…
This will help them :
• Build an overall strong brand reputation
• Brand differentiation
• Generating the interests of the target customers
• Stimulating brand preference & loyalty, and ultimately
• Increasing profits
6. How It All Began ?
• For the last 7 years, Acme D’ Ace Marketing Solutions has been
providing Marketing Solutions to all kinds of brands and hence
promoting them.
• We at Acme D’ Ace believe that knowingly or unknowingly, we are all
equally responsible for the deterioration of our nature by endorsing,
promoting and utilizing various products and services that cause
harm to our environment.
• Considering the same, it becomes our earnest duty to compensate to
mother nature by making our nation a better place to live in.
Therefore, ADAMS has taken the path towards the same and is
proposing the novel idea of ‘TRANSFORNATION’.
7. What Is Acme D' Ace Marketing Solutions ?
(ADAMS)
• An ISO Certified, Below The Line Service Providers with
experience of past 7 years in the industry across India.
• Organizing Promotional & Awareness Campaigns like Focused
Group Promotions, In-Shop Activations, POS Deployment,
Merchant Tie-ups & Audits, Customer Response Management,
Printing, Fabrication & Production of Customized designs along
with analyzing market scope and team performance is our forte.
10. TRANSFORNATION
is
Transforming the NATION
Human nature is resistant to change;
however,
if the change is for the national welfare
then not one but all should be a part of it
11. What is TRANSFORNATION ?
• TRANSFORNATION is a platform for responsible people
of the society to converge and attain contentment for their
social conscientiousness by contributing for a cause with
zero cost and best convenience.
• TRANSFORNATION’s main motive is to achieve planting
one million trees in India.
12. What do I Stand To Gain From It?
For our pilot project of planting 50,000 tree saplings in
Delhi and NCR, we will approach the corporate employees
who comprise of a large part of our economy and have the
power to spend on their needs and luxuries.
13. Golden Chance !
• It will provide a unique opportunity for the sponsors to
contribute for a social cause alongwith getting the benefit of
reaching out to their target customers via
TRANSFORNATION .
14. Whats In It For Me ?
Benefits Enjoyed by the Sponsors:
• Brand Introduction to 1,25,000 corporate employees
• Brand association with 50,000 employees as
participants
• Continuous visibility for 90 Days
• Direct interaction in multiple corporates during
registration
• Personalized brand association tie up to conduct
promotional campaign*
*Based on the corporate approvals
15. Whats In It For Me ? ( Cont…..)
• Doorstep Delivery of brand, product, service collaterals to
50,000 participants
• Brand Visibility on information and registration Portal
• Brand Presence on all campaign communication merchandise
and collaterals
• Visibility benefits through print, radio, outdoor & cyber media.
16. Promotional Scope
• Print
• Radio
• Cyber
• Outdoor media
• With more focus on the BTL form which will help in
connecting your brand with your prospective customers.
17. Campaign Communication Elements
Phases Campaign Communication
Collateral & Merchandise
Pre - Campaign Web Portal, Social Networking Sites,
Corporate Consideration Letter,
Project E-mailers.
Web Portal, Registration Form, Campaign
Registration Session
Brochures, Standees, Posters, Desktop
Merchandise, Registration Counter,
T-Shirts & Caps, Registration Merchandise
(utility Gift), Team Badges,
Participant Badges, Welcome and Thank You E-
mailers.
Sapling Docket and Offer & Sponsor Manual,,
Execution / Delivery Bunch
Corporate Momento & Certificate.
Week of Deployment- Press Docket and Event
Invitation Card , Event Backdrop, Standees ,
Event Information counter.
*NOTE: The Sapling Docket will contain the literatures and offers provided by the sponsors. The amount of content provided
by the sponsors will be restricted to the space available. This docket will ensure the reach of the sponsors to all the 50, 000
corporate participants.
18. Event Highlights
Given below is a brief schedule of how we will go about
the implementation of TRANSFORNATION.
I. Corporate tie ups
II.Employee registration
III.Sapling distribution & execution