Digital concepts
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The document proposes several creative themes and features for the website of Skoda Yeti, an automobile. Some of the key ideas discussed are: 1. An origami-inspired 3D interface where users can unfold virtual origami shapes on the homepage to access different sections of the site like vehicle information, news, dealerships etc. 2. A pre-loader animation that shows the Yeti transforming through different avatars to highlight features. 3. Gamified features like a mobile game where users can virtually test drive the Yeti and share it on social media. 4. Comic book-style graphics and augmented reality to showcase the vehicle's innovations. 5. Suggested goals of
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The Journey of Phonethics from 2006 to 2013. Starting from short videos, social media campaigns, original content for distribution on mobile phones spanning the expansion of services to media buying, technology solutions and compleet digital footprint creation and management.
Phonethics Digital Agency - Credentials & story
A story that explains the service offerings at Phonethics. AN unusual way of explaining credentials and the work done on some accounts.
'Take Care Take Charge' Campaign -Case Study
The Take Care | Take Charge campaign was a joint initiative between Garnier and Times of India to promote green ideas across 6 cities in India. The campaign developed a website to collect over 5,000 green ideas from users, generating over 43,000 clicks and 126,000 page views in 37 days through promotional activities like banners, search engine marketing, social media optimization, Facebook ads, and search engine marketing ads. The various digital marketing tactics were successful in garnering over 545,000 impressions and 47,000 clicks for the campaign website.
MET Digital Marketing Case Study
MET Mumbai, a top 10 management college in Maharashtra, wanted to promote its postgraduate programs through digital channels to reach potential students aged 20-24 in Mumbai, Pune, Navi Mumbai, and Thane. The college launched a targeted digital campaign on YouTube, Orkut, and Facebook focusing on interests like marketing, branding, and finance. The successful campaign generated over 60 million impressions with a low cost-per-click and resulted in more than 2,500 student registrations within two months.
Phonethics Creatives
This document describes various creative content and character-based content created by Phonethics for clients such as Axis Bank, Bacardi, Hindustan Times, and Jagori. It discusses using characters to represent content categories in an engaging way. Several original characters like Miya Fekoo, Farmoo Jaan, Ms. Madhuri, and Ghana Chaudhary are introduced along with videos they star in. Phonethics has also produced the short film "Ctrl+Alt+Del" starring Rahul Bose, the first film to premiere on mobile phones in India.
More from Saurabh Gupta (20)
Twitter Contest & Community Engagement for a Jewellery Brand
Twitter Contest & Community Engagement for a Jewellery Brand
Digital storytelling - viral videos & animations for brand
Digital storytelling - viral videos & animations for brand
Mobile Application Development India [iOs, Android]
Mobile Application Development India [iOs, Android]
Digital Marketing Strategy for Education Courses India
Digital Marketing Strategy for Education Courses India
Digital concepts
- 4. Hot spots around the car The car itself could change – take on character depending on the environment
- 17. Gulliver’s travels: explore, discover, break free
- 18. Q: Who has Right of Way? A: You..the new SuperHero..in your Yeti…
- 22. High concept artwork Downloadable as wallpapers Set-up as a limited edition comic that showcases Key Features of Yeti
- 23. Desktop / Social Media / Mobile App Linked to Style, Urban social events, Exclusive holidays, Premium getaways & deals
- 24. Yeti – Offroading guide Social Media & Desktop widget
- 25. Yeti – Offroading guide Link content to Premium Holidays, Vacations & the Good things in Life
- 26. Yeti – Offroading guide On-going property Hassle-free content updation – curated from multiple sources
- 28. Answer a few quick questions about the Yeti Log in using your social ID
- 29. See & Post to a Social News-Stream
- 30. Enter your Mobile no. & receive an exclusive personalised video* *MagicLink – Qualcomm licensed social & mobile video delivery technology 2010
- 31. Enjoy the Right of Way..
- 32. Thank You