BrandProtect is a Toronto-based company founded in 2001 that provides identity theft attack management services and proprietary phishing education technology. Their services include rapid response to phishing, vishing, smishing, pharming and malware attacks, as well as employee education through simulated phishing exercises and targeted awareness training for susceptible employees. Mock phishing exercises emulate real attacks to train employees and measure susceptibility in a web-based platform without collecting or storing passwords.