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Phil Bradley The future of Search

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Incisive_Events

The document discusses how search is changing due to the rise of social media and mobile internet usage. Some key points: - People are increasingly asking questions and finding answers via social media sites like Facebook rather than traditional search engines. - The volume of data shared on social media sites like Facebook, YouTube, and Twitter is massive and growing exponentially each day. - Mobile internet usage and traffic are also growing rapidly as more people access the web via smartphones and tablets. - The future of search is uncertain as it may be integrated into social media sites, embedded in devices and applications, and possibly even preemptive based on context clues about the user's location, interests, and habits. Search itself may cease to exist as

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The future of search Phil Bradley Online Information 2013
Social data trivia • Facebook users have uploaded over a quarter of a trillion photographs • There are on average 500,000,000 photographs uploaded per day. (Flickr users upload about 3.5 million per day) • Facebook users share 4.75 billion 'content items' per day, and this includes status updates, posts, comments, videos and of course photographs.
• YouTube is more popular than cable television • Twitter uses post between 400-600,000,000 tweets per day • The volume of infographics goes up by more than 1% per day • Mobile traffic is growing 1.5x per year and will maintain or accelerate this trajectory
Social Media activities • Why? – People ask people that they know – People are getting used to participation and asking/answering questions – The conversations will take place regardless of your participation – Control is not possible – even of conversations about you/your organisation!
Social media in search Summer of 2012
Autumn of 2012
March 2013 Me (website) Me (Google+) Me (weblog) Me (Twitter) Me (Slideshare) Me (CILIP Website) Baseball Player Baseball Player Me (Flickr) Me (Flickr) Me (Flickr)
March 2013 page 2 Me (Pinterest) Baseball Star Baseball Star Me (YouTube stream) Me (Google+) Images Me (Other website) Amazon Me (Slideshare) Baseball Star Me (LinkedIn)
http://searchengineland.com/figz/wp-content/seloads/2013/01/bing-ads-current.png
http://www.businessweek.com/articles/2012-03-28/facebook-delves-deeper-into-search
http://searchengineland.com/facebook-graph-search-arrives-to-challenge-google-145216
Facebook results options
Google+
G+ Library communities
425 billion tweets archive, 4600,000,00 per day, index within 150 milliseconds
Pinterest
Social search engines
And more...
Your search engine!
And voice driven
Not forgetting...
So what does this all mean?
1993 2013
Wearable technology
Fundamental change in use and scale PC Internet • Static, shared, limited Mobile Internet • Moveable, personal, extended use • Web and site focus • Social, location, contextual, integrated, voice activated • 1.7 billion phones sold in 2012 • 250m PCs sold in 2012 • 1.6 billion in use • Search was individual and solitary • 3.2 billion in use • Search is social
What happens... • When we get contextual answers directly from the search engine and don’t need the website? • When I’m more interested in results produced by my friends and colleagues? • When my smartphone knows what I want based on where I am?
What happens... • When devices pick up clues on what interests us by physical movements, or even eye movements? • When we are recognised by devices in stores and libraries? • When search comes to us?
The future of search is that search won’t exist (because it will be everywhere)
Thank You! • philipbradley@gmail • http://www.philb.com • @philbradley • http://www.slideshare.net/philbradley
Credits • • • • • • • • http://www.dezeen.com/2013/03/28/biostamp-temporary-tattoo-wearable-electronic-circuits-johnrogers-mc10/ http://www.dezeen.com/2013/03/23/up-activity-tracking-wristband-by-jawbone-launches-in-europe/ http://gajitz.com/cut-the-cord-wireless-wearable-mouse-prevents-rsi/ http://www.flickr.com/photos/crystaljingsr/ (question mark) http://www.businessinsider.com (graphs) http://i.imgur.com/nuUGHaY.jpg Tech 1993 v 2013 http://www.apple.com/ios/siri/ Siri image http://searchengineland.com/figz/wp-content/seloads/2013/05/Screenshot_5_21_13_10_51_PM-2.png Google voice search

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