The document provides social media statistics from 2009-2012 for Facebook, Twitter, and YouTube. Some key highlights include: - By 2012, Facebook had over 1 billion active users globally with the majority (over 70%) located outside the US. Mobile users accounted for over 250 million people or 40% of Facebook's traffic. - Twitter saw over 500 million accounts in 2012 with 175 million tweets sent on busy days. The US had the most Twitter users but the Netherlands was the most active country. - YouTube was the third most visited website after Google and Facebook, accounting for 10% of total internet traffic. The US had the largest YouTube audience at 22% while India had the third largest at 4.8

1. Social Media Statistics

2. Background:
2011 Facebook Statistics
2009 Facebook Statistics
• 150 million users,
• More than 200 million people visiting Facebook • More than 750 million active users
monthly. • 50% of active users log on to
• 1 in 5 people in the world that are on the internet Facebook in any given day. People
visiting Facebook. spend over 700 billion minutes per
month on Facebook.
2010 Facebook Statistics
• More than 2.5 million websites
• Facebook more than doubled in size,
• More than 350 million registered users.
have integrated with Facebook,
• By late 2010, almost half the number of people including over 80 of comScore's U.S.
who use the Internet visited Facebook. Top 100 websites and over half of
• 175 million Facebook users were logging in comScore's Global Top 100 websites."
directly on a daily basis

3. Statistics

4. Global Breakdown: Number of Users Country wise (except-
India), 2011

5. Global Breakdown: Number of Users, continent wise,
2012

6. • Facebook: Top 5 Countries
• The major chunk of users on
FB is from these 5 countries.
• 2.7B Likes everyday
• Worldwide, 57% Female are
on FB compared to India’s
25%
• Majority of users visit FB on
mobile (approx 40%)

7. Year 2012,
Global Breakdown: Number of
Users, detailed Country wise
Global Breakdown: Number of
Users Fastest growing, Oct 2012

8. Facebook India Insights,
2012
HIGHLIGHTS, 2012
• India has more than 60M
users on Facebook
• India has the second fastest
developing number on
Facebook, next to Brazil.
• India has the 3rd highest
number of FB users.
• India has the 2nd highest
number of FB users after
US

9. • An average user has a reach
of 130 friends
• He/She has liked close to 80
Brand pages on Facebook
• The number of users in
India are:
• 74.3% Male
• 25.7% Female
• 67% of the users fall in the
age group of 18-24
• 11.5% of the users fall in
the age group of 16-17
• 10.1% of the users fall in
the age group of

10. Surprising Facts

11. Facebook Statistics 2012:
Highlights:
• More than 70% of all Facebook users are outside the United
States.
• More than 250 million people access Facebook over a mobile
device, and they are twice as active on Facebook as desktop
and lap top users.
• An average Facebook user has 130 friends and likes 80 pages
• 56% of consumer say that they are more likely recommend a
brand after becoming a fan
• Each week on Facebook more than 3.2 billion pieces of
• content are shared
Campaigns on Facebook: FB Ads

12. Statistics

13. Twitter Statistics 2012:
Highlights:
• There are over 500 million Twitter accounts
• Twitter is growing at a rate of 11 accounts per second
• On a busy day, twitter sees about 175 million tweets
• The global average of accounts that are active (or those that
have tweeted at least once in three months) is only 27% – which
would indicate that less than a third of Twitter’s total accounts
actually actively use the service
• 30% of twitter users have an income over $100,000

14. Twitter Statistics 2012:
Highlights:
• The US has 107.7 million Twitter accounts, Brazil has 33.3
million and Japan 29.9 million.
• This means that the US represents 28.1 percent of all
Twitter users.
• The Netherlands is the most active country on Twitter – 33% of
accounts located in the Netherlands posted at least one publicly
visible tweet between September 1 2011 and November 30 2011
– Japan was second with 30%, Spain third with 29% and the US
made a four-way tie with Indonesia, Cenezuela and Canada at
28%.

15. Breakup:
• Over 465 Million accounts worldwide
• Number of tweets in India is over 16M everyday with
over 16M users accessing the platform.
• Thus 1 in every 75 Indians is on Twitter.

16. • Facebook vs Twitter Numbers (2011)
• The number Breakup: in 2012, FB crossed the 1B mark whereas Twitter crossed
Over 500 Million accounts
• Looking at the growth matrix Twitter is rapidly chasing FB numbers.

17. Twitter activity:
For top 20 countries

18. Statistics

19. Youtube Statistics 2012:
Highlights:
Major audience is from US, which forms 22% of the
total Youtube numbers
Youtube is the 3rd most visited site after Google and
Facebook.
India stands at 3rd position in tie with
Germany with 4.8% Youtube numbers

20. Youtube Statistics 2012:
Highlights:
• Youtube forms 10% of the total internet traffic
• Which means that 1 out of 10 internet users opens Youtube.
• Average time user spends on Youtube is 900 seconds

21. Facts:

22. Female vs Male Numbers : Time spent watching videos

23. Thank you

24. Contact us at:
Website:
www.businessbey.com
Social Connect:
www.facebook.com/Businessbeyond
www.twitter.com/Businessbeyond
www.linkedin.com/company/Business-Bey

25. Annexure

26. Global

27. India
Fans
Brands