This document discusses social networking sites (SNS) and their impact. It provides information on popular SNS like Facebook, Twitter, and Orkut. It notes that SNS can have both positive impacts like maintaining connections and negative impacts like distraction and privacy issues. The document also contains statistics on teen SNS usage and activities. It provides tips for moderate SNS use and avoiding overuse such as spending more offline time with family.

2. S.N.S
No AGE LIMIT for any
AGE GROUP to consume it.

3. What S.N.S MEANS…???
• Meaning of S.N.S
• Open
communication
•Employment
opportunities
• Source of fame,
entertainment,
socializing

4. Are you socially addicted…???
Lets find out
 The very 1st thing you do when you
wake up is reach for your phone…???
 You LIKE your own updates on
Facebook . You FAVOURITE your own
Tweets. You LIKE your own Instagram
pics. You PIN selfies.
 If you CHECK IN continuously after
few secs
 The 1st thing you do on hearing that
someone famous has died is to Wiki
their career & urgently, in a panicky
rush, find the obscurest fact you can
find about them so that you can post an
update .
 You use # in normal conversations.
Ex: #fail

5. Some popular social networking sites

6. • Social networking site
• Meet new friends , old friends
and maintain existing relationships
• Type : Private
• Founded : January 24, 2004(10 years ago)
• Area served : Worldwide (2004–September 2014)
• Founder(s) : Orkut Büyükkökten
• Industry : Internet
• Owner : Google
• Website : orkut.com
• Type of site Social networking service
• Registration : Required
• Available in : Multilingual (45)
• Current status : Slated for decommissioning (September 2014)

7. Features
Orkut
Wide range
of colorful
themes
Allowed
anyone to
visit anyone’s
profile
Restrict
information
that appears
on anyone’s
profile
One can
become a fan
of any of the
friends

8. Controversy
• Fake Profiles
• Electronic Spam
• Hate Groups
• Flooders

9. • Social networking site
• Create a personal profile, add other users as friends,
exchange messages, post status updates and photos,
• Receive notifications when others update their profiles.
• Join common-interest user groups,
• Categorize friends into lists such as :
"People From Work" or "Close Friends“
• Type : Public
• Founded : February 4, 2004(10 years ago)
• Area served : United States (2004–05),Worldwide
• Founder(s) : Mark Zuckerberg
• Eduardo Saveri
• Andrew McCollum
• Dustin Moskovitz
• Chris Hughes
• Industry : Internet
• Subsidiaries : Instagram , WhatsApp , Oculus VR
• Website : facebook.com
• Type of site : Social networking service
• Registration : Required
• Available in : Multilingual(70)
• Current status : Active

10. Strengths
1. Integration with websites & applications
2. More than a billion active users
3. Excellent users experience
4. Understanding of user’s needs
& behavior
Weakness
1. Lack of some features
2. Attitude towards user’s privacy
3. Lack of website customization
4. Weak protection of user’s information
Opportunities
1. Increasing number of people using
Facebook through mobile devices
2. Expansion to China
3. Open Facebook marketplace
Threats
1. Increasing number of mobile internet
users
2. Slow growth rate of online advertising
3.Weak business model
SWOT
Analysis

11. • Social networking site & micro blogging service
• Send & read short 140 character text messages
• Type : Public
• Founded : March 21, 2006
• Area served : Worldwide
• Founder(s) : Jack Dorsey , Noah Glass ,Evan Williams ,Edward
Cramer ,BizStone
• Industry : Internet
• Subsidiaries : Vine
• Website : twitter.com
• Type of site : Social network service , micro blogging
• Registration : Required to post, follow, or be followed
• Available in : Multilingual
• Current status : Active

12. S.N.S In India
0 100 200 300 400 500
Facebook
MySpace
Twitter
Friendster
Linkedln
Mylife
Bebo
Registered users in million
Registered users in
million

15. What teens do online…???
0% 20% 40% 60% 80% 100%
Info about health
Software download
Buy ol merchandise
Get info about colleges
Get news or info about…
Play online games
Sports
Movies,TV shows,music…
Send or read email
Chatting
Percent
Percent

16. Typical Mobile Internet Activities While Watching TV
Using mobile
apps, 33%
non-related
contents, 37%
Social
networking,
48%
Texting, 56%
Other, 104%

17. Teens social networking
0%
10%
20%
30%
40%
50%
60%
Percent

18. Some pics depicting effect of social
Networking

25. Impact
• Induced fear & phobias
• Media multi-tasking affects attention
• Reality vs. fantasy
• Time use
• Behavioral changes
• Aggression & violence
• Anxiety problems
• Privacy issues
• Stress
• Over exposure to unwanted content
• Lower academic grades

26. How can we avoid it…???
• Parent-child interaction
• Spending offline time more than online time
• Have more face to face interactions
• Spend more time with family
• Yoga
• Exercises
• Educating youth in Media Literacy
• Keeping a check on internet activities
• Avoid excessive usage

27. Good & bad side of S.N.S
GOOD SIDE BAD SIDE
• Technological literacy
• Bringing people together
• Attracts attention
• Breadth of knowledge
• Opportunity to widen
business
• Distraction
• Health problems
• Relationship problems
• Ill-legal crimes, virus attacks
• Negative effects on
productivity

28. References :
• www.authorstream.com/Presentation/ysinghania500-2101904-effects-
social-media/
• www.slideshare.net/mobile/crystali/ppt-of-social-networking-sites-
19943426
• www.google.co.in/?gfe_rd=cr&ei=3g3vlCKPM8gfm_YCYBA&gws_rd=ss
l#q=software+networking+sites
• https://www.google.co.in/search?q=software+networking+sites&client
=firefox-a&hs=I1l&rls=org.mozilla:en-
US:official&channel=sb&source=lnms&tbm=isch&sa=X&ei=oA7VU5yL
ENDm8AW5oYDYDg&ved=0CAgQ_AUoAQ&biw=1600&bih=763