This document provides information on marketing strategies and plans for addiction treatment and behavioral health organizations. It discusses developing a marketing plan, identifying target markets and unique selling points, setting goals and budgets for marketing programs. Specific strategies mentioned include using LinkedIn, social media, email marketing, conferences and networking to reach addiction professionals. It also provides details on sponsorships and exhibiting at an upcoming Addiction VIP Symposium event.

1. Marketing 101 &
Get Linked for Addiction
Professionals

2. Marketing 101 &
Get Linked for Addiction Professionals

3. Addiction Treatment/Behavioral Health
Marketing Plan
• Attitude & Believe in Yourself and Product
https://www.youtube.com/watch?v=qR3rK0kZFkg
• Image is Everything
https://www.youtube.com/watch?v=eFGGOkClJE8

4. Addiction Treatment/Behavioral Health
Marketing Plan
What's in your treatment referral funnel?
Are you reaching EAP's, Labor Unions, Interventionists, Private
Clinicians, Treatment Centers, Detox's and more... ?
How is your addiction related sales/service organization getting new
contacts?
Are you utilizing email marketing?
Are you using aggregating websites?
Is your direct addiction professional audience over 10,000?
Are you utilizing the World's #1 networking site?

5. Addiction Treatment/Behavioral Health
Marketing Plan
What is your treatment center or behavioral
health organizations mission statement?

6. What makes my Addiction Treatment Center/BH
Organization different from the rest?
 What are your unique selling points (USP's)? The more things you can think of
here the more attractive your organization will be to addiction and behavioral
health professionals and persons seeking treatment. This is your marketing
position. You must keep putting out various messages all the time on the
subject of why your Addiction Treatment/Behavioral Health organization is
better than the many other addiction treatment centers or private practices.
Some examples include;
 Joint Commission Accreditation? Speak with Linda Potere today.
 Inpatient/Outpatient Detox
 Amino acid therapy
 Relapse prevention
 Aftercare
 Inner Child Therapy

7. Who is my Addiction Treatment/Behavioral
Health Organization a value to?
Who is my ideal client?
 Who is my ideal referral source?

8. Who is my Addiction Treatment/Behavioral
Health Organization a value to?
Private Clinicians – LMHC’s, CAP’s, Social
Workers, Psychiatrists, Psychologists, etc.
Interventionists
EAP’s
Attorneys

9. Who is my Addiction Treatment/Behavioral
Health Organization a value to?
Pain Management Clinics
Chiropractors
Detox’s
*Other Treatment Centers – Many centers
focus on this segment which bears little fruit

10. Target Market Segment Strategy and Branding
What marketing strategies can you come up
with that will pinpoint these addiction
professionals and potential clients in order for
them to use your business rather than one of
your competitors? How can I brand my
treatment center or behavioral health
organization and give it an identity?

11. Target Market Segment Strategy and Branding
Social Media – LinkedIn 0ver 325 Million Professionals (“Get
Linked for Addiction/Behavioral Health Professionals”),
Facebook, Twitter, (Wordpress - Do your own blog)
Addiction Professional Conferences
Memberships to Organizations and Participating in Them
Blogging – Daily, Weekly (get your Directors and Clinicians to
provide material). Re-release web site, reintroduce aspects of
our Addiction Center or organization
Networking Events

12. Target Market Segment Strategy and Branding
Addiction Related Organizations – The Addicts Mom, Writers in
Treatment, RIR, In the Rooms, TPAS
External Aggregating Sites – Scoopit (gathers all the addiction and
behavioral health stories, blogs, and information on the web and
lets you have your own page to aggregate. This can be linked to
your site, and to LinkedIn which helps your SEO, and popularity
on LinkedIn.
Obtaining email Lists – Conferences, LinkedIn, Networking,
Constant Contact, Mail Chimp – Professional emails
Snail Mail Lists – People Arrested for Drugs or Alcohol

13. What are your goals for 3 months, 6 months, 9
months, 1 and 5 years?
By knowing where you want to be after 3 months, 6
months, 9 months, 1 year, and 5 years can significantly
assist you in what you should to do in order to
accomplish your target goal. This does not automatically
have to be a target profit - it may be something similar to
increasing your census, or gaining referral sources.
How much will each program cost to put into practice
and what does it cost to obtain a client or referral source?

14. What marketing programs are in my budget?
Do you have the resources to put these
practices into position? How effective was the
marketing that you put into position in 3
months, 6 months, 9 months, or 1 year? What
worked and what didn’t work, and why?
Your Marketing Mix is constantly changing.
Do you need to make adjustments to your
Marketing Strategy?

15. What is my pricing strategy?
Your pricing approach could depend on several factors
Am I working with a billing company that gets me the
highest return (Speak with Eric Yorlano today from Integrity
Billing)
Insurances Accepted – Can I offer More?
In Network and Out of Network
Drug Testing – In House, Out Sourced. Are you using this as
a referral strategy? Speak with Charlie Darcy, VP Medytox,
and Matt Thompson of Ammon Analytical Lab
Are There Internal Process You can change that will Increase
your Bottom Line?

16. Ways to Generate More Revenue?
• Are there certifications the staff can get to generate more income?
• Are your therapist's trained for Marriage Counseling? – This is a
billable Service
• Are your therapist’s trained in Anger Management? This is a
billable service
• Pain Management program where you can out source the service
and still make money
• Is your organization getting the maximum from UR?

17. Ways to Generate More Revenue?
• Are you using a lead generation Company? Speak with Adam
Weil, CEO ARN today
• Are you losing money on your CC transactions? Speak with
Christina from Heartland today
• Are you using EHR? Speak with Rick Abrams of Adaptive
Infotech, & Coletta Dorado of AZZLY today
• Pain Management program where you can out source the service
and still make money
• Is AMA costing you revenue? Speak with Rick Gallant
of Biosound today

18. What is my Promotion Strategy?
• What are you doing to promote your
treatment center? Is your promotional
strategy geared toward the wrong group of
individuals?
• A few promotional strategies you can
incorporate:

19. What marketing programs are in my budget?
• Internet – Ad Words, SEO, New Webpages, sister sites focusing
on one aspect
• Social Media (Free but takes time and someone dedicated to it)
LinkedIn, Facebook, Twitter
• E-mail – Professional E-Mails - Constant Contact, Mail Chimp
(costs vary depending on the number of contacts)
• Psychology Today – List the Addiction Treatment/Behavioral
Health Organizations and also list your clinicians
• Professional Magazines – Behavioral Health Magazine, Sober
World, Counselor Magazine

20. What marketing programs are in my budget?
• Addiction Related Organizations – The Addicts Mom,
RIR, In The Rooms
• Addiction Professional Organizations; NAATAP,
FAADA, FARR
• TV
• Radio
• Billboards
• Flyers
• Outbound Telephone

21. What marketing programs are in my budget?
• Scholarship program offered to 1 actively participating
referral source each quarter
• Hosting CEU lunch events attracting private clinicians
(helps build referral relationships and gives you a
captured audience)
• Open House (even if you’ve been open a while)
• Introducing new staff
• Promote your niche in the market
• Monthly newsletter

22. What marketing programs are in my budget?
• Alumni Marketing – E-Mail and Snail Mail
• Daily Inspiration
• Monthly Newsletter – with Links To Local Fun Events,
support Links, reminders of Techniques to Sustain
Sobriety
• Monthly Get Together
• Offer Alumni Positions in Your Organization

23. What marketing programs are in my budget?
• Corporate Brochure – Is It Telling The Correct
Message? Who is it directed toward?
• Business Cards – Do They Tell Your Story?
• Website Blog, Directing Traffic, TRADE LINKS
• Advertise in Local / Specialized Publications
• Post Your Link – The Posting Board

24. Market Research
• Know who your exact competition is, what
they are doing, how they are doing it, who
they are partnering with, what organizations
they belong to, what events they attend,
their pricing structure, and the value of their
services compared to yours.

25. Market Research
• Drug Abuse and Addiction Treatment Center SWOT
Analysis
• This is a summary of most important aspects of your
addiction center or behavioral health organization and your
competition. By going through each one of these for your
business and your closest competitors you can think about it
where the possible dangers lie ahead and hopefully have a
solution to deal with the difficulty should it take place.

26. Market Research

27. Market Research
Your Treatment Center or Behavioral
Health Organization
• Strengths
• Weaknesses
• Opportunities
• Threats

28. Market Research
Your Competition
•Strengths
•Weaknesses
•Opportunities
•Threats

29. Get Linked for Addiction Professionals
How many people use LinkedIn?
“Get Linked for Addiction Professionals”

30. Growing Your Addiction/BH Audience
How to Grow Your Professional E-mail
database
333 Million Professionals

31. How to Effectively Use LinkedIn for Addiction
Professionals
Profile Building-Increase search rankings within LinkedIn and
on major search engines
Key Addiction Related Search Words in Your Profile and Where
to Place Them
Importance of Your Headline and how to Send a Message to all
Your Level One’s Quickly
Tricks on How to Gain Addiction Professional Level One
Connections Quickly and Easily
Short Cuts and Tricks on Navigating Addiction Related Groups
and fast Posting Techniques

32. How to Effectively Use LinkedIn for Addiction
Professionals
Learn how to grow your addiction/BH audience
Learn how to reach 100,000's Addiction/BH professionals
Learn exactly how to utilize LinkedIn in the Addiction/BH
field to get referrals and increase your sales/service
organizations clients
Learn the value of Level One contacts
How to use Level One contacts in and outside of LinkedIn
Learn how to grow your level one contacts

33. How to Effectively Use LinkedIn for Addiction
Professionals
Learn how to get valuable, hard to reach referral
contacts like; EAP's, Interventionists, Private Clinicians,
Cap's, LMHC's, Attorneys, and more
 Learn how to reach ALL your level one contacts at the
same time
 Learn how to use your title strategically on LinkedIn
 Learn how to connect with someone that is not a level
one connection
 Learn the tricks of using the phone app

34. How to Effectively Use LinkedIn for Addiction
Professionals
Q & A
BHNR is available for staff training at your
facility
BHNR is available for profile make overs
BHNR is available to grow your level ones and
audience

35. Addiction VIP Symposium II
2 Day Event June 24th & 25th
Inverrary Ft. Lauderdale; holds 50-60 Exhibitors and 250
Attendees in Ballroom
12 NAADAC CEU approved presentations
Presentation Tracks; Adolescent, Christian, Marketing
Admissions, and Celebrity
2-4 Shows of “Pass It On” for symposium attendees and general
public.
Searching for a non-profit to give a scholarship raising Gala

36. Addiction VIP Symposium II
2 Day Event June 24th & 25th
Inverrary Ft. Lauderdale; holds 50-60 Exhibitors and 250
Attendees in Ballroom
12 NAADAC CEU approved presentations
Presentation Tracks; Adolescent, Christian, Marketing
Admissions, and Celebrity. If you would like to Co-Host you
can pick the track
2-4 Shows of “Pass It On” for symposium attendees and
general public.
Searching for a non-profit to give a scholarship raising Gala

37. Addiction VIP Symposium II
Venue holds 50-60 Exhibitors and 250 attendees in
ballroom
BHNR to hold same pricing as the last VIP
Symposium
BHNR to hold same admission price of only $99
BHNR to hold same pricing on Exhibitor’s booth
and 2 passes ONLY $450

38. Addiction VIP Symposium II
Symposium Co-Chair Sponsorship $5,000 (2 Avail.)
 3 NAADAC CEU Presenters (45 Min. Presentations)
 One 8’ exhibitor table for two days at the symposium
 (table skirts and covers not provided)
 10 Passes into Symposium
 One Email Blast to 40K Addiction/BH Professionals
 Your Organization Supplies Ad Copy
 Branding on a Min. of 50 Symposium Posts utilizing 50 Addiction/BH
Groups on LinkedIn Reaching Over 100K Addiction/BH Professionals
 One LinkedIn Email Blast to 25,000 Addiction/BH Professionals
Your Organization to Supply Ad Copy
 2 Posts on Behavioral Health & Addictive Disorders Scoop-It Page
 Google Plus 1 post on BHNR and The Addictions Academy Google Pg.

39. Addiction VIP Symposium II
NAADAC CEU Sponsorship Presentation - $2,500
 1 Speaker 45 Min. Presentation - Sponsor Speaker NAADAC Nationally
Accredited CEU's
 Speaker Must Be Approved 1 Month Prior to the Event
 One 8’ exhibitor table for two days at the symposium (table skirts and covers
not provided)
 Professional Email Contact Blast to Over 20,000 Addiction/BH contacts solely
for your organization
 3 Admissions into Symposium
 Company name, logo, and write up of presentation on conference website
 Recognition as NAADAC Speaker Sponsor in Marketing Pieces conference

40. Addiction VIP Symposium II
Other Sponsorships available
 Bag Sponsor $1,500
 Breakfast Sponsor $1,200 (2 Available)
 Lunch Sponsor $1,200 (2 Available)
 Marketing Presentation Sponsor $650 (8 Available). Includes booth, 2
passes, and 10 min. mic time during lunch
 Prize Sponsor $300
 Badge Sponsor $300 (2 Available)
 Pad and Pen Sponsor $300
 Coffee Sponsor $200 (8 available, 4 per day)

41. Addiction VIP Symposium II
Gala Co-Chair Sponsor $5,000
 VIP table of 10 at the Gala
 One 8’ exhibitor table for two days at the symposium (table skirts and covers
not provided)
 Four passes into symposium
 Recognition at the gala as Co-Chair Sponsor with 20 minutes mic time at gala
 One Email Blast to 40K Addiction/BH Professionals
 Your Organization Supplies Ad Copy
 One direct email to our members of the 8 groups with over 25,000 members
 Inclusion in all symposium email blasts with logo and link to our email database
of over 40,000 addiction/BH professionals
 Logo and Link in posts to Addiction/BH Audience of over 30,000 level one
connections

42. Rehab Rescue http://www.rehabrescue.solutions/
Complete Rehab Start-up or Examination
that increases Revenue and ROI. We set-
up or evaluate the infrastructure of your
organization and provide proven
methods to operate and generate more
revenue.

43. Goals of Rehab Rescue
http://www.rehabrescue.solutions/
Reduce costs, generate more revenue, attract
business, gain new relationships, implement new,
more efficient ideas for the purpose of better clinical
aspects, HR, utilization review, operating
procedures, billing procedures, staff development
and training, client retention (reduction in AMA,
APA), staff retention, ROI, and marketing.

44. Rehab Rescue http://www.rehabrescue.solutions/
The number one goal of a detox, residential treatment center, PHP, or
IOP is to fill the beds with quality candidates that need your services. This
is where most places struggle to maintain a census of appropriate
candidates. You hire marketers, developers, lead generation services,
dabble in the AdWords game and spend thousands of dollars to get the
phone to ring.
See more at: http://www.theaddictionsacademy.com/addmission-center-
call-center-training/#sthash.KtRBURi6.dpuf
• Admissions Call Center Training
• Marketing Training
• AMA Training