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Generic medicines are of the same quality & composition as the branded medicines & are available at cheaper rates.But it is not available in markets as doctors write commercial medicines like Ranbaxy & Cipla. The idea is to sell generic medicines nationwide & make medicines affordable.
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2) While Harvoni is expensive at $35,000 per month, retail pharmacies can help patients afford it through copays and work with specialty pharmacists.
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Metabical is a new FDA-approved 12-week program for weight loss that includes an appetite suppressant, fat blocker, and calorie absorption blocker. It is targeting women ages 35-55 who are post-pregnancy and in the peak of their professional careers with stable incomes and BMIs between 25-30. The marketing campaign will position Metabical as a partner for weight loss at $420 for 12 weeks, cheaper than other expensive options, with a quality herbal formula.
Metabical case study analysis
Metabical is claimed to be a safe and effective weight loss drug. The case study describe the analysis of marketing strategy used to introduce the drug in the market and also establish a viable positioning for the product.
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The document provides descriptions of 5 case scenarios related to marketing and business strategy issues:
1. Clean Edge Razor product launch positioning strategy for a new razor in the men's market.
2. Price promotion strategy debate for premium cookware considering brand impact and past analysis.
3. Positioning and communications plan for launch of new weight loss drug in competitive market.
4. Marketing strategy options for supermarket chain facing new low-price competitors.
5. Market research and sales projection analysis for potential new pizza product launch.
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Topics covered:-
1. Automated Emails for world Aids day campaign using Mailchimp
2. Buyer Persona
3. Three alternative subject lines for email marketing for the
month of December.
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This document outlines a business plan for a pharmacy delivery platform that helps patients get medicine quickly from independent pharmacies and helps those pharmacies reach more customers. It notes that independent pharmacies make up only 26% of the pharmacy market but buying from them supports the local economy. The platform targets sick customers who need care. The document provides marketing cost projections and notes advertising will increase 9% per year.
Johnson & johnson Business Strategy
The document provides information on the group members and operations of Johnson & Johnson. It lists Priyanka Gujral as CEO and VP Legal, and others in VP roles for Communications, Marketing, and Strategy. It then gives an overview of Johnson & Johnson as the world's sixth largest consumer health company and eighth largest pharmaceutical company, operating in over 60 countries with 128,000 employees worldwide. The headquarters is located in New Jersey. It focuses on research, innovation, and caring for people's well-being.
Case 2 johnson and johnson has a baby powder problem (3)
Johnson & Johnson has faced over 1,200 lawsuits alleging their talcum powder causes ovarian cancer. While J&J continues to defend the safety of talc, this has damaged their brand image. To address this, the group recommends investing in research and development to reformulate the existing baby powder product. This would allow J&J to strengthen customer value and brand equity by assuring safety, while also driving profit growth through regaining market share. The plan is to create an R&D team to spend the next year developing a new formula, getting FDA approval, and launching an integrated marketing campaign to communicate the changes to consumers.
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POA 4th Qtr
The document outlines a business marketing plan from June 2009 to February 2010 aiming to achieve $1.5M target. Key objectives include securing $549K in sales last quarter and pending B2B sales. Marketing strategies include newsletters, online order forms, loyalty programs, and new portals to maintain existing B2C and B2B clients and leads. Issues around generating new B2B leads and sustaining clients are addressed through various targeted campaigns and product updates. A schedule details rollout of newsletters and other initiatives through May.
Mera medicare siddhant jain pgp-15-230_spjimr
Mera Medicare aims to change the landscape for pharmacists and customers by allowing online ordering and delivery of prescription drugs. To increase its pharmacist base, Mera Medicare will use a three-pronged approach - a sales team to explain the benefits, an operations team to assist with setting up home delivery logistics, and a technology team to help with integration. To expand its customer base, Mera Medicare will use social media marketing, develop a mobile app, promote through physical shops, and offer promotional discounts.
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Johnson & Johnson by sangram pisat
Presentation contains general information of Johnson and Johnson, Different types of analysis of the brand- J & J and famous marketing campaigns.
It also gives information regarding current ventures of Johnson and Johnson and their effect on the expected growth of the company.
Prospect of digital marketing for pharmaceutical companies of bangladesh
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Case 2 johnson and johnson has a baby powder problem (3)
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Transpharmation Masterclass: Build your Customised Pharmacy Retail Category
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Johnson & Johnson Crisis Communication Presentation
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Prospect of digital marketing for pharmaceutical companies of bangladesh
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Gaining approval from the company leadership often depends on the allocation of the marketing plan budget. Show that you know how to spend it wisely.
B2C Objective: Become preferred brand and to increase customer loyalty to our product lines amongst:
· Young Adults (business/career builders)
· Children
· Young Families
Goals:
Tactics:
Budget:
Timetable:
Responsibilities:
1) increasing market penetration to 80%
1. Increase the number of direct sales force and in-house sales personnel who support the retail channels by 20%
2. Increase b2c advertising by 10% each
3. Lower the prices of cold medicine and make it affordable to the target groups
1.
$25M
2. 39M
3. N/A
Christopher
Anita
Yasser
2) increase usage of cold medicine to 3.0 bottles/period among the preference groups
1. Offer volume discounts of 15-40% of the manufacturer’s suggested retail price and promotional allowance of 10-20 percent
2. Spend $20 million dollars on all round's advertising campaign, mainly for commercials aired on network television.
3. Increase competitive advertising budgets
1.
35M
2. $20M
3. 39M
Yasser
Mohammed
Anita
3) increase the demand for cold medicine
1. Reviewing and tracking competitors’
marketing mix decisions, performance, and resources
2. Understanding what benefits the customer is seeking, how they learn about products, what their motivation for purchasing is, where they buy the product, what they consider when choosing a product, and the like
3. Determine the current and future size of the market in units and dollars through market research
n/a
N/a
2. $100,000
Mohammed
Anita
Christopher
B2B Objective: Claim a larger market share over specific channels with shelving
· Supermarkets
· Pharmacies
Goals:
Tactics:
Budget:
Timetable:
Responsibilities:
1) increase gross margin of All round from $145.3 million, to $172.3 million.
1. Reduce advertising and promotional expenses
2. Minimize sales force and administrative costs
3. Reduce the purchasing of marketing research
1. 24M
2. 5M
3. 10M
2) Outshine the competitors in the industry like supermarkets and pharmacies
1. Understanding the dynamics of market competition
2. Discern competitors’ strategies
3. Changing the advertising decisions to increase the market share.
1. n/a
2. n/a
3. n/a
3) to maintain long-term profitability and market share in an increasingly competitive and changing environment
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2. Assign each member separate assignments, but all are concerned with the performance of the Allround brand and any new brands that might be forthcoming.
3. Make proper decisions in the areas of product choice, distrib ...
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marketing management
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marketing management
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Johnson&Johnson
PowerPoint presentation about Johnson&Johnson Company.
these information may not be accurate 100%, so you have to make your own research.
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product marketing and promotion
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Pitch presentation
- 1. GenMed Making Medicines Affordable Generic medicines are of the same quality & composition as the branded medicines & are available at cheaper rates.But it is not available in markets as doctors write commercial medicines like Ranbaxy & Cipla. The idea is to sell generic medicines nationwide & make medicines affordable.
- 2. Problem 1. High cost of medicines makes it hard for low income families to afford medication. 2. We often have leftover medicines which we throw away. 3. Lack of awareness about generic medicines.
- 3. Solution 1. Generic Medicines which have the same effect as branded medicines & is much less costly. 2. Leftover medicines can be processed to extract common salt & be used to make generic medicines 3. Marketing & awareness programs for patient awareness.
- 4. Unique Value Proposition We sell generic medicines. They are equally effective as branded medicines & are available at much cheaper rates. For instance Rs 1000 branded medicine are available at Rs 20 which has the same salt(compound).
- 5. Unfair Advantage 1.First startup to take initiative to make generic medicines more reachable & affordable to masses. 2.Exclusive partnership with generic medical stores.
- 6. Customer Segments Lower & middle income class of the society.
- 7. Channels 1. Content Marketing - We will write blogs about generic medicines & drive traffic to our online stores and app. 2. Consumer awareness Programs among low income families 3. Online & Offline Advertising about drugs & shops 4. Affiliation with NGOs to spread awareness 5. Tie-Up with NGOs. 6. Helpline Number.
- 8. Revenue Streams 1. Commissions from Sellers registered with us=3000*50*12 = 18,00,000. 2. Selling data about people getting sick & metrics of disease type to research firms & survey institutes. 3. In App+Website Advertisements 4. Expected Breakeven 4-5 years at an average commision of 7000 per month from more than 100 shops in Delhi/NCR.
- 9. Cost Structure for Year 1 - Operational in Delhi/NCR Region 1. Hosting & server = 5000 2. Delivery Boys =20 + Salary =10*7000*12 = 8,40,000 3. Content Marketing & Online Marketing = 2,00,000 4. Consumer Awareness programs & Offline Marketing =10,00,000 5. Staff Salary - Marketing + Sales = 20000*12 = 2,40,000
- 10. Key Metrics Numbers of buyers from rural & urban areas. Increase in number of buyers of generic medicines per month. Numbers of people giving away leftover medicine for credit to buy generic medicine.
- 11. Resources/Statistics used(some weird images:)
- 12. Resources/Statistics used This idea is manifested by Nauman,Palak & Radhika Dutt.