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The Happy Store Presentation value 1.pptx
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- 3. AGENDA BRAND OVERVIEW MARKET L ANDSCAPE INVESTOR PROPOSAL
- 4. Covering many regionsacross the Country, The Happy Store is working with numerous stores Country wide. We served Thousands of happy customers from the commencement of our services. We have a large number of loyal customers who are using our services daily to accomplish their essential needs. We have a strong team filled with enthusiasts pleasured to have been at the beck and call of our customers. We are committed to providing the best satisfaction to all our customers and are ready for fixing their further queries. Offering a wide range of daily products with both food and grocery, we are a giant in helping our customers in obtaining the most suitable product. We are elated to provide a helping hand to all our customers through our discounts and promotional sales. Our sales team is delighted to offer products of P&G, ICT, Nestle, Coca-Cola etc. We are popular for our checkout system of accepting both card and cash as the legitimate payment method. In times of medical emergency, we have launched an all-new concept in which we are providing our services through virtual shopping. This was done to provide our customers with an environment to shop for their daily requirements in the most convenient manner. When the whole World is under threat of COVID-19, Our executives were enjoying assisting the customers happily. Our 24/7 helpline has been working day in day out to provide the best facility to our customers and resolve any relevant problem you have. About The Happy Store
- 5. Our Brand Story Happystore is one of the Fastest Growing brands working around the clock to put forward a mixture of offline and online shopping. We are improving swiftly to offer the best customer service to all our customers. Putting forward the state of the art services, happy store is happy to meet the marketing requirements of daily needs. The Happy Store is an impressive retail store operating both online and offline to facilitate shoppers in attaining their goals. Dealing with FMCG products, we are happy to serve you all with a tremendous network of stores located around the Country. The continuous rise in the demand for various goods at a global level is fulfilled through the services provided by us. By using our completely safe and reliable business model, customers can trust us for their daily requirements. Happy Store Brand Summery The Happy Words from our CEO
- 6. LOOK INSIDE TheHappy Store
- 7. Why Us ? •Maximize profits • Mitigate investment risk • Maximize marketing outreach • Innovative sales promotions schemes • Customer convenience and quality of service • Competitive product price and consumer discounts • Optimum inventory planning and management • Enhance functional efficiency • Minimize operational expenses • Optimized investment plan
- 8. AGENDA BRAND OVERVIEW MARKET L ANDSCAPE INVESTOR PROPOSAL
- 9. India is the fastestgrowing grocery market in the World, growing at a CAGR of 8%. Customer shift from being cost conscious to quality conscious. Indian Food & Grocery Industry is expected to grow from US$ 573 Bn in 2020 to US$ 852 Bn by 2025. Consumers are increasingly buying online, shopping at supermarkets or modern stores. A Nation of shopkeepers with ~13 Million Kirana stores & neighborhood stores. Grocery stores remain operational during calamities to supply essential goods. Industry is in transition towards organized and modern store format with specialized offering. India Grocery Market Dynamics
- 10. 377 538 573 852 0 200 400 600 800 1,000 1,200 1,400 2015 20182020 2025P 67.5% 66.7% 65.8% 65.0% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2015 2018 2020 2025P Food & Grocery Apparel & Accessories Jewellery & Watches Consumer Durables & Appliances Home & Living Pharmacy & Wellness Footwear Others US$ Billion % Share Source: Technopak Research 2021 Indian Food & Grocery Industry is expected to grow from US$ 573 Bn in 2020 to US$ 852 Bn by 2025. India: Retail Market by Segment
- 11. 11 603 573 627 682 736 790 852 1.9 3.0 4.38.7 16.4 24.0 30.5 0% 1% 2% 3% 4% 5% - 100 200 300 400 500 600 700 800 900 2019 2020 2021 2022 2023 2024 2025 US$ Billion e-grocery share India's e-grocery market is growing rapidly, primarily driven by rapid urbanization. India Grocery Market Size Source: Technopark, Forrester Research, IMARC & IBEF
- 12. Behavior transformationover last decade Higher disposable income, greater internet penetration and e-commerce have changed the way Indian consumers shop Diverse lifestyles, age and geographic location further influence consumer expectations Not just younger population, but traditional shopper is now more demanding, thus requiring a change in way retailers offer their services This paradigm shift led to rise of organized retail, aiming to address these demands Product Availability Better Shopping Experience Wider Product Assortment Convenience Newly Launched Products Digital Interaction Discount and offers Easy Accessibility Consumer Preference? Indian retail segment is going through a paradigm shift with changing consumer behavior and preferences… Paradigm Shift in Retail Segment
- 13. Growth in multipleModern Retail players... Traditional Retail Continue to Hold Substantial Position in Retail Industry; Growing >25% in Absolute Terms ... and yet they have only been able to capture a small market share, which is still dominated by unorganized traditional retail 2020 2025 INR 65 Lakh Cr US$ 883 Billion INR 105 Lakh Cr US$ 1,300 Billion Traditional 85% Organized 11% E-commerce 4% Traditional 77% Organized 16% E-commerce 7% 2020 2025 …modern retail is rapidly capitalizing on this emerging trend at ~26% CAGR while traditional stores at 5%. Organized Offline Retail Market
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- 15. AGENDA BRAND OVERVIEW MARKET LANDSCAPE INVESTOR PROPOSAL
- 16. COCO: Company OwnedCompany Operated I FOCO: Franchise Owned Company Operated I FOFO: Franchise Owned Franchise Operated Roles & Responsibilities • Investment by • Ownership of • Rentals by • Salary by • Utility Bills by • Operations by • Local Marketing by • MG or Revenue Share • Net Profit to FOCOFOFO COCO Direct Stores FOFO/FOCO Single Unit Multi-Unit Product Sourcing B2B Deliveries Online Walk-ins Franchise Proposal
- 17. KEY ROLES Strategic- Supply chain, inventory and price points are managed by Brand Operational – Key role for Franchisee is to run day to day store operations and customer interaction Marketing – Location has to be main road with good traffic and captive high footfall Financials – Mid investment model with decent ROI OPPRRTUNITY FOR Investors – New ventures Women Entrepreneurs Property Owners have property at apt location Conversion Franchise – Under performing stores Role in the Business Investor FOCO Operator FOFO Low High Operational Capabilities Ideal Partner Profile Franchisee partner with entrepreneurial spirit & experience of industry will have an advantage.
- 18. Models Area (Sq.Ft.) Initial Investment (INR) Franchisee/ Brand Fee (INR) Deposit Against Inventory (INR) Monthly Sales (INR) Monthly Expenses (INR) Net Margins (%) Revenue Share Brand (%) MG on Investment (%) Revenue Share (%) Average ROI (%) Cumulative ROI (%) Payback Period (Months) Contract Period (Years) FOFO1,200 11,90,000 3,00,000 16,00,000 23,98,000 2,12,000 8-10% 2% - - 160% 1100% 12 7 FOFO 1,500 15,90,000 3,00,000 20,00,000 26,48,000 2,29,000 8-10% 2% - - 130% 920% 14 7 FOCO 1,500 15,90,000 3,00,000 21,80,000 26,48,000 2,82,000 8-10% - 12% 4% 43% 300% 30 7 FOFO 3,000 31,70,000 5,00,000 50,00,000 42,35,000 4,59,000 8-20% 2% - - 146% 1020% 17 7 FOCO 3,000 31,70,000 5,00,000 54,50,000 42,35,000 5,86,000 8-20% - 12% 5% 40% 280% 37 7 Unit Financial Projections
- 19. • Site selection& approval • Store design & development • Furniture, fixture & equipment sourcing • Staff hiring & training • Product inventory planning & souring • Launch marketing & execution guidance • Store launch • On-going marketing guidance & advisory • Advertising and promotion schemes • Consistent product supplies • Reasonable price & profit margins • Training to ensure efficient operations • Store audits & advisory • Stock rotation & correction Pre Opening Post Opening Franchise Support Functions The Happy Store will provide complete support to setup / operate the Store.
- 20. Expansion Plan viaFranchise Area Sq. Kms. Districts (NOs.) Towns (NOs.) Villages (Nos.) Households (Lakhs) Population (Lakhs) Key Statistics ~44,212 22 142 7,652 ~56 ~289 Haryana ~50,362 23 153 12,953 ~61 ~305 Punjab ~3,42,239 33 352 46,735 ~147 ~795 Rajasthan ~2,40,928 75 828 1,10,021 ~ 386 ~2,315 Uttar Pradesh ~53,483 13 95 17,058 ~24 ~117 Uttarakhand The Happy Store is inviting franchise partners from Tier 2 and Tier 3 Cities in North Indian States.
- 21. Follow us on: THANKS! AnyQuestions?