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Pharmaceutical Industry – Change in
Discovery and Development Approaches



                   Dr. Bhaswat S. Chakraborty
                        Senior Vice President,
                   Research and Development
                   Cadila Pharmaceuticals Ltd.
Contents
1. Drug discovery and development of yester years
2. Drug discovery and development now
3. Preclinical
  1. Drug
  2. Organization
4. Clinical
  1. IT & Data management
5. Approval
6. Postapproval
7. …
Drug discovery and development until
1980’s
• Discovery was restricted to rich pharma companies and
  academic institutions of excellence
• Trial and error and serendipity
• Very few players knew the game and its rules
• Simple evaluations of “drug efficay” and “safety” (along
  with CMC)
• Randomized control trials were not as developed as
  today
• Development of generics, NDDS and pharmacovigilance
  were in their nascence
Atenolol (Tenormin), for example
• Atenolol is a cardio-selective β-blocker discovered and developed by
  ICI
• Possesses the advantages both of propanolol and practolol
  ▫ Practolol, first cardio-selective β-blocker, also discovered and
    developed by ICI in 1960s, but withdrawn because of toxicity
    (worst – blindness)
  ▫ Practolol was also less potent than prpraonolol
• Atenolol is as potent as propanolol, as cardio-selective as practolol,
  but without the side effect of the either
• It was launched in 1976s and became the best selling β-blocker.
• Developed, tested and launched in 3 years (1973-1976); 2 CTs for
  efficacy
                                                Takuji Hara in Pharmaceutical Innovation
Takuji Hara in Pharmaceutical Innovation
Pitavastatin (Livalo) for Dyslipidemia
• Similar situation like atenolol (related structure to
  atorvastatin)
• Similar safety and efficacy profile
• Discovered by a different and small company
• 7 clinical trials
• 2 additional postmarket trials in special population
  committed
• Took 7 years
• Lawsuit with Novartis
• Much higher CMC requirements
• PV requirements
• ….
What do we have now?
•   Significant changes from now though 2033
•   Big molecule (biotech) medicine
•   Small molecule – drug and diagnostics
•   Government regulations
    ▫ Tougher safety and efficacy regulations
    ▫ Clearer Biotech regulations
    ▫ More international harmonization on regulations
• Frequently changing market conditions & technology
• New emerging markets
    ▫ India ~USD 25 Billion by 2018
• Country-relevant research
• More NDDS & branded generics
• Personalized medicine
Systematic and complex nature of drug
discovery and development today




                                 Pritchard et al. Nature review
The market for pharmaceutical innovations
Source: Centrewatch
Research is also changing healthcare
decisions
Clinical research – diverse goals
• Disease mechanisms
• Translational research
• Clinical knowledge
  ▫ detection, diagnosis, and natural history of disease
• Therapeutic interventions including clinical trials
• Prevention and health promotion
• Behavioral research
• Heath services research
• Epidemiology and post marketing research
• Community-based and managed care-based research
“The present ain’t what it used to be”
                   paraphrasing Yogi Berra
Data flow in an EDC system
Pharmacovigilance: Waller & Evans Model
  1. Known problems
      i. Known problem but unknown rate &
          possibly risk factors are unknown
      ii. Potential but not actually known to
          occur
                                     Risk Management

  2. Unknown –any possible AE
      i. “Data mining” in medical record/clinical
          databases
      ii. Spontaneous reporting
                                         Data mining for
                                         Signal Detection
                                  Waller & Evans. Pharmacoepidemiol Drug Saf. 2003;12:17-29
Preparedness and changes
• Preparedness in the area of small molecule discovery as well as biotechnology–based
  new entities and biosimilar products.
   • Training and discovery capabilities in chemistry and biotechnology
   • Requires multidisciplinary expertise and information exchange
• Pre-clinical research adequacy and lead molecule selection
• Formulation development with proper design of experiment
• A variety of safety and tolerance study design in humans
   • Shallow dose-response needs special care in design
• Strategic planning for clinical research in order to define site infrastructure,
  investigators’ required expertise, site and investigator training
• Efficient design and conduct of proof of concept and higher phase studies
• Efficient, and responsive program for research compliance and the protection of
  human subjects
• Regulatory strategy and time management
• Sales and marketing preparedness
• Fulfilling the post-marketing commitments
• Future studies, collaboration, pharmacovigilance
• …..
Thank You Very Much

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Pharmaceutical industry – change in discovery and development

  • 1. Pharmaceutical Industry – Change in Discovery and Development Approaches Dr. Bhaswat S. Chakraborty Senior Vice President, Research and Development Cadila Pharmaceuticals Ltd.
  • 2. Contents 1. Drug discovery and development of yester years 2. Drug discovery and development now 3. Preclinical 1. Drug 2. Organization 4. Clinical 1. IT & Data management 5. Approval 6. Postapproval 7. …
  • 3. Drug discovery and development until 1980’s • Discovery was restricted to rich pharma companies and academic institutions of excellence • Trial and error and serendipity • Very few players knew the game and its rules • Simple evaluations of “drug efficay” and “safety” (along with CMC) • Randomized control trials were not as developed as today • Development of generics, NDDS and pharmacovigilance were in their nascence
  • 4. Atenolol (Tenormin), for example • Atenolol is a cardio-selective β-blocker discovered and developed by ICI • Possesses the advantages both of propanolol and practolol ▫ Practolol, first cardio-selective β-blocker, also discovered and developed by ICI in 1960s, but withdrawn because of toxicity (worst – blindness) ▫ Practolol was also less potent than prpraonolol • Atenolol is as potent as propanolol, as cardio-selective as practolol, but without the side effect of the either • It was launched in 1976s and became the best selling β-blocker. • Developed, tested and launched in 3 years (1973-1976); 2 CTs for efficacy Takuji Hara in Pharmaceutical Innovation
  • 5.
  • 6. Takuji Hara in Pharmaceutical Innovation
  • 7. Pitavastatin (Livalo) for Dyslipidemia • Similar situation like atenolol (related structure to atorvastatin) • Similar safety and efficacy profile • Discovered by a different and small company • 7 clinical trials • 2 additional postmarket trials in special population committed • Took 7 years • Lawsuit with Novartis • Much higher CMC requirements • PV requirements • ….
  • 8. What do we have now? • Significant changes from now though 2033 • Big molecule (biotech) medicine • Small molecule – drug and diagnostics • Government regulations ▫ Tougher safety and efficacy regulations ▫ Clearer Biotech regulations ▫ More international harmonization on regulations • Frequently changing market conditions & technology • New emerging markets ▫ India ~USD 25 Billion by 2018 • Country-relevant research • More NDDS & branded generics • Personalized medicine
  • 9. Systematic and complex nature of drug discovery and development today Pritchard et al. Nature review
  • 10. The market for pharmaceutical innovations
  • 12.
  • 13. Research is also changing healthcare decisions
  • 14.
  • 15.
  • 16.
  • 17. Clinical research – diverse goals • Disease mechanisms • Translational research • Clinical knowledge ▫ detection, diagnosis, and natural history of disease • Therapeutic interventions including clinical trials • Prevention and health promotion • Behavioral research • Heath services research • Epidemiology and post marketing research • Community-based and managed care-based research
  • 18. “The present ain’t what it used to be” paraphrasing Yogi Berra
  • 19. Data flow in an EDC system
  • 20.
  • 21. Pharmacovigilance: Waller & Evans Model 1. Known problems i. Known problem but unknown rate & possibly risk factors are unknown ii. Potential but not actually known to occur Risk Management 2. Unknown –any possible AE i. “Data mining” in medical record/clinical databases ii. Spontaneous reporting Data mining for Signal Detection Waller & Evans. Pharmacoepidemiol Drug Saf. 2003;12:17-29
  • 22. Preparedness and changes • Preparedness in the area of small molecule discovery as well as biotechnology–based new entities and biosimilar products. • Training and discovery capabilities in chemistry and biotechnology • Requires multidisciplinary expertise and information exchange • Pre-clinical research adequacy and lead molecule selection • Formulation development with proper design of experiment • A variety of safety and tolerance study design in humans • Shallow dose-response needs special care in design • Strategic planning for clinical research in order to define site infrastructure, investigators’ required expertise, site and investigator training • Efficient design and conduct of proof of concept and higher phase studies • Efficient, and responsive program for research compliance and the protection of human subjects • Regulatory strategy and time management • Sales and marketing preparedness • Fulfilling the post-marketing commitments • Future studies, collaboration, pharmacovigilance • …..