This document summarizes the key points from a presentation on self-medication given at the Pharmacon 2007 European Congress. The presentation covered: - The structure of the pharmaceutical market and definitions of prescription vs non-prescription medicines - Results from a study on consumer attitudes towards purchasing self-medication products at pharmacies across Europe - Areas of cooperation between industry groups representing manufacturers of non-prescription medicines and pharmacist/medical doctor organizations - The economic and public health value of self-medication - The future role of pharmacists in supporting self-care and recommendations around pharmacy design, education, and visibility of non-prescription products.