Docta pitch deck presentation. combining digital technology and modern medicine to deliver high quality affordable healthcare to people closer to home.

1. Connecting people across Africa to modern world-class care.

2. Problem
4 in 10According to a survey conducted by the Pew Research Center, 4 in 10 Africans identify improvement in healthcare as their top concern (this was the highest
of all concerns identified in the survey) with improvement in care at hospitals and clinics identified as the top health concern.
The countries surveyed in this research included Burkina Faso, Senegal, Tanzania, Uganda, Nigeria, South Africa, Ghana, Ethiopia and Kenya, all of which are located in Sub Saharan Africa.

3. Problem
1 in 2About 1 in 2 patients who visited a clinic in Ghana (our first go to market) either had a negative impression of the care they received or reported being
mistreated by healthcare workers. Visiting a clinic is often an all day experience for most patients in Ghana. Many have to drive hours in traffic and wait for
hours at a clinic to see a doctor who often looks distracted, rushed and aloof to their concerns.
Source: Goodman AMC

4. Solution
We combine digital technology and medicine to build a
network of modern world-class mini clinics across Africa and
other emerging markets to deliver affordable high quality care
to patients closer to home.
HIGH QUALITY. LOW COST CARE. CLOSER TO HOME

5. Product
DOCTA seamlessly connects patients to high quality, low cost care closer to home via our network of mini clinics or on the go via our app where patients can
text, call or have a video chat with their doctor. Because we offer an end to end digital experience via our app, patients can take their care team on the go and
receive proactive and actionable reminders to help them make the best decision about their health anytime anywhere.

6. Market Size

7. Market Size
Source: NHIS
35M
OPD VISITS (Ghana)
Total available market
OPD = outpatient visits
~20M
Secondary emergencies &
Primary care
Total serviceable market

8. Market Size - Industry size
Source: Mckinsey
32B
Projected annual consumer spending on healthcare provision (2020)

9. Business Model
We charge $19.99 per consultation at our clinics
Financial Category FY Projections
Operating Revenue
Year 1 Year 2 Year 3
Revenue $43,778 $201,379 $525,337
Total operating revenue $43,778 $201,379 $525,337
Opeating Expense
Clinic Remodeling $12,840.00 $12,840.00 $25,680.00
Medical Equipment $17,700.00 $17,700.00 $35,400.00
Rent $10,000.00 $20,000.00 $40,000.00
Utilities $3,000.00 $6,000.00 $12,000.00
Internet $550.00 $1,100.00 $2,200.00
Medical Supply restocking $5,000.00 $10,000.00 $20,000.00
SG&A $7,000.00 $10,500.00 $15,750.00
Marketing $15,000.00 $22,500.00 $33,750.00
Analytics & Servers (AWS, Twilio, etc) $2,800.00 $2,800.00 $2,800.00
Salaries & Related Cost $74,587.00 $121,163.00 $193,255.00
Other/Misc $1,472.00 $2,944.00 $5,888.00
Total operating expenses $149,949.00 $227,547.00 $386,723.00
Opeating Income/Net Income
Operating Income/EBIT -$106,171 -$26,168 $138,614
Interest Expense $5,040.00 $5,040.00 $5,040.00
EBT -$111,211 -$31,208 $133,574
Franchise Tax $400.00 $400.00 $400.00
Income tax 0 0 $33,394
Net Income -$111,611 -$31,608 $99,781

10. Customer Adoption
Data Penetration
77.58%
Source: Ghana National Communications Authority
Adoption Strategy
Social Media Marketing
(content creation)
1. Twitter
2. Facebook
3. Instagram
4. Youtube
Partnerships/Brick & Mortar
1. Private Insurance companies
2. Labs/Pharmacies
3. National Health Insurance Scheme
4. Telecommunication Companies
(sponsored data programs)
Referral/Incentive
Programs
Incentives for patients to
recommend service to
friends and family.

11. Competition
DOCTA UPSCALE CLINICS MIDTIER PRIVATE
CLINICS
LOW TIER PRIVATE
CLINICS & PUBLIC
CLINICS
COST $19.99 $70+ $40+ $15-25
QUALITY HIGH HIGH LOW LOW
PROXIMITY TO
PATIENTS’ HOME
CLOSE FAR MIDWAY - FAR MIDWAY - FAR
Competitive Landscape

12. Competitive advantage
1ST TO MARKET
We are the first to combine all elements (digital
tech + offline) to deliver a distinctive experience
to patients.
HIGH QUALITY LOW COST
We offer patients a modern experience in a world
class environment while reducing wait time and
improving outcomes and patient satisfaction.
We charge $19.99 vs $70+ at most upscale
facilities in the city center who offer comparable
quality
CLOSE TO HOME
Our clinics will be built close to patients homes
and due to the low set up cost, we are uniquely
positioned to scale to 100s of locations fast
compared to current upscale clinics with 1-2
large locations located in the city center.
DEDICATED MOBILE
APP
Patients can connect to their care team on the go
and even receive proactive and actionable
reminders to stay ahead of their health.

13. Strategic Vision
Build Network of modern world-class mini clinics
Combine digital technology and modern medicine to build a network of modern mini clinics to deliver affordable high quality care to patients closer to home.
Deploy On-demand Platform That Supports Convenient Delivery of Care
Anywhere/Anytime
Paid on-demand service (i.e amazon prime) that offers customers free access to two or more of the following: unlimited text,
audio or video call to any of our doctors via our app anytime, anywhere, and/or in-person consultations and other routine
services like basic blood test, vaccines, prenatal ultrasounds, medication delivery, emergency response transportation and other
benefits at any of our locations for a semi-annual or annual fee.
PHASE 1 PHASE 2 PHASE 3
A.I Platform
Everyone on our platform will have a secure personal cloud with
access to their health data and the computing power to process and
deploy actionable information to them when needed so they can catch
the onset of a disease before it occurs and make the best decisions
about their health everyday. We will also deploy an external analytics
platform that uses AI and machine learning to unlock insights from our
data to help governments, health providers and other stakeholders
within the healthcare industry manage population health, improve care
outcomes and properly deploy government and private sector resources
to improve healthcare delivery.
Roadmap to connecting 100
million people to affordable
high-quality care.

14. Team
CEDRIC FOUDJET - CEO
Over 4 years of experience as a healthcare consultant for major healthcare systems in the Midwest region of the United States.
Dr. Byrite Asamoah - Chief Medical Officer
listed among Ghana’s most influential youth for 2016 and 2017. He was also awarded the People’s Choice Practitioner Award for Health Advocate Clinician,
2017 and is the host of Ghana’s most popular health show, Vodafone Healthline
Kojo Sefah - COO
Bachelors and Masters degrees in Electrical engineering. Currently completing MBA at Carlson School of Management @ University of Minnesota. Has
experience launching several projects in Ghana.
Ben Broos- Chief Strategy Officer
Currently completing MBA at Carlson School of Management @ University of Minnesota. Experience raising money and leading projects in emerging markets
like Uganda
Serge Nzepa- CFO
Bachelor’s degrees in Chemical Engineering and Finance. Fanatic of financial markets and moonlights as a stock trader.

15. www.doctagroup.com
cfoudjet@doctagroup.com
No. 3006 Forico Mall, Mission Street, Osu, Accra Ghana