MediMedia Health provides multichannel marketing solutions to strengthen brands and engage healthcare providers and patients. They interact with over 400,000 providers annually and have nearly 70 clients and hundreds of brands. Their integrated approach includes point of care communications, sampling and fulfillment programs, virtual sales and contact centers, and patient savings programs. They leverage regional data and Krames educational content to positively impact providers and support patient adherence.
Patient Loyalty: What it Takes to Earn Their Loyalty Sallie Burnett
Patient Loyalty Is Up for Grabs
Recent research showed consumers are just as likely to switch healthcare providers as hotels if they don’t get responsiveness and convenience. In fact, 61% would switch providers to get an appointment quickly. 52% would switch to get an appointment at a convenient location.
Those healthcare providers that develop strategies, capabilities and analytics to enable the key elements of a superior patient experience—speed to access, convenience, information transparency and personalized service— will be best positioned to outperform their peers.
This presentation gives you insight into the current healthcare marketplace and seven best practices for building patient loyalty.
Adapt and deliver interactive localization to multiple regions seamlesslyViseven
Check out how to creatively adopt and deliver interactive localization to multiple regions within eWizard platform. Respond to local market needs significantly faster than commonly believed to be possible!
Review the localization webinar recording http://bit.ly/2LMb9o0
Why good storytelling matters in HCP engagementViseven
A set of storytelling tips for next-generation pharma marketing - don’t miss the Chance to increase your visual aids’ quality to the maximum level of engagement. Find more about storytelling in pharma marketing at http://bit.ly/2N6jNMq
An Executive Primer on Digital Marketing Strategy for the Addiction Recovery Industry. In this presentation, you will learn about specific strategies and best practices your recovery organization can use to reach more patients online in their time of need.
Recorded presentation can be found here:
http://foundationsevents.com/webinar-videos/
Presentation first given at the Digital Health Summit Turkey, Istanbul, 11 – 12 September 2012. This was the first event of its type in Turkey with representatives of all major healthcare stakeholders: HCPs, patients, pharma, payers, government, academia, regulators, digital agencies and the media. Some 200 delegates participated.
http://www.ptms.com.tr/
Patient Loyalty: What it Takes to Earn Their Loyalty Sallie Burnett
Patient Loyalty Is Up for Grabs
Recent research showed consumers are just as likely to switch healthcare providers as hotels if they don’t get responsiveness and convenience. In fact, 61% would switch providers to get an appointment quickly. 52% would switch to get an appointment at a convenient location.
Those healthcare providers that develop strategies, capabilities and analytics to enable the key elements of a superior patient experience—speed to access, convenience, information transparency and personalized service— will be best positioned to outperform their peers.
This presentation gives you insight into the current healthcare marketplace and seven best practices for building patient loyalty.
Adapt and deliver interactive localization to multiple regions seamlesslyViseven
Check out how to creatively adopt and deliver interactive localization to multiple regions within eWizard platform. Respond to local market needs significantly faster than commonly believed to be possible!
Review the localization webinar recording http://bit.ly/2LMb9o0
Why good storytelling matters in HCP engagementViseven
A set of storytelling tips for next-generation pharma marketing - don’t miss the Chance to increase your visual aids’ quality to the maximum level of engagement. Find more about storytelling in pharma marketing at http://bit.ly/2N6jNMq
An Executive Primer on Digital Marketing Strategy for the Addiction Recovery Industry. In this presentation, you will learn about specific strategies and best practices your recovery organization can use to reach more patients online in their time of need.
Recorded presentation can be found here:
http://foundationsevents.com/webinar-videos/
Presentation first given at the Digital Health Summit Turkey, Istanbul, 11 – 12 September 2012. This was the first event of its type in Turkey with representatives of all major healthcare stakeholders: HCPs, patients, pharma, payers, government, academia, regulators, digital agencies and the media. Some 200 delegates participated.
http://www.ptms.com.tr/
Enabling your commercial operations to be future ready. A solution to augment measurement frameworks and optimize business and operational dimensions with data, insights, and recommendations to drive efficiencies in commercial operations.
Presentation delivered at the Russian Pharmaceutical Forum, St Petersburg, 17 - 19 June 2014, an update of a presentation first delivered in 2012: 'Making sense of multichannel'. The focus is on the progress of pharma multichannel marketing during the period 2012 to 2014, highlighting frequently cited hurdles, significant common practices, and emerging trends.
I presentation I did on October 23, 2010 at the Sales Force Effectiveness LATAM congress. I exposed my perspective on multi-channel marketing and how the leverage online tactics for sales reps and enhance their relationship with their audiences
Hot to Get Telesales Right | AgentCubedJeff Morgan
As an insurance agency, how well are you managing your CRM and lead nurture assets? Are you implementing marketing and sales strategies for maximum conversion? What are the pros and cons of buying versus building your telesales capabilities? How can partnering with a new model help revitalize your telesales experience and drive new business?
Telesales is an increasingly important component for sales growth, distribution diversification, and profitability. The following SlideShare discusses risks, costs, and other considerations associated with telesales strategies. This information will help you select the most viable telesales distribution channel for your business.
This presentation was given at the 9th National Medicare Supplement Insurance Industry Summit by the following subject matter experts:
- John Sowell, Vice President of Medicare Strategic Distribution at Aetna, Inc.
- Ali Hall, Vice President of Sales at AgentCubed
- Christopher Mele, Contact Center Solutions Leader at Aon Hewitt Retiree Solutions
- Ben Henderson, President at Clearlink
Boost Your Sales Force Efficiency for Powerful HCPs EngagementViseven
Convinced that your med reps are 100% efficient?
We bet there is still much space for sales force efficiency growth! Learn more how to empower your field forces to reach their highest potential, achieve revenue goals and continuously upgrade their skills. We will also highlight how to:
- sustain professional growth and the right level of motivation
- align your strategies with workforce effortlessly
- make your sales force compliant with digital transformation to reach higher HCPs engagement.
Get free webinar recording at http://bit.ly/2IqU4iV
Digital marketing in pharma - trends and way aheadRanajay Sengupta
This presentation captures the trends in the Pharma Marketing today and how digital is shaping consumer behaviour, brand awareness and customer pull. This also includes the areas where Pharma companies should focus in the new era to successfully leverage the potential of digital
(direct) marketing as a service, a way to strengthen the distribution channelHeinvrins
Presentation held at the prestigious Data Quality Summit Event (Eindhoven, November 2008). This presentation highlights the added value and possibilities of setting up a Marketing service program to enable your distribution channel to maximize the customer value. With an example of such a program in the (independent) insurance market.
Enabling your commercial operations to be future ready. A solution to augment measurement frameworks and optimize business and operational dimensions with data, insights, and recommendations to drive efficiencies in commercial operations.
Presentation delivered at the Russian Pharmaceutical Forum, St Petersburg, 17 - 19 June 2014, an update of a presentation first delivered in 2012: 'Making sense of multichannel'. The focus is on the progress of pharma multichannel marketing during the period 2012 to 2014, highlighting frequently cited hurdles, significant common practices, and emerging trends.
I presentation I did on October 23, 2010 at the Sales Force Effectiveness LATAM congress. I exposed my perspective on multi-channel marketing and how the leverage online tactics for sales reps and enhance their relationship with their audiences
Hot to Get Telesales Right | AgentCubedJeff Morgan
As an insurance agency, how well are you managing your CRM and lead nurture assets? Are you implementing marketing and sales strategies for maximum conversion? What are the pros and cons of buying versus building your telesales capabilities? How can partnering with a new model help revitalize your telesales experience and drive new business?
Telesales is an increasingly important component for sales growth, distribution diversification, and profitability. The following SlideShare discusses risks, costs, and other considerations associated with telesales strategies. This information will help you select the most viable telesales distribution channel for your business.
This presentation was given at the 9th National Medicare Supplement Insurance Industry Summit by the following subject matter experts:
- John Sowell, Vice President of Medicare Strategic Distribution at Aetna, Inc.
- Ali Hall, Vice President of Sales at AgentCubed
- Christopher Mele, Contact Center Solutions Leader at Aon Hewitt Retiree Solutions
- Ben Henderson, President at Clearlink
Boost Your Sales Force Efficiency for Powerful HCPs EngagementViseven
Convinced that your med reps are 100% efficient?
We bet there is still much space for sales force efficiency growth! Learn more how to empower your field forces to reach their highest potential, achieve revenue goals and continuously upgrade their skills. We will also highlight how to:
- sustain professional growth and the right level of motivation
- align your strategies with workforce effortlessly
- make your sales force compliant with digital transformation to reach higher HCPs engagement.
Get free webinar recording at http://bit.ly/2IqU4iV
Digital marketing in pharma - trends and way aheadRanajay Sengupta
This presentation captures the trends in the Pharma Marketing today and how digital is shaping consumer behaviour, brand awareness and customer pull. This also includes the areas where Pharma companies should focus in the new era to successfully leverage the potential of digital
(direct) marketing as a service, a way to strengthen the distribution channelHeinvrins
Presentation held at the prestigious Data Quality Summit Event (Eindhoven, November 2008). This presentation highlights the added value and possibilities of setting up a Marketing service program to enable your distribution channel to maximize the customer value. With an example of such a program in the (independent) insurance market.
As a doctor, you know that providing excellent medical care is just one part of running a successful practice. Attracting and retaining patients is just as important, and that’s where digital marketing comes in. In this comprehensive guide, we’ll cover everything you need to know about digital marketing for doctors, including its importance, key components of a successful strategy, and how to measure its success.
Digital marketing for doctors refers to the use of digital channels such as social media, email, SEO, and PPC advertising to attract, engage, and retain patients. It involves creating a strong online presence that communicates your expertise, builds trust, and encourages patients to choose your practice over others.
Reimagine customer engagement across channels for positive patient outcomes a...Genpact Ltd
Pharma companies can enhance their customer engagement across channels with processes, analytics and technology interventions, for positive patient outcomes and brand advocacy.
With shrinking headcount and marketing budgets, B2B marketers are more cost conscious than ever. The temptation of selecting the cheapest bidder often leads marketers to re-learn the old adage; you get what you pay for.
2. Helping Patients Start and Stay on Treatment
MMH Multichannel Marketing:
› Strengthens brand growth
› Engages health care providers
› Builds patient relationships
› Optimizes promotional campaigns
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3. Innovation Founded on Experience
› Interacting with over
400,000 health care prescribers annually
› Nearly 70 clients and hundreds of brands
› Hosting over 100 client websites
› 1000s of digital patient savings offers
generated daily
› 6.4m paid patient savings claims last year
› Nearly 1m PPI engagements
covering over 60 therapeutic categories
- As of June 2011
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4. Engage Providers. Support Patients.
Strengthen Brands.
› Getting your message to key prescribers
› Delivering brand messages with impact
› Digital/mobile/print/telephone
communications
› Aligning promotional tactics to brand
strategy
› Increase share of voice
› Optimize your promotional mix
› Support mature products
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7. Integrated Multichannel Solutions
› Point of Care Communications
› Web/Mobile/Print
› Triple i Rx pads
› Krames educational content
› Sampling & Fulfillment
› Direct-to-Physician or Representative
› E-sampling & website development
› Virtual Sales and Contact Center
› Physician Provided Information
› Virtual Sales Reps
› Customer service reps
› Patient Savings
› Coupons, vouchers, savings cards
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8. AccessPoint™ Approach
“Micro-segmentation” Assign channels with Targeted delivery to
• brand target file greatest likelihood of Health Care Providers
•regional receptivity positive engagement
• retrospective comm.
channel data
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9. Promoting Adherence to Physician Care Plan
While Building Relationships
Patient opt-in Patient outreach Patient support
› Coupon › Mobile › Refill reminders
› Loyalty card › Digital › Appt reminders
› Web site › Print › Health coaching
› Mobile WAP › Education
Maximize opt-in Utilize preferred channels Deliver patient resources
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10. Leveraging Krames Content
Krames content has high Delivered through Positively impacts providers
recognition among multiple channels: Supports patient
prescribers and patients mobile, digital, print, t adherence
elephonic to care plan
11. Targeting Regional Receptivity
HCP prescribing behavior Data is geographically Pockets of opportunity
is assessed analyzed are targeted to
optimize campaigns
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12. MMH CarePoint™
Point of Care Communications
› Impactful, enduring resources
› HCP and patient friendly
› Digital, mobile, and print
› Influence at the point of prescribing
› Krames patient education
› Teachable moments
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