PHARMACY ON DEMAND
Cary Breese
CEO/Co-Founder
cary@nowrx.com
1 Billion Hours Spent Annually Waiting in Line
1	Wait	Time	for	Filling	Prescrip5ons”,	Boehringer	Ingelhelm	Pharmaceu5cals,	2013		
Average Wait time per Rx: 45-60 Minutes1
30% of Orders Out of Stock, Requiring 2nd Trip
The Problem: Retail Pharmacy is Broken
The Solution: On-Demand Pharmacy
ü Never go to a pharmacy again
ü Prescription is delivered to
patients at home or work
ü Same day delivery: FREE
ü One-Hour Delivery: $5
Mobile App
NowRx-owned Centralized
Pharmacy Locations
Staff Pharmacists
NowRx-owned Drivers
& Vehicles
Logistics
Re-building Pharmacy from Ground Up
+	
Now	
Business Model Innovation
Retail stores vs. central dispensing locations & drivers
Then
5-mile	
#	Loca'ons	in		
5-Mile	Radius	
NowRx	 1	
Walgreens	 12	
CVS	 11	
Safeway	 5	
Rite-Aid,	Lucky,	et	al	 22	
Key Advantages
Territory: 6x-8x larger; $120M TAM per location
1-Hour	Delivery	Route	
Stops		 #	Rx	
Revenue	
Fees	 Rx	
1	 2	 $5	 $159	
2	 3	 -	 $188	
3	 2	 -	 $164	
4	 1	 $5	 $40	
Total	 8	 $10	 $551	
Rx	Gross	Margin	(~20%)	 $120	
Revenue Model and Gross Margins
8-10 prescriptions delivered per hour, per driver
3 Employer Groups
Defensibility - IP Roadmap
Predictive Med
Compliance Profiles
Pharmacy Specific
Logistics Layer
Rx Verification
Automation
Data Collection / Machine Learning Implementation
2016	 2017	 2018	
Route Optimization Predictive Refill Routing
Enhanced Medication
Adherence Management
Collaboration
Layer
Patient Reported Data
ImplementationR&D
Refill Dispensing
Automation - Robotics
R&D Implementation
Courier	Services	&		
Mail	Services	
Bought	Tradi'onal	Pharmacy,	
Added	Same-Day	Delivery	
Re-Building	Pharmacy	
From	Ground	Up	
1-Hour	Delivery	/	Logis'cs	
-  Revenue	only	from	
Delivery	
-  Cannot	legally	receive	
prescrip'ons	from	
Physicians	
-  Cannot	legally	handle	
controlled	substances	
-  Logis'cs:		
Point-to-Point	
+  Revenue	from	Rx	Sales		
+  Logis'cs:	Hub	and	Spoke	
-  Exis'ng	Pharmacy	
BoPlenecks	and	Systems	
-  Op'mized	for	Same-Day	
Delivery	
+  Revenue	from	Rx	Sales	
+  Logis'cs:	Hub	and	Spoke	
+  Ability	to	Op'mize	
Workflow	and	Customer	
Service	
+  Op'mized	for	One-Hour	
Delivery,		On-Demand	
+  Hourly	Delivery	Windows	
+  Superior	user	experience	
ScriptDash	
RobinHealth	
($12M	–	Sequoia/Khosla)	
(Seed)	
Competitors
(Seed)
$40B
$155B
Retail Rx
US Rx
Tech Savvy
65 & under
Convenience
Shoppers1
$225B
$306B
Size of Opportunity
TAM = 18% of Retail Rx Market $40B
1Busy Professionals - Estimate 1: High Income – Annual income between
$90K and $400k (24.5%); Estimate 2: Consumers that value time over
money (28%). M/A/R/C Research, 2009.
Phase 1 (18 mos.)
Capital: $3m
MSAs: 1 (Bay Area)
Dispensing Locations: 3
Revenue: $10m
Phase 2 (2-3 yrs.)
Capital: $10m
MSAs: 8
Dispensing Locations: 27
Revenue: $100m
Phase 3 (4-6 yrs.)
Capital: $25m
MSAs: 20
Dispensing Locations: 119
Revenue: $400m
BAY AREA CHICAGO
DALLAS
LOS ANGELES
SEATTLE
NEW YORK
PORTLAND
DENVER
MINNEAPOLIS
DETROIT
CLEVELAND
ORLANDO
MIAMI
ATLANTA
HOUSTON
PHOENIX
SAN DIEGO
WASHINGTON D.C.
PHILADELPHIA
BOSTON
Dot = NowRx Distribution Center
5-Year Growth Plan
Scalable Referral Channels: CAC<$80, LTV> $1,000
1 Providers & Doctors
2 Health Institutions
3 Employer Groups
Marketing Rep outreach, info lunches, etc. –
Better compliance drives better health
Discharge meds to Surgery centers, skilled nursing,
home care – Reduced re-admissions
Partner programs with other employee health
services, benefits and products – Worker
productivity and lower health plan costs
Go-To-Market
CARY BREESE
CEO & CO-FOUNDER
SUMEET SHEOKAND
CTO & CO-FOUNDER
WAYNE WOODS, R.PH.
ADVISOR
JERRY MILLER, PHARM.D.
ADVISOR
•  Multi-time startup CEO & Founder
•  Technology & Insurance
•  CEO @GenieDB (wound down);
•  CEO @Trafalgar (acq. 18x cash-on-cash)
•  SVP @CIGNA: $100M revenue
•  BSEE & Actuary
•  Multi-Time startup CTO & VP Eng
•  Line of Business applications
•  Big Data and data warehousing
•  @Experian, @Idealab, @X1
•  MBA UCLA
•  25+ years pharmacy owner/operator
•  Founder and CEO @Burns Pharmacy (sold to
CVS)	
•  Non-Sterile compounding
•  30+ years hospital clinical pharmacy
•  Retail pharmacy, corporate retail
•  Pharmacy benefit management
•  Healthcare/managed care consulting	
BARRY KARLIN, PHD
INVESTOR & ADVISOR
•  Founder/CEO @CRC Health
(acq. $720M)
•  Founder/CEO @eGetGoing
•  Founder/CEO @Navigation Tech
•  PhD and MS @Stanford - Eng-Econ	
MICHAEL PELLINI, MD
INVESTOR & ADVISOR
•  CEO @Foundation Medicine: NASDAQ:
FMI ($1B market cap)
•  President/COO @Clariant: acq. GE
($580M)
•  Jefferson Medical (MD)
Team
Contact Information
Cary Breese, CEO, NowRx, Inc.
2224 Old Middlefield Way, Suite J
Mountain View, CA 94043
c: 949-412-2142
email: cary@nowrx.com
Thank You

Now rx investor overview - crowdfunder

  • 1.
    PHARMACY ON DEMAND CaryBreese CEO/Co-Founder cary@nowrx.com
  • 2.
    1 Billion HoursSpent Annually Waiting in Line 1 Wait Time for Filling Prescrip5ons”, Boehringer Ingelhelm Pharmaceu5cals, 2013 Average Wait time per Rx: 45-60 Minutes1 30% of Orders Out of Stock, Requiring 2nd Trip The Problem: Retail Pharmacy is Broken
  • 3.
    The Solution: On-DemandPharmacy ü Never go to a pharmacy again ü Prescription is delivered to patients at home or work ü Same day delivery: FREE ü One-Hour Delivery: $5
  • 4.
    Mobile App NowRx-owned Centralized PharmacyLocations Staff Pharmacists NowRx-owned Drivers & Vehicles Logistics Re-building Pharmacy from Ground Up
  • 5.
    + Now Business Model Innovation Retailstores vs. central dispensing locations & drivers Then
  • 6.
    5-mile # Loca'ons in 5-Mile Radius NowRx 1 Walgreens 12 CVS 11 Safeway 5 Rite-Aid, Lucky, et al 22 Key Advantages Territory: 6x-8x larger; $120M TAM per location
  • 7.
    1-Hour Delivery Route Stops # Rx Revenue Fees Rx 1 2 $5 $159 2 3 - $188 3 2 - $164 4 1 $5 $40 Total 8 $10 $551 Rx Gross Margin (~20%) $120 Revenue Model and Gross Margins 8-10 prescriptions delivered per hour, per driver
  • 8.
    3 Employer Groups Defensibility- IP Roadmap Predictive Med Compliance Profiles Pharmacy Specific Logistics Layer Rx Verification Automation Data Collection / Machine Learning Implementation 2016 2017 2018 Route Optimization Predictive Refill Routing Enhanced Medication Adherence Management Collaboration Layer Patient Reported Data ImplementationR&D Refill Dispensing Automation - Robotics R&D Implementation
  • 9.
    Courier Services & Mail Services Bought Tradi'onal Pharmacy, Added Same-Day Delivery Re-Building Pharmacy From Ground Up 1-Hour Delivery / Logis'cs -  Revenue only from Delivery -  Cannot legally receive prescrip'ons from Physicians - Cannot legally handle controlled substances -  Logis'cs: Point-to-Point +  Revenue from Rx Sales +  Logis'cs: Hub and Spoke -  Exis'ng Pharmacy BoPlenecks and Systems -  Op'mized for Same-Day Delivery +  Revenue from Rx Sales +  Logis'cs: Hub and Spoke +  Ability to Op'mize Workflow and Customer Service +  Op'mized for One-Hour Delivery, On-Demand +  Hourly Delivery Windows +  Superior user experience ScriptDash RobinHealth ($12M – Sequoia/Khosla) (Seed) Competitors (Seed)
  • 10.
    $40B $155B Retail Rx US Rx TechSavvy 65 & under Convenience Shoppers1 $225B $306B Size of Opportunity TAM = 18% of Retail Rx Market $40B 1Busy Professionals - Estimate 1: High Income – Annual income between $90K and $400k (24.5%); Estimate 2: Consumers that value time over money (28%). M/A/R/C Research, 2009.
  • 11.
    Phase 1 (18mos.) Capital: $3m MSAs: 1 (Bay Area) Dispensing Locations: 3 Revenue: $10m Phase 2 (2-3 yrs.) Capital: $10m MSAs: 8 Dispensing Locations: 27 Revenue: $100m Phase 3 (4-6 yrs.) Capital: $25m MSAs: 20 Dispensing Locations: 119 Revenue: $400m BAY AREA CHICAGO DALLAS LOS ANGELES SEATTLE NEW YORK PORTLAND DENVER MINNEAPOLIS DETROIT CLEVELAND ORLANDO MIAMI ATLANTA HOUSTON PHOENIX SAN DIEGO WASHINGTON D.C. PHILADELPHIA BOSTON Dot = NowRx Distribution Center 5-Year Growth Plan
  • 12.
    Scalable Referral Channels:CAC<$80, LTV> $1,000 1 Providers & Doctors 2 Health Institutions 3 Employer Groups Marketing Rep outreach, info lunches, etc. – Better compliance drives better health Discharge meds to Surgery centers, skilled nursing, home care – Reduced re-admissions Partner programs with other employee health services, benefits and products – Worker productivity and lower health plan costs Go-To-Market
  • 13.
    CARY BREESE CEO &CO-FOUNDER SUMEET SHEOKAND CTO & CO-FOUNDER WAYNE WOODS, R.PH. ADVISOR JERRY MILLER, PHARM.D. ADVISOR •  Multi-time startup CEO & Founder •  Technology & Insurance •  CEO @GenieDB (wound down); •  CEO @Trafalgar (acq. 18x cash-on-cash) •  SVP @CIGNA: $100M revenue •  BSEE & Actuary •  Multi-Time startup CTO & VP Eng •  Line of Business applications •  Big Data and data warehousing •  @Experian, @Idealab, @X1 •  MBA UCLA •  25+ years pharmacy owner/operator •  Founder and CEO @Burns Pharmacy (sold to CVS) •  Non-Sterile compounding •  30+ years hospital clinical pharmacy •  Retail pharmacy, corporate retail •  Pharmacy benefit management •  Healthcare/managed care consulting BARRY KARLIN, PHD INVESTOR & ADVISOR •  Founder/CEO @CRC Health (acq. $720M) •  Founder/CEO @eGetGoing •  Founder/CEO @Navigation Tech •  PhD and MS @Stanford - Eng-Econ MICHAEL PELLINI, MD INVESTOR & ADVISOR •  CEO @Foundation Medicine: NASDAQ: FMI ($1B market cap) •  President/COO @Clariant: acq. GE ($580M) •  Jefferson Medical (MD) Team
  • 14.
    Contact Information Cary Breese,CEO, NowRx, Inc. 2224 Old Middlefield Way, Suite J Mountain View, CA 94043 c: 949-412-2142 email: cary@nowrx.com Thank You