The document summarizes several online pharmacy delivery services in India including 1MG, Medidart, Apollo Pharmacy, and Mera Medicare. It analyzes key parameters of each service such as their web design, ease of ordering, delivery areas, additional services, and differentiating factors. The online pharmacy market in India is large and growing rapidly due to rising incomes, healthcare awareness, and an aging population. Mobile health initiatives are also driving growth in this emerging sector.

1. www.meramedicare.com

2. Overview of healthcare industry
•India is expected to rank amongst the top three healthcare markets in terms of incremental growth
by 2020
•India is the sixth largest market globally in terms of size in 2014
•Indian healthcare sector, one of the fastest growing industry, is expected to advance at a CAGR of
22.87 per cent during 2015–20 to reach USD280 billion. There is immense scope for enhancing
healthcare services penetration in India, this presents ample opportunity for development of the
healthcare industry
•Rising income levels, ageing population, growing health awareness and changing attitude towards
preventive healthcare is expected to boost healthcare services demand in future
Source:
IMF, World Bank Data,
Population Reference Bureau,
TechSci Research

3. Overview of Health Delivery sector
Changing demographics will also contribute to greater healthcare spending. This is likely to continue
with the size of the elderly population set to rise from the current 98.9 million to about 168 million by
2026
E-health delivery
–Strong mobile technology infrastructure and launch of 4G is expected to drive mobile health
initiatives in the country
–Currently, there are over 20 mobile health initiatives in the country for spreading awareness
about family planning and other ailments
–Mobile health industry in India is expected to reach USD 0.6 billion by 2017
Source : Indian brand equity foundation ,august 2015 report
Market Size Estimation :
Total pharmacy retail market = INR 75,000-80,000 cr
Organized market share = INR 3,000 cr
[ Source : Statement of Atul Ahuja, vice-president, Apollo Pharmacy at Franchise Knowledge Series ]
Share of online sales in overall retail sales = 6.5%
(November 2014 ,Deloitte report on online retail in India, )
Hence, the Potential of the market would be circa INR 4875 crores
(assuming the a similar percentage split up)

4. Players in E-Delivery service
Parameters considered for analyzing the different players :
– Web UX/UI
– Ease of placing orders
– Presence
– Supplementary services offered
– PODs

5. 1MG
1MG is an one of the prime players in the emerging E-pharmacy services
,founded by Harvard and Standford alumni
Web UX/UI : Minimalistic style and design. No clutter and hence a better experience for
the user.
Ease of placing orders: A simplistic 3 step process for buying order for generic drugs.
Directory of medicines are have been categorized on type, manufacturer. This also
makes life easier for the consumer. Their location identification feature also reduces a
step in ordering process
Presence : Delhi - NCR, Lucknow, Agra, Kanpur, Jaipur, Indore, Bhopal, Amritsar,
Ludhiana and Jalandhar
Supplementary services offered : Booking appointments with doctors and lab tests
are other services which are offered
PODs: With respect to other players ,they differentiate themselves by offering an
extended range of services .Added to that they have simple drug ordering process ,with
effective methods to search for the medicines
They also offer services through their mobile application

6. Medidart
Web UX/UI : Features to place order are visible. The site does not sport a sophisticated
design compared to the likes of 1MG but functionalities are easy to access
nevertheless
Ease of placing orders: 4 step process for buying order for generic drugs. Prescription
is a definitive must to place orders. Both online payment and COD payment services
are available
Presence : Pan - India
Supplementary services offered : Booking appointments with through lybra+e and a
health insurance comparison feature
PODs: Pan India delivery feature sets it apart. Also the health insurance comparison
feature is one of a kind
They also offer services through their mobile application

7. Apollo Pharmacy
A extension of the Apollo group of hospitals
Web UX/UI : Is a feature part of Apollopahramacy.in . Medicine ordering feature is not
live yet. But personal care products can be ordered. Positions itself as a store for a
healthy well being lifestyle
Ease of placing orders: 3 step process for buying order for generic drugs. Only online
payment service available. The advantage of physical pharmacy locator helps
customers identify pharmacy in their neighborhood and orders could be placed to that
particular pharmacy through telephone
Presence : Pan – India
Supplementary services offered : Personal care products and physical apollo
pharmacy locator
PODs: Personal care products and equipment's offered.

8. Mera Medicare
“For every medicine, customers can buy either branded or generic versions. While
branded medicines cost more, generic medicines are cheap in comparison with the
same benefits”
Why Mera Medicare ?
•Appropriate alternative recommendations for costly medicines
•Instant Delivery within 2 to 12 Hours
•Live Online support
•Freedom of choice to buy from preferred pharmacist in your are
•Best price always – Multiple quotations for every medicine
Presence : Delhi, Noida, Gurgaon & Bangalore

9. Overall a Smart Choice
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