The shifting healthcare landscape shows providers are less interested in the retail/detail approach to sales. Instead, they are looking to industry partners to provide high-quality content that helps them solve problems, provides them with professional education and training, or offers them best-practice consulting.
Sending targeted messages that address customers’ informational needs and main barriers to purchase can usher your customers along the buying process. Following best practices for email marketing and incorporating engaging content can ensure that your readers open your email, read the content, and even look forward to your next message.
Digital Marketing Guide for Medical Technology Companies Intro SlidedeckGrey Matter Marketing
Grey Matter Marketing fielded an online survey of marketing professionals employed by U.S. medical technology companies. We requested opinions and information on current trends and challenges in digital marketing.
The survey results, along with the changing digital landscape, inspired a five-part industry guide: Digital Marketing for Medical Technology Companies. This eBook outlines how you can leverage digital tactics in a regulated environment to engage with your customers to drive business results and provides the supporting evidence you need to recommend specific digital marketing strategies to management.
Digital Marketing Guide: Mobile Marketing for Medical Technology CompaniesGrey Matter Marketing
For most U.S. adults, a mobile device is a constant companion. You use it throughout the day, in multiple physical locations, and you also probably check it one more time before going to sleep at night.
So defining mobile as a channel, strategy or technology doesn’t quite do it justice; mobile is how we behave. It is how we live, research, document, and communicate.
The point is: if you are a marketer and are not considering how to reach your target audience on mobile, you are missing a large portion of their day.
Mobile can no longer be ignored by marketers who want to succeed and thrive in the new healthcare marketing landscape.
Digital Marketing for Medical Technology Companies: Search Engine OptimizationGrey Matter Marketing
Whether we are looking for a new pair of running shoes or researching a disease, search engines are the focus of almost all our information-gathering.
Search engines scan the web and use proprietary algorithms to categorize information so they can serve their users the most relevant results. Search engine optimization, or SEO, is the process of affecting those results in an "organic," or natural, way.
Companies often pay experts or agencies to improve their SEO, but search engines themselves do not accept payment to improve your organic listing. Instead, they offer paid search results also called pay-per-click (PPC) advertisements.
Medical device companies must adapt to changing times by focusing on four new fundamentals in marketing: finding the human story through compelling patient testimonials, creating a ladder of calls-to-action to guide prospects, building a measurement-friendly culture to track marketing results, and shaping the long customer journey through ongoing communication. Adopting these practices can help medical device marketers drive physician and patient demand in the current environment.
You're driving down the highway, when suddenly you spot a police officer or a state trooper in your rearview mirror. You're driving the speed limit; your tags are up-to-date, yet you suddenly feel guilty – like you've done something wrong.
This is how the FDA makes us feel when it comes to running direct-to-consumer (DTC) advertising for medical devices and pharmaceuticals. More often than not, you aren't doing anything wrong. But your anxiety levels run high as soon as you step on the gas.
The shifting healthcare landscape shows providers are less interested in the retail/detail approach to sales. Instead, they are looking to industry partners to provide high-quality content that helps them solve problems, provides them with professional education and training, or offers them best-practice consulting.
Sending targeted messages that address customers’ informational needs and main barriers to purchase can usher your customers along the buying process. Following best practices for email marketing and incorporating engaging content can ensure that your readers open your email, read the content, and even look forward to your next message.
Digital Marketing Guide for Medical Technology Companies Intro SlidedeckGrey Matter Marketing
Grey Matter Marketing fielded an online survey of marketing professionals employed by U.S. medical technology companies. We requested opinions and information on current trends and challenges in digital marketing.
The survey results, along with the changing digital landscape, inspired a five-part industry guide: Digital Marketing for Medical Technology Companies. This eBook outlines how you can leverage digital tactics in a regulated environment to engage with your customers to drive business results and provides the supporting evidence you need to recommend specific digital marketing strategies to management.
Digital Marketing Guide: Mobile Marketing for Medical Technology CompaniesGrey Matter Marketing
For most U.S. adults, a mobile device is a constant companion. You use it throughout the day, in multiple physical locations, and you also probably check it one more time before going to sleep at night.
So defining mobile as a channel, strategy or technology doesn’t quite do it justice; mobile is how we behave. It is how we live, research, document, and communicate.
The point is: if you are a marketer and are not considering how to reach your target audience on mobile, you are missing a large portion of their day.
Mobile can no longer be ignored by marketers who want to succeed and thrive in the new healthcare marketing landscape.
Digital Marketing for Medical Technology Companies: Search Engine OptimizationGrey Matter Marketing
Whether we are looking for a new pair of running shoes or researching a disease, search engines are the focus of almost all our information-gathering.
Search engines scan the web and use proprietary algorithms to categorize information so they can serve their users the most relevant results. Search engine optimization, or SEO, is the process of affecting those results in an "organic," or natural, way.
Companies often pay experts or agencies to improve their SEO, but search engines themselves do not accept payment to improve your organic listing. Instead, they offer paid search results also called pay-per-click (PPC) advertisements.
Medical device companies must adapt to changing times by focusing on four new fundamentals in marketing: finding the human story through compelling patient testimonials, creating a ladder of calls-to-action to guide prospects, building a measurement-friendly culture to track marketing results, and shaping the long customer journey through ongoing communication. Adopting these practices can help medical device marketers drive physician and patient demand in the current environment.
You're driving down the highway, when suddenly you spot a police officer or a state trooper in your rearview mirror. You're driving the speed limit; your tags are up-to-date, yet you suddenly feel guilty – like you've done something wrong.
This is how the FDA makes us feel when it comes to running direct-to-consumer (DTC) advertising for medical devices and pharmaceuticals. More often than not, you aren't doing anything wrong. But your anxiety levels run high as soon as you step on the gas.
An introduction to Digital Marketing for the Healthcare IndustryMurad Quandour
I work with a great deal of small to medium sized clinics with no dedicated marketing, sales, or communications professionals, who are always looking for ways to improve their businesses discoverability.
This is their introduction to the digital marketing world and a good place to explain the basic general areas of digital interests.
eLuminous Technologies is an expert Digital marketing strategy for hospitals in India. Our marketing strategy for hospitals will help you grow OPD patients, increase the no. of IVF cycles per month. Contact us today.
Digital marketing strategy for hospitals, healthcare marketing strategy, Hospital Marketing Strategies
Digital Marketing for Hospitals: A Patient Centric ApproachEvolve Digital Labs
An exclusive webinar presented by Google AdWords and Evolve Digital Labs covering:
Valuable Patient Insights: Discover what your most valuable patients do online.
ROI: Learn how to turn paid search into your most profitable marketing channel.
Case Study: See how a world-leading practice generates elective procedure leads online.
Explains the evolution of Social Media, Conceptual viewpoint of digital Activities and healthcare Gamification. For more information visit: http://www.transformhealth-it.org/
This document discusses how digital marketing can benefit hospitals. It notes that 84% of patients use both online and offline sources to research hospitals. Search drives more visitors to hospital websites than non-search channels. The document recommends that hospitals focus on responsive websites, search engine optimization, content marketing, and building communities. It provides details on the benefits of each approach, such as increased traffic, brand awareness, and engagement through sharing patient stories. The overall message is that digital marketing, especially responsive design and search optimization, can help hospitals attract more patients and build their brands online.
Presentation: Understanding Customer Centricity
Have you ever wondered why some organizations fail while some achieve stunning success? What is the secret behind successful organizations? To survive and thrive in this competitive world organizations are moving from product first approach to something else.
Presented to: Women in Agile Houston Group
Presented on: 7/15/2020
The document discusses using social media marketing as part of a multichannel marketing strategy for pharmaceutical companies. It outlines both the opportunities and challenges of using social media in the pharmaceutical space, providing examples of companies like Johnson & Johnson and Pfizer that have successfully leveraged social media. The document argues that while social media presents regulatory challenges, it also provides opportunities to engage customers and communities in meaningful two-way conversations if done properly.
Viral marketing of digital products using social media - MBA DissertationKapil Gupta
The document discusses viral marketing of digital products using social media. It explores how companies can develop and execute a viral marketing campaign for digital products on social media platforms. The key points covered include:
- Understanding viral marketing and how it differs from traditional digital marketing
- Developing an overall business and marketing strategy to support a viral campaign
- Designing products and messages that are well-suited for social sharing and virality
- Identifying and engaging influential social media users to help spread the campaign
- Executing the campaign and continuously managing/optimizing it based on feedback
The document examines these areas through a literature review and interviews with industry professionals to provide guidance to companies on effectively leveraging
Digital marketing utilizes internet and online technologies like websites, mobile phones, and other digital media to promote products and services. A key fact is that patients heavily rely on digital sources for their healthcare needs - 77% use search engines, 83% use hospital websites, and 50% use health information sites. With increased digitization, patients are more informed about their conditions and treatment options. They also have higher expectations of healthcare services. Digital marketing provides opportunities for pharmaceutical companies to interact with patients and doctors through various online channels and platforms to provide personalized care and improve research and supply chain management. It is an important strategy for the pharmaceutical industry.
This document summarizes a dental advertising workshop that provides strategies for attracting new patients. It discusses how consumers now have many moments on their smartphones where they search for information and how dental practices can be there in these moments. The summary recommends that practices be there, be useful, and be quick by creating educational content, using location signals, providing how-to videos, empowering purchases across devices, understanding consumer needs in moments, optimizing site speed, and measuring engagement across screens and channels.
An Assessment Framework for Strategic Digital Marketing EffectivenessSaurabh Kaushik
This document provides an overview of a project that proposes and tests an assessment framework to analyze an organization's digital marketing strategies and effectiveness. The framework is based on a comprehensive digital marketing strategy and planning process.
To test the framework, the author conducted an online survey and consulting exercise with an organization to gather market data and analyze strategic digital marketing parameters like KPIs and ROI. The analysis found that most companies are effective at reaching and engaging customers digitally but fail to convert and nurture them for long-term relationships.
The assessment framework is meant to provide management with a dashboard view of digital marketing performance and enable course corrections to digital strategies. It uses a five-phase planning approach and the RECN strategic framework of
This is my capstone at Emerson College from January to April 2014. I was the Account Manage in the team of six. The client is OBP Medical. The slides do not include the opening video, agency profile video and commercial.
Dissertation report on switching behavior of consumer Pinkey Rana
Dissertation report on “To study the switching behavior of consumer special reference to urban market ”which is submitted by me in partial fulfillment of the requirement for the award of degree B.Com(Hons.) .
This document discusses an integrated value chain in the pharmaceutical industry. It covers various stages of the value chain enabled by e-technologies, including research and development, production, marketing, sales, and customer relationship management. Key points covered include e-recruitment, e-trials, e-submission, e-manufacturing, digital e-marketing strategies, and the role of technology in connecting patients and healthcare organizations.
A guide to effectively marketing your dental practice, which will help you both retain and acquire patients. This is a "must-see" slideshow for anyone in the healthcare industry, and will help your business create a competitive advantage in the industry. Numerous marketing tactics, relevant to dental practices, are outlined in an easy to comprehend manner that will have you improving your marketing strategy in no time.
MeraMedicare is considering various customer acquisition strategies such as utilizing social media platforms, user generated content on YouTube, referral programs, below the line activities like promotional stalls and partnering with doctors, and print ads in healthcare magazines. The document discusses how each of these strategies can help MeraMedicare reach customers interested in cheaper generic medicines delivered conveniently to their doorsteps.
This document provides an overview of social media marketing from a consulting firm called SAPPO & CO. It discusses what social media is, why businesses should use social media, how to develop a social media strategy, and the services SAPPO & CO offers to help clients with social media. The presentation is divided into several sections that cover topics such as understanding customers on social media, developing engaging content, managing social media campaigns, and ensuring strategies are optimized for business goals and growth. SAPPO & CO promotes its "Social Business Value Creation" approach and expertise in helping businesses of all sizes and industries succeed with social media.
An introduction to Digital Marketing for the Healthcare IndustryMurad Quandour
I work with a great deal of small to medium sized clinics with no dedicated marketing, sales, or communications professionals, who are always looking for ways to improve their businesses discoverability.
This is their introduction to the digital marketing world and a good place to explain the basic general areas of digital interests.
eLuminous Technologies is an expert Digital marketing strategy for hospitals in India. Our marketing strategy for hospitals will help you grow OPD patients, increase the no. of IVF cycles per month. Contact us today.
Digital marketing strategy for hospitals, healthcare marketing strategy, Hospital Marketing Strategies
Digital Marketing for Hospitals: A Patient Centric ApproachEvolve Digital Labs
An exclusive webinar presented by Google AdWords and Evolve Digital Labs covering:
Valuable Patient Insights: Discover what your most valuable patients do online.
ROI: Learn how to turn paid search into your most profitable marketing channel.
Case Study: See how a world-leading practice generates elective procedure leads online.
Explains the evolution of Social Media, Conceptual viewpoint of digital Activities and healthcare Gamification. For more information visit: http://www.transformhealth-it.org/
This document discusses how digital marketing can benefit hospitals. It notes that 84% of patients use both online and offline sources to research hospitals. Search drives more visitors to hospital websites than non-search channels. The document recommends that hospitals focus on responsive websites, search engine optimization, content marketing, and building communities. It provides details on the benefits of each approach, such as increased traffic, brand awareness, and engagement through sharing patient stories. The overall message is that digital marketing, especially responsive design and search optimization, can help hospitals attract more patients and build their brands online.
Presentation: Understanding Customer Centricity
Have you ever wondered why some organizations fail while some achieve stunning success? What is the secret behind successful organizations? To survive and thrive in this competitive world organizations are moving from product first approach to something else.
Presented to: Women in Agile Houston Group
Presented on: 7/15/2020
The document discusses using social media marketing as part of a multichannel marketing strategy for pharmaceutical companies. It outlines both the opportunities and challenges of using social media in the pharmaceutical space, providing examples of companies like Johnson & Johnson and Pfizer that have successfully leveraged social media. The document argues that while social media presents regulatory challenges, it also provides opportunities to engage customers and communities in meaningful two-way conversations if done properly.
Viral marketing of digital products using social media - MBA DissertationKapil Gupta
The document discusses viral marketing of digital products using social media. It explores how companies can develop and execute a viral marketing campaign for digital products on social media platforms. The key points covered include:
- Understanding viral marketing and how it differs from traditional digital marketing
- Developing an overall business and marketing strategy to support a viral campaign
- Designing products and messages that are well-suited for social sharing and virality
- Identifying and engaging influential social media users to help spread the campaign
- Executing the campaign and continuously managing/optimizing it based on feedback
The document examines these areas through a literature review and interviews with industry professionals to provide guidance to companies on effectively leveraging
Digital marketing utilizes internet and online technologies like websites, mobile phones, and other digital media to promote products and services. A key fact is that patients heavily rely on digital sources for their healthcare needs - 77% use search engines, 83% use hospital websites, and 50% use health information sites. With increased digitization, patients are more informed about their conditions and treatment options. They also have higher expectations of healthcare services. Digital marketing provides opportunities for pharmaceutical companies to interact with patients and doctors through various online channels and platforms to provide personalized care and improve research and supply chain management. It is an important strategy for the pharmaceutical industry.
This document summarizes a dental advertising workshop that provides strategies for attracting new patients. It discusses how consumers now have many moments on their smartphones where they search for information and how dental practices can be there in these moments. The summary recommends that practices be there, be useful, and be quick by creating educational content, using location signals, providing how-to videos, empowering purchases across devices, understanding consumer needs in moments, optimizing site speed, and measuring engagement across screens and channels.
An Assessment Framework for Strategic Digital Marketing EffectivenessSaurabh Kaushik
This document provides an overview of a project that proposes and tests an assessment framework to analyze an organization's digital marketing strategies and effectiveness. The framework is based on a comprehensive digital marketing strategy and planning process.
To test the framework, the author conducted an online survey and consulting exercise with an organization to gather market data and analyze strategic digital marketing parameters like KPIs and ROI. The analysis found that most companies are effective at reaching and engaging customers digitally but fail to convert and nurture them for long-term relationships.
The assessment framework is meant to provide management with a dashboard view of digital marketing performance and enable course corrections to digital strategies. It uses a five-phase planning approach and the RECN strategic framework of
This is my capstone at Emerson College from January to April 2014. I was the Account Manage in the team of six. The client is OBP Medical. The slides do not include the opening video, agency profile video and commercial.
Dissertation report on switching behavior of consumer Pinkey Rana
Dissertation report on “To study the switching behavior of consumer special reference to urban market ”which is submitted by me in partial fulfillment of the requirement for the award of degree B.Com(Hons.) .
This document discusses an integrated value chain in the pharmaceutical industry. It covers various stages of the value chain enabled by e-technologies, including research and development, production, marketing, sales, and customer relationship management. Key points covered include e-recruitment, e-trials, e-submission, e-manufacturing, digital e-marketing strategies, and the role of technology in connecting patients and healthcare organizations.
A guide to effectively marketing your dental practice, which will help you both retain and acquire patients. This is a "must-see" slideshow for anyone in the healthcare industry, and will help your business create a competitive advantage in the industry. Numerous marketing tactics, relevant to dental practices, are outlined in an easy to comprehend manner that will have you improving your marketing strategy in no time.
MeraMedicare is considering various customer acquisition strategies such as utilizing social media platforms, user generated content on YouTube, referral programs, below the line activities like promotional stalls and partnering with doctors, and print ads in healthcare magazines. The document discusses how each of these strategies can help MeraMedicare reach customers interested in cheaper generic medicines delivered conveniently to their doorsteps.
This document provides an overview of social media marketing from a consulting firm called SAPPO & CO. It discusses what social media is, why businesses should use social media, how to develop a social media strategy, and the services SAPPO & CO offers to help clients with social media. The presentation is divided into several sections that cover topics such as understanding customers on social media, developing engaging content, managing social media campaigns, and ensuring strategies are optimized for business goals and growth. SAPPO & CO promotes its "Social Business Value Creation" approach and expertise in helping businesses of all sizes and industries succeed with social media.
This work is for a confidential client to help them design an app that helps ‘Graduating Students’ in India take more informed decisions and succeed in their careers through gamification. Such a product can be a breakthrough for the 500 M strong Indian workforce, which 12.2 M graduates joining the workforce every year.
This post walk through the following:
Ideation, Problem Statement, and Solution
Competitive Analysis and Differentiation Canvas
Wireframes of the Solution
Beta-Launch
Go-to-market Strategy
The document discusses the importance of digital marketing for startups. It explains that digital marketing channels like SEO, social media marketing, email marketing, and content marketing can help startups promote their brand with a limited budget. The document provides examples of startups like Uber, Paytm, Byju's, Flyrobe, and Fresh Menu that have successfully used digital marketing strategies. It recommends that startups develop a digital marketing plan, identify prospects, maintain an online presence, and engage on social media through consistent, targeted content in order to boost brand awareness.
A project report on a study on the impact of marketing startegies on the buyi...NikhilMhatre32
The document provides an overview of the fast moving consumer goods (FMCG) industry in India, focusing on the biscuit market. It notes that India is the third largest producer of biscuits globally. The Indian biscuit market was worth $3.9 billion in 2016 and is projected to grow at a compound annual growth rate of 11.27% to reach $7.25 billion by 2022, driven by factors like increasing incomes, shift to premium biscuits, and growing health awareness.
An alternative practitioner marketplace analysis was conducted for Bridge Builders Collaborative by Michigan Ross MBA students. The alternative practitioner space generates over $18 billion annually but is highly fragmented. There is an opportunity to create a two-sided marketplace to connect consumers and practitioners. Current solutions do not fully address consumer education, tracking outcomes, or normalizing alternative medicine. Risks include increased regulation, external competition from hospitals, changes in healthcare policy or spending, and practitioner consolidation.
The document analyzes the alternative practitioner marketplace. It finds the $18 billion marketplace is fragmented with consumers lacking information on treatments and practitioners. A two-sided digital marketplace could address pain points by educating consumers, matching them to treatments, and providing practitioner management tools. Current players partially address needs but opportunities remain around consumer education, outcomes tracking, and normalizing alternative medicine. Risks include external competition, regulation changes, and shifts in healthcare policy.
PondHop is a mobile technology platform that promotes consumer engagement and marketing exposure for businesses through customized rewards programs. Its mission is to be the most valuable consumer rewards provider globally by influencing consumer interactions across retail markets. PondHop's mobile platform allows businesses to extend their brand reach, promote new customer acquisition, increase recurring visits, effectively market with high profitability and ROI, and foster relationships through social media engagement.
The document summarizes the findings of a survey on the state of digital healthcare marketing in 2017. Key findings include:
- Healthcare lags behind other industries in digital marketing efforts such as social media and mobile apps.
- CRM and marketing automation tools are being used more compared to 2015, but advanced technologies are still not widely deployed.
- Top challenges remain lack of budget, silos between departments, and resistance to change.
- Most organizations have not mapped customer journeys across digital and mobile channels.
The recommendations encourage healthcare marketers to improve measurement of ROI, transition to more technology-focused marketing, and continue educating leadership on the value of digital strategies.
A study on role of social media marketing in promotion of products and servicesPriyansh Kesarwani
This document summarizes a presentation on a project report about the role of social media marketing in promoting products and services. The presentation includes an introduction to the topic, the significance of studying this topic, a literature review on social media usage and trends, a profile of the company studied, the objectives and methodology of the research project, findings from data interpretation, and conclusions. The research aimed to understand customer perceptions and behavior regarding social media marketing and digital promotion of products and services.
Aditya Raj ntcc Research paper - for merge.docxAditya Raj
- Digital marketing is a term that means to market a product digitally. It can be social media marketing, Email marketing, Search engine optimization, Search engine marketing, What’s app marketing, etc. As the name of the topic is Perception of Consumers towards digital marketing it means how consumers perceive digital marketing as it depends on their mindset. It creates a negative impact on the minds of the consumer as well as it also creates a positive impact on the minds of the consumer. It is helpful for the marketer and many firms in many different ways as digital marketing helps organizations and business firms to scale their organization as well as business firms also. Components of digital marketing include Pay per click, Content marketing, Affiliate marketing, mobile marketing, marketing Search engine optimization, Search engine marketing, and google analytics also.
Key word – Digital Marketing
Digital marketing is that type of terminology which is generally confused with the terminology online marketing. Digital marketing is the technique of publicizing goods and a company that offers products and services on an online platform. In simple words, we can able to tell that digital marketing gets distinguished from traditional marketing because it indulges the utilization of online techniques and process that permits business and organization to keep an eye on the betterment of their marketing campaign in a frequent way to know properly whether it will work or not. The 21st century has already experienced an advancement in web presence in almost every company. An Email was the most commonly used and a long time ago the existing technology permits people to handle it more easily. Customer Relationship Management systems had been utilized in an area for a few years to handle the records. Few companies had already put their banners on their websites with the same thought for preferred promotion. Companies with positive thinking generally worked for their search engine strategy and some of them are working with their affiliates. This is online marketing so online marketing members or experts have already started to come forward. Digital Marketing is the most commonly utilized and its common form is the websites of the organization or the main centre of all its online functions. To get drive capable traffic for a website and to motivate the same customer, savvy marketers indulge in a mixture of content marketing, affiliate marketing, mobile marketing, email marketing, Search Engine marketing, advertising, etc.Gangeshwer’s (2013), this research paper focuses on useful information available for online shopping and influencing conditions for e-commerce. In the 21st century with the speedy growth in the utilization of the internet, an online platform is ready to perform a very crucial task in giving a fresh chance to both huge and compact organizations. And the hence online platform is fated to evolve in generating earnings through sales or geograph
Are you ready for 'Marketing in digital age' ?Farrah Arif
Marketing in the Digital Age focuses on effectiveness of marketing in the context of today’s evolving digital business environment.
Join the conversation using #mDigitalAge on Twitter.
This document discusses strategies for effective eDetailing to physicians. It begins with an analysis of the current situation for field promotion, noting that physicians are overwhelmed with details from pharmaceutical reps and spend more time online. The key questions covered include identifying appropriate eDetailing uses, determining the right marketing mix, overcoming organizational barriers, and measuring impact. Recommendations focus on optimizing reach and impact through recruitment, extended viewing audiences, best practices, and metrics. The future will likely see more medical work integrated into physicians' online activities.
The Digital Treatment - Digital Marketing Strategies - Ireland - Healthcare I...Promozoo Limited
In 2011, Promozoo published our first edition of the ‘PMI Digital Masterclass – A Guide to starting a Pharma Digital Marketing Campaign’. It proved very popular with professionals working in these specialised and heavily regulated industries.
Digital technology has changed a lot since then, and continues to change at such a fast pace, we decided it was time to update our initial edition with a new version for 2014. This new edition introduces new digital communication methods and strategies which have emerged over the past 2 years, and it is entitled ‘THE DIGITAL TREATMENT – HOW TO START A DIGITAL CAMPAIGN IN THE HEALTHCARE AND PHARMACEUTICAL INDUSTRIES’.
This new guide gives a starting structure to a digital marketing framework and is specifically created for Healthcare marketers, sales teams and senior management.
The marketing plan is for a new Android app called "Your House Keeper" that allows users to hire housekeepers with one click. It aims to provide a digital solution for hiring housekeepers in big cities like India. The app will have profiles of over 500 housekeepers. It will be positioned as a unique app in its concept and market. The target customers are youth, working spouses, college students, people living with elders, and migrated families. The goals for the app in 3 years are to have 1 million daily page views, a valuation of $2.5 million, and estimated monthly revenue of $100,000.
Moodingo is launching a personal assistant app to help users track their mood, increase productivity, and reduce stress. The app will use AI and data on user activities to suggest mood-improving activities. It aims to become the tailored assistant for young professionals and students, tracking their emotional behavior. Moodingo will adopt a freemium pricing model and promote through social media initially with no budget to build a customer base before monetizing premium features. It will take 2 months to research the market and consumer needs, then develop the strategic plan and app over 6 months before launch.
marketing Strategy on Android App-Health plusBiswajeet Sahu
Health Plus+ is a mobile app that aims to connect patients and healthcare organizations. It will allow patients to engage with their healthcare providers early and directly through the app, relieving physician responsibilities. The app will provide healthcare information and a question-and-answer forum. It will also offer youth consultancy services. The goal is to make healthcare more accessible, especially in rural areas of India. Key features will include an interactive directory of doctors and hospitals, appointment scheduling, and health tracking tools. The app will generate revenue through advertisements, in-app purchases, and premium subscriptions.
The Sparks Foundation is a nonprofit organization that works to promote equality in education. It provides workshops and programs like career counseling to help students regardless of their financial background. The document discusses social media marketing strategies for nonprofits, explaining that social media allows organizations to connect with audiences, build their brand, gain customer insights, and drive traffic to their website or events. It outlines the steps to create an effective social media strategy, including setting goals, learning about target audiences, monitoring competitors, evaluating accounts, creating content calendars, and adjusting the strategy based on results.
This document provides an overview of how businesses can use the Internet as a marketing tool. It discusses researching target markets and their Internet access and usage. The Internet can be used for promotion, as a distribution channel, and sometimes as the product itself. Common Internet marketing tactics are described. The Internet allows extending the traditional four Ps of marketing (Product, Price, Place, Promotion) to include a fifth P of People. Developing an effective Internet marketing plan requires understanding the target market and how to position your business competitively online.
The Building Blocks of QuestDB, a Time Series Databasejavier ramirez
Talk Delivered at Valencia Codes Meetup 2024-06.
Traditionally, databases have treated timestamps just as another data type. However, when performing real-time analytics, timestamps should be first class citizens and we need rich time semantics to get the most out of our data. We also need to deal with ever growing datasets while keeping performant, which is as fun as it sounds.
It is no wonder time-series databases are now more popular than ever before. Join me in this session to learn about the internal architecture and building blocks of QuestDB, an open source time-series database designed for speed. We will also review a history of some of the changes we have gone over the past two years to deal with late and unordered data, non-blocking writes, read-replicas, or faster batch ingestion.
Learn SQL from basic queries to Advance queriesmanishkhaire30
Dive into the world of data analysis with our comprehensive guide on mastering SQL! This presentation offers a practical approach to learning SQL, focusing on real-world applications and hands-on practice. Whether you're a beginner or looking to sharpen your skills, this guide provides the tools you need to extract, analyze, and interpret data effectively.
Key Highlights:
Foundations of SQL: Understand the basics of SQL, including data retrieval, filtering, and aggregation.
Advanced Queries: Learn to craft complex queries to uncover deep insights from your data.
Data Trends and Patterns: Discover how to identify and interpret trends and patterns in your datasets.
Practical Examples: Follow step-by-step examples to apply SQL techniques in real-world scenarios.
Actionable Insights: Gain the skills to derive actionable insights that drive informed decision-making.
Join us on this journey to enhance your data analysis capabilities and unlock the full potential of SQL. Perfect for data enthusiasts, analysts, and anyone eager to harness the power of data!
#DataAnalysis #SQL #LearningSQL #DataInsights #DataScience #Analytics
ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data LakeWalaa Eldin Moustafa
Dynamic policy enforcement is becoming an increasingly important topic in today’s world where data privacy and compliance is a top priority for companies, individuals, and regulators alike. In these slides, we discuss how LinkedIn implements a powerful dynamic policy enforcement engine, called ViewShift, and integrates it within its data lake. We show the query engine architecture and how catalog implementations can automatically route table resolutions to compliance-enforcing SQL views. Such views have a set of very interesting properties: (1) They are auto-generated from declarative data annotations. (2) They respect user-level consent and preferences (3) They are context-aware, encoding a different set of transformations for different use cases (4) They are portable; while the SQL logic is only implemented in one SQL dialect, it is accessible in all engines.
#SQL #Views #Privacy #Compliance #DataLake
State of Artificial intelligence Report 2023kuntobimo2016
Artificial intelligence (AI) is a multidisciplinary field of science and engineering whose goal is to create intelligent machines.
We believe that AI will be a force multiplier on technological progress in our increasingly digital, data-driven world. This is because everything around us today, ranging from culture to consumer products, is a product of intelligence.
The State of AI Report is now in its sixth year. Consider this report as a compilation of the most interesting things we’ve seen with a goal of triggering an informed conversation about the state of AI and its implication for the future.
We consider the following key dimensions in our report:
Research: Technology breakthroughs and their capabilities.
Industry: Areas of commercial application for AI and its business impact.
Politics: Regulation of AI, its economic implications and the evolving geopolitics of AI.
Safety: Identifying and mitigating catastrophic risks that highly-capable future AI systems could pose to us.
Predictions: What we believe will happen in the next 12 months and a 2022 performance review to keep us honest.
Codeless Generative AI Pipelines
(GenAI with Milvus)
https://ml.dssconf.pl/user.html#!/lecture/DSSML24-041a/rate
Discover the potential of real-time streaming in the context of GenAI as we delve into the intricacies of Apache NiFi and its capabilities. Learn how this tool can significantly simplify the data engineering workflow for GenAI applications, allowing you to focus on the creative aspects rather than the technical complexities. I will guide you through practical examples and use cases, showing the impact of automation on prompt building. From data ingestion to transformation and delivery, witness how Apache NiFi streamlines the entire pipeline, ensuring a smooth and hassle-free experience.
Timothy Spann
https://www.youtube.com/@FLaNK-Stack
https://medium.com/@tspann
https://www.datainmotion.dev/
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2. 2
EACH ONE: TEACH ONE!
Our mission is to become the recognized leader in its target market
for providing information and leads in healthcare industry to various
healthcare professionals and students from verified users on an
online platform, which is accessible to members only.
OUR BIG IDEA
3. Segmentation
The segmentation was done on the basis of medical
students and medical professionals. Then it explained in
the dimension of Ayurveda, homeopathic and
professors.
Targeting
It clearly depict that major target audience for
MedBound application is Medical student, as per data
907 student use the application out of 1276 total users
that is 71% of total users whereas Medical professional
are also in increasing side with 369 out of 1276 that is
29% of total users.
.
STP for
MedBound
3
Positioning
Targeting
Segrmentation
Positioning
Through different marketing strategy the application did
not made a place in mind of most of the users on the
platform for main reason is the Covid=-19 duties.
4. TARGET AUDIENCE FOR MEDBOUND
The mains objective of application is to make the social media platform for verified medical
professionals and medical student world-wide. Create short messages and posts in a quick manner and
sharing experiences, and perspective. Verified members can ask and give their opinion related to the
professional life and grind that is unique to this noble profession. The platform brings amazing
opportunities for seeking and providing mentorship, and guidance.
The audience who are main target for application’s outreach
29%
71%
Medical Professionals
Medical Students
It clearly depict that major
target audience for MedBound
application is Medical student,
as per data 907 student use
the application out of 1276
total users that is 71% of total
users whereas Medical
professional are also in
increasing side with 369 out of
1276 that is 29% of total users.
5. 5
4 P’S OF MARKETING
Place
PLACE
Price
• Annual subscription
of email ID of
MedBound domain
• Registration fees for
membership for
organizational
account
PRICE
Promotion
• Social Media
• Content Writing
• User Acquisition
program.
• Email marketing.
PROMOTION
Product
An online information
sharing website for
healthcare professionals
and medical students
operated by verified users
only.
PRODUCT
ONLINE- easy and equal
accessibility for all.
With its availability is on
play store for androids,
App store for iOS and the
Web version
6. 6
PORTER’S FIVE FORCES
MODULE
Competitors are currently limited, but
in future they will be increased. Since a
lot of new business players come.
Existing competitors have high profile
users and users loyal toward them.
.
No. of substitutes is high,
substitutes include Doximity,
Parler etc. Substitutes are too
popular among users.
• Users are customers of
platform, users are mostly
searchers of ideas.
• Users can choose
applications with strong
industry experience.
There are many suppliers, but
some highly-reaching and
affinity suppliers charge high
prices for putting ads in their
portals.
.
• Lack of getting efficient work
force is a threat in digital
marketing and project
analysis.
• Cost of setting up a digital
marketing is low but agencies
need to invest a huge amount
in backend function like
technology.
.
THREATS OF
NEW ENTRY
BARGAINING
POWER OF
SUPPLIERS
RIVALRY BY
EXISTING
COMPETITORS
BARGAINING
POWER OF
BUYERS
THREATS OF
SUBSTITUTES
7. 7
SWOT ANALYSIS
STRENGHT WEAKNESS OPPUTUNITY THREATS
• Relevant & unique content.
• User-friendly design.
• Quick sign-up for verified
medical professionals and
students.
• Good hosting service.
.
• Poor content & copy right
images.
• Long subscription process.
• Poor mobile and desktop
optimization.
• Poor network optimization..
• New technology.
• Internet on mobile/desktop.
• Innovative marketing strategy.
• online transaction.
• New entrants (websites).
• Poor government policies.
• Software piracy.
• Fraudulent activation.
8. 8
MARKETING STRATEGY ANALYIS
Medical Professional
• Digital Marketing 47.83%
• Organic Search 40.83%
• Referral 11.34%
Medical Students
Digital marketing is most preferred.
Digital marketing is most preferred.
0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00%
Medical student
Medical Profesionals
• Digital Marketing 52.81%
• Organic Search 39.56 %
• Referral 07.63%
Digital marketing is preferred by both medical professionals and student but on an average 5%
increase is seen in medical student user acquisition as compared to medical professionals.
9. DEMOGRAPHIC ANALYSIS
(Based on user acquisition)
9
70%
From India
10%
From USA
20%
From Russia
The application usage is seen more in Asian countries like India and Russia with 90% of active users where
are only 10% active users are from USA.
14. LEARNINGS
14
• Get to know about challenges and opportunities for digital marketing in world-wide market.
• Gain basic understanding of SEO, SEM, SMM, email marketing, etc.
• Fulfilling each requirement of user is very important regardless of whether that requirement is
small or big.
• I learned how to pitch the client while meeting for education grant and financial benefactor
from Appsflyers.
• I experienced the corporate feeling which gives me a good exposure.
• Leadership quality, it’s all about the impact you have on other people. You need to have
leaders within an organization. Leaders will deal with the customer, project, etc. as a leader.
• Healthy Competition forced to do better job the trick is to learn from your competitors. quicker
than they can learn from you. Always look for your competitors’ strengths.
• Digital marketing work is all about a teamwork and it always try to give best out of all.
• Time management is the big management lesson I have learnt as make individual more divert
to words it works.
• How to do a formal communication, the way how to communicate with each level of
management to get work done.
15. RECOMMENDATION
15
The suggestions for MedBound application for different
aspect including technical aspect, promotional aspect
and monitoring aspect as summed up as follows:
• Technical Aspect
• Promotion Aspect
• Monitoring Aspect