The document describes the Post Graduate Programme in Communications Management and Entrepreneurship (PGPCME) offered by MICA-EDC. The 2-year program aims to create young CEOs who are pioneering, innovative and passionate about building careers based on their ideas in the communications domain. It does so through a unique curriculum structure that includes core courses, electives, and career courses covering areas like marketing, entrepreneurship, and media. Key program elements are a 12-month industry internship, international immersion, rural immersion, and dissertation project. The program aims to provide students with strategic insights, global business exposure, and an understanding of opportunities in rural India.

1. Post Graduate Programme in Communications
Management and Entrepreneurship (PGPCME 2009-10)
Structure and Curriculum
If you have an Idea, let’s make it happen!

2. I have an Idea. I want to make a career out of it. I
want to create something new. I want to be my own
boss. I have chosen PGP CME!

3. What are we trying to achieve?
Trying to create Young CEOs, with
The motivation to be
pioneering and The passion to build
innovative individuals a career based on
The ability to dream their ideas in the
with a commitment
big and create new communications
to change or
ideas domain
transform the
landscape of
communications

4. How will we achieve this?
Through our unique programme structure and facilities communicated thus:

5. Our Focus Areas for creating Entrepreneurs

6. HOW ARE WE DIFFERENT???
Global
Business
perspective
Strategic
Industry Rural
Project Immersion
PGP CME
Ideation,
Education &
Innovation
Continuous
International
Internship
Programme Immersion
Innovative
Venturing/
Venture
Incubation
Programme

7. Continuing Industry Internship
Programme (CIP)
• A complete 12 months’ association, with 2.5 months at the organization’s
premises.
• This will ensure that students exhibit a high level of commitment to
organizations and deliver key values with comprehensive strategic insights
• Comprehensive Strategic Business Plan is a key deliverable With Five Year
Projections
AAJTAK Group
BAG FilmsRelay Times Private treaties
Genesi Events
Star India Pvt. ltd
Show time
Worldwide
TAG Media
Shringar films Future Group
s Azure
VITCOM Consultancy
VGC Consultancy ZOOM TV

8. International Immersion
The students can opt to go on an International
Immersion to countries like the UK and
Singapore, where they visit universities and
organizations in the communications and
marketing domain, and have an understanding
of the global business practices and
environment

9. Rural Immersion
Designed to encourage the students to
look back into the roots and see the
opportunity to derive insights & develop
communication & media strategies
THE FUTURE LIES IN RURAL INDIA

10. Dissertation/Case Study
• The students are required to study an
organization of repute (unique for each group
or individual) and prepare a full fledged case
study on the same
• This is intended to bring about a wider
perspective about organizational issues and
ways and means for success

11. PGP CME Course Curriculum
Core Courses Electives
Career Courses

12. •Professional Communications Competency
•Marketing and Advertising Management
•Media Marketing and Management
•Business Research
•Corporate Venturing and Entrepreneurship
•Strategic Brand Management
•Consumer Value Strategy
•Financial Analysis
•Business Plan and Project Execution
•Managerial Economics
•Business Laws, Policies and Frameworks
•Creative and Visual Communications
•Strategic Corporate Communications
•Strategic Management
•Design Communications
•Leadership and Team Building
Core Courses •Innovation Management
•Social Entrepreneurship
•Human Resource/Talent Management
•Corporate Governance and Stakeholder
Management

13. •Rural Marketing
•Language, Culture and Communications
•Organizational Systems and Dynamics
•Franchise Management
•Sports Marketing
•Leisure and Lifestyle Marketing
•Film Appreciation
•Marketing of Services
•Managing Family Businesses
•Intellectual Property Rights
•Management Consultancy
•Outsourcing Businesses
Electives

14. •Introduction to Digital Media and Business
•Digital Media Management
•Management of Digital Start-ups
•Social Media and Viral Marketing
•Mobile Marketing
•Web Analytics and Research
•Management of User Generated Content
•Business of Films and Entertainment
•Art and Craft of Film Making
•Advanced Film Technologies
•Film Marketing
•Film Finance and Distribution
•Contemporary Film Production Practices
•Advanced Media Analytics
•Business of Advertising Career Courses
•Brand Management and Consultancy
•PR and Events Management
•Media Businesses
•Managing Start-ups

15. Eligibility Criteria
•Graduates with min. 50 % marks
•Some work experience after graduation

16. The Admission Procedure
Take the MICA
Present your idea Programme
before a panel of Absorption Test
experts (MIPAT)
Send your idea
with the
Application Form
Do a Self-
Assessment
with the help
of the Decision
Guide

17. For more information and to download
the Decision Guide, Prospectus and Application Form…
Please visit:
http://mica-india.net/centerofexcellence/ActivitiesEDC.html
http://mica-edc.org
Or write to
pgpcme@mica.ac.in
Last Date of Submission of the Application Form:
July 30th, 2009

18. MICA-EDC
Creating Young CEOs with Education, Direction and Innovation…