The Delhi School of Communication was started by a team of industry professionals and academicians who felt a need to better align the skills provided by higher educational institutes with the needs and demands in the communication industry in the tomorrows. A thorough study of communication schools across the globe was undertaken which when combined with the vision and foresight of Late Prof. Surojit Lahiri and Prof. Ramola Kumar gave birth to DSC.

1. Presentation on
Integrated Marketing
Communication
by
The Delhi School of
Communication

2. Communication Management/
Integrated Marketing
Communication (Marcomm)
An Introduction

3. What is Integrated Marketing
Communication (Marcomm/IMC)
Integrated marketing communications is a
planning process designed to assure that
all brand contacts received by a
customer or prospect for a product,
service, or organization are relevant to
that person and consistent over time.
(source: American Marketing Association)

4. Career Avenues in Marcomm
Marcomm professionals are making their
mark in these following positions:
BTL/CRM managers
Marketing managers managers
PR
Marcom managers Marcom executives
Corpcom managers CorCom executives
Brand analysts BTL/CRM executives
PR executives
Communication consultants

5. In Marketing Services Companies
Verticals – Advertising, Events, Public
Relation
Communication strategists Account directors
Advertising strategists C.S. executives.
Event strategists Media planners
PR strategists Event producers
Retail strategists Technical managers.
Promotion strategists PR executives.
Client service directors Retail managers & executives.
Promotion managers & Rural marketing managers &
executives.
executives.
Encouraging entrepreneurial ventures via its holistic
approach to management and communication

6. THE DELHI SCHOOL OF COMMUNICATION
PROGRAMME

7. 2 -YEAR FULL TIME
PROGRAMME

8. Dual Qualification
Post Graduate Diploma Programme
in Communication (PGDPC), DSC
&
Masters in Mass Communication,
(MMC),
Guru Jambheshwar University,
Hissar

9. Integrated Marketing Communications
Programme
 Subjects Covered - 28
» Mass Communication
» Marketing
» Cultural Studies
» Media Management
» Entrepreneurship
» Strategic Decision Making
» Strategic Communication Planning
» Brand Architecture
» And others
 Specializations
» Advertising
» Journalism
» Marketing
Strong depth and breadth of industry

10. Integrated Marketing Communications Programme
Highlights :
1. Leading industry practitioners and academicians
2. More than 1200 hrs intense counseling to each
student
3. More than 100 visiting faculty from industry
over two years
4. Tremendous mentoring
5. Intense theory practice interface through
Apprenticeships and Internships
6. Cumulative work experience of upto 1 year
7. Workshop based experiential learning

11. DSC Programme
1700 Insight to
1500
Hours Over Personality
Hours of
Of Study 30 Dev.
work
subjects
Pass
percentage
since 15 years
99%
DSC Advantage

12. Key Faculty
•Committed pratitioners
•Proven Academicians
•Scholars
•Researchers
•Leaders in Marketing Communications

13. The 16th PGDPC programme saw more than 80 visits from industry teaching
specialized areas, making the overall percentage of visiting faculty to more than
70%. Some of the industry practitioners included:
•Mr. Samir Kapur Senior VP, Corporate
Communications, Religare
•Mr. Ashish Ahuja GM, Mktg (Retail), SRL Ranbaxy
•Mr. Tapan Yadav VP, (Mktg), Ispat Industries Ltd.
•Mr. Rajnish Rikhy VP—Adsales, TV Today Network Ltd.
•Mr. Mohan Krishnan Senior VP, IMRB International
•Mr. Kishore Chakravorty VP (Consumer Insight), McCann
Erikson
•Ms. Misha Mehta Knowledge & Insights, Coca Cola India Inc.
•Mr. Nikhil Dey President, PR, Genesis Burson Marsteller
•Mr. Murad Ali Baig PR Consultant
•Mr. Manasvi Rasgotra Manager, ATC & Events, Nestle India Ltd.
•Mr. Basab Sarkar Director, MediaPros
•Mr. Mrutyanjay Mishra Director, Juxt Consultant

14. Placements
• DSC is the only institute of its kind to intensely integrate work
experience with the academic programme
• Each student is placed for 2 Apprenticeships (upto 5 months of
half day work experience alongside the course)
• And 2 Internships (upto 4 months of full time work experience)
• Students earn between Rs. 5,000-15,000/- per month during their
Apprenticeships and Internships.
• Placements as a result of apprenticeships and internships are
ensured ( 1 – 1 1/2 years of work experience) well in advance of
graduation ( even upto 4 months before time).

15. Placements
Final Placements over last 3 years
Public Relations & Event Advertising Media
Management
Marketing
Journalism

16. Presented
Presented
By
by