1. THINKING BEYOND THE OBVIOUS
Knowledge Management and
Intellectual Capital Masterclass
Identifying new options for economic growth through
knowledge management and intellectual capital valuation
11 – 12 April 2012
Indaba Hotel and Conference Centre, Cnr William Nicol and
Pieter Wenning Street, Fourways, Johannesburg, South Africa
SETA Accreditation No. 2502

2. NOT-TO-BE-MISSED SPECIAL FEATURE:
The Basadur online Profile
The Basadur profile is a Canadian online profiling system for creative problem solving in areas of team
design and team dynamics management. It is an essential tool for providing participants with the necessary
understanding of their unique ‘work style preference’ and how this preference can influence the way they
tackle problems or challenges
Ian Corbett, a guru in this field of Basadur profiling, will conduct an interactive session based on this and
will require each delegate to go online and complete a quick profile before the event.
Interested participants should please tick the Basadur Profiling box in the registration form attached.
MOTIVATION
Globally, society is undergoing a dramatic transition from the industrial & information age towards a new era
of brainpower knowledge-based age. This move towards the knowledge society and knowledge economy affects
both the micro-economic and macro-economic sectors of our everyday life so much that investment in these so-
called ‘intangible business’ or the ‘intelligence–age industries’ is increasing, accounting for the rapid growth in social
networking businesses, software companies, soft-sale companies like entertainment, advertising, brand solutions and
human resource companies. This new industrial shift is re-writing the paradigm of business evaluation and investment,
as knowledge-management - both intangible knowledge (ideas, workforce skills & talent) and tangible knowledge
(physical & material) - and intellectual capital (IC), have become the benchmark for assessing a company’s true
worth. The actual worth of a company accounts for its ‘true market value’ in terms of business, market leadership,
investments, mergers and acquisitions. However, it is how to capitalise and leverage this value to gain market control
and competitive edge that is crucial to the growth and sustainability of the organisation.
Africa industrial leaders are yet to fully value and manage intellectual capital for optimal economic growth, competitive
advantage and market leadership. It is widely accepted that only through careful and sustainable appreciation of these
new ‘intangible’ resources can companies be enabled to better achieve their corporate goal and excellence. So, in these
days of global challenges and financial meltdown, how does KM and IC change the way we do business?
BENEFITS OF ATTENDING
This workshop is designed to raise corporate awareness about the growing importance of knowledge management
and intellectual capital in driving economic growth, and to identify key processes and strategies that can help busi-
nesses and government develop growth strategies that better utilize these assets.
By attending this two day plenary Masterclass you will gain:
• Insights and Approaches to managing knowledge economy
• Expert strategies and ideas for creative knowledge management
• Detailed processes for establishing necessary building blocks for future economic growth
• Capacity to develop a framework to quantify intellectual capital value
• Tactical methods to enhance the market value of intellectual capital
• Leading-edge expertise on how to remain a dominant and competitive market force
WHO SHOULD ATTEND
CEOs, Senior Executives and Emerging Leaders in corporate institutions:
• Board Directors, Entrepreneurs • Leaders and Advisors in Health services
and Business Owners or industries
• Thought leaders and Innovation Managers • Educators - Principals, Teachers, Academics
• Personal Development Specialists and Administrators
• Regional Directors, Heads of Departments, • NGOs and CSR Professionals
Senior Managers • Creative Directors
• Organisation Development Managers • Entertainment Managers
• HR Managers • Media Executives
• Business Development Managers • Government officers
• Executive and Organisational Coaches
GLOBAL PROSPECTUS TRAINING (PTY) LTD. Chief Executive O er - Dhevaraj Pillay
Johannesburg - Tel: +27 11 781 6222 Fax: +27 11 781 6044 Marketing - m2@globalprospectus.co.za Auditors - Russell Bedford SA (Jhb) Inc.
Pietermaritzburg - Tel: +27 33 391 4229 Fax: +27 33 391 5722 Design - www.designmaster.co.za (071 018 8355) Legal - DA Morris & Associates

3. YOUR FACILITATORS
Dr. Ian Corbett
Director,
Knoco South Africa
Ian Corbett is director of Knoco South Africa. Based in Cape Town, Ian is introducing
southern African leaders and businesses to the benefits of Knowledge Enabled Performance™.
So far, his experiences show that Knoco’s dialogue-rich approach is well-suited to a continent
that is characterised by diversity.
Ian has diverse managerial experience in southern Africa where he has led high-performing
teams involved in the development and implementation of cutting-edge technologies. He is
fascinated by the role that leadership and social networks play in releasing the performance and
innovation potential of people and teams. Ian has extensive KM facilitation experience. He
specialises in designing and running integrated learning programmes that accelerate personal
growth and enable teams to rapidly develop innovative solutions.
Ian developed and implemented a Knowledge Management strategy as part of the strategic
review for De Beers whilst he was the Intellectual Capital Manager of the Operations and
Exploration Division. He has national and international experience in Knowledge Management
strategy, implementation and application. Ian attended the Advanced Management Programme
at Templeton College, Oxford. He is an Associate of Warwick Business School’s Knowledge
and Innovation Network.
Nonye Mpho
Managing Director, The Firehouse Africa
Fellow of the Nigerian Brand Institute
Senior Member: Chartered Institute of Bankers
Member: Advertising Practitioners Council of Nigeria
Member: Nigerian Institute of Public Relations
Social Secretary: Association of Corporate Affairs Managers for Banks
Communication and Brand Consultant and former Group Head:
Corporate Communications Oceanic Bank International Plc, Nigeria
Nonye Mpho is the Managing Director of The Fire House Africa and a communication and brand
consultant. A former Group Head of Corporate Communications at Oceanic Bank, Lagos,
Nigeria, Nonye started her career in London at Maynard Leigh Associates followed by TMP
Worldwide. She also worked at Jupiter Drawing Room in Johannesburg, FCB in Durban and
Insight Grey in Lagos. She is passionate about integrated communications and has attended
numerous courses on creative brand building, project management and effective media
channel applications.
She is a graduate of the University of Westminster, London, and is an Honorary Senior member
of the Chartered Institute of Bankers.
She was awarded the Brand Leadership Award at the World Brand Congress in Mumbai India
2010 for her professional expertise and the Top Woman in Marketing Communications in
Nigeria by Marketing World 2011 for her creative and strategic excellence. She also holds the
Proficient Banker Award 2011 of the Enquirer Financial Institutions Awards.
Belia Nel
Performance Technologist (CPT)
Founder: Leaders of Learners and ImprovID
Performance Consulting (Pty) Ltd South Africa
Belia Nel is a Certified Performance Technologist and is the founder of Leaders of Learners
and ImprovID Performance Consulting (Pty) Ltd. She is an international member of ISPI
(International Society for Performance Improvement) and also the founder member and past
president of ISPI in South Africa.
She is a regular speaker at conferences both locally and internationally and is a recipient of an
international leadership award from the ISPI in 2005 as well as a Service Award in 2008. She
has published various articles and made contributions to academic textbooks on the subject of
Performance improvement and Performance Consulting.
Her work focuses on improving organisational performance. This includes achieving business
objectives through the integration of a sustainable performance management system. She
has spent years educating, coaching and consulting in the Performance Improvement
methodology.
Specialties: Belia has expertise in Performance Consulting Service, Performance Consultant
Certification, Performance Management, Performance Improvement Tools and Performance
Improvement Workshops.
GLOBAL PROSPECTUS TRAINING (PTY) LTD. Chief Executive O er - Dhevaraj Pillay
Johannesburg - Tel: +27 11 781 6222 Fax: +27 11 781 6044 Marketing - m2@globalprospectus.co.za Auditors - Russell Bedford SA (Jhb) Inc.
Pietermaritzburg - Tel: +27 33 391 4229 Fax: +27 33 391 5722 Design - www.designmaster.co.za (071 018 8355) Legal - DA Morris & Associates

4. COURSE AGENDA DAY 1 AM
Knowledge Management, creativity & innovation in practice
The move towards the knowledge society and knowledge economy affects both the micro-economic and macro-
economic sectors of our everyday life. This change which is so dynamic affects the “traditional” industries or “First”
and “Second” Phase industries (referred to as the Mechanical and Technology-age industries respectively). The
knowledge economy has a far-reaching impact on the value creation process, emphasizing creativity and innovation,
networks and personal connectivity, communication and knowledge flow. How well you respond to these changing
demands influences how well you meet customer expectations, the quality of your services and products, and
ultimately the financial success - or otherwise - of your business. There’s never been a better time than the present
to explore the possibilities of collective intelligence and capability of your organisation in improving performance
and value; so that South Africa’s rapidly emerging economy, not only remains globally competitive, but equally
grows progressively.
How we harness our collective knowledge and operate within the knowledge economy is (should be?) fundamentally
changing the way we work, creating new forms of seamless partnerships and intellectual exchange.
You will learn:
Knowledge management principles and how to use them to improve performance
• Africa in the global knowledge economy
• Case study illustrations on KM applications
• Gain insights into how you might improve knowledge management in your organisation
Participate in interactive discussions & feedback
KM introduction - 1
• Essential KM concepts & principles
KM introduction - 2
• Essential KM concept & principles
KM Self-Assessment Exercise
• Participants apply Knoco self-assessment tool to determine current KM reality in their organisation
Q & A Session
COURSE AGENDA DAY 1 PM
Building capability for future economic growth
A global shift in business mindset shows that investment in so-called ‘intangible business’ or the ‘intelligence–age
industries’ is increasing, accounting for the rapid growth in social networking businesses, software companies, soft-
sale companies like entertainment, advertising, brand solutions and human resource companies. This has become
the new focus area in first world countries. How does this impact on economic growth, particularly in Africa?
Does your organisation have the capabilities it needs to compete and grow? This session introduces principles and
processes that can help achieve economic emancipation.
You will gain an appreciation of some key principles behind:
Building strategic capabilities - 1
• Retaining knowledge & Accelerating productivity competence
Building strategic capabilities – 2
• Applying knowledge in support of deliberate innovation
Interactive participant exercise
• Working out which building blocks you need:
Identifying capability gaps and the knowledge you need to fill them
Interactive participant exercise
• Exploring ‘work style preference’
Building strategic capabilities – 3
• Insights into building teams that innovate successfully for creative success
Q & A Session
Facilitator:
Dr. Ian Corbett,
Director Knoco South Africa
GLOBAL PROSPECTUS TRAINING (PTY) LTD. Chief Executive O er - Dhevaraj Pillay
Johannesburg - Tel: +27 11 781 6222 Fax: +27 11 781 6044 Marketing - m2@globalprospectus.co.za Auditors - Russell Bedford SA (Jhb) Inc.
Pietermaritzburg - Tel: +27 33 391 4229 Fax: +27 33 391 5722 Design - www.designmaster.co.za (071 018 8355) Legal - DA Morris & Associates

5. COURSE AGENDA DAY 2 AM
Intellectual Capital and brand value proposition
A great percentage of today’s global economic value-creation is based on ‘intangible’ resources. However, most
organisations still do not have the appropriate management processes to measure the value of these resources. Even
more so, they don’t know how to benchmark on these resources to achieve future value creation. How do you value
the strength and worth of a brand against its intellectual capital? How do you initiate the appropriate corporate
governance to achieve this brand value proposition? How does your organisation’s internal communication system
impact on your brand value? How can you quantify and measure this? These are some questions this session hopes
to address
You will learn:
The strength of the brand via its intellectual capital
• The essence of good corporate governance to achieve brand strength
• Strategies for retaining talent
• Internal communication and its impact on brand value
Quantifiable measures for strategic value management
• How ‘intangibles’ can become quantifiable factors – ie, profitability
• Establishing effective metrics – looking at financial, operational and performance indices
as value proposition
• Boosting competitiveness and growth through correct intellectual capital asset value
• Identifying IC niche market potential and leveraging it: what is your brand’s unique proposition?
• Disclosing ‘intangibles’ for exploitation purposes
• Exploitative value proposition – mergers and acquisition, sale of value asset, joint venture
proposition of licensing agreement
• Capitalisation of historic profits: assessing brand value in light of corporate management, market share,
market trend, advertising and marketing
Facilitator:
Nonye Mpho
Managing Director, The Firehouse Africa
COURSE AGENDA DAY 2 PM
Performance Improvement and Talent Retention for positive growth
Intellectual Capital provides the most valued tool for effective management of non-financial assets of an organisation.
But Intellectual Capital itself cannot be valued on its own, if there is no strategy for performance improvement and
talent retention in that organisation. Retaining talent and improving skill through consistent training, increases
knowledge and capacity to execute tasks effectively, but it is not always sustainable. This of course translates to
performance improvement and efficiency in production or service. Value-creation, which is the basis of knowledge
Management, cannot effectively be quantified in terms of return on investment if there is no sound performance
management strategy to plan and measure improvement and growth. This session looks at how performance
management and talent retention can increase intellectual capital value and accelerate growth.
You will learn:
Strategic Performance Alignment
• Strategic Planning for performance improvement
• Competency identification and performance potential PROGRAMME SCHEDULE
• Balanced scorecard performance indicators
• Measures, standards and assessment of work process 08:30 Registration & morning coffee
Strategic Performance Management 09:00 Start of workshop
• Driving Organisational goals to Team and Individual performance 10:30 Morning refreshments
• Align workplace, work and worker performance indicators
10:45 Workshop
• Consequence planning
12:15 Networking Lunch
Strategic Performance Improvement
• Skill training plan vs a Performance Improvement Plan 13:30 Workshop
• Initiative management plan 15:00 Afternoon refreshments
• Talent retention linked to Performance Sustainability 15:15 Workshop
16:45 End of workshop
Facilitator:
Belia Nel
Certified Performance Technologist
Founder Leaders of Learners South Africa
and ImprovID Performance Consulting (Pty) Ltd South Africa

6. Knowledge Management and
Intellectual Capital Masterclass
ONLY
Basadur Profiling
R699
11 – 12 April 2012 Per D
eleg
0
Registration Form Indaba Hotel and Conference Centre, ex. VA ate,
T.
Cnr William Nicol and Pieter Wenning Street,
GPW Fourways, Johannesburg, South Africa
Fax Completed Registration Form To: +27 11 781 6044
Company Name:
Type of Business:
Address:
Tel: Fax: VAT Number:
Delegate 1:
Position: E-Mail:
Delegate 2:
Position: E-Mail:
Delegate 3:
Position: E-Mail:
Delegate 4:
Position: E-Mail:
Delegate 5:
Position: E-Mail:
AUTHORISATION: Signatory must be authorised to sign on behalf of Company
CREDIT CARD
Name: Cardholder’s Name:
DETAILS
Position: Credit Card Number:
Signature: Date: CVC No: Expiry Date:
PAYMENT METHODS
1. Bank Transfer - Global Prospectus Training (PTY) Ltd. 2. Credit card - Please fill in your credit card details above
First National Bank: Randburg 3. Cheques - Made Payable to: Global Prospectus Training (PTY) Ltd.
Account Number: 62109 270372
Branch Code: 254005
TERMS & CONDITIONS
The following terms and conditions will apply: Substitutions
Payment is required in full 5 days from date of invoice Delegates must inform Global Prospectus Training (PTY) Ltd in writing
All payments to be made directly to Global Prospectus Training (PTY) Ltd. of any substitutions.
No seats will be reserved, unless Global Prospectus Training (PTY) Ltd. receives a signed registration form. There is no charge for substitutions.
Global Prospectus Training (PTY) Ltd. reserves the right, due to circumstances beyond our control, to change Global Prospectus Training (PTY) Ltd will not be held liable for incorrect
speakers, program content, date & venue. Delegate details on Certi s, etc. in the event of substitutions being
The signed registration form is a legally binding contract. made on the day of the conference. In the event of Global Prospectus
Training (PTY) Ltd having to cancel or postpone an event due to circum-
Cancellations stances beyond our control, delegates will be issued with a credit voucher,
All cancellations will be subject to approval by the management of Global Prospectus Training (PTY) Ltd.
- which may be used at another of our events.
All cancellations made 7 days prior to date of the above mentioned event will be subject to a 50% cancellation fee.
-
Cancellations made within 7 days of date of the above mentioned event, will be subject to a 100% cancellation fee. Global Prospectus Training (PTY) Ltd will not be held liable for travel and accommoda
-
The will be no refunds or credit vouchers. tion costs. The conference fee includes: conference material, lunches and refreshments, but
excludes travel & accommodation.
GLOBAL PROSPECTUS TRAINING (PTY) LTD. Chief Executive O er - Dhevaraj Pillay
Johannesburg - Tel: +27 11 781 6222 Fax: +27 11 781 6044 Marketing - m2@globalprospectus.co.za Auditors - Russell Bedford SA (Jhb) Inc.
Pietermaritzburg - Tel: +27 33 391 4229 Fax: +27 33 391 5722 Design - www.designmaster.co.za (071 018 8355) Legal - DA Morris & Associates