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Presented By:- Harwant singh
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Introduction
 P&G Home Products Limited is one of India's fastest
  growing Fast Moving Consumer Goods Companies that has
  in its portfolio P&G's global brands such as Ariel and Tide
  in the Fabric Care segment, and in the Hair Care segment:
  Head & Shoulders - world's largest selling anti-dandruff
  shampoo; Pantene - world's No. 1 beauty shampoo; and
  Rejoice - Asia's No. 1 shampoo.

  P&G Home Products Limited is a 100% subsidiary of The
  Procter & Gamble Company, USA, that in India, has carved
  a reputation for delivering superior quality, value-added
  products to meet the needs of consumers
Product category
 Hair care


 Baby care


 Fabric care
Product Sub-Category
 Hair care

1 Pantene
  Adwords:-
a. Shampoo
b. Hair wash
2 Head & Shoulders
 Adword :-
a. Shampoo
b. Hair wash
3  Rejoice
 Adword:-
a. Shampoo
b. Hair wash
Conti….
 Baby care
I.  Pampers
   Adwords:-
a. Pamper
Conti…
 Fabric care
I.   Tide bar
II. Ariel Front-o-mat
III. Tide detergent
Contact
Pg

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Pg

  • 3. Introduction  P&G Home Products Limited is one of India's fastest growing Fast Moving Consumer Goods Companies that has in its portfolio P&G's global brands such as Ariel and Tide in the Fabric Care segment, and in the Hair Care segment: Head & Shoulders - world's largest selling anti-dandruff shampoo; Pantene - world's No. 1 beauty shampoo; and Rejoice - Asia's No. 1 shampoo. P&G Home Products Limited is a 100% subsidiary of The Procter & Gamble Company, USA, that in India, has carved a reputation for delivering superior quality, value-added products to meet the needs of consumers
  • 4. Product category  Hair care  Baby care  Fabric care
  • 5. Product Sub-Category  Hair care 1 Pantene Adwords:- a. Shampoo b. Hair wash 2 Head & Shoulders Adword :- a. Shampoo b. Hair wash
  • 6. 3 Rejoice Adword:- a. Shampoo b. Hair wash
  • 7. Conti….  Baby care I. Pampers Adwords:- a. Pamper
  • 8. Conti…  Fabric care I. Tide bar II. Ariel Front-o-mat III. Tide detergent