The Deutscher Werkbund was a German organization from 1898-1927 that brought together artists, architects, designers, and industrialists to improve the competitiveness of German companies. It aimed to create high-quality, well-designed products through collaboration between manufacturers and designers. A key figure was Hermann Muthesius, who studied mass production in England and advocated for improving both craft and industrial design in Germany. The Werkbund held exhibitions to promote refined, standardized designs that could be produced at scale. Architect Peter Behrens played a major role by designing factories and offices for companies like AEG, integrating innovative ideas into functional designs.