Pertemuan Ke 2 Teknologi dan Infrastruktur E-Business

1. E-COMMERCE AND
E-BUSINESS
Auliya Rahman Isnain, M.Cs
UNIVERSITAS TEKNOKRAT INDONESIA
Disiplin, Bermutu, Kreatif, dan Inovatif

2. Learning outcomes
■ Define the meaning and scope of e-business and e-commerce and their different
elements
■ Summarize the main reasons for adoption of e-commerce and e-business and barriers
that may restrict adoption
UNIVERSITAS TEKNOKRAT INDONESIA
Disiplin, Bermutu, Kreatif, dan Inovatif

3. The impact of the electronic communications on traditional
businesses
■ the growth in popularity of social networks
■ rich media such as online video and interactive
applications into their web sites
■ selection of mobile commerce services which
exploit the usage of mobile phones and other
portable wireless devices such as laptops around
the world.
■ using location-based tracking of goods and
inventory as they are manufactured and
transported.
UNIVERSITAS TEKNOKRAT INDONESIA
Disiplin, Bermutu, Kreatif, dan Inovatif

4. The impact of the electronic communications on traditional
businesses
■ In E-Business and E-Commerce Management we will
explore approaches managers can use to assess the
relevance of different e-business opportunities and
then devise and implement strategies to exploit
these opportunities.
UNIVERSITAS TEKNOKRAT INDONESIA
Disiplin, Bermutu, Kreatif, dan Inovatif

5. What is the difference between e-commerce and e business?
UNIVERSITAS TEKNOKRAT INDONESIA
Disiplin, Bermutu, Kreatif, dan Inovatif
E-commerce
E-Busuniess

6. E-commerce defined
UNIVERSITAS TEKNOKRAT INDONESIA
Disiplin, Bermutu, Kreatif, dan Inovatif
■ Electronic commerce (e-commerce) is often thought simply to refer to buying and
selling using the Internet; people immediately think of consumer retail purchases from
companies such as Amazon. But e-commerce involves much more than electronically
mediated financial transactions between organizations and customers.

7. E-commerce defined
UNIVERSITAS TEKNOKRAT INDONESIA
Disiplin, Bermutu, Kreatif, dan Inovatif
■ A communications perspective – the delivery of information, products or services or
payment by electronic means.
■ A business process perspective – the application of technology towards the automation
of business transactions and workflows.
■ A service perspective – enabling cost cutting at the same time as increasing the speed
and quality of service delivery.
■ An online perspective – the buying and selling of products and information online.
(Kalakota and Whinston (1997)

8. E-commerce defined
UNIVERSITAS TEKNOKRAT INDONESIA
Disiplin, Bermutu, Kreatif, dan Inovatif
■ E-commerce is the exchange of information across electronic networks, at any stage in
the supply chain, whether within an organization, between businesses, between
businesses and consumers, or between the public and private sector, whether paid or
unpaid.
(Cabinet Office, 1999)

9. The distinction between buy-side and sell-side e-commerce
UNIVERSITAS TEKNOKRAT INDONESIA
Disiplin, Bermutu, Kreatif, dan Inovatif

10. E-business defined
UNIVERSITAS TEKNOKRAT INDONESIA
Disiplin, Bermutu, Kreatif, dan Inovatif
■ All electronically mediated
information exchanges, both
within an organization and with
external stakeholders
supporting the range of
business processes.

11. E-business defined
UNIVERSITAS TEKNOKRAT INDONESIA
Disiplin, Bermutu, Kreatif, dan Inovatif

12. E-business defined
UNIVERSITAS TEKNOKRAT INDONESIA
Disiplin, Bermutu, Kreatif, dan Inovatif

13. Different types of sell-side e-commerce
UNIVERSITAS TEKNOKRAT INDONESIA
Disiplin, Bermutu, Kreatif, dan Inovatif
1. Transactional e-commerce
sites
2. Services-oriented
relationship-building web
sites
3. Brand-building sites.
4. Portal, publisher ormedia
sites.

14. Digital Marketing
UNIVERSITAS TEKNOKRAT INDONESIA
Disiplin, Bermutu, Kreatif, dan Inovatif
■ Digital marketing, e-marketing or Internet marketing is yet another field you will hear of
which is closely related to e-commerce. ‘Digital marketing’ is a term increasingly used by
specialist e-marketing agencies, in recruitment of specialist staff and the new media
trade publications such as New Media Age (www.nma.co.uk) and Revolution
(www.revolutionmagazine.com) to refer to sell-side e-commerce.

15. Assignment
UNIVERSITAS TEKNOKRAT INDONESIA
Disiplin, Bermutu, Kreatif, dan Inovatif
■ Discuss the new opportunities and risks that need to be managed by NorthWest Supplies
with the increased importance of its online channel to market.

16. Reference
UNIVERSITAS TEKNOKRAT INDONESIA
Disiplin, Bermutu, Kreatif, dan Inovatif
■ Chaffey, Dave; E-Business and E-Commerce Management: Strategy, Implementation
and Practice 4th Ed.. Prentice Hall, 2009
■ Ricardus Eko Indrajit. Electronic Business. Pronexus.
■ Candra Ahmadi & Dadang Hermawan. E-Business & E-Commerce. Andi Publisher