Choice of domain name• All websites have a domain name, e.g. www.halfords.co.uk.• Should be short, easy to remember and spell• Must be registered, and is then leased for a specified period.
Set-Up issues• A website can be created in-house (an employee of the business) or outsourced to a web design agency.• In-house – tends to be cheaper and a basic site can be created using programmes such as FrontPage.• Outsource – experts can give advice on all areas of design including security. More expensive but professional results.
Availability of resources to cope• Going online the expectation is sales will increase.• More stock may therefore be needed and more employees to meet demand.
Requirement for customisation• This means enabling the customer to personalise their sites with personal log on areas.• Social network sites and sites like Amazon do this very effectively.
Relationships with partners• Operating Online is likely to involve working with other organisations.• Financial Service Providers may provide finance for website development, additional stock or expert staff.• Distribution and Delivery Service must be excellent for businesses that sell goods online.
Payment Security• Personal details entered online need to be kept secure and safe.• To help prevent fraud and keep customers details safe SSL (secure sockets layer) encrypts the information in a browser such as, Internet Explorer. This protects the buyer who sees a locked padlock symbol and ‘https’ on the address line.
Global Market• Selling online means selling all over the world.• This could mean dealing with unfamiliar regulations and legal requirements, as well as different cultural expectations.• Language barriers and different currency will also be a risk to the business.
Errors in Ordering• Order forms need to be automatically checked for errors by querying unexpected entries (such as very large quantities) and areas left blank.• Site should also prevent the same order being made twice.
Website updating• Websites need updating regularly to ensure the information is accurate, correct and detailed.• Taking action on incorrect information can be very serious, especially on sites such as the NHS.
Hardware and Software Failures• Technical faults can create serious problems for online business.• Some businesses have their website hosted offsite in case of fire and flood at their main premises.