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Persuasive Strategies
Copyright 2006 IRA/NCTE. All rights reserved.
ReadWriteThink.org materials may be reproduced for educational purposes.
Images ©2006 Microsoft Corporation. All rights reserved.
Claim
Example: I am going to
try to convince you that
chocolate is a healthy
snack.
State your argument.
Big Names
Example: Former U.S.
president Bill Clinton
thinks that junk food
should be taken out of
vending machines.
Important people or experts can
make your argument seem more
convincing.
Logos
Example: A
Snickers bar has
280 calories and 30
grams of sugar.
That’s not very
healthy.
Facts, numbers, and information
can be very convincing.
Pathos
Example: Your
donation might just
get this puppy off
the street and into
a good home.
Getting people to feel happy, sad,
or angry can help your argument.
Ethos
Example: Believe
me! I’ve been there
before. I’m just
like you.
If people believe and trust in you,
you’re more likely to persuade
them.
Kairos
Example: This is a
one-time offer. You
can’t get this price
after today.
Try to convince your audience that
this issue is so important they
must act now.
Research
Example: A recent
study found that
students who watch
TV during the week
don’t do as well in
school.
Using reliable research can help
your argument seem convincing.

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Persuasive writing strategies

  • 1. Persuasive Strategies Copyright 2006 IRA/NCTE. All rights reserved. ReadWriteThink.org materials may be reproduced for educational purposes. Images ©2006 Microsoft Corporation. All rights reserved.
  • 2. Claim Example: I am going to try to convince you that chocolate is a healthy snack. State your argument.
  • 3. Big Names Example: Former U.S. president Bill Clinton thinks that junk food should be taken out of vending machines. Important people or experts can make your argument seem more convincing.
  • 4. Logos Example: A Snickers bar has 280 calories and 30 grams of sugar. That’s not very healthy. Facts, numbers, and information can be very convincing.
  • 5. Pathos Example: Your donation might just get this puppy off the street and into a good home. Getting people to feel happy, sad, or angry can help your argument.
  • 6. Ethos Example: Believe me! I’ve been there before. I’m just like you. If people believe and trust in you, you’re more likely to persuade them.
  • 7. Kairos Example: This is a one-time offer. You can’t get this price after today. Try to convince your audience that this issue is so important they must act now.
  • 8. Research Example: A recent study found that students who watch TV during the week don’t do as well in school. Using reliable research can help your argument seem convincing.