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Persuasive Strategies



     Copyright 2006 IRA/NCTE. All rights reserved.
     ReadWriteThink.org materials may be reproduced for educational purposes.
     Images ©2006 Microsoft Corporation. All rights reserved.
Claim
State your argument.

        Example: I am going to
        try to convince you that
        chocolate is a healthy
        snack.
Big Names
Important people or experts can
make your argument seem more
convincing.
 Example: Former U.S.
 president Bill Clinton
 thinks that junk food
 should be taken out of
 vending machines.
Logos
Facts, numbers, and information
can be very convincing.

                  Example: A
                  Snickers bar has
                  280 calories and 30
                  grams of sugar.
                  That’s not very
                  healthy.
Pathos
Getting people to feel happy, sad,
or angry can help your argument.
  Example: Your
  donation might just
  get this puppy off
  the street and into
  a good home.
Ethos
If people believe and trust in you,
you’re more likely to persuade
them.
                  Example: Believe
                  me! I’ve been there
                  before. I’m just
                  like you.
Kairos
Try to convince your audience that
this issue is so important they
must act now.
   Example: This is a
   one-time offer. You
   can’t get this price
   after today.
Research
Using reliable research can help
your argument seem convincing.
               Example: A recent
               study found that
               students who watch
               TV during the week
               don’t do as well in
               school.

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Persuasive strategies

  • 1. Persuasive Strategies Copyright 2006 IRA/NCTE. All rights reserved. ReadWriteThink.org materials may be reproduced for educational purposes. Images ©2006 Microsoft Corporation. All rights reserved.
  • 2. Claim State your argument. Example: I am going to try to convince you that chocolate is a healthy snack.
  • 3. Big Names Important people or experts can make your argument seem more convincing. Example: Former U.S. president Bill Clinton thinks that junk food should be taken out of vending machines.
  • 4. Logos Facts, numbers, and information can be very convincing. Example: A Snickers bar has 280 calories and 30 grams of sugar. That’s not very healthy.
  • 5. Pathos Getting people to feel happy, sad, or angry can help your argument. Example: Your donation might just get this puppy off the street and into a good home.
  • 6. Ethos If people believe and trust in you, you’re more likely to persuade them. Example: Believe me! I’ve been there before. I’m just like you.
  • 7. Kairos Try to convince your audience that this issue is so important they must act now. Example: This is a one-time offer. You can’t get this price after today.
  • 8. Research Using reliable research can help your argument seem convincing. Example: A recent study found that students who watch TV during the week don’t do as well in school.