Persuasive strategies
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This document summarizes different persuasive strategies that can be used when making an argument: 1) Citing facts, statistics, research and reliable information to strengthen an argument with evidence. 2) Referencing the opinions or endorsements of important people, experts, or research to lend more credibility. 3) Appealing to emotions by making the audience feel a certain way about the topic to increase persuasiveness.
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Persuasive strategies
The document discusses six persuasive strategies that can be used when making an argument:
1) Citing important people or experts to lend credibility to an argument.
2) Using facts, numbers, and information to support a claim logically.
3) Appealing to emotions to engage the audience.
4) Establishing trust and credibility with the audience.
5) Arguing that a issue requires immediate action.
6) Citing reliable research to strengthen an argument.
Persuasive strategies
The document discusses six persuasive strategies: claim, using important people or experts (big names), providing facts and statistics (logos), appealing to emotions (pathos), establishing credibility and trust (ethos), convincing the audience of urgency (kairos), and citing reliable research. It provides examples for each strategy to illustrate how they can strengthen an argument.
Persuasive strategies
This document outlines six persuasive strategies: claim, using important people or experts (big names), providing facts and statistics (logos), appealing to emotions (pathos), establishing credibility and trust (ethos), convincing the audience the issue requires immediate action (kairos), and citing reliable research. Examples are provided for each strategy to illustrate how it can be applied when trying to persuade an audience.
Persuasive strategies
This document outlines six persuasive strategies: claim, using important people or experts (big names), providing facts and statistics (logos), appealing to emotions (pathos), establishing trustworthiness (ethos), convincing the audience of urgency (kairos), and citing reliable research. Examples are provided for each strategy to illustrate how it can be used to strengthen an argument.
Persuasive strategies
The document discusses six persuasive strategies: claim, using important people or experts (big names), providing facts and statistics (logos), appealing to emotions (pathos), establishing credibility and trust (ethos), convincing the audience of urgency (kairos), and citing reliable research. It provides examples for each strategy to illustrate how they can strengthen an argument.
Persuasive strategies
This document outlines seven persuasive strategies: claim, big names, logos, pathos, ethos, kairos, and research. It defines each strategy and provides an example of how it could be used to strengthen an argument.
Persuasive strategies
The document discusses six persuasive strategies that can be used when making an argument:
1) Citing important people or experts to lend credibility to an argument.
2) Using facts, numbers, and information to support a claim logically.
3) Appealing to emotions to engage the audience.
4) Establishing trust and credibility with the audience.
5) Arguing that a issue requires immediate action.
6) Citing reliable research to strengthen an argument.
Persuasive strategies
The document discusses six persuasive strategies that can be used when making an argument:
1) Citing important people or experts to lend credibility to an argument.
2) Using facts, numbers, and information to support a claim logically.
3) Appealing to emotions to engage the audience.
4) Establishing trust and credibility with the audience.
5) Arguing that a issue requires immediate action.
6) Citing reliable research to strengthen an argument.
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Persuasive strategies
The document discusses six persuasive strategies that can be used when making an argument:
1) Citing important people or experts to lend credibility to an argument.
2) Using facts, numbers, and information to support a claim logically.
3) Appealing to emotions to engage the audience.
4) Establishing trust and credibility with the audience.
5) Arguing that a issue requires immediate action.
6) Citing reliable research to strengthen an argument.
Persuasive strategies
The document discusses six persuasive strategies: claim, using important people or experts (big names), providing facts and statistics (logos), appealing to emotions (pathos), establishing credibility and trust (ethos), convincing the audience of urgency (kairos), and citing reliable research. It provides examples for each strategy to illustrate how they can strengthen an argument.
Persuasive strategies
This document outlines six persuasive strategies: claim, using important people or experts (big names), providing facts and statistics (logos), appealing to emotions (pathos), establishing credibility and trust (ethos), convincing the audience the issue requires immediate action (kairos), and citing reliable research. Examples are provided for each strategy to illustrate how it can be applied when trying to persuade an audience.
Persuasive strategies
This document outlines six persuasive strategies: claim, using important people or experts (big names), providing facts and statistics (logos), appealing to emotions (pathos), establishing trustworthiness (ethos), convincing the audience of urgency (kairos), and citing reliable research. Examples are provided for each strategy to illustrate how it can be used to strengthen an argument.
Persuasive strategies
The document discusses six persuasive strategies: claim, using important people or experts (big names), providing facts and statistics (logos), appealing to emotions (pathos), establishing credibility and trust (ethos), convincing the audience of urgency (kairos), and citing reliable research. It provides examples for each strategy to illustrate how they can strengthen an argument.
Persuasive strategies
This document outlines seven persuasive strategies: claim, big names, logos, pathos, ethos, kairos, and research. It defines each strategy and provides an example of how it could be used to strengthen an argument.
Persuasive strategies
The document discusses six persuasive strategies that can be used when making an argument:
1) Citing important people or experts to lend credibility to an argument.
2) Using facts, numbers, and information to support a claim logically.
3) Appealing to emotions to engage the audience.
4) Establishing trust and credibility with the audience.
5) Arguing that a issue requires immediate action.
6) Citing reliable research to strengthen an argument.
Persuasive strategies
The document discusses six persuasive strategies that can be used when making an argument:
1) Citing important people or experts to lend credibility to an argument.
2) Using facts, numbers, and information to support a claim logically.
3) Appealing to emotions to engage the audience.
4) Establishing trust and credibility with the audience.
5) Arguing that a issue requires immediate action.
6) Citing reliable research to strengthen an argument.
Persuasive strategies
The document discusses six persuasive strategies that can be used when making an argument:
1) Citing important people or experts to lend credibility to an argument.
2) Using facts, numbers, and information to support a claim logically.
3) Appealing to emotions to engage the audience.
4) Establishing trust and credibility with the audience.
5) Arguing that a issue requires immediate action.
6) Citing reliable research to strengthen an argument.
Persuasive strategies
The document discusses six persuasive strategies that can be used when making an argument:
1) Citing important people or experts to lend credibility to an argument.
2) Using facts, numbers, and information to support a claim logically.
3) Appealing to emotions to engage the audience.
4) Establishing trust and credibility with the audience.
5) Arguing that a issue requires immediate action.
6) Backing up an argument with reliable research.
Persuasive strategies
This document discusses six persuasive strategies: claim, big names, logos, pathos, ethos, and kairos. It provides examples of each strategy. Claim involves stating your argument directly. Big names uses endorsements from important people to strengthen your argument. Logos relies on facts and statistics. Pathos appeals to emotions. Ethos builds credibility and trust with your audience. Kairos convinces the audience urgent action is needed. Research cites reliable studies to back up arguments.
Persuasive Strategies
The document discusses six persuasive strategies that can be used when making an argument:
1) Citing important people or experts to lend credibility to an argument.
2) Using facts, numbers, and information to support a claim logically.
3) Appealing to emotions to engage the audience.
4) Establishing trust and credibility with the audience.
5) Arguing that a issue requires immediate action.
6) Backing up an argument with reliable research.
Persuasive writing strategies
This document discusses six persuasive strategies: claim, big names, logos, pathos, ethos, and kairos. It provides examples of each strategy. Claim involves stating your argument directly. Big names uses endorsements from important people to strengthen your argument. Logos relies on facts and statistics. Pathos appeals to emotions. Ethos builds credibility and trust with your audience. Kairos convinces the audience there is urgency to act. Research cites reliable studies to back up arguments.
Persuasive Strategies
This document discusses six persuasive strategies: claim, big names, logos, pathos, ethos, and kairos. It provides examples of each strategy. Claim involves stating your argument directly. Big names uses endorsements from important people to strengthen your argument. Logos relies on facts and statistics. Pathos appeals to emotions. Ethos builds credibility and trust with your audience. Kairos convinces the audience urgent action is needed. Research cites reliable studies to back up arguments.
Persuasive strategies
This document discusses six persuasive strategies: claim, big names, logos, pathos, ethos, and kairos. It provides examples of each strategy. Claim involves stating your argument directly. Big names uses endorsements from important people to strengthen your argument. Logos relies on facts and statistics. Pathos appeals to emotions. Ethos builds credibility and trust with your audience. Kairos convinces the audience urgent action is needed. Research cites reliable studies to back up arguments.
Persuasive strategies
The document discusses six persuasive strategies: claim, using important people or experts (big names), providing facts and statistics (logos), appealing to emotions (pathos), establishing credibility and trust (ethos), convincing the audience of urgency (kairos), and citing reliable research. It provides examples for each strategy to illustrate how they can strengthen an argument.
The Communicative Event
The document discusses analyzing communicative events to effectively assess language learning needs. It suggests identifying common functions, vocabulary overlap, and skills across events to prioritize training objectives. A case study examines one learner's job duties and results in a scheme of work focusing on describing problems, processes, and past actions to improve his work performance. The analysis fits materials to learners' needs rather than fitting learners to materials.
Persuasive techniques
Persuasive techniques are forms of communication aimed at influencing attitudes and choices. Companies spend billions on advertising using techniques like bandwagon appeals, testimonials, emotional appeals, and loaded language. Politicians, the military, governments, and individuals also use persuasion. Common persuasive methods noted include bandwagon appeals that encourage conforming, celebrity testimonials or endorsements, appealing to emotions like fear or sympathy, and using positively or negatively loaded language.
Irony Activity
The document defines and provides examples of different types of irony:
- Situational irony occurs when something happens that is unexpected or contrary to what is typical (e.g. a fire station burning down).
- Dramatic irony involves the audience knowing something that characters in a story do not (e.g. knowing a boogeyman is hiding while the character does not).
- Verbal irony involves saying something that means the opposite of the literal words (e.g. saying a date is "dressed up" when they are not).
The document then provides examples of situations and quotes that demonstrate situational, dramatic, or verbal irony.
Cause and effect
The document explains the difference between a cause and an effect using the example of a boy being grounded for not being "on green" at school. It defines a cause as what happens first, and an effect as what happens second as a result of the cause. It identifies the boy not being "on green" at school as the cause and him being grounded as the effect. The document also provides signal words like "because" that help identify cause-effect relationships.
Persuasive Techniques
The document discusses various common persuasive techniques used in advertising such as slogans, repetition, bandwagon appeals, testimonials, emotional appeals, and expert opinions. It provides examples of advertisements that utilize each technique and notes that persuasion is a means to convince people to buy products, believe ideas, or take certain actions. The purpose of advertising is to target specific audiences and use the most appropriate persuasive methods.
Handouts and notes on Persuasive Writing
This document discusses six persuasive strategies: claim, big names, logos, pathos, ethos, and kairos. It provides examples of each strategy. Claim involves stating your argument directly. Big names uses endorsements from important people to strengthen your argument. Logos relies on facts and statistics. Pathos appeals to emotions. Ethos builds credibility and trust with your audience. Kairos convinces the audience that immediate action is needed. Research cites reliable studies to back up arguments.
Persuasive strategies
This document discusses six persuasive strategies: claim, big names, logos, pathos, ethos, and kairos. It provides examples of each strategy. Claim involves stating your argument directly. Big names uses endorsements from important people to strengthen your argument. Logos relies on facts and statistics. Pathos appeals to emotions. Ethos builds credibility and trust with your audience. Kairos convinces the audience urgent action is needed. Research cites reliable studies to back up arguments.
Persuasive strategies
This document discusses six persuasive strategies: claim, big names, logos, pathos, ethos, and kairos. It provides examples of each strategy. Claim involves stating your argument directly. Big names uses endorsements from important people to strengthen your argument. Logos relies on facts and statistics. Pathos appeals to emotions. Ethos builds credibility and trust with your audience. Kairos convinces the audience urgent action is needed. Research cites reliable studies to back up arguments.
Persuasive strategies power point
This document discusses six persuasive strategies: claim, big names, logos, pathos, ethos, and kairos. It provides examples of each strategy. Claim involves stating your argument directly. Big names uses endorsements from important people to strengthen your argument. Logos relies on facts and statistics. Pathos appeals to emotions. Ethos builds credibility and trust with your audience. Kairos convinces the audience urgent action is needed. Research cites reliable studies to back up arguments.
Persuasive strategies
The document discusses six persuasive strategies that can be used to strengthen arguments:
1) Citing facts, statistics, and reliable research to support claims.
2) Referencing the opinions of important people or experts.
3) Using emotive language to appeal to emotions.
4) Establishing credibility and trust with the audience.
5) Calling the audience to immediate action.
6) Providing specific examples to illustrate arguments.
Persuasive strategies
This document outlines six persuasive strategies: claim, big names, logos, pathos, ethos, and kairos. It provides examples of each strategy, such as stating your argument clearly, citing experts to support your claim, using facts and statistics, appealing to emotions, establishing trustworthiness, and convincing your audience that immediate action is needed.
Invention Practice
The document reviews the invention process for discovering ideas and refining writing topics. It discusses different invention strategies like definition, exemplification, comparison, causality, and effects. It encourages applying these strategies to key ideas to generate new ideas and examples. The document also emphasizes refining broad topics by discovering specific, argumentative claims within the invention notes, such as analyzing how corporations and media influence unhealthy consumer behavior. Students are assigned to continue working on their invention notes to further refine their topics.
Persuasive presentations
This document discusses persuasive presentations and strategies. It explains that persuasive messages aim to change opinions or behaviors, while informative messages simply provide information. It also outlines different types of audiences that may agree, disagree, or be undecided on an issue. Finally, it presents several persuasive strategies like using facts, appealing to emotion, establishing credibility, and conveying urgency.
Cb case
This document outlines learning objectives for understanding consumer behavior. It will explain how consumer behavior studies have evolved from disciplines like economics, sociology, psychology, and anthropology. It will also describe how consumer behavior relates to marketing decisions and why relationships are harder in business-to-consumer contexts than business-to-business. Finally, it will provide an overview of the scope and nature of psychology, sociology, and anthropology as they relate to consumer behavior studies.
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Persuasive strategies
The document discusses six persuasive strategies that can be used when making an argument:
1) Citing important people or experts to lend credibility to an argument.
2) Using facts, numbers, and information to support a claim logically.
3) Appealing to emotions to engage the audience.
4) Establishing trust and credibility with the audience.
5) Arguing that a issue requires immediate action.
6) Citing reliable research to strengthen an argument.
Persuasive strategies
The document discusses six persuasive strategies that can be used when making an argument:
1) Citing important people or experts to lend credibility to an argument.
2) Using facts, numbers, and information to support a claim logically.
3) Appealing to emotions to engage the audience.
4) Establishing trust and credibility with the audience.
5) Arguing that a issue requires immediate action.
6) Backing up an argument with reliable research.
Persuasive strategies
This document discusses six persuasive strategies: claim, big names, logos, pathos, ethos, and kairos. It provides examples of each strategy. Claim involves stating your argument directly. Big names uses endorsements from important people to strengthen your argument. Logos relies on facts and statistics. Pathos appeals to emotions. Ethos builds credibility and trust with your audience. Kairos convinces the audience urgent action is needed. Research cites reliable studies to back up arguments.
Persuasive Strategies
The document discusses six persuasive strategies that can be used when making an argument:
1) Citing important people or experts to lend credibility to an argument.
2) Using facts, numbers, and information to support a claim logically.
3) Appealing to emotions to engage the audience.
4) Establishing trust and credibility with the audience.
5) Arguing that a issue requires immediate action.
6) Backing up an argument with reliable research.
Persuasive writing strategies
This document discusses six persuasive strategies: claim, big names, logos, pathos, ethos, and kairos. It provides examples of each strategy. Claim involves stating your argument directly. Big names uses endorsements from important people to strengthen your argument. Logos relies on facts and statistics. Pathos appeals to emotions. Ethos builds credibility and trust with your audience. Kairos convinces the audience there is urgency to act. Research cites reliable studies to back up arguments.
Persuasive Strategies
This document discusses six persuasive strategies: claim, big names, logos, pathos, ethos, and kairos. It provides examples of each strategy. Claim involves stating your argument directly. Big names uses endorsements from important people to strengthen your argument. Logos relies on facts and statistics. Pathos appeals to emotions. Ethos builds credibility and trust with your audience. Kairos convinces the audience urgent action is needed. Research cites reliable studies to back up arguments.
Persuasive strategies
This document discusses six persuasive strategies: claim, big names, logos, pathos, ethos, and kairos. It provides examples of each strategy. Claim involves stating your argument directly. Big names uses endorsements from important people to strengthen your argument. Logos relies on facts and statistics. Pathos appeals to emotions. Ethos builds credibility and trust with your audience. Kairos convinces the audience urgent action is needed. Research cites reliable studies to back up arguments.
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Persuasive strategies
The document discusses six persuasive strategies: claim, using important people or experts (big names), providing facts and statistics (logos), appealing to emotions (pathos), establishing credibility and trust (ethos), convincing the audience of urgency (kairos), and citing reliable research. It provides examples for each strategy to illustrate how they can strengthen an argument.
The Communicative Event
The document discusses analyzing communicative events to effectively assess language learning needs. It suggests identifying common functions, vocabulary overlap, and skills across events to prioritize training objectives. A case study examines one learner's job duties and results in a scheme of work focusing on describing problems, processes, and past actions to improve his work performance. The analysis fits materials to learners' needs rather than fitting learners to materials.
Persuasive techniques
Persuasive techniques are forms of communication aimed at influencing attitudes and choices. Companies spend billions on advertising using techniques like bandwagon appeals, testimonials, emotional appeals, and loaded language. Politicians, the military, governments, and individuals also use persuasion. Common persuasive methods noted include bandwagon appeals that encourage conforming, celebrity testimonials or endorsements, appealing to emotions like fear or sympathy, and using positively or negatively loaded language.
Irony Activity
The document defines and provides examples of different types of irony:
- Situational irony occurs when something happens that is unexpected or contrary to what is typical (e.g. a fire station burning down).
- Dramatic irony involves the audience knowing something that characters in a story do not (e.g. knowing a boogeyman is hiding while the character does not).
- Verbal irony involves saying something that means the opposite of the literal words (e.g. saying a date is "dressed up" when they are not).
The document then provides examples of situations and quotes that demonstrate situational, dramatic, or verbal irony.
Cause and effect
The document explains the difference between a cause and an effect using the example of a boy being grounded for not being "on green" at school. It defines a cause as what happens first, and an effect as what happens second as a result of the cause. It identifies the boy not being "on green" at school as the cause and him being grounded as the effect. The document also provides signal words like "because" that help identify cause-effect relationships.
Persuasive Techniques
The document discusses various common persuasive techniques used in advertising such as slogans, repetition, bandwagon appeals, testimonials, emotional appeals, and expert opinions. It provides examples of advertisements that utilize each technique and notes that persuasion is a means to convince people to buy products, believe ideas, or take certain actions. The purpose of advertising is to target specific audiences and use the most appropriate persuasive methods.
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Handouts and notes on Persuasive Writing
This document discusses six persuasive strategies: claim, big names, logos, pathos, ethos, and kairos. It provides examples of each strategy. Claim involves stating your argument directly. Big names uses endorsements from important people to strengthen your argument. Logos relies on facts and statistics. Pathos appeals to emotions. Ethos builds credibility and trust with your audience. Kairos convinces the audience that immediate action is needed. Research cites reliable studies to back up arguments.
Persuasive strategies
This document discusses six persuasive strategies: claim, big names, logos, pathos, ethos, and kairos. It provides examples of each strategy. Claim involves stating your argument directly. Big names uses endorsements from important people to strengthen your argument. Logos relies on facts and statistics. Pathos appeals to emotions. Ethos builds credibility and trust with your audience. Kairos convinces the audience urgent action is needed. Research cites reliable studies to back up arguments.
Persuasive strategies
This document discusses six persuasive strategies: claim, big names, logos, pathos, ethos, and kairos. It provides examples of each strategy. Claim involves stating your argument directly. Big names uses endorsements from important people to strengthen your argument. Logos relies on facts and statistics. Pathos appeals to emotions. Ethos builds credibility and trust with your audience. Kairos convinces the audience urgent action is needed. Research cites reliable studies to back up arguments.
Persuasive strategies power point
This document discusses six persuasive strategies: claim, big names, logos, pathos, ethos, and kairos. It provides examples of each strategy. Claim involves stating your argument directly. Big names uses endorsements from important people to strengthen your argument. Logos relies on facts and statistics. Pathos appeals to emotions. Ethos builds credibility and trust with your audience. Kairos convinces the audience urgent action is needed. Research cites reliable studies to back up arguments.
Persuasive strategies
The document discusses six persuasive strategies that can be used to strengthen arguments:
1) Citing facts, statistics, and reliable research to support claims.
2) Referencing the opinions of important people or experts.
3) Using emotive language to appeal to emotions.
4) Establishing credibility and trust with the audience.
5) Calling the audience to immediate action.
6) Providing specific examples to illustrate arguments.
Persuasive strategies
This document outlines six persuasive strategies: claim, big names, logos, pathos, ethos, and kairos. It provides examples of each strategy, such as stating your argument clearly, citing experts to support your claim, using facts and statistics, appealing to emotions, establishing trustworthiness, and convincing your audience that immediate action is needed.
Invention Practice
The document reviews the invention process for discovering ideas and refining writing topics. It discusses different invention strategies like definition, exemplification, comparison, causality, and effects. It encourages applying these strategies to key ideas to generate new ideas and examples. The document also emphasizes refining broad topics by discovering specific, argumentative claims within the invention notes, such as analyzing how corporations and media influence unhealthy consumer behavior. Students are assigned to continue working on their invention notes to further refine their topics.
Persuasive presentations
This document discusses persuasive presentations and strategies. It explains that persuasive messages aim to change opinions or behaviors, while informative messages simply provide information. It also outlines different types of audiences that may agree, disagree, or be undecided on an issue. Finally, it presents several persuasive strategies like using facts, appealing to emotion, establishing credibility, and conveying urgency.
Cb case
This document outlines learning objectives for understanding consumer behavior. It will explain how consumer behavior studies have evolved from disciplines like economics, sociology, psychology, and anthropology. It will also describe how consumer behavior relates to marketing decisions and why relationships are harder in business-to-consumer contexts than business-to-business. Finally, it will provide an overview of the scope and nature of psychology, sociology, and anthropology as they relate to consumer behavior studies.
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This document outlines learning objectives for understanding consumer behavior. It will explain the evolution of consumer behavior studies and how it relates to marketing decisions. It will also describe why business-to-consumer relationships are harder than business-to-business relationships. The document will cover psychology, sociology, anthropology, and economics as they relate to consumer behavior studies.
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This document outlines learning objectives for understanding consumer behavior. It will explain how consumer behavior studies have evolved from disciplines like economics, sociology, psychology, and anthropology. It will also describe how consumer behavior relates to marketing decisions and why relationships are harder in business-to-consumer contexts than business-to-business. Finally, it will provide an overview of the scope and nature of psychology, sociology, and anthropology as they relate to consumer behavior studies.
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LEARNING OBJECTIVESAfter reading this chapter you should b.docx
LEARNING OBJECTIVES
After reading this chapter you should be able to:
Explain how the study of consumer behaviour has evolved.
Show how consumer behaviour relates to marketing decision-making.
Explain why relationships are harder to establish in business-to-con-
sumer situations than in business-to-business situations.
Describe the scope and nature of psychology and sociology.
Describe the scope and nature of anthropology.
Describe the relationship of economics with the study of consumer
behaviour.
Explain the role of exchange in improving people’s welfare.
Explain how the terms ‘luxury’ and ‘necessity’ relate to consumer
behaviour.
Introduction
Every day we buy things. We exchange our money for goods and
services, for our own use and for the use of our families: we choose
things we think will meet our needs on a day-to-day basis, and we
occasionally make buying decisions which will affect our lives for
years to come. At the same time, we make decisions about disposing
of worn-out or used-up possessions. All these decisions and exchanges
have implications for ourselves, our families, our friends, the environ-
ment, the businesses we buy from, the employees of those businesses,
and so on.
The key concept of marketing is customer centrality: we cannot ignore
customer decision-making. Understanding the processes involved in
making those decisions is central to establishing policy.
Consumer behaviour, and industrial buyer behaviour, have been
studied by marketers since the time before marketing itself became
CHAPTER CONTENTS
Introduction
Defining Consumer Behaviour
Consumer Behaviour in Context
Consumer Behaviour and the
Marketing Mix
Consumers and Relationship
Marketing
Consumers and Marketing Planning
Antecedents of Consumer Behaviour
Neuroscience
Psychology
Sociology
Summary
Key points
Review questions
Case study revisited: Pizza
Case study: Center Parcs
Further reading
References
CHAPTER 1
The importance of understanding
consumer behaviour
Customer Someone who makes
the decision to buy a product
01-Blythe-Ch-01-Part-1.indd 3 26/02/2013 7:46:00 PM
INTRODUCTION TO CONSUMER BEHAVIOUR4
an academic subject. The academic subjects that preceded marketing include eco-
nomics (the study of supply and demand), sociology (the study of group behaviour),
psychology (the study of thought processes), neurology (the study of brain function)
and anthropology (the study of what makes us human). Each of these disciplines has
looked at the problem from a different angle, and each will be discussed in greater
detail throughout the book. The study of consumer behaviour combines elements
from all these disciplines: as marketers.
Case study: Pizza
P izza was originally invented in Naples in the 16th century as a cheap, filling food for the poor. During the latter half of the 20th century, pizza spread throughout the world, with many regional variations: in
Australia the basic tomato and cheese topping is ...
Insights on today's consumer
Today’s consumer is under considerable pressure. Between concerns about the economy, the environment, health and society-at-large, Americans are reassessing priorities and changing their spending habits.
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The first article discusses how toy manufacturers use commitment and consistency tactics to increase post-Christmas toy sales. Another article finds that priming healthcare workers with citrus smells and male eyes above hand sanitizer stations increased sanitizer use. The final article examines whether highlighting time or money is more effective for different product types, finding time framing led to more positive attitudes for experiential purchases while money framing worked better for luxury goods.
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These slides walk through the story of 1 Samuel. Samuel is the last judge of Israel. The people reject God and want a king. Saul is anointed as the first king, but he is not a good king. David, the shepherd boy is anointed and Saul is envious of him. David shows honor while Saul continues to self destruct.
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Wound healing PPT
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
Chapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
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Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
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Persuasive strategies
- 1. Persuasive Strategies Copyright 2006 IRA/NCTE. All rights reserved. ReadWriteThink.org materials may be reproduced for educational purposes. Images ©2006 Microsoft Corporation. All rights reserved.
- 2. Claim Example: I am going to try to convince you that chocolate is a healthy snack. State your argument.
- 3. Big Names Example: Former U.S. president Bill Clinton thinks that junk food should be taken out of vending machines. Important people or experts can make your argument seem more convincing.
- 4. Facts (also: “logos”) Example: A Snickers bar has 280 calories and 30 grams of sugar. That’s not very healthy. Facts, numbers, and information can be very convincing.
- 5. Facts Example: 80% of people believe stores shouldn’t be open on Thanksgiving day, so they should stay closed. Research and Factual Information (especially statistics and dates) help your argument
- 6. Research Example: A recent study found that students who watch TV during the week don’t do as well in school. Using reliable research can help your argument seem convincing.
- 7. Emotions (also: “pathos”) Example: Your donation might just get this puppy off the street and into a good home. Getting people to feel happy, sad, or angry can help your argument.
- 8. Opinions + Beliefs (also: “ethos”) Example: Believe me! I’ve been there before. I’m just like you. If people believe and trust in you, you’re more likely to persuade them.