Persuasive techniques include: 1) The use of adjectives, imagery, anecdotes, connotations, euphemisms, evidence/statistics, hyperbole, inclusive language, generalizations, formal language, colloquial language, repetition, rhetorical questions and emotive language to appeal to audiences. 2) Each technique aims to describe, relate to, influence or engage the audience in a particular way such as making a product seem personal, appealing to emotion, or appearing knowledgeable. 3) Examples are given such as "fluffy and orange" cat, "horror" connotations of fear, and "sorry I'm late, I got stuck in traffic".

1. Persuasive Techniques
Adjectives:
The name given to words that describe a noun.
Aim to give more detail to a sentence.
Example: The cat was fluffy and orange.
Imagery:
Anecdote:
A short story that is usually humorous.
Aims to make their product or message seem personal and interesting and easy to relate to,
Provides as evidence or proof that the writer is 100% correct. (not factual, just personal
story.)
Example: “I have been using proactive for two weeks and now my skin is perfect”
Connotations:
A fancy word for “make you think about”.
Aim makes the audience think a particular way about a situation
Example: The word “horror” carries connotations of fear and terror.
Euphemisms:
They are Soft or less emotive terms than regular words.
Aims to pacify audiences in order to make an unpleasant thing better. (nicer to think about).
Example: She is a bigger lady instead of she is a fat lady.
Evidence/statistics:
Factual statements statists and percentages.
Aims to give the audience factual information about the product.

2. Hyperbole:
Overstatment, magnifying the importance. Exaggeration makes a point dramatic to
reinforce it. It gains attention and can arouse strong or extream emotional response
Inclusive language:
Aim to directly address the responder and include them
Example: us, we you. We need to work together.
Generalisations:
Makes statements about a whole group based on only one or two members of that group.
Aim can be persuasive if the audience believes the generalisation is appropriate, but can
undermine argument if they do not.
Example: People with tattoos are bad.
Formal Language:
Makes the author sound knowledge while removing emotion from the issue.
Aim to make the argument sound reasonable and rational.
Example: “I apologise for being absent this morning, I was detained by traffic”.
Colloquial language:
Everyday language appears friendly.
Aims to make the audience feel that the author is on the same wave length as them.
Example: “Sorry I’m late, I got stuck in traffic”.
Repetition:
Rhetorical Question:
Aim to make the reader think deeply about the issue
Example: Where the bloody hell are you?
Emotive language:
Aim to appeal to a person’s emotion not their logic or reasoning.

3. Simile:
Comparing one thing to another “like”
Example: My love is like a red rose.
Metaphor:
Compares one thing to something else.
Example: The moon was a ghostly galleon tossed upon cloudy seas.