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QUARTER 2_MELC 8 Presentation for Grade 10 Students
- 2. Taglines from brandsand campaigns will be flashed on the screen, try to recall it.
- 3.
- 4. Brush, brush, brush 3xa day Brush, brush, brush 3x a day
- 5.
- 6. Brush, brush, brush 3xa day We find ways…
- 7.
- 8. Brush, brush, brush 3xa day Are you hungry? Grab a….
- 9.
- 10. Brush, brush, brush 3xa day Mar Roxas, election campaign 2010
- 11. “It’s more funin the Philippines”
- 12. Brush, brush, brush 3xa day Department of Tourism
- 13.
- 14.
- 15. Saan aabot ang Php.20 mo?
- 17.
- 19. Are the taglinesappealing to you? Do you think it is effective? Why?
- 20. How will youdescribe the language used in the ads?
- 22. FACT BLUFF The languageused in research is informal, subjective and personal.
- 23. FACT BLUFF Research employsspecialized language that usually depends on the topic or field being studied
- 24. FACT BLUFF Advocacy usuallyaim to influence decision making especially with issues involving social, political, environmental and economic perspectives
- 25. FACT BLUFF Campaign speechand advocacy does not require the use of strong persuasive language which lead to call to action.
- 26. FACT BLUFF Advocacy asbeing more reactive and direct, and campaigning as being more planned and proactive and involving multiple channels of influence.
- 27. Using a VennDiagram, compare Research, Advocacy, and Campaign. Research Advocacy Campaign
- 28. RESEARCH makes use ofa formal, academic, and persuasive language to communicate discussions and present corresponding findings for variables studied.
- 32. In 2018, whenI started as a neophyte teacher, I sent my resume to nearly 22 schools, but only 8 of them called me for an interview. I kept thinking to myself and realized that unlike any other applicant at the time, I was not qualified; I still lacked the necessary skills and expertise. From then on, I pledge to be a life- long learner and an advocate for the idea that the best school is the school of life. Ladies and gentlemen, life is a school where you are not competing with anyone else; you are competing with yourself. And to overcome the obstacles of your inner self, you must broaden your horizons by exposing to new ideas and allowing yourself to discover a new passion in life. ADVOCACY activities that argue, plead, support, or favor a certain cause. Various causes for advocacy usually aim to influence decision making especially with issues involving social, political, environmental and economic perspectives.
- 35. CAMPAIGN SPEECH a well-plannedspeaking activity that aims to excite, persuade, and/or motivate listeners convincing them to adhere to the speaker’s ideas.
- 39. FACT BLUFF The languageused in research is informal, subjective and personal.
- 40. FACT BLUFF Research employsspecialized language that usually depends on the topic or field being studied
- 41. FACT BLUFF Advocacy usuallyaim to influence decision making especially with issues involving social, political, environmental and economic perspectives
- 42. FACT BLUFF Campaign speechand advocacy does not require the use of strong persuasive language which lead to call to action.
- 43. T H IN DEEPE R DEEPE R K T H I NK
- 44. LITERAL FIGURATIVE When wordsmean exactly what they say. Literal language uses the dictionary definitions of words, so there is nothing that the reader must interpret or guess. You can expect to see literal language in places such as these: •Instructions for assembling furniture •Cooking recipes •Steps in a science experiment •A book of animal facts •A history textbook When words are used in a way that is different from their literal meaning. People use figurative language to make their message more descriptive and interesting. Describing things figuratively helps the reader make comparisons that create a strong mental image or feeling. Figurative language can also use exaggeration to help prove a point. •Everyday speech between friends and family •Poems and short stories •Storybooks and novels •Television shows and movies
- 45. Wolves have sharp teethand a great sense of smell. STATEMENT FIGURATIVE LITERAL
- 46. It is amillion degrees outside! STATEMENT FIGURATIVE LITERAL
- 47. Did you knowthat the human hand has 27 bones? STATEMENT FIGURATIVE LITERAL
- 48. She roared like anangry tiger. STATEMENT FIGURATIVE LITERAL
- 49. He is awalking dictionary. STATEMENT FIGURATIVE LITERAL
- 50. The stale breadwas as hard as a rock. STATEMENT FIGURATIVE LITERAL
- 51. Underwater earthquakes cause deadlywaves called tsunamis. STATEMENT FIGURATIVE LITERAL
- 52. Text Form LanguageExamples Research Literal This chapter presents the research methodology of the study. The study analyzed the reading levels of grade three pupils with an end view of designing a reading enhancement program.
- 53. Text Form LanguageExamples Advocacy either literal or figurative Pass the message to kick out corona virus. (Figurative - It means to get rid.) Educate the community to prevent the spread of corona virus. (Literal)
- 54. Text Form LanguageExamples Campaign Literal “Poverty is what happens when people give up caring for one another” Figurative “Rise and be free from the claws of Poverty”
- 55. Text Forms Language Type Examples Researchliteral This chapter presents the research methodology of the study. Advocacy either literal or figurative Pass the message to kick out corona virus. (Figurative - It means to get rid.) Educate the community to prevent the spread of corona virus. (Literal) Campaign either literal or figurative “Be a ‘Kontra’-Covid Hero.” (Figurative) “Observe social distancing.” (Literal)
- 56. INSTRUCTIONS Use your critical thinking andguess the language persuasion technique based on the set of pictures.
- 57. E T MI V O E U L A A N G E EMOTIVE LANGUAGE involves the use of words that evoke emotions and make people feel a certain way.
- 59. M A DL S O MODALS verbs words that show how likely something is going to happen helps adjust the level of certainty of events to suit arguments.
- 61. N I VL E O Y E R D A E R S INVOLVE READERS this is done through the use of personal pronouns to establish a connection between the author and the reader.
- 63. H R EI T A C L Q E U T N I S O RHETORICAL QUESTIONS questions that are not supposed to be answered. Instead, they are asked for effect, to illustrate a point or let the reader think.
- 65. E E EI V D N C S EVIDENCES this involves the use of facts, figures, or quotes from experts to highlight the writer’s authority and make the arguments presented more convincing.
- 67. R E TI O T P I E N REPETITION this technique involves repeating keywords, phrases, or ideas to appeal to the readers.
- 69. D S EC R I P I T N O DESCRIPTION selecting adjectives and adverbs carefully makes it possible for the writer to influence how the readers feel.
- 71. B W AA G N O BANDWAGON used in advertisements, this persuasion technique makes the audience believe the idea that “everyone is doing it” or that everyone likes something.
- 73. S S OI A C I O T N ASSOCIATION linking an object or an idea with something already liked or desired by the target audience such as wealth, success, pleasure, and security.
- 78. Language and Persuasive TechniqueChecklist Emotive Language Modals Involve Reader Evidences Rhetorical question Repetition Bandwagon Association Description
- 79. Scan the QRcode of the activity that they are interested in. Then analyze the given material; answer and reflect on the questions that follow. 1.What is the material about? 2. What specific message does it try to convey? 3. Do you feel compelled to care or act after reading its contents? Why? Why not? 4. What particular part of the material made you feel that you are part of the issue? 5. Give at least 2 language and persuasion techniques used in the material.
- 81.
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- 83. Search for anadvocacy or campaign poster from a newspaper or magazine you have at home; you may also search on Google. Save it on your phone and upload.
- 84. YOUR 3 CENTSOF LEARNING In 3 words, describe what you have learn in today’s discussion.
- 85. It is apolitical tool by which an individual or group aims to influence public policy and resource allocating decisions within political, economic, social system and institutions. a. Advocacy c. Research b. Campaign d. Advertisement QUESTION NO. 1
- 86. It includes manydifferent stakeholders involved for complexity of the topics usually chosen like academics, partnership with universities and field data. a. Advocacy c. Research b. Campaign d. Advertisement QUESTION NO. 2
- 87. It makes useof a formal, academic, and persuasive language to communicate discussions and present corresponding findings for variables studied. a. Advocacy c. Research b. Campaign d. Advertisement QUESTION NO. 3
- 88. This language andpersuasive technique involves the use of words that evoke emotions and make people feel a certain way. a. involve reader c. modals b. repetition d. emotive language QUESTION NO. 4
- 89. This language andpersuasive technique is used in advertisements, this persuasion technique makes the audience believe the idea that “everyone is doing it” or that everyone likes something. a. repetition c. bandwagon b. association d. modals QUESTION NO. 5
Editor's Notes
- #26 Reactive: Response to Events: Reactive behavior involves responding to events or situations after they have occurred. No Anticipation: There is often little anticipation or preparation for potential issues; action is taken in response to a problem. Short-Term Focus: Reactive approaches are typically focused on addressing immediate needs or resolving current problems. Less Control: Individuals or organizations may have less control over the outcome because they are responding to external factors. Proactive: Anticipation and Preparation: Proactive behavior involves anticipating potential issues and taking preventive measures before problems arise. Initiative: Proactive individuals or organizations take the initiative to influence or control events rather than merely responding to them. Long-Term Planning: Proactive approaches are often associated with long-term planning and strategies that aim to prevent future issues. Increased Control: Proactive individuals or organizations have a greater sense of control over their circumstances.
- #27 advocacy as being more reactive and direct, and campaigning as being more planned and proactive and involving multiple channels of influence. Advocacy and campaigning are both strategies used to bring about change or promote a particular cause, but they differ in their approaches and levels of proactivity. Advocacy: Advocacy is often more reactive and direct. It involves supporting or recommending a particular cause or policy and is usually driven by a desire to address a specific issue or challenge. Advocates often respond to immediate needs or crises, and their actions are driven by a sense of urgency. Advocacy can take various forms, such as lobbying, public speaking, or writing op-eds. Example: Suppose there's a sudden increase in air pollution in a city due to the expansion of a nearby industrial facility. Advocacy groups may react by organizing protests, writing letters to local officials, or directly engaging with the affected community to raise awareness and demand immediate action to curb pollution. Campaigning: Campaigning, on the other hand, is more planned and proactive. It involves a strategic, organized effort to achieve specific goals over a more extended period. Campaigns often use multiple channels of influence, such as media outreach, grassroots mobilization, and social media, to build support and momentum. Campaigns are characterized by their structured and goal-oriented nature. Example: Consider a campaign to promote renewable energy in a region. The organizers might plan a series of events, such as workshops, community forums, and social media campaigns, to raise awareness about the benefits of renewable energy sources. They may also work on building partnerships with local businesses and community leaders to garner long-term support for policy changes favoring renewable energy. In summary, advocacy tends to be more reactive, responding to immediate needs or crises, while campaigning is typically more proactive, involving a planned and sustained effort to achieve specific goals. Campaigning often employs a variety of channels to influence change and build support over time. Both advocacy and campaigning play crucial roles in shaping public opinion and influencing decision-makers.