How writers use language to influence the
reader
Rhetorical question
 Definition
 The writer will not expect you to answer this
question – they suggest the answer for you
 Effects
 Draws the reader into the text
 Introduces ideas / topics
 Makes the reader think
 Example
 Should the UK leave the European Union?
Alliteration
 Definition
 Within a sentence, a series of words will begin
with the same sound
 Effects
 Draws attention to the key words
 Can be used to reinforce ideas / concepts
 May be used for humorous effect
 Example
 Politics is probably pointless
Lists of 3
 Definition
 Three nouns, adjectives or verbs will be used in a
list within a sentence
 Effects
 The ‘magic 3’ fixes itself in the reader’s mind
 Highlights important ideas
 Example
 School uniforms are uncomfortable, unattractive
and unfashionable
Repetition
 Definition
 The technique of repeating the same word and
phrase
 Effects
 Highlights key messages
 Reinforces important points
 Links different parts of the text
 Example
 That class is boring, boring, boring.
Personal involvement / anecdote
 Definition
 The writer incorporates aspects of their personal
experience into the text – look for ‘I’
 Effects
 Appeals to the reader – makes the writer seem
more human or involved
 Can be used for humour / pathos
 Example
 I was shocked to find that many children don’t
know the National Anthem!
Audience involvement / direct
address
 Definition
 The writer involves the reader by relating the
subject to their lives
 Look for ‘you’ / ‘we’ / ‘us’ / ‘our’
 Effects
 Makes the reader care about the subject
 Establishes a relationship between the reader and
writer
 The writing is less intimidating
 Example
 We all know how bad school lunches are!
Facts and statistics
 Definition
 Information and data, that can be proved to be
true
 Effects
 There are a range of specific effects, including to
shock, surprise, support the writer’s view etc
 Example
 60% of the world’s population lives in poverty
Expert opinion / quotations
 Definition
 The knowledge of an expert is referred to by the
writer
 Effects
 Can show an alternative point of view
 The reader trusts what the writer is saying
 Quotations are very persuasive
 Example
 Dr. Martin believes that more needs to be done to
improve the health of young people
Metaphor and simile
 Definition
 Types of imagery
 Metaphor – one object is said to be the same as another
 Simile – objects are compared to each other – look for
‘like’ or ‘as’
 Effects
 Makes the writing more interesting and
imaginative for the reader
 Example
 As dead as a dodo
Over-exaggeration
 Definition
 The writer uses superlatives and adjectives to
make a situation seem much worse / better than it
really is
 Effects
 Shows the writer’s strong feelings
 Can be used in humorous or ironic ways
 Example
 Many schools have become like learning factories
Emotional language
 Definition
 Language that is used to create a particular
emotional response in the reader
 Effects
 Can create strong feelings such as anger, guilt, joy,
concern, empathy, hope etc
 Involves the reader in the text
 Example
 This disastrous situation will only get worse
unless we do something about it
Irony / Sarcasm
 Definition
 Ideas are presented in a way that seems opposite
to what is really meant
 Effects
 Creates humour
 Can over-exaggerate a situation
 Engages the reader on a personal level
 Example
 “What a lovely day” when it is pouring with rain
Parenthesis
 Definition
 Brackets, dashes or commas are used to separate
phrases from the main sentence
 Effects
 Shows the writer’s personal views
 Can be used to create irony or humour
 Example
 Most teenagers in the survey said they didn’t like
homework (what a surprise!)
Pun
 Definition
 A joking use of a word sounding the same as
another
 Effects
 Engages the reader’s attention through the use of
humour
 Can be used to highlight an important idea
 Often an interesting way of starting a text e.g. a
headline
 Example
 Deciding where to bury him was a grave decision
Combining techniques
 Remember that writers will often combine
several rhetorical devices within a section of text
 Example: Over 90% of us believe that Americans
are dull-witted, dreary and docile (no surprise
there then!)
 Try to comment on the overall impact of this on the
reader
Important advice
 Use your reading time efficiently. If you
know you have to write about the language in
one of the texts, highlight key examples as
you read it
 You do not have to write about every device
– it is better to evaluate three or four good
examples than to simply ‘spot’ lots of them
Aristotle’s Triangle: A pictorial analysis of the
speaking or writing situation.
Speaker
Audience Purpose
or subject
Rhetoric
 Rhetoric is a fancy word for using persuasive
techniques in writing or speaking.
Basically: using language effectively or persuasively
 In rhetoric, a rhetorical device is a technique that an
author or speaker uses to convey to the listener or
reader a meaning with the goal of persuading him or
her towards considering a topic from a different
perspective.
 Examples:
 Irony
 Metaphor
 List of 3
 Repetition
In order for a speaker or writer to speak or
write, he or she MUST consider both the
audience and purpose.
 For example: If you are talking to an elementary
school class, your topic, diction, and tone will be
different than if you were speaking to a high school
class.
 Another example: When you talk to your friends,
your topic, diction, and tone are different than
when you talk to your parents or teachers.
 The speaker uses different approaches to
influence the audience’s attitude toward the
subject. These are the three ways you can appeal
to an audience.
Logos (logic)
 Logos refers to any attempt to appeal to the
intellect. Everyday arguments rely heavily on ethos
and pathos, but academic arguments rely more on
logos.
 Use clear and reasonable ideas with proof (any
statistic)
 Effect of appeal: Evokes a cognitive, rational response
 For example:
 Nine out of ten dentists prefer Crest toothpaste.
 If you have a good education, you are more likely to find a
good job.
Ethos (ethical or credibility)
 Related to the English word “ethics” and refers to the
trustworthiness of the speaker/writer. Effective persuasive
strategy because when we believe that the speaker does not
intend to do us harm, we will more likely listen.
 The person must be qualified to give this speech.
 You must be credible and knowledgeable about the content
about the speech or piece of writing
 Effect of appeal: Demonstrates author's reliability,
competence, and respect for the audience's ideas and values
 For example:
 If you walk in to your calculus class, and I am the teacher, I have
no ethos in that class.
 A high school football player gives speech about the time and
discipline required to be a successful football player.
 If you are sick, you are not going to go to your mechanic for help.
Pathos (Emotions)
 Pathos is related to the words pathetic, sympathy
and empathy. Whenever you accept a claim based
on how it makes you feel without fully analyzing the
rationale behind the claim, you are acting on pathos.
 As the writer or speaker, you try to appeal to their
emotions
 You may want them to feel sympathy or joy
 Effect of appeal: Evokes a personal, emotional
response
 For example:
 The commercials about the starving children or dogs use
pathos to appeal to your emotions hoping to persuade you
to believe in their purpose.

Rhetorical Devices figure of speech rhetorics

  • 1.
    How writers uselanguage to influence the reader
  • 2.
    Rhetorical question  Definition The writer will not expect you to answer this question – they suggest the answer for you  Effects  Draws the reader into the text  Introduces ideas / topics  Makes the reader think  Example  Should the UK leave the European Union?
  • 4.
    Alliteration  Definition  Withina sentence, a series of words will begin with the same sound  Effects  Draws attention to the key words  Can be used to reinforce ideas / concepts  May be used for humorous effect  Example  Politics is probably pointless
  • 5.
    Lists of 3 Definition  Three nouns, adjectives or verbs will be used in a list within a sentence  Effects  The ‘magic 3’ fixes itself in the reader’s mind  Highlights important ideas  Example  School uniforms are uncomfortable, unattractive and unfashionable
  • 6.
    Repetition  Definition  Thetechnique of repeating the same word and phrase  Effects  Highlights key messages  Reinforces important points  Links different parts of the text  Example  That class is boring, boring, boring.
  • 7.
    Personal involvement /anecdote  Definition  The writer incorporates aspects of their personal experience into the text – look for ‘I’  Effects  Appeals to the reader – makes the writer seem more human or involved  Can be used for humour / pathos  Example  I was shocked to find that many children don’t know the National Anthem!
  • 8.
    Audience involvement /direct address  Definition  The writer involves the reader by relating the subject to their lives  Look for ‘you’ / ‘we’ / ‘us’ / ‘our’  Effects  Makes the reader care about the subject  Establishes a relationship between the reader and writer  The writing is less intimidating  Example  We all know how bad school lunches are!
  • 9.
    Facts and statistics Definition  Information and data, that can be proved to be true  Effects  There are a range of specific effects, including to shock, surprise, support the writer’s view etc  Example  60% of the world’s population lives in poverty
  • 10.
    Expert opinion /quotations  Definition  The knowledge of an expert is referred to by the writer  Effects  Can show an alternative point of view  The reader trusts what the writer is saying  Quotations are very persuasive  Example  Dr. Martin believes that more needs to be done to improve the health of young people
  • 11.
    Metaphor and simile Definition  Types of imagery  Metaphor – one object is said to be the same as another  Simile – objects are compared to each other – look for ‘like’ or ‘as’  Effects  Makes the writing more interesting and imaginative for the reader  Example  As dead as a dodo
  • 12.
    Over-exaggeration  Definition  Thewriter uses superlatives and adjectives to make a situation seem much worse / better than it really is  Effects  Shows the writer’s strong feelings  Can be used in humorous or ironic ways  Example  Many schools have become like learning factories
  • 13.
    Emotional language  Definition Language that is used to create a particular emotional response in the reader  Effects  Can create strong feelings such as anger, guilt, joy, concern, empathy, hope etc  Involves the reader in the text  Example  This disastrous situation will only get worse unless we do something about it
  • 14.
    Irony / Sarcasm Definition  Ideas are presented in a way that seems opposite to what is really meant  Effects  Creates humour  Can over-exaggerate a situation  Engages the reader on a personal level  Example  “What a lovely day” when it is pouring with rain
  • 15.
    Parenthesis  Definition  Brackets,dashes or commas are used to separate phrases from the main sentence  Effects  Shows the writer’s personal views  Can be used to create irony or humour  Example  Most teenagers in the survey said they didn’t like homework (what a surprise!)
  • 16.
    Pun  Definition  Ajoking use of a word sounding the same as another  Effects  Engages the reader’s attention through the use of humour  Can be used to highlight an important idea  Often an interesting way of starting a text e.g. a headline  Example  Deciding where to bury him was a grave decision
  • 17.
    Combining techniques  Rememberthat writers will often combine several rhetorical devices within a section of text  Example: Over 90% of us believe that Americans are dull-witted, dreary and docile (no surprise there then!)  Try to comment on the overall impact of this on the reader
  • 18.
    Important advice  Useyour reading time efficiently. If you know you have to write about the language in one of the texts, highlight key examples as you read it  You do not have to write about every device – it is better to evaluate three or four good examples than to simply ‘spot’ lots of them
  • 20.
    Aristotle’s Triangle: Apictorial analysis of the speaking or writing situation. Speaker Audience Purpose or subject
  • 21.
    Rhetoric  Rhetoric isa fancy word for using persuasive techniques in writing or speaking. Basically: using language effectively or persuasively  In rhetoric, a rhetorical device is a technique that an author or speaker uses to convey to the listener or reader a meaning with the goal of persuading him or her towards considering a topic from a different perspective.  Examples:  Irony  Metaphor  List of 3  Repetition
  • 22.
    In order fora speaker or writer to speak or write, he or she MUST consider both the audience and purpose.  For example: If you are talking to an elementary school class, your topic, diction, and tone will be different than if you were speaking to a high school class.  Another example: When you talk to your friends, your topic, diction, and tone are different than when you talk to your parents or teachers.
  • 23.
     The speakeruses different approaches to influence the audience’s attitude toward the subject. These are the three ways you can appeal to an audience.
  • 24.
    Logos (logic)  Logosrefers to any attempt to appeal to the intellect. Everyday arguments rely heavily on ethos and pathos, but academic arguments rely more on logos.  Use clear and reasonable ideas with proof (any statistic)  Effect of appeal: Evokes a cognitive, rational response  For example:  Nine out of ten dentists prefer Crest toothpaste.  If you have a good education, you are more likely to find a good job.
  • 25.
    Ethos (ethical orcredibility)  Related to the English word “ethics” and refers to the trustworthiness of the speaker/writer. Effective persuasive strategy because when we believe that the speaker does not intend to do us harm, we will more likely listen.  The person must be qualified to give this speech.  You must be credible and knowledgeable about the content about the speech or piece of writing  Effect of appeal: Demonstrates author's reliability, competence, and respect for the audience's ideas and values  For example:  If you walk in to your calculus class, and I am the teacher, I have no ethos in that class.  A high school football player gives speech about the time and discipline required to be a successful football player.  If you are sick, you are not going to go to your mechanic for help.
  • 26.
    Pathos (Emotions)  Pathosis related to the words pathetic, sympathy and empathy. Whenever you accept a claim based on how it makes you feel without fully analyzing the rationale behind the claim, you are acting on pathos.  As the writer or speaker, you try to appeal to their emotions  You may want them to feel sympathy or joy  Effect of appeal: Evokes a personal, emotional response  For example:  The commercials about the starving children or dogs use pathos to appeal to your emotions hoping to persuade you to believe in their purpose.