The document discusses techniques for optimizing web design through testing and applying principles of persuasion and influence. It recommends testing all aspects of a website to learn what works best, using tactics like perceived scarcity and social proof that have been shown to influence people. Split testing a call to action resulted in 30% more signups. Resources are provided for learning more about testing, persuasion, and connecting with the author on LinkedIn or his website.

1. Inf luence in the design of web sites

3. Split/Multivariate Test Like Crazy!

4. Optimize Design

5. Scratch my back, I’ll scratch yours.

6. Source: http://visualwebsiteoptimizer.com

7. 30% more signups than the original “Start a Highrise Account”

8. People will do things that they see other people are doing.

11. People will tend to obey authority figures

14. People are easily persuaded by other people that they like.

15. Paul Bloom, TED Talk

18. Perceived scarcity will generate demand.

20. 6.3%
increase in sales

21. If people commit, orally or in writing, to an idea or goal, they
are more likely to honor that commitment

24. - Dan Ariely, TED Talk

27.  Test Everything
 Learn Persuasion Tactics

28.  http://visualwebsiteoptimizer.com
 http://www.getelastic.com
 http://www.ted.com

29.  http://www.linkedin.com/in/jozzua
 http://www.jozzua.com/