18. BLACKNIGHT
Where is your audience?
Do they read blogs? Which ones?
Do they read magazines? Newspapers?
Is there a community? Are you part of it?
Do they use social media?
What do they need? Why?
What do they care about?
Go to your audience – they won’t come to you
19. BLACKNIGHT
Simple Things You Can Do
Setup an email signature with links
Signature on forums etc., (NB: don’t spam)
Business card – with links
Contribute via mailing lists, forums, social media
etc
25. BLACKNIGHT
Media Buying (online + off)
Publisher needs the sale
You want the advertising – you don’t need it
Rate cards are works of fiction
ABC figures are meaningless (mostly)
Learn to say “no”
If they won’t sell at your price then walk away
27. BLACKNIGHT
Social Media - Possible Business Threats
Drunk tweeting / Posting from the wrong
account..
Sharing inappropriate content (local Irish
politicians keep doing this!)
Checking in on Foursquare / Facebook etc., from
secret meetings
Oversharing info
Privacy controls still “not there”
Solution? Education and thought ..
28. BLACKNIGHT
Tools?
Desktop – Tweetdeck,
Ipad – Tweetdeck, twitter, oosfora
Browser – hootsuite, BufferApp, Crowdbooster
Mobile – Facebook, hootsuite, tweetdeck and
hundreds more
Monitoring tools – lots out there
29. BLACKNIGHT
People To Read
Problogger – lots of good stuff
Seomoz – everything SEO related
Seth Godin
Gary Vee
Jay Conrad Levinson
TheNextWeb, Mashable – find out what’s going on