You Are Not The User: Viewing Your Website Through Your Client's EyesMighty Spark Design
When was the last time you looked objectively at your website from your client’s perspective? How does it display on different devices – from smartphones to large monitors? Have you made it easy for them to find information? How long are they waiting for your page(s) to load? These questions and more are answered, low (or no) cost solutions for some of them, and when it’s time to give your site a simple facelift or an entire re-design.
At some point, every freelancer has struggled with a crisis of confidence. For some, this ongoing battle has crippled their businesses.
The symptoms of a crisis of confidence are not charging what you’re worth, having constant conflicts with worry and doubt, and a lack of satisfaction from your work.
Takeaways:
- Learn whether you are experiencing “Imposter Syndrome”
- Understand the root of the crisis of confidence
- Find some helpful tools to escape it
Presented at WordCamp Birmingham, October 2016.
How to Start a Movement with Your Blog - with Gideon ShalwickLeslie Samuel
How do you go from being burnt out to re-inventing yourself and starting a movement? That’s what we explore in this episode. Gideon shares his journey of starting Become a Blogger all the way to launching Entrevana.
You Are Not The User: Viewing Your Website Through Your Client's EyesMighty Spark Design
When was the last time you looked objectively at your website from your client’s perspective? How does it display on different devices – from smartphones to large monitors? Have you made it easy for them to find information? How long are they waiting for your page(s) to load? These questions and more are answered, low (or no) cost solutions for some of them, and when it’s time to give your site a simple facelift or an entire re-design.
At some point, every freelancer has struggled with a crisis of confidence. For some, this ongoing battle has crippled their businesses.
The symptoms of a crisis of confidence are not charging what you’re worth, having constant conflicts with worry and doubt, and a lack of satisfaction from your work.
Takeaways:
- Learn whether you are experiencing “Imposter Syndrome”
- Understand the root of the crisis of confidence
- Find some helpful tools to escape it
Presented at WordCamp Birmingham, October 2016.
How to Start a Movement with Your Blog - with Gideon ShalwickLeslie Samuel
How do you go from being burnt out to re-inventing yourself and starting a movement? That’s what we explore in this episode. Gideon shares his journey of starting Become a Blogger all the way to launching Entrevana.
Towards A Content Strategy That Sells Persuasion Labsjoanna_wiebe
Content is king... but content strategies tend to do a little work - and stop just before they get to the good stuff: increasing conversion. This PPT asks us to move to the next level in content strategy - a level that solves for shareholders.
So you can build a technically wonderful website, but does it appeal to your audience? Does it have finesse?
Who is it designed for: the owner, the designer/developer, or the customer/user? Are forms user-friendly?
This talk will show you the things that make a website more complete, user-friendly, and user-appealing. Topics will include favicons, custom 404 pages, form buttons, footers, colors, SSL certificates, and more.
Writing for the Internet? You're doing it wrong.space150
You have your content plan. An editorial calendar. A campaign idea. Even a tagline. But how do you actually put those words together in a digital way that helps people grok them? Take a peek into how we tackle it at space150.
Forget the Fairy Dust - How to Create Content That (Actually) WorksJoel Klettke
It's easy to talk about creating great content, but if you've ever actually tried it, you'll know it's not so easy in the real world. Joel Klettke, Copywriter & Owner of Business Casual Copywriting dispels that Fairy Dust as he walks you through a highly-actionable process for creating consistently engaging content across a variety of formats. As former lead SEO at a digital agency, Joel brings a deep understanding of search to the copywriting table, then adds acutely refined conversion optimization skills to the mix. The result is irresistible copy. The kind that moves people to take action. Learn how to stop spending time building copy that just takes up space.
So you can build a technically wonderful website, but does it appeal to your audience? Does it have finesse? Who is it designed for: the owner, the designer/developer, or the customer/user? Are forms user-friendly? This talk will show you the things that make a website more complete, user-friendly, and user-appealing. Topics will include favicons, custom 404 pages, form buttons, footers, colors, SSL certificates, and more.
This Interview Was Derailed by Cliff Ravenscraft's EnthusiasmLeslie Samuel
How do you make an impact with your podcast? I had one idea for the title of this episode and Cliff Ravenscraft’s enthusiasm derailed the show. But I think you’ll like it. I did.
It's the Little Things that Make a DifferenceMichelle Ames
So you can build a technically wonderful website, but does it appeal to your audience? Does it have finesse? Who is it designed for: the owner, the designer/developer, or the customer/user? Are forms user-friendly? This talk will show you the things that make a website more complete, user-friendly, and user-appealing. Topics will include favicons, custom 404 pages, form buttons, footers, colors, SSL certificates, and more.
Clickbait: A Guide To Writing Un-Ignorable HeadlinesVenngage
We looked at some of the top performing content on social media, from some of the top publications on the web. From this, we were able to figure out the recipe for crafting a click-worthy title. Here is what we learned...
Get Featured: So You Want to be on the Front Page of SlideShare?Venngage
After trying to figure out whether or not there is a secret formula for getting featured on the SlideShare homepage, we decided to ask 13 pros who have been featured on multiple occasions. We created this deck to share their insights with you!
Featuring tips from:
Robert Katai
Julius Solaris
Jen Jones
Sandra Jovanovic
Ross Simmonds
Michael Brenner
Joe Gelman
Steve Williamson
Stephen Jeske
Ayesha Ambreen
Josh Steimle
Eugene Cheng
Pamela Pavliscak
Read their full and in depth tips here: https://venngage.com/blog/get-featured-slideshare/
5 simple steps to map your visitor journey and optimise your website for conv...Lisa Jansen
Mapping your website visitor journey is key to optimising conversion. Use this simple template to think through the different section of your page, who your key visitors are, what actions you want them to take and what impressions and feelings your site needs to trigger to achieve the desired outcome.
We all make mistakes in our efforts to become the ultimate blogger, but every once in a while we need to be reminded of some of them to be successful. Today’s post is more about success than criticism; we all are guilty of some these. So take a peak and you may find yourself compelled to re-evaluate some of your posts or even move a totally new direction. Visit: http://henrybradysblog.com/10-mistakes-bloggers-are-still-making
How to Get Free Media Exposure for Your Blog - Josh ElledgeLeslie Samuel
If you’re looking to take your blog to the next level using media exposure, here are some tips for you. This was from an interview with Josh Elledge who has been in the media over 1000 times!
How to Write an Irresistible ‘About’ PageLaura Husson
Do you know how important the ‘About’ page is to your website? Generally, this page is the second most clicked page after your homepage. If this comes as a surprise to you it might be time to consider a refresh.
Towards A Content Strategy That Sells Persuasion Labsjoanna_wiebe
Content is king... but content strategies tend to do a little work - and stop just before they get to the good stuff: increasing conversion. This PPT asks us to move to the next level in content strategy - a level that solves for shareholders.
So you can build a technically wonderful website, but does it appeal to your audience? Does it have finesse?
Who is it designed for: the owner, the designer/developer, or the customer/user? Are forms user-friendly?
This talk will show you the things that make a website more complete, user-friendly, and user-appealing. Topics will include favicons, custom 404 pages, form buttons, footers, colors, SSL certificates, and more.
Writing for the Internet? You're doing it wrong.space150
You have your content plan. An editorial calendar. A campaign idea. Even a tagline. But how do you actually put those words together in a digital way that helps people grok them? Take a peek into how we tackle it at space150.
Forget the Fairy Dust - How to Create Content That (Actually) WorksJoel Klettke
It's easy to talk about creating great content, but if you've ever actually tried it, you'll know it's not so easy in the real world. Joel Klettke, Copywriter & Owner of Business Casual Copywriting dispels that Fairy Dust as he walks you through a highly-actionable process for creating consistently engaging content across a variety of formats. As former lead SEO at a digital agency, Joel brings a deep understanding of search to the copywriting table, then adds acutely refined conversion optimization skills to the mix. The result is irresistible copy. The kind that moves people to take action. Learn how to stop spending time building copy that just takes up space.
So you can build a technically wonderful website, but does it appeal to your audience? Does it have finesse? Who is it designed for: the owner, the designer/developer, or the customer/user? Are forms user-friendly? This talk will show you the things that make a website more complete, user-friendly, and user-appealing. Topics will include favicons, custom 404 pages, form buttons, footers, colors, SSL certificates, and more.
This Interview Was Derailed by Cliff Ravenscraft's EnthusiasmLeslie Samuel
How do you make an impact with your podcast? I had one idea for the title of this episode and Cliff Ravenscraft’s enthusiasm derailed the show. But I think you’ll like it. I did.
It's the Little Things that Make a DifferenceMichelle Ames
So you can build a technically wonderful website, but does it appeal to your audience? Does it have finesse? Who is it designed for: the owner, the designer/developer, or the customer/user? Are forms user-friendly? This talk will show you the things that make a website more complete, user-friendly, and user-appealing. Topics will include favicons, custom 404 pages, form buttons, footers, colors, SSL certificates, and more.
Clickbait: A Guide To Writing Un-Ignorable HeadlinesVenngage
We looked at some of the top performing content on social media, from some of the top publications on the web. From this, we were able to figure out the recipe for crafting a click-worthy title. Here is what we learned...
Get Featured: So You Want to be on the Front Page of SlideShare?Venngage
After trying to figure out whether or not there is a secret formula for getting featured on the SlideShare homepage, we decided to ask 13 pros who have been featured on multiple occasions. We created this deck to share their insights with you!
Featuring tips from:
Robert Katai
Julius Solaris
Jen Jones
Sandra Jovanovic
Ross Simmonds
Michael Brenner
Joe Gelman
Steve Williamson
Stephen Jeske
Ayesha Ambreen
Josh Steimle
Eugene Cheng
Pamela Pavliscak
Read their full and in depth tips here: https://venngage.com/blog/get-featured-slideshare/
5 simple steps to map your visitor journey and optimise your website for conv...Lisa Jansen
Mapping your website visitor journey is key to optimising conversion. Use this simple template to think through the different section of your page, who your key visitors are, what actions you want them to take and what impressions and feelings your site needs to trigger to achieve the desired outcome.
We all make mistakes in our efforts to become the ultimate blogger, but every once in a while we need to be reminded of some of them to be successful. Today’s post is more about success than criticism; we all are guilty of some these. So take a peak and you may find yourself compelled to re-evaluate some of your posts or even move a totally new direction. Visit: http://henrybradysblog.com/10-mistakes-bloggers-are-still-making
How to Get Free Media Exposure for Your Blog - Josh ElledgeLeslie Samuel
If you’re looking to take your blog to the next level using media exposure, here are some tips for you. This was from an interview with Josh Elledge who has been in the media over 1000 times!
How to Write an Irresistible ‘About’ PageLaura Husson
Do you know how important the ‘About’ page is to your website? Generally, this page is the second most clicked page after your homepage. If this comes as a surprise to you it might be time to consider a refresh.
Suzi Shapiro PhD
GravityDrive.com
Presented for Indiana UXPA
May 19, 2015
I brief introduction to the process of using User Experience Research to develop a better product.
Conversion optimization is really about influence. You are influencing people to convert. You are understanding how the mind works. In order to become better at CRO you need to learn from the master of influence and psychology, Robert Cialdini.
How to Apply Cialdini’s Six Principles of Influence to Your Website (http://www.jeremysaid.com/how-to-apply-cialdinis-six-principles-of-influence-for-cro/)
Want tons of traffic to your new website learn 5 easy ways!MontySalt
I know what you are thinking “The gurus are always saying that traffic is a snap. It’s child’s play. No worries.” However, there is some truth to this. Say what? When you have an older, established website and can afford a ton of $ for traffic the world is your oyster. But let’s change the scenario a bit. What if your website is so brand new that it’s “wet-behind-the-ears”? Not as clear-cut, is it? Now we are going to learn ways to bring a flood of traffic to your brand new website.
www.montysalt.com
Introducing Online Ads and Webs Traffic .Inside this eBook, you will discover the topics about traffic and ads basics, using social media, using content, using a press release, buying ads and how your business suffers if you don't have customers
A presentation about some of the leading practitioners of content marketing - what are their secrets, their lessons and their hacks.
This presentation was delivered at a webinar for BrightTalk in March 2012.
This presentation talks about an obsession with quality. It covers how there is a link between perceived quality and customer state. It also delves into how a quality obsessed brain works and aims to share reasons why quality matters.
This presentation was created specifically for people who have only put their foot in the water when it comes to using social media as a part of their job search strategy. It encourages them to become visible so they can get noticed and get hired.
This presentation was created for individuals who are interested in learning how to begin leveraging social media to enhance their network and job search effectiveness.
Similar to Introduction to the Persuasive Web (20)
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
2. Once you have …
The major usability problems
under control,
what is the difference
between your web site
and a competitors?
3. In this Workshop
1. The role of
reciprocity,
similar ity and
scarcity
in influencing behavior
2. How to apply these pr inciples
in the design of a web site
15. Reciprocity Heuristic
When some one has given us a gift,
we feel a need to “reciprocate.”
or return the favor.
When we have given someone a gift,
we improve our opinion of the person
in order to remain consistent
in our attitudes.
16. How might this be applied?
What could you
give your customers?
What could you
get them to give to you?
17. How can you make use of
reciprocity on your web site?
21. How might this be applied?
How could you show that you are
similar to your customers?
How could you demonstrate that your
customers are similar to each other?
22. How can you make use of
similarity on your web site?
24. Scarcity Heuristic
If something is scarce:
It may not be available in the future.
Many people must want it.
It must be valuable.
25. How do you know that
something is scarce?
Haven’t seen it before
Can’t find when looking for it
It has a high price
26. How might this be applied?
What do you have that is already scarce?
How could you make this apparent?
How could you make your product
look scarce?
27. How can you make use of
scarcity on your web site?
30. Good Books on Persuasion
http://astore.amazon.com/suzishapiroco-20
Per suasive Tec hnology: Using Computer s to Change
What We Think and Do
By B. J. Fogg
Influence: Science and Practice
By Rober t B. Cialdini
Yes!: 50 Scientifically Proven Ways to Be Per suasive
By Noah J. Goldstein, Steve J. Mar tin, Rober t B.
Cialdini
Submit Now: Designing Per suasive Web Sites
By Andrew Chak