DEX - Social Media as a Revenue Stream


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This presentation is from the 2010 Digital Exchange (DEX) Meeting. DEX is open to members of PODi -

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DEX - Social Media as a Revenue Stream

  1. 1. Social Media as a Revenue Stream Presented by Kate Dunn, Digital Innovations Group (DIG)
  2. 2. What Is Social Media? • “A set of technologies and channels targeted at forming and enabling a potentially massive community of participants to productively collaborate.” Source: Anthony Bradley, Gartner Blog Group contributor
  3. 3. The World At Large 24% 37% 21% 51% 73% 18% Source: Forrester Research, Inc.
  4. 4. Categories • Social Networking • Media Sharing – FaceBook – GoogleVideo – LinkedIn – YouTube – DirectMatches – SlideShare – Ryze • Blog Platforms – Crowdvines – Wordpress • Social Bookmarking – MovableType – Technorati – Propeller – Blogger – Digg • RSS Feeds – Reddit – Google Reader – StumbleUpon • Content Sharing – Hubpages – Squidoo – EzineArticles – Gather
  5. 5. A Few Definitions • RSS Feed - a family of web feed formats used to automate the syndication of content such as blog entries, news headlines, audio, and video. • Blog - type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. • Social Bookmarking - method for Internet users to share, organize, search and manage bookmarks of web resources. • Content Sharing – sites that facilitate interactive information sharing.
  6. 6. Baseline Information • Linked In: 50M members worldwide • Facebook: 350M users – 50% Log in everyday – 3.5B pieces of content – Avg user has 130 friends • YouTube: Over 1B views a day • Twitter: 18M users
  7. 7. Major Impacts of Social Media • Automates your personal network • Provides research information to speed access • Validates marketing claims • Reinforce other marketing initiatives • Creates positive or negative “Tipping Points” • Enhancing personal and company positioning efforts • Generates Awareness
  8. 8. At the Enterprise Level • 66% investing in Social Media Marketing – 40% of those shifting more than a 5th of the DM budget to social media • 67% say SM is increasingly important or critical to their success in 2010 • 36% investing in SM monitoring and analysis tools • 51% are moving from campaign centric direct mail models to multichannel customer engagement – Only 7% admit to not doing anything with SM 2010: Alterian Annual Survey of Marketers
  9. 9. Key Takeaways • The SM budget will come from other DM pots • Opportunity exists to help small and mid market organizations to: – Incorporate SM in their customer engagement strategies – Assist them in monitoring and analyzing the results – Provide thought leadership to constituents who are struggling to understand its value • Including SM as a channel can improve results from other multi channel initiatives
  10. 10. Questions for the Group • What aspects of social media are you using? • What results have you seen so far? • How are your clients utilizing SM? • How have you used SM as a channel in multi-channel campaigns? • Who is charging for social media integration? • What opportunities do you see in the market place?
  11. 11. Kate’s Keys • Use social media yourself • Define which tactics you will use, your voice and who “owns” the voice – Start slow and add to it • Monitor your web presence and respond thoughtfully and in a timely manner • Keep learning!