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Social Media Marketing Overview: Channels, Tips, and Measuring Results

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Vijay Ram
Vijay Ram

This document discusses social media marketing and provides tips for effective social media use. It notes that 77% of B2C and 43% of B2B companies find customers on Facebook and that platforms like Twitter, LinkedIn, Google+, Pinterest, and Instagram are also important. Key recommendations include using Facebook, YouTube, LinkedIn and Twitter pages/profiles, keeping content simple and on a schedule, using management tools, integrating social media with other tools, being active on pages, and measuring results through shares, followers, mentions and traffic.

BusinessTechnology
1 of 14
VijayRam
Overview  Social media marketing refers to the process of gaining website traffic or attention through social media sites  77 % of B2C companies and 43 % of B2B companies find customers on Facebook.  And the numbers prove high across other platforms too, including Twitter, LinkedIn, Google+, Pinterest, and Instagram.  Effectively managing your social media sites will produce higher brand recognition, more leads, and more conversions
Most Popular
Important Channels  Facebook : Put a Facebook “like” button somewhere on the homepage of your website.  YouTube: A well-done YouTube video can give viewers a comprehensive overview of your business or of a product or service  LinkedIn: You can create your company page and post content  Twitter: Post updates, communicate with new/existing clients
Few tips to make Social media manageable.  Keep it Simple  Set a Schedule  Find Tools to Work Smarter(Hootsuite, Sprouter)  Integrate with What You're Already Using  Be active on your Facebook page.  Frequently leave comments on social media sites that you follow
Measuring your results  Shares and re-tweets  Blog post activity  Fan and follower counts  Mentions  Traffic  Search engine optimization  Sales: Have your sales increased?
How Social Media Is Changing The World
Conclusion  Social media marketing is a huge asset to any business in today’s world. Your efforts can pay off big time and motivate you to become a social media marketing expert. Social media can and will do some awesome things for your bottom line.
Thank You

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Social Media Marketing Overview: Channels, Tips, and Measuring Results

  • 2. Overview  Social media marketing refers to the process of gaining website traffic or attention through social media sites  77 % of B2C companies and 43 % of B2B companies find customers on Facebook.  And the numbers prove high across other platforms too, including Twitter, LinkedIn, Google+, Pinterest, and Instagram.  Effectively managing your social media sites will produce higher brand recognition, more leads, and more conversions
  • 4. Important Channels  Facebook : Put a Facebook “like” button somewhere on the homepage of your website.  YouTube: A well-done YouTube video can give viewers a comprehensive overview of your business or of a product or service  LinkedIn: You can create your company page and post content  Twitter: Post updates, communicate with new/existing clients
  • 5. Few tips to make Social media manageable.  Keep it Simple  Set a Schedule  Find Tools to Work Smarter(Hootsuite, Sprouter)  Integrate with What You're Already Using  Be active on your Facebook page.  Frequently leave comments on social media sites that you follow
  • 6. Measuring your results  Shares and re-tweets  Blog post activity  Fan and follower counts  Mentions  Traffic  Search engine optimization  Sales: Have your sales increased?
  • 7. How Social Media Is Changing The World
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  • 13. Conclusion  Social media marketing is a huge asset to any business in today’s world. Your efforts can pay off big time and motivate you to become a social media marketing expert. Social media can and will do some awesome things for your bottom line.