Social Media Education


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This is the presentation I used to discuss the social media educational tool I created for Concordia University to the Digital Arts and Technology class at Cathedral City High School. After my presentation, over 20 students showed an interest in visiting Concordia University. It is wonderful to get this many students interested in pursuing a higher degree.

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Social Media Education

  1. 1. Social Media EducationPreparing Students for a Career in Social Media
  2. 2. Topics Covered• Who is Angela Williamson?• What is Social Media?• What jobs are in Social Media?• Why study Social Media Education?• What do I learn in Social Media Education?
  3. 3. Topics Covered• Why is Gamification important in Social Media Education?• Who is Valeska Jacques?• Why are partnerships with Social Media Professionals important in Social Media Education?• Questions & Answers
  4. 4. Who is Angela Williamson?• Bachelor’s Degree in Communications with an emphasis in TV/Radio/Film from CSU Fullerton• Master’s Degree in Mass Communications from CSU Fullerton• Ph.D. Candidate at Capella University in Human Services with a specialization in Nonprofit Management• Almost 20 years experience working in television & marketing at the Fox 11 & My Network TV, Fox Sports West & Prime Ticket, the Orange County NewsChannel, and Experian Information Solution• Created the first online educational component for Concordia’s Communication Department in Social Media
  5. 5. What is Social Media?• How do you define Social Media?• Definition is unclear• Created a definition for my research on older adults & social media – now used in Introduction to Social Media: – Social media is an Internet tool that connects people with friends, family members, and membership groups. People using this technology will be able to create, contribute, communicate in an online environment by creating personal profiles, finding connections, joining groups, and the ability to learn about the for-profit, nonprofit, and public sectors. Source: Heather Mansfield
  6. 6. What are Social MediaNetworking Sites?• Facebook• Twitter• YouTube• Google Plus• Flickr• Pinterest• Meetup• Slideshare
  7. 7. What Jobs are in Social Media?• Social Media jobs combine several existing fields: – Programming – Computer Science – Media – Public Relations – Marketing – Advertising
  8. 8. What Jobs are in Social Media?• Some of types of jobs are: – New Media Coordinator – Web Communications Coordinator – Director of Integrated Media or Social Media Channel Mgr. – Social Media Planner – SEO Specialist or SEO Manager – Social Media Specialist or Social Media Strategist – Web Analytics Specialist – Online Community Manager or Community Manager Source: The Creative Group
  9. 9. What jobs are in Social Media?• Can get these jobs in public, for- profit, and nonprofit sectors• What are some examples of public, for- profit, and nonprofit companies and organizations?• Let’s look at some of the job descriptions more closely…..
  10. 10. Community Manager• Acts as a brand manager by interacting with customers and fans• Acts as a liaison across the Internet• Participates in online conversations• Creates contents for all of the organization’s social media networking sites• Experience in customer service, advertising, public relations or online marketing
  11. 11. Social Media Coordinator• Responsible for daily posts/tweets to all applicable social media outlets• Coordinating the marketing calendar with online activity• Tracking social media influence measurements• Preparing reports to update internal staff on usage statistics• Monitors all online messaging to ensure consistency• Experience in marketing, journalism & new media
  12. 12. Social Media Strategist• Communicates marketing analytics, including Internet trends to staff• Web and email data analysis on social media networking sites• Provide creative insight and offer solutions that supports the objectives of the organization• Experience in interactive marketing, web strategy execution, online branding, media & campaign management
  13. 13. SEOSpecialist/Manager• SEO – Search Engine Optimization• Leading and managing the implementation of all SEO recommendations• Acting as a natural subject matter expert• Tying in social marketing and content strategies to Facebook, video, discussion boards and blogs• Experience in web analytics tools and web technology implementation
  14. 14. Social MediaChannel Manager• Responsible for setting up social media accounts and maintaining daily activity• Influence customer behavior across new media channels• Developing content for posting on all designed social media outlets• Monitoring competitor presences/perceptions• Researching new blogs and channels for relevance• Experience in journalism, videography, public relations, marketing communications
  15. 15. Social Media Planner• Responsible for developing strategic proposals for digital advertisers• Coordinating with the media team on inventory availability• Build media plans by using market intelligence• Evaluate social media activity into performance metrics• Develop innovative media content across the web• Experience in marketing and advertising
  16. 16. Why study Social Media Education?• To get these jobs! Students will be prepared to apply for a number of social media jobs after learning how to: – define and utilize the mechanics of social media – identify and analyze the impact of social media on the consumer and the general public – integrate basic social media principles and skills to specific social media campaigns – identify the appropriate social media strategies for specific client needs – evaluate and prioritize media content – integrate social media strategies to strengthen media effectiveness
  17. 17. What do I learn in Social Media Education?• How to train an organization for social media initiatives• Create a social media strategy plan• Find your social media niche through analyzing a social game trivia series• Work with an organization to implement social media strategy or a training plan• Meet social media professionals by participating in a social media conference & networking event
  18. 18. What is Gamification?• Involves applying game design thinking to non-game applications to make them more fun and engaging• One of the most important trends in technology• Can be applied to any industry to create fun and engaging experiences, converting users into players Source:
  19. 19. Extraordinary Women Behind New Media Video Trivia Series on www.rivvid.comThis series focuses on several women in various types of fields in social media
  20. 20. Who is Valeska Jacques?• Owned an award-winning interactive design & consulting firm for 12 years to help position Harley Davidson, Humana, Community Bank of Florida, First Choice Bank, Nix, Sucrets, Anacin & Bertram Yachts to position brands within women and family “local” communities.• Attracted Purina Mills & State Farm as sponsors from video trivia campaign
  21. 21. Why social games?• Games 49% and Social Networking apps 30% deliver the most engaging experience on the web and mobile today.• They set the stage for the battleground for controlling the consumer relationship going Resource: forward for all platform providers 10/flurry-stats-social-games/
  22. 22. Why social games?• GenY are exposed to content in that way so the information is relayed needs to evolve as well• Instead of just reading text, the information needs to be applied into scenarios that allows you do do something with it
  23. 23. Why are partnerships important in Social Media Education?• Crowdsourcing is an important key to implementing a comprehensive social media education program• What is crowdsourcing? – Tap into the collective intelligence of the public at large to complete business-related tasks that a company would normally either perform itself or outsource to a third-party provider Source: The Complete Idiot’s Guide to Crowdsourcing by Aliza Sherman
  24. 24. Why are partnerships important in Social Media Education?• For effective crowdsourcing relationships to work you must: – Make sure to crowdsource with people that share your vision – Create a Win-Win situation for businesses exploring social media and students wanting a career in social media • SoMe Harvest 2013 at Concordia University, Irvine on Saturday, January 26, 2013 at 9 am. • Internship relationship with The Orange County Register and several nonprofit organizations in Orange County
  25. 25. Question &Answer Session Please make sure to completeCUI information card on your desk