Introduction to Advertising

1. Group Members
Touseef Ahmed
Saima Zehra
Nida Ali

2.  Non personal communications
regarding an organization, product, service,
or idea not directly paid or run under
identified sponsorship.
 It usually comes in the form of a news
story, editorial, or announcement about
an organization and/or its products and
services.
 Notice or attention to given someone
Or some thing by media
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3.  It is the Process of creating news through Sponsorship,
Exhibition, Staging a debate, display Hoardings, Organizing
a tour of Study, and presenting Award
 Unpaid promotion, minimal cost
 Comes from Neutral & Impartial Resources
 Content is not repeated, Limited creativity
 Not for targeted audience
 Positive & Negative due to Impartial
 Special Focus is given Social responsibility
 Not controlled, Limited, not repeated
 What Others Says for your Organization
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5.  Print
 Direct Mail
 Press
 Advertising
 E-marketing and websites
 Social media
 Ambassadors / volunteers
 Word of mouth
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6.  Attract public’s attention
 Maintain public visibility
 Provide information
 Change attitudes
 Combat negative publicity from another
source
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7.  Positive Publicity
 Negative Publicity
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Advertising Publicity
Tentative
Low
Unspecified
Uncontrollable
Great
Lower
Measurable
Schedulable
Specific
High
Specifiable
Undetermined
Higher
Little
Factor
Control
Credibility
Reach
Frequency
Cost
Flexibility
Timing

9.  Attention
 Visibility
 Market Share
 Recognition
 Branding
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10.  It Is Credible
 It is Cost Effective
 Often generates High Frequency of
exposure
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11.  Less Control
 Less accuracy
 Few releases published
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12. Any Questions……..!
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