Generating conversations  about your business Presented by : Chris dale Managing Director Marketinghq
Who am I.... <ul><li>Chris Dale, Founder of MarketingHQ. </li></ul><ul><li>MarketingHQ provide outsourced marketing servic...
What do I do.... <ul><li>“ Help businesses grow through effective marketing” </li></ul>
Conversation Marketing
What is conversation marketing? <ul><li>“ Stimulating person to person communication about a brand, product or service” </...
Who talks about brands, products & services? <ul><li>Everyone </li></ul>
Why do people talk about products/services? <ul><li>Prove Knowledge </li></ul><ul><li>To find common ground </li></ul><ul>...
Generating word of mouth <ul><li>Find people to talk about YOU. </li></ul><ul><li>Make YOU easy to talk about. </li></ul><...
Find people to talk about you..
Find people to talk about you <ul><li>Customers </li></ul><ul><li>Friends  </li></ul><ul><li>Family and relatives </li></u...
Make you easy to talk about..
The 6 word test <ul><li>Write down what you do in 6 words & include: </li></ul><ul><ul><li>Benefits of your product or ser...
MarketingHQ <ul><li>“ Helping businesses grow through effective marketing” </li></ul>Benefit... What people can expect...
Give them something to talk about!
Give them something to talk about <ul><li>Create Moments of Magic </li></ul>
Moments of Magic <ul><li>Great customer service </li></ul><ul><li>Special offers </li></ul><ul><li>Great products </li></u...
Join in the conversation
Where do conversations occur? <ul><li>Face to face </li></ul><ul><li>Online – Blogs, Forums, </li></ul><ul><li>Social Medi...
Join in the conversation <ul><li>Share the love, be a good referrer </li></ul><ul><li>Respond to customer feedback </li></...
Understand what people are saying
Monitor the conversation <ul><li>Google alerts </li></ul><ul><li>Social media and networking applications such as Twitter,...
Conclusion <ul><li>Conversations are free. </li></ul><ul><li>They cannot be controlled. </li></ul><ul><li>It’s a long term...
Chris Dale  Managing Director [email_address] www.marketinghq.com.au Ph: (02) 9144 6856 MarketingHQ chrismarketinghq
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MarketingHQ Conversation Marketing

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This presentation was presented to a networking group of small businesses looking to increase businees through referrals and converstation marketing.

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MarketingHQ Conversation Marketing

  1. 1. Generating conversations about your business Presented by : Chris dale Managing Director Marketinghq
  2. 2. Who am I.... <ul><li>Chris Dale, Founder of MarketingHQ. </li></ul><ul><li>MarketingHQ provide outsourced marketing services to the small business sector. </li></ul><ul><li>Marketing professional with over 15 years experience in product, brand and services marketing. </li></ul><ul><li>Certified Practising Marketer with the Australian Marketing Institute. </li></ul>
  3. 3. What do I do.... <ul><li>“ Help businesses grow through effective marketing” </li></ul>
  4. 4. Conversation Marketing
  5. 5. What is conversation marketing? <ul><li>“ Stimulating person to person communication about a brand, product or service” </li></ul>
  6. 6. Who talks about brands, products & services? <ul><li>Everyone </li></ul>
  7. 7. Why do people talk about products/services? <ul><li>Prove Knowledge </li></ul><ul><li>To find common ground </li></ul><ul><li>To validate an opinion </li></ul><ul><li>Pride </li></ul><ul><li>To share </li></ul>
  8. 8. Generating word of mouth <ul><li>Find people to talk about YOU. </li></ul><ul><li>Make YOU easy to talk about. </li></ul><ul><li>Give people something to talk about. </li></ul><ul><li>Join in the conversation. </li></ul><ul><li>Understand what people are saying about you. </li></ul>
  9. 9. Find people to talk about you..
  10. 10. Find people to talk about you <ul><li>Customers </li></ul><ul><li>Friends </li></ul><ul><li>Family and relatives </li></ul><ul><li>Employees </li></ul><ul><li>Journalists </li></ul><ul><li>Opinion leaders </li></ul>
  11. 11. Make you easy to talk about..
  12. 12. The 6 word test <ul><li>Write down what you do in 6 words & include: </li></ul><ul><ul><li>Benefits of your product or service </li></ul></ul><ul><ul><li>What people can expect from you </li></ul></ul>
  13. 13. MarketingHQ <ul><li>“ Helping businesses grow through effective marketing” </li></ul>Benefit... What people can expect...
  14. 14. Give them something to talk about!
  15. 15. Give them something to talk about <ul><li>Create Moments of Magic </li></ul>
  16. 16. Moments of Magic <ul><li>Great customer service </li></ul><ul><li>Special offers </li></ul><ul><li>Great products </li></ul><ul><li>A unique experience with your company </li></ul><ul><li>Be different from your competitors </li></ul>
  17. 17. Join in the conversation
  18. 18. Where do conversations occur? <ul><li>Face to face </li></ul><ul><li>Online – Blogs, Forums, </li></ul><ul><li>Social Media – Facebook, Twitter </li></ul><ul><li>Corporate networking – Groups, Linkedin </li></ul>
  19. 19. Join in the conversation <ul><li>Share the love, be a good referrer </li></ul><ul><li>Respond to customer feedback </li></ul><ul><li>Give personalised service </li></ul><ul><li>Pay it forward </li></ul>
  20. 20. Understand what people are saying
  21. 21. Monitor the conversation <ul><li>Google alerts </li></ul><ul><li>Social media and networking applications such as Twitter, Facebook and Linkedin. </li></ul><ul><li>Industry forums and blogs </li></ul>
  22. 22. Conclusion <ul><li>Conversations are free. </li></ul><ul><li>They cannot be controlled. </li></ul><ul><li>It’s a long term brand building strategy not a short term marketing tactic. </li></ul>
  23. 23. Chris Dale Managing Director [email_address] www.marketinghq.com.au Ph: (02) 9144 6856 MarketingHQ chrismarketinghq

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