Fedor Kulbak explores creating a personal brand focused on providing a new perspective to help people succeed. He sees himself as a "maverick" who aims to disrupt norms. Short term, he wants to start an e-commerce business. Long term, he hopes to greatly influence the world. However, he currently has a limited online presence and lacks experience compared to his competitors.
Danielle Sutton is exploring her personal brand and career options. She is currently studying Entertainment Business at Full Sail University with the goal of moving to California to pursue a career in the entertainment industry. Some potential career paths she is considering include business intelligence manager, senior vice president, or product marketing manager. Her skills include leadership, management, and a focus on making people feel understood, seen, and included.
Personal Brand Exploration: Zahki Duncan ZahkiDuncan
Zahki Duncan is exploring his personal brand and career goals. He sees himself as driven and humble, coming from a small town with few opportunities. His goals include becoming a CEO and building a successful career in event management in the entertainment industry. He is currently studying Entertainment Business Management and has work experience in construction and technical fields. His skills include leadership, communication, and efficiency.
Terrance Kirby is exploring developing a personal brand as a musician and music entrepreneur from Bishopville, SC. He wants to use his art and career to help others feel less alone and to create opportunities for other creatives. The document outlines his background, goals, and plans to market himself and help develop other artists.
Samantha wants to help overlooked artists achieve their goals by providing studio space for recording demos and albums. She has a passion for music from a young age and hopes to change how people overlook certain artists. Her short term goals are to get an internship with a talent agent to learn the business and her long term goal is to build her own company representing artists.
Sheri Wakefield is exploring her personal brand and career path. She is considering careers in communications, marketing, or as an executive assistant. Her skills include being hardworking, determined, and able to offer experience and leadership as an older, wiser professional. Her short term goals are to find an internship by February 2022, get a permanent position by 2023, and be in an upper level position by 2025 through hard work. She will develop her skills and network with potential mentors like Jeremy Salome, Bill Gates, and Thomas Ross to achieve her career goals.
The document provides details about Alex Smolinski's personal brand exploration project for school. It includes sections about his identity, profession goals in the music industry, potential contacts in the industry to network with, skills analysis, and goals for short, mid, and long-term career development. The overall purpose is to create a personal brand and professional plan for entering the music business field.
Personal brandcanvas template-2021sheriwakefieldSheriWakefield
Sheri Wakefield is exploring her personal brand and career path. She is considering career titles like communications intern, manager of venue marketing, or executive assistant. Her skills include being tech savvy, entrepreneurial, self-motivated, and able to work well with others. Her short term goal is to find an internship within 6 months, her mid term goal is a permanent position by 2023, and her long term goal is a high level position by 2025. She will network with potential mentors Jeremy Salome, Bill Gates, and Thomas Ross and attend relevant industry events to develop her career.
Danielle Sutton is exploring her personal brand and career options. She is currently studying Entertainment Business at Full Sail University with the goal of moving to California to pursue a career in the entertainment industry. Some potential career paths she is considering include business intelligence manager, senior vice president, or product marketing manager. Her skills include leadership, management, and a focus on making people feel understood, seen, and included.
Personal Brand Exploration: Zahki Duncan ZahkiDuncan
Zahki Duncan is exploring his personal brand and career goals. He sees himself as driven and humble, coming from a small town with few opportunities. His goals include becoming a CEO and building a successful career in event management in the entertainment industry. He is currently studying Entertainment Business Management and has work experience in construction and technical fields. His skills include leadership, communication, and efficiency.
Terrance Kirby is exploring developing a personal brand as a musician and music entrepreneur from Bishopville, SC. He wants to use his art and career to help others feel less alone and to create opportunities for other creatives. The document outlines his background, goals, and plans to market himself and help develop other artists.
Samantha wants to help overlooked artists achieve their goals by providing studio space for recording demos and albums. She has a passion for music from a young age and hopes to change how people overlook certain artists. Her short term goals are to get an internship with a talent agent to learn the business and her long term goal is to build her own company representing artists.
Sheri Wakefield is exploring her personal brand and career path. She is considering careers in communications, marketing, or as an executive assistant. Her skills include being hardworking, determined, and able to offer experience and leadership as an older, wiser professional. Her short term goals are to find an internship by February 2022, get a permanent position by 2023, and be in an upper level position by 2025 through hard work. She will develop her skills and network with potential mentors like Jeremy Salome, Bill Gates, and Thomas Ross to achieve her career goals.
The document provides details about Alex Smolinski's personal brand exploration project for school. It includes sections about his identity, profession goals in the music industry, potential contacts in the industry to network with, skills analysis, and goals for short, mid, and long-term career development. The overall purpose is to create a personal brand and professional plan for entering the music business field.
Personal brandcanvas template-2021sheriwakefieldSheriWakefield
Sheri Wakefield is exploring her personal brand and career path. She is considering career titles like communications intern, manager of venue marketing, or executive assistant. Her skills include being tech savvy, entrepreneurial, self-motivated, and able to work well with others. Her short term goal is to find an internship within 6 months, her mid term goal is a permanent position by 2023, and her long term goal is a high level position by 2025. She will network with potential mentors Jeremy Salome, Bill Gates, and Thomas Ross and attend relevant industry events to develop her career.
This document outlines JuHan Kim's personal brand exploration project for their music business degree. It provides biographical information on JuHan, identifies their career interests in music directing and producing. It also analyzes JuHan's brand archetype as a "hero" and outlines short, mid, and long term career goals in the music industry. Finally, it identifies skills, experiences, potential mentors and competitors to help develop JuHan's personal brand.
The document outlines Jamal Gordon's personal brand exploration, including his identity and profession as a "Brand Strategist" working in the entertainment industry. It details his skills, goals, and outreach plans for networking with influential figures like Missy Elliott, Tyler Perry, and Sean Combs to advance his career in areas like creative directing, movie producing, and working at Spotify.
The document is Danielle Sutton's personal brand exploration project. It includes biographical information about Danielle, her goals of finding an internship or job in entertainment business and moving to California. It also lists her skills, work experience at Starbucks, education background and volunteering experience. Danielle aims to help people learn to love themselves by providing support.
The document is Stan Long's personal branding exploration as he pursues a career in sportscasting. It outlines his passion for basketball, core values, goals to become an NBA broadcaster for ESPN. It analyzes his competition, identifies his brand archetype as the "guy next door," and lists his skills, education, networking plans, and references to support his goal of becoming an NBA sportscaster.
This document contains Kamwood's personal brand exploration. He identifies as a rapper and producer from Lansing, Michigan, but sees himself first as a husband and father who wants to inspire other men. His goals include building his social media following, generating revenue from his music, establishing a record label, and becoming a multi-million dollar artist. He analyzes his skills and competencies and identifies areas for professional development to strengthen his personal brand.
Nathaniel Kelly is exploring their personal brand as a sportscaster. They have 5 years of retail and field experience. Their goals are to accept a production role after graduation in 2025, complete an internship in 2024, and become an important part of ESPN, Fox Sports, or similar companies long term. They analyze their skills, experience, and online presence compared to potential competitors in the field. Their brand positions them as providing stats and analysis to dedicated sports fans in an informative manner. They outline networking, marketing, and professional development plans including mentorship, technical skills, and continuing their sportscasting education.
This document outlines George King III's personal brand exploration project. It summarizes his background and interests in music and entertainment. His goals are to obtain an A&R position at Universal Music Group within 3 months of graduation and eventually start his own artist management company. The document identifies his skills, potential competitors, and a plan to develop his professional network and expertise in the music industry.
The document outlines Derek Koudou-Boyd's personal brand exploration for a career in the music industry. It describes his background and identity as a fighter from an immigrant family. It also lists his skills, goals, and plans to work as a record label executive helping artists succeed through marketing and exposure.
Donovan Hudelson is a student at Full Sail University studying music business. He currently resides in Indianapolis and wants to work as a promotions manager in the music industry. His goal is to help artists reach their full potential through unique marketing strategies. Donovan plans to build his professional network and skills through internships, events, and completing his degree in 2023 to help him achieve his career goals.
This document outlines George Tello's personal brand exploration and career goals in sports media. It provides an overview of his identity and experiences, potential job titles in the sports/media industry, target audiences to network with, short, mid, and long-term career goals, and plans to develop skills and experience necessary to achieve those goals. Key connections on LinkedIn are identified along with outreach strategies. Comparisons are made to other professionals and a brand positioning statement is drafted.
Sterling Clark outlines his personal brand exploration and goals in the music industry. His background includes serving in the military. His short term goals are to complete an internship in 2023 and gain knowledge in the industry. His mid-term goals are to join another internship by 2025 and work for a major label. His long term goal is to open his own A&R company by 2026 after gaining experience from internships.
Seth Caswell is currently an independent artist and student studying marketing. He has experience managing and marketing for businesses. In this personal brand exploration document, he outlines his background and experience, potential job titles and brand archetype. He discusses his goals of getting a job in marketing, advancing to a managerial position, and eventually guiding others in the industry. The document provides an analysis of his skills and an outline of his networking, professional development, and personal branding strategies.
This document outlines George Tello's personal brand exploration as a multi-media journalist focused on the sports industry. It provides details on his identity, potential job titles, target audiences, skills, experiences, goals, and plan to network within the industry.
Personal Brand Exploration - Timothy TeloTimothyTelo
A presentation based off of Timothy Telo's personal brand! This project was completed on behalf of my Portfolio 1 course at Full Sail University. Completed 02/2022
This document is a personal branding exploration created by an individual for a class project. It includes sections on their identity, potential job titles in sports broadcasting/marketing, and brand archetype as a "Magician." Short, mid, and long-term goals are provided. Relevant skills, credentials, competitors in the field, and a brand positioning statement are analyzed. A plan for professional development, networking, and references is also included.
Anthony Mosquea has created a personal brand focused on artist development, management, and marketing. He aims to empower and inspire emerging artists to achieve their dreams in the music industry. Mosquea has experience managing artists and organizing events. He is currently pursuing a Bachelor's degree in Music Business and developing key skills to advance his career, such as digital marketing strategies. Mosquea's goal is to help artists overcome challenges and find success through unwavering support.
Ethan Marino owns a recording studio and artist development business in Tampa, Florida. He has a strong work ethic from playing sports growing up and believes in kindness and helping others. His personal brand focuses on being an entertainer who leads with playful expression and entertainment. His goals are to grow his social media audience in the short term and become financially independent from his own businesses in the mid and long term.
Deandre Mathis wants to help novice business people in the entertainment industry connect with others through networking events. He served in the US Army and is now studying Music Business at Full Sail University, with a goal of becoming a talent manager. His short term goals are to have an online business presence and physical location upon graduation in 2023.
Nathan Murphy has created a personal brand exploration document that outlines his background, goals, and plan to work in the music industry. He was born in Colorado but recently moved to Florida to study Music Business at Full Sail University. His goal is to help artists turn their passion into a career by providing music management and support. His plan includes networking at industry events, developing skills in areas like the Google Suite and Adobe apps, and securing an internship upon graduation to begin his career in live music events.
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Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...Adani case
Time and again, the business group has taken up new business ventures, each of which has allowed it to expand its horizons further and reach new heights. Even amidst the Adani CBI Investigation, the firm has always focused on improving its cement business.
This document outlines JuHan Kim's personal brand exploration project for their music business degree. It provides biographical information on JuHan, identifies their career interests in music directing and producing. It also analyzes JuHan's brand archetype as a "hero" and outlines short, mid, and long term career goals in the music industry. Finally, it identifies skills, experiences, potential mentors and competitors to help develop JuHan's personal brand.
The document outlines Jamal Gordon's personal brand exploration, including his identity and profession as a "Brand Strategist" working in the entertainment industry. It details his skills, goals, and outreach plans for networking with influential figures like Missy Elliott, Tyler Perry, and Sean Combs to advance his career in areas like creative directing, movie producing, and working at Spotify.
The document is Danielle Sutton's personal brand exploration project. It includes biographical information about Danielle, her goals of finding an internship or job in entertainment business and moving to California. It also lists her skills, work experience at Starbucks, education background and volunteering experience. Danielle aims to help people learn to love themselves by providing support.
The document is Stan Long's personal branding exploration as he pursues a career in sportscasting. It outlines his passion for basketball, core values, goals to become an NBA broadcaster for ESPN. It analyzes his competition, identifies his brand archetype as the "guy next door," and lists his skills, education, networking plans, and references to support his goal of becoming an NBA sportscaster.
This document contains Kamwood's personal brand exploration. He identifies as a rapper and producer from Lansing, Michigan, but sees himself first as a husband and father who wants to inspire other men. His goals include building his social media following, generating revenue from his music, establishing a record label, and becoming a multi-million dollar artist. He analyzes his skills and competencies and identifies areas for professional development to strengthen his personal brand.
Nathaniel Kelly is exploring their personal brand as a sportscaster. They have 5 years of retail and field experience. Their goals are to accept a production role after graduation in 2025, complete an internship in 2024, and become an important part of ESPN, Fox Sports, or similar companies long term. They analyze their skills, experience, and online presence compared to potential competitors in the field. Their brand positions them as providing stats and analysis to dedicated sports fans in an informative manner. They outline networking, marketing, and professional development plans including mentorship, technical skills, and continuing their sportscasting education.
This document outlines George King III's personal brand exploration project. It summarizes his background and interests in music and entertainment. His goals are to obtain an A&R position at Universal Music Group within 3 months of graduation and eventually start his own artist management company. The document identifies his skills, potential competitors, and a plan to develop his professional network and expertise in the music industry.
The document outlines Derek Koudou-Boyd's personal brand exploration for a career in the music industry. It describes his background and identity as a fighter from an immigrant family. It also lists his skills, goals, and plans to work as a record label executive helping artists succeed through marketing and exposure.
Donovan Hudelson is a student at Full Sail University studying music business. He currently resides in Indianapolis and wants to work as a promotions manager in the music industry. His goal is to help artists reach their full potential through unique marketing strategies. Donovan plans to build his professional network and skills through internships, events, and completing his degree in 2023 to help him achieve his career goals.
This document outlines George Tello's personal brand exploration and career goals in sports media. It provides an overview of his identity and experiences, potential job titles in the sports/media industry, target audiences to network with, short, mid, and long-term career goals, and plans to develop skills and experience necessary to achieve those goals. Key connections on LinkedIn are identified along with outreach strategies. Comparisons are made to other professionals and a brand positioning statement is drafted.
Sterling Clark outlines his personal brand exploration and goals in the music industry. His background includes serving in the military. His short term goals are to complete an internship in 2023 and gain knowledge in the industry. His mid-term goals are to join another internship by 2025 and work for a major label. His long term goal is to open his own A&R company by 2026 after gaining experience from internships.
Seth Caswell is currently an independent artist and student studying marketing. He has experience managing and marketing for businesses. In this personal brand exploration document, he outlines his background and experience, potential job titles and brand archetype. He discusses his goals of getting a job in marketing, advancing to a managerial position, and eventually guiding others in the industry. The document provides an analysis of his skills and an outline of his networking, professional development, and personal branding strategies.
This document outlines George Tello's personal brand exploration as a multi-media journalist focused on the sports industry. It provides details on his identity, potential job titles, target audiences, skills, experiences, goals, and plan to network within the industry.
Personal Brand Exploration - Timothy TeloTimothyTelo
A presentation based off of Timothy Telo's personal brand! This project was completed on behalf of my Portfolio 1 course at Full Sail University. Completed 02/2022
This document is a personal branding exploration created by an individual for a class project. It includes sections on their identity, potential job titles in sports broadcasting/marketing, and brand archetype as a "Magician." Short, mid, and long-term goals are provided. Relevant skills, credentials, competitors in the field, and a brand positioning statement are analyzed. A plan for professional development, networking, and references is also included.
Anthony Mosquea has created a personal brand focused on artist development, management, and marketing. He aims to empower and inspire emerging artists to achieve their dreams in the music industry. Mosquea has experience managing artists and organizing events. He is currently pursuing a Bachelor's degree in Music Business and developing key skills to advance his career, such as digital marketing strategies. Mosquea's goal is to help artists overcome challenges and find success through unwavering support.
Ethan Marino owns a recording studio and artist development business in Tampa, Florida. He has a strong work ethic from playing sports growing up and believes in kindness and helping others. His personal brand focuses on being an entertainer who leads with playful expression and entertainment. His goals are to grow his social media audience in the short term and become financially independent from his own businesses in the mid and long term.
Deandre Mathis wants to help novice business people in the entertainment industry connect with others through networking events. He served in the US Army and is now studying Music Business at Full Sail University, with a goal of becoming a talent manager. His short term goals are to have an online business presence and physical location upon graduation in 2023.
Nathan Murphy has created a personal brand exploration document that outlines his background, goals, and plan to work in the music industry. He was born in Colorado but recently moved to Florida to study Music Business at Full Sail University. His goal is to help artists turn their passion into a career by providing music management and support. His plan includes networking at industry events, developing skills in areas like the Google Suite and Adobe apps, and securing an internship upon graduation to begin his career in live music events.
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Time and again, the business group has taken up new business ventures, each of which has allowed it to expand its horizons further and reach new heights. Even amidst the Adani CBI Investigation, the firm has always focused on improving its cement business.
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2. My name is Fedor Kulbak, I study Music
Business as I believe this is the only industry
where I can work the traditional 9-5 job in the
beginning. I strongly disagree with how the
current educational system is set up being made
only to create the future labor market. I have
strong entrepreneurial tendencies and would
much rather start something on my own rather
than working for somebody who will not give me
a good salary when billions of dollars are being
printed by the government daily.
IDENTITY
Picture of You
Goes Here
3. PROFESSION
Potential Job Titles:
• Sales Manger
• First Line Supervisor of
Production and Operating
Workers
• Chief Executive
BRAND ARCHETYPE – The Maverick is
my brand archetype, and it consists of being rebellious
and revolutionary. I believe that this is the only
approach that there can be to becoming great, and I
can't see any other way. Being rebellious tends to
bring disagreements to people since they are not
capable of accepting change, but once they find out of
how innovative you can be with your ne idea, they will
join quietly.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]
4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Andrew Tate
Outreach Plan:
• Before my initial contact with Andrew Tate, I would like
to establish my golden rules and ideals which my future
business will go by and more importantly I would have
to become the best version of myself before beginning
any endeavors with him.
• I will try to explain my priorities and how I look at life
since that is what this person would be looking for.
• This would have to happen at some networking event in
the next couple of years.
PROFILE
PICTURE
Entrepreneur
Robert Kiyosaki
Outreach Plan:
• I will have to be financially free in order to be able to
speak about other ways how to get powerful.
• I will have to prove that I;/m capable of handling
business with him and that I'm genuinely interested.
• This would also have to be at some networking event
where I would get a chance to catch him.
PROFILE
PICTURE
[Founder] of [Rich Global
LLC]
Jordan Peterson
Outreach Plan:
• Become sophisticated enough to handle deep
conversations since he is a high rank psychologist.
• I would like to try something in common with this man
since I believe he is very powerful and upbeat.
• He organizes many networking events and attends
many as well, hopefully I can catch him there.
PROFILE
PICTURE [Professor] at [University of
Toronto]
5. GOALS
Short Term: (Immediately After Graduation, YEAR)
• I want to start an e-commerce business and begin to
learn how to operate a business.
Mid Term: (YEAR)
• I want to become financially free and escape the
social matrix placed upon us by the government.
Long Term: (YEAR)
• Have an influence on the world like that has been
unseen before and motivate others to similar ideals.
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Excel
SOFT
HARD
Novice / Adept / Expert
FL Studios Novice / Adept / Expert
Communication Novice / Adept / Expert
Leadership Novice / Adept / Expert
Networking Configuration
SOFT
HARD
Novice / Adept / Expert
Project Management Novice / Adept / Expert
Attention to Detail Novice / Adept / Expert
Relationship Building Novice / Adept / Expert
7. I help the general mass do better in life by
giving them a new perspective on how to
look at certain things in life.
[WHO?] [WHAT?] [HOW?]
PROMISE
8. CREDENTIALS
Work Experience:
• NAHS Vice President
• Varsity Soccer Captain
Education:
• International Baccalaureate (Economics,
Business Management, Visual Arts)
(2021)
• )
Awards:
• Humanitarian Work in Ukraine
• Graduated with Honors
Picture Relevant
to Your Industry
Goes Here
9. COMPETITION
Alex Vincent
Industry Experience:
• Sound Engineer, Child Actor, Actor,
Singer
Education:
• Full Sail University
Leadership Experience:
• Owner of an AV Production Recording Studio
Skills and Proficiencies:
• Music Production
• Acting
• Sound Engineer
Fedor Kulbak
Overall Online Presence:
• Has a large media presence having a Wikipedia page
and all of his socials being displayed on a searching
browser.
• Grade: Average?, 60 out of 100
Industry Experience:
• Music Production
Education:
• Full Sail University
Leadership Experience:
• NAHS Vice President
• Varsity Soccer Captain
Skills and Proficiencies:
• Music Production
• Communication
• Targeting
Overall Online Presence:
• I have a very small media presence with only some of
my socials being shown on the browser.
• Grade: Poor, 35 out of 100.
10. COMPETITION
Andrew Tate
Noteworthy Experience:
• Created an Online University
• Businessman
• Social Figure
Fedor Kulbak
HEADSHOT HEADSHOT
Industry Experience:
• Kickboxer, Commentator,
Businessman
Education:
• N/A
Skills and Proficiencies:
• Mentor
• Leadership
• Communication
Overall Online Presence:
• Has a very large media presence. Ow that he is being
viral he is almost all over the internet.
• Grade: Superior, 95 out of 100
Industry Experience:
• Music Production
Education:
• Fullsail University
Leadership Experience:
• NAHS Vice President
• Varsity Soccer Captain
Skills and Proficiencies:
• Music Production
• Communication
• Targeting
Overall Online Presence:
• I have a very small media presence with only some of
my socials being shown on the browser.
• Grade: Poor, 35 out of 100.
11. BRAND POSITION
For [general mass] who [struggles to find the
bright light at the end of the tunnel], I provide [A
SYSTEMATIC APPROACH WHICH IS WAY
MORE AGGRESSIVE AND EYE OPENENING
THAN OTHERS] because [of my maverick
archetype and how rebellious and revolutionary
I’m. I do not filter anything just tell the clean truth.]
“NICKNAME?”
12. NETWORKING &
MARKETING
Industry Events & Organizations
• Small Business Spotlight Networking Meeting
‣ July 21, 2022 | Online
• Essential to Leadership Toastmasters Club
‣ July 5, 2022 | Online
• Money and Freedom
‣ July 12, 2022 | Online
Digital Marketing
• Primary Content: I would like to create a lot of video-based
content since in today's world nobody enjoys to read long
article and rather watch a short video which will give them the
same amount of information.
• Primary Tools: I will use all social media platforms and try to
post as much so that my content is all over the social media.
• Website: Once people will notice me on social media they can
then proceed to going to my personal website where more
thorough information can be given.
Picture of You
Goes Here
13. PROFESSIONAL DEVELOPMENT
Mentor
• Andrew Tate, he has a fascinating lifestyle because he
escaped the social matrix.
Formal Education
• Music Business Bachelors, 2024
• Business Management Masters, 2026
Technical Skills
• Networking Configuration
• Language Skills
• Social Media
• Marketing
• Economics
• Business Management
Soft Skills
• Leadership
• Communication
• Critical Thinking
• Project Management
14. Fedor Kulbak
You know [being forced to work a 9-5 for the rest of your life]? Well, what I
do is [make you look at certain things in life from a different perspective]. In
fact, [I will make you look at things from a different perspective since I
believe that all the social norms that have been placed by people are all
controlled by the government to keep us in minorities and make ti harder for
us to succeed. ].
Picture of You
Goes Here
15. REFERENCES
Pelta, R. (2022, March 30). 15 Transferable Skills Companies
Want: Examples & Definitions: FlexJobs. FlexJobs Job Search Tips
and Blog. Retrieved July 4, 2022, from
https://www.flexjobs.com/blog/post/transferable-skills/
Written byConrad BenzConrad Benz is a Digital Media Specialist &
Resume Expert at Resume Genius, Benz, C., Johns, S., & Team,
the R. G. (2022, February 18). What are hard skills? definition & 51
hard skills examples. Resume Genius. Retrieved July 4, 2022, from
https://resumegenius.com/blog/resume-help/hard-skills
Editor's Notes
Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/
Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung
Methodology:
Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.