The sales funnel explained ... in simple terms.
Swipe through the slides below to find out more about the sales funnel and why you need one for your professional service business.
This document discusses distribution management and marketing channels. It provides information on direct and indirect marketing channels as well as one, two, and three level channels. It discusses the importance of marketing channels for market access, strategic distribution, customer reach, competitive advantage and more. An example is provided of how companies like Amazon and Apple leverage various channels for optimized distribution and market impact. The document also covers strategic flows in marketing channels, the functions and benefits of intermediaries, channel and ancillary structures, and behavioral processes in marketing channels.
The document discusses the purpose and benefits of sales budgeting. It states that sales budgets serve two purposes - as a mechanism of control and an instrument of planning. Budgets help define resource requirements and act as an effective tool for controlling firm performance. The document also outlines the types of budgets, including sales, selling expense, administrative, and profit budgets. It describes different budgeting methods like affordability, percentage of sales, and return-oriented. The key steps in developing a sales budget are also summarized.
1. The document discusses demand measurement and sales forecasting. It defines sales forecasting as an estimate of future sales under a marketing plan and economic conditions.
2. Sales forecasting serves as the basis for business planning and informs decisions around marketing, production, inventory, and budgets. Accurate forecasting requires analyzing market trends, demand, and a company's sales potential.
3. The document outlines various forecasting methods like executive opinions, statistical analysis, customer expectations, time series analysis, and the Delphi method. It emphasizes using multiple forecasting techniques for a reliable sales estimate.
The document discusses various aspects of controlling the salesforce, including salesforce expense plans, salesforce audits, evaluating sales organization effectiveness, and controlling salesperson performance. It covers criteria for effective expense plans, types of plans, purposes of audits and the evaluation process. It also explains analyzing sales, costs, profits and productivity to evaluate effectiveness, and setting standards, reviewing performance, and taking actions to control salesperson performance. Finally, it discusses ethical, social and legal responsibilities of sales managers.
The document provides an overview of sales and retail management. It discusses key concepts in sales management including the meaning of sales management, the importance of personal selling, emerging trends in the field, and types of sales organizations. It also covers qualities and responsibilities of sales managers. The document aims to introduce foundational concepts in sales management.
This document discusses distribution management and marketing channels. It provides information on direct and indirect marketing channels as well as one, two, and three level channels. It discusses the importance of marketing channels for market access, strategic distribution, customer reach, competitive advantage and more. An example is provided of how companies like Amazon and Apple leverage various channels for optimized distribution and market impact. The document also covers strategic flows in marketing channels, the functions and benefits of intermediaries, channel and ancillary structures, and behavioral processes in marketing channels.
The document discusses the purpose and benefits of sales budgeting. It states that sales budgets serve two purposes - as a mechanism of control and an instrument of planning. Budgets help define resource requirements and act as an effective tool for controlling firm performance. The document also outlines the types of budgets, including sales, selling expense, administrative, and profit budgets. It describes different budgeting methods like affordability, percentage of sales, and return-oriented. The key steps in developing a sales budget are also summarized.
1. The document discusses demand measurement and sales forecasting. It defines sales forecasting as an estimate of future sales under a marketing plan and economic conditions.
2. Sales forecasting serves as the basis for business planning and informs decisions around marketing, production, inventory, and budgets. Accurate forecasting requires analyzing market trends, demand, and a company's sales potential.
3. The document outlines various forecasting methods like executive opinions, statistical analysis, customer expectations, time series analysis, and the Delphi method. It emphasizes using multiple forecasting techniques for a reliable sales estimate.
The document discusses various aspects of controlling the salesforce, including salesforce expense plans, salesforce audits, evaluating sales organization effectiveness, and controlling salesperson performance. It covers criteria for effective expense plans, types of plans, purposes of audits and the evaluation process. It also explains analyzing sales, costs, profits and productivity to evaluate effectiveness, and setting standards, reviewing performance, and taking actions to control salesperson performance. Finally, it discusses ethical, social and legal responsibilities of sales managers.
The document provides an overview of sales and retail management. It discusses key concepts in sales management including the meaning of sales management, the importance of personal selling, emerging trends in the field, and types of sales organizations. It also covers qualities and responsibilities of sales managers. The document aims to introduce foundational concepts in sales management.
Personal selling involves direct personal contact between a seller and buyer to inform, assist, and persuade people to buy a product. It allows for a flexible, interactive relationship where the salesperson can get direct feedback and develop relationships with customers. Personal selling is important for businesses as an effective promotional tool, to introduce new products, build customer attention and loyalty, and provide flexibility. It also benefits customers by helping identify needs and provide expert advice and market information, while benefiting society by creating jobs and career opportunities.
Paradoxes of Marketing to Connected Customers is Chapter 2 of Marketing 4.0 Moving From Traditional To Digital by Kotler. This outline is used for class discussion
Sales organisation sales force management(2)Gurjit
The document discusses organizing and staffing a salesforce. It covers different types of sales organizations including line, line and staff, functional, and horizontal organizations. It also discusses specialization within sales organizations based on geography, products, markets, and combinations. The size of the salesforce can be determined using workload, sales potential, and incremental methods. Staffing the salesforce is a multi-stage process involving planning, recruiting, selecting, hiring, and socializing. Planning involves determining needs, job analysis and descriptions. Recruiting sources can be internal or external. Selection tools include screening, interviews, testing, and reference checks.
This document discusses sales organization structures and sales force deployment. It covers key concepts like specialization, centralization, span of control, and line vs staff positions. Different types of sales organization structures are presented like geographic, product, market, functional and hybrid structures. Considerations for major account management programs and determining the appropriate sales force size are also examined. Finally, the document outlines three interrelated questions around determining required selling effort, number of salespeople, and territory design for effective sales force deployment.
The document summarizes key aspects of managing a sales force as discussed in Chapter 1. It outlines six common sales positions, from deliverer to solution vendor. It also discusses designing the sales force structure, including territorial versus product/market structures. Finally, it covers recruiting, training, supervising, motivating and evaluating sales representatives.
This document discusses the roles and responsibilities of effective sales executives. It outlines that sales executives must analyze information, apply judgment to find solutions, and predict outcomes to choose the best alternative. It also describes the positions of sales manager and district sales manager, including their objectives, duties, and performance criteria. The document emphasizes that sales executives must define their roles, select and train subordinates, utilize time efficiently, and maintain good relations with top management.
Rural marketing is defined as developing, pricing, promoting, and distributing rural-specific goods and services to satisfy consumer demand and achieve organizational objectives. It involves all aspects of the market structure including pre- and post-harvest operations for farm commodities in rural areas. Rural marketing has evolved over decades from agricultural marketing to marketing of agricultural inputs to current marketing of all products and services to both urban and rural consumers. The rural marketing model involves segmenting the rural market, selecting target markets, developing profiles of segments, defining and prioritizing their needs, developing or modifying the marketing mix, implementing plans, and controlling the process. Rural and urban markets differ in factors like infrastructure availability, income sources, lifestyles, socio-
This document discusses organizing and staffing a salesforce. It covers the basic types of sales organizations including line, line and staff, functional, and horizontal structures. It also discusses specialization within the sales organization based on geography, product, market, or combinations. Methods for determining optimal salesforce size like workload, sales potential, and incremental are presented. The major stages of the salesforce staffing process - planning, recruiting, selecting, hiring, and socialization - are outlined along with the key steps and considerations for each stage.
This document provides an overview of sales organizations, including definitions, characteristics, structures, principles, types, functions, and managers. It defines a sales organization as a structured framework that coordinates selling activities to achieve objectives like maximizing sales and profits. The structures can include line, line and staff, functional, and committee forms. Principles include unity of objectives, specialization, and coordination. There are also functional, product, consumer, and area types of sales organizations.
This document discusses sales management, including:
1) It defines sales management as the management of a company's personal selling function or the process of planning, directing, and controlling personal selling activities.
2) The objectives of sales management include increasing sales volume, contributing to profits, and continuing growth.
3) A sales manager's responsibilities include sales planning, administration, policy/strategy development, forecasting, organizing the sales team, and coordinating with other departments like marketing, advertising, and production.
This document discusses key concepts in sales management, including the role and responsibilities of sales managers and executives, different types of sales organizations and structures, and the personal selling process. It outlines factors affecting sales management like shorter product lifecycles and increased customer expectations. Personal selling topics covered are theories of selling, approaches, the selling process, and ensuring customer satisfaction.
This document discusses key aspects of sales management including:
1. Sales is the only business function that generates revenue.
2. It discusses the importance of revenue generation, delegation, continuation, detection, collection, and retention for a sales organization.
3. Effective sales management requires planning, directing, and controlling the personal selling process which includes recruiting, selecting, training, supervising, compensating, and motivating the sales force.
Vidyasagar Nadageri is a 4th semester student with registration number 1660195. The document discusses the 8 steps of the personal selling process: prospecting, pre-approach, approach, need assessment, presentation, meeting objections, gaining commitment, and following up. It also discusses the qualities needed for an effective salesperson such as personality, mental ingredients, courtesy, patience, and complete product and customer knowledge.
The document summarizes information about The Glimmers Ltd., a company that produces juices according to Islamic principles. It outlines the company's objectives to increase market share and product lines. It also discusses the juice market demographics in Lahore and key competitors. A SWOT analysis identifies strengths like updated technology and weaknesses like a small distribution network. The marketing strategy discusses product details, pricing, promotion strategies, and distribution. Budgets are set for promotional activities and controls are outlined.
This document discusses various techniques for controlling a sales force, including setting sales budgets, quotas, and territories. It describes how to establish sales territories by analyzing workloads, determining basic territories, assigning salespeople, and establishing customer contact plans. Metrics for assessing sales performance such as revenue, profit, call frequency, and account penetration are also outlined. The goals of sales control are to optimize sales, maximize profit, and control revenue through establishing standards, procedures, training, monitoring performance, and taking corrective actions.
Sales management involves planning, organizing, leading and controlling a sales force to achieve marketing goals. It includes defining goals, determining required activities, implementing compensation plans, providing training, establishing monitoring systems, and measuring results. Personal selling is an important element of sales management where a salesperson uses a direct, face-to-face approach to communicate with customers to influence their purchasing decisions.
Sales management involves planning, directing, and controlling personal selling activities like recruiting, selecting, training, assigning, supervising, motivating, and compensating a company's salesforce. It is integrated with marketing management as sales planning must align with marketing planning. A company's marketing team consists of a field selling team that contacts customers, and a headquarter marketing team that supports the field team through activities like promotion, marketing research, logistics, customer service, and coordination. Relationship management in sales includes transactional, value-added, and collaborative selling. Sales roles vary and include deliverers, order takers, sales support, technical support, order getters/creators, and solution vendors.
This document outlines the key aspects of category management. It discusses that category management is a process where categories are managed as strategic business units to maximize sales and profits. It involves defining categories, assessing performance, setting goals and strategies, implementing category plans, and ongoing review. Category management is a collaborative approach where retailers and suppliers work together to deliver value to consumers.
This document discusses retail marketing communication. It begins by defining retail communication as programs conducted by retailers to inform customers about products, services, and stores. The main goals are to increase the customer base and sales volume. Communication also helps build the store image. Key functions of retail communication include providing information, persuading customers, and reminding them about offerings. Common communication methods are advertising, sales promotions, store atmosphere, websites, salespeople, email, direct mail, and word-of-mouth. Developing an effective communication plan involves establishing objectives, determining the budget, allocating the budget, and implementing and evaluating the programs.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Personal selling involves direct personal contact between a seller and buyer to inform, assist, and persuade people to buy a product. It allows for a flexible, interactive relationship where the salesperson can get direct feedback and develop relationships with customers. Personal selling is important for businesses as an effective promotional tool, to introduce new products, build customer attention and loyalty, and provide flexibility. It also benefits customers by helping identify needs and provide expert advice and market information, while benefiting society by creating jobs and career opportunities.
Paradoxes of Marketing to Connected Customers is Chapter 2 of Marketing 4.0 Moving From Traditional To Digital by Kotler. This outline is used for class discussion
Sales organisation sales force management(2)Gurjit
The document discusses organizing and staffing a salesforce. It covers different types of sales organizations including line, line and staff, functional, and horizontal organizations. It also discusses specialization within sales organizations based on geography, products, markets, and combinations. The size of the salesforce can be determined using workload, sales potential, and incremental methods. Staffing the salesforce is a multi-stage process involving planning, recruiting, selecting, hiring, and socializing. Planning involves determining needs, job analysis and descriptions. Recruiting sources can be internal or external. Selection tools include screening, interviews, testing, and reference checks.
This document discusses sales organization structures and sales force deployment. It covers key concepts like specialization, centralization, span of control, and line vs staff positions. Different types of sales organization structures are presented like geographic, product, market, functional and hybrid structures. Considerations for major account management programs and determining the appropriate sales force size are also examined. Finally, the document outlines three interrelated questions around determining required selling effort, number of salespeople, and territory design for effective sales force deployment.
The document summarizes key aspects of managing a sales force as discussed in Chapter 1. It outlines six common sales positions, from deliverer to solution vendor. It also discusses designing the sales force structure, including territorial versus product/market structures. Finally, it covers recruiting, training, supervising, motivating and evaluating sales representatives.
This document discusses the roles and responsibilities of effective sales executives. It outlines that sales executives must analyze information, apply judgment to find solutions, and predict outcomes to choose the best alternative. It also describes the positions of sales manager and district sales manager, including their objectives, duties, and performance criteria. The document emphasizes that sales executives must define their roles, select and train subordinates, utilize time efficiently, and maintain good relations with top management.
Rural marketing is defined as developing, pricing, promoting, and distributing rural-specific goods and services to satisfy consumer demand and achieve organizational objectives. It involves all aspects of the market structure including pre- and post-harvest operations for farm commodities in rural areas. Rural marketing has evolved over decades from agricultural marketing to marketing of agricultural inputs to current marketing of all products and services to both urban and rural consumers. The rural marketing model involves segmenting the rural market, selecting target markets, developing profiles of segments, defining and prioritizing their needs, developing or modifying the marketing mix, implementing plans, and controlling the process. Rural and urban markets differ in factors like infrastructure availability, income sources, lifestyles, socio-
This document discusses organizing and staffing a salesforce. It covers the basic types of sales organizations including line, line and staff, functional, and horizontal structures. It also discusses specialization within the sales organization based on geography, product, market, or combinations. Methods for determining optimal salesforce size like workload, sales potential, and incremental are presented. The major stages of the salesforce staffing process - planning, recruiting, selecting, hiring, and socialization - are outlined along with the key steps and considerations for each stage.
This document provides an overview of sales organizations, including definitions, characteristics, structures, principles, types, functions, and managers. It defines a sales organization as a structured framework that coordinates selling activities to achieve objectives like maximizing sales and profits. The structures can include line, line and staff, functional, and committee forms. Principles include unity of objectives, specialization, and coordination. There are also functional, product, consumer, and area types of sales organizations.
This document discusses sales management, including:
1) It defines sales management as the management of a company's personal selling function or the process of planning, directing, and controlling personal selling activities.
2) The objectives of sales management include increasing sales volume, contributing to profits, and continuing growth.
3) A sales manager's responsibilities include sales planning, administration, policy/strategy development, forecasting, organizing the sales team, and coordinating with other departments like marketing, advertising, and production.
This document discusses key concepts in sales management, including the role and responsibilities of sales managers and executives, different types of sales organizations and structures, and the personal selling process. It outlines factors affecting sales management like shorter product lifecycles and increased customer expectations. Personal selling topics covered are theories of selling, approaches, the selling process, and ensuring customer satisfaction.
This document discusses key aspects of sales management including:
1. Sales is the only business function that generates revenue.
2. It discusses the importance of revenue generation, delegation, continuation, detection, collection, and retention for a sales organization.
3. Effective sales management requires planning, directing, and controlling the personal selling process which includes recruiting, selecting, training, supervising, compensating, and motivating the sales force.
Vidyasagar Nadageri is a 4th semester student with registration number 1660195. The document discusses the 8 steps of the personal selling process: prospecting, pre-approach, approach, need assessment, presentation, meeting objections, gaining commitment, and following up. It also discusses the qualities needed for an effective salesperson such as personality, mental ingredients, courtesy, patience, and complete product and customer knowledge.
The document summarizes information about The Glimmers Ltd., a company that produces juices according to Islamic principles. It outlines the company's objectives to increase market share and product lines. It also discusses the juice market demographics in Lahore and key competitors. A SWOT analysis identifies strengths like updated technology and weaknesses like a small distribution network. The marketing strategy discusses product details, pricing, promotion strategies, and distribution. Budgets are set for promotional activities and controls are outlined.
This document discusses various techniques for controlling a sales force, including setting sales budgets, quotas, and territories. It describes how to establish sales territories by analyzing workloads, determining basic territories, assigning salespeople, and establishing customer contact plans. Metrics for assessing sales performance such as revenue, profit, call frequency, and account penetration are also outlined. The goals of sales control are to optimize sales, maximize profit, and control revenue through establishing standards, procedures, training, monitoring performance, and taking corrective actions.
Sales management involves planning, organizing, leading and controlling a sales force to achieve marketing goals. It includes defining goals, determining required activities, implementing compensation plans, providing training, establishing monitoring systems, and measuring results. Personal selling is an important element of sales management where a salesperson uses a direct, face-to-face approach to communicate with customers to influence their purchasing decisions.
Sales management involves planning, directing, and controlling personal selling activities like recruiting, selecting, training, assigning, supervising, motivating, and compensating a company's salesforce. It is integrated with marketing management as sales planning must align with marketing planning. A company's marketing team consists of a field selling team that contacts customers, and a headquarter marketing team that supports the field team through activities like promotion, marketing research, logistics, customer service, and coordination. Relationship management in sales includes transactional, value-added, and collaborative selling. Sales roles vary and include deliverers, order takers, sales support, technical support, order getters/creators, and solution vendors.
This document outlines the key aspects of category management. It discusses that category management is a process where categories are managed as strategic business units to maximize sales and profits. It involves defining categories, assessing performance, setting goals and strategies, implementing category plans, and ongoing review. Category management is a collaborative approach where retailers and suppliers work together to deliver value to consumers.
This document discusses retail marketing communication. It begins by defining retail communication as programs conducted by retailers to inform customers about products, services, and stores. The main goals are to increase the customer base and sales volume. Communication also helps build the store image. Key functions of retail communication include providing information, persuading customers, and reminding them about offerings. Common communication methods are advertising, sales promotions, store atmosphere, websites, salespeople, email, direct mail, and word-of-mouth. Developing an effective communication plan involves establishing objectives, determining the budget, allocating the budget, and implementing and evaluating the programs.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
5. Attention
This is where people first
discover you. This can be
through ads, speaking,
interviews, social media etc...
6. Retention
People think you're kind of
cool and want to get to know
you more. They like your
social pages or give you their
email. They want to be
seduced. You need to seduce
them with content.
7. Conversion
A complicated way to say
winner winner chicken dinner.
You present your offer and
wow them with your
expertise. You over-deliver
and build trust. They like you.
You have a new client.