A presentation on brand and the importance it has to both SMEs and large corporate companies. Also how it works with other aspects of marketing including design and PR. How they all work together to increase engagement with your target audience and potential customers.

2. Rachel Hargrave
Agency Director

3. Who we work with…

4. A Professor explained marketing to a group
of MBA students…
1. You see a gorgeous girl at a party, you go up to her and
say, “I’m rich, marry me!” – that’s direct marketing
2. You attend a party and your friend goes up to a girl and
points at you and tells her, “He’s very rich, marry him!” –
that’s advertising
3. A girl walks over to you and says, “You’re very rich, marry
me!” – that’s brand recognition
4. You say, “I’m very rich, marry me!” and the girl slaps you
– that’s customer feedback
5. You say, “I’m very rich, marry me!” and the girl introduces
you to her husband – that’s demand and supply gap
6. Before you can say, “I’m very rich, marry me!” your wife
arrives – that’s restriction from entering new markets

5. Brand…

6. A brand is…
• Who you are
• The way you work
• A description of your product(s) / service(s)
• How you present yourself and your business
to the world
• What you deliver and how you deliver it

7. It’s soooo much more than a logo…
• What is a logo? – A logo identifies a business
in its simplest form via the use or a marque or
icon
• What is identity? – The visual aspects that
form part of the overall brand
• What is brand? – The perceived and complete
image of your business; it’s the complete
whole

8. • Ultimately, brand is all about delivering your
message and making sure it’s reaching the
right audience at the right time and getting the
right reaction from that audience
That’s brand!

13. So why do I need a brand…
• Focus for your business
• Create differentiation between you and you
competition
• Helps identify your product and service
• It can build loyalty / passion amongst your
customers
• Consistency

22. Give your brand personality…
• Giving your brand personality will help you to
define clearly who you are and how you want
to be seen
• That then should pull through – very
powerfully - to every other aspect of your
business… including internal
communications, advertising, online,
sponsorship activities, direct marketing… and
especially your PR campaign

23. The opportunities are endless…
• Build and maintain a great reputation
• Pro-actively look for opportunities to show
you’re an expert
• Comment on current trends in your field of
expertise, run workshops, contribute to the
community etc.
• Enter awards – it really helps to raise your profile
and adds validation to your expertise
• Build relationships
• Convert clients / family / business contacts into
your brand ambassadors

24. Three things to remember if you remember
nothing else…
• Don’t overlook your competition
• Don’t ignore negative comments
• Don’t forget who your audience is

25. We keep moving forward,
opening new doors and
doing new things because
we’re curious and curiosity
keeps leading us down new
paths.
Walt Disney