Digital Marketing Trend in Hospitality Industry.pdf
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In the internet age, with information freely available and customers having the ability to compare hotels easily, those in the hospitality industry need to keep up to date with the latest digital trends. Not only can this help you to keep pace with hotel industry rivals, it can also improve processes and enhance the customer experience you deliver.
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Digital Marketing Trend in Hospitality Industry.pdf
- 1. HOW DIGITAL MARKETING KEEPS HOSPITALITY INDUSTRY SURVIVES: ENCOURAGING RETURNING CUSTOMERS Digital Marketing Insight 2022 D i n i P r a t h i v i
- 2. Lecturer Digital Marketing Social Media Marketing Management Co-Founder at Japri Kreatif Personal Branding Strategist Google Gapura Digital Womenwill Facilitator Graduated from Atma Jaya Catholic University Jakarta - Marketing Management DINI PRATHIVI, S.S., M.M. "The Best Marketing Strategy is Caring." Dini Prathivi
- 3. 1 2 3 Rapid Growth in Leisure Travel Increased business travel Longer out of office trips & family vacations 4 Focus on booking through mobile web and apps
- 5. Longer out of office trips & family vacations www.worldpackers.com
- 9. Focused on Mobile Booking and Apps
- 10. Companies across the board have slimmed down their teams, posing a new challenge: how can the hospitality industry do more with less?
- 11. EARLY ADOPTERS IN TRAVEL: ENCOURAGING RETURNING CUSTOMERS Domestic Tourists Gen Z (On The Go Traveller) Business Traveller https://www.tintup.com/
- 12. WHAT'S BEST TO OFFER AFTER PANDEMIC Personalized and Responsive Safety Guarantee
- 13. WHAT MARKETER DOES? Helping an audience to get an easy resources they need to make an informed booking decision To help with personalization tactics: Post-booking content about their stay Hotel accommodations and events they may be interested in A discount or free offer for website visitors who left the site without booking Other related trips they may be interested in Other dates for their stay that may be cheaper To regularly track changes in online behavior and recognizing any new booking patterns Doing all of the above with low budgets curated for specific targeted audience
- 14. DIGITAL MARKETING The Use of Digital Channels to Market Products
- 16. Digital Marketing in Hospitality Industry Attracting New Customer by Optimizing Website using SEO Enhancing Customer Engagement by Social Media Marketing 1 2 Staying Connected with Existing Customers by Email Marketing Strengthen the Brand Image by Digital Collaboration and Online Advertising 3 4
- 17. The Brands #1: MGM Resorts: Viva Las Office 1 MGM Resorts took an abrupt pivot in their messaging by stopping their efforts of showcasing a relaxing weekend in Vegas away from work to a relaxing weekend in Vegas with work. MGM has created a Make Your Own Hours service so guests can check-in and out at the time that works best for their work schedule Give each guest their own Executive Assistant during their stay $375 in beverage and food credits.
- 18. The Brands #2: DUBAI ROVE HOTELS 2 The Dubai Rove Hotel created this on a smaller scale by converting some of its hotel areas into podcast studios for creators, then repurposing the creator’s content across their digital channels.
- 19. The Brands #3: InterContinental New York Times Square: Escape Your Tiny New York City Apartment 3 Business travelers are certainly interested in getting a change of scenery—but they’re not the only ones. Domestic tourists and younger generations are happy to feel freedom after being cooped up in their homes, particularly those smaller New York City apartments InterContinentail New York Times Square hotel pivoted their messaging from welcoming tourists from around the world to welcome tourists from their own backyard. They use user-generated content to promote their self-care retreats.
- 20. The Brands #4: Chipotle 4 They quickly realized that their new offer had to be something that held serious value to people stuck at home, and they nailed it with their Free Delivery option Starting on March 12th, 2020, Chipotle announced it would give free delivery on all orders over $10 purchased through their app They brought new users on to their app and now regularly promote ordering through campaigns like, guess the final score between LA vs. PDX and (potentially) win free burritos for life.
- 21. Flipping Challenges Into Opportunities They’re forging the relationships that will make them top-of-mind when hotels reopen to full capacity, restaurants can fill their dining room, and in-person businesses can get back to their usual routines.