1. Personal branding involves intentionally developing and promoting one's professional identity and reputation through appearance, behavior, communication and other factors. 2. The document discusses what personal branding is and identifies six key elements to focus on: appearance, behavior, communication, knowledge, skills, and abilities. 3. It provides examples for each element, such as maintaining a professional appearance, demonstrating positive behaviors and body language, effective communication skills, ongoing development of knowledge and abilities, and utilizing relevant skills.

1. PERSONAL BRANDING
Myanmar Version

2. What is Personal Branding?
&kyf0wK ypnf;rsm;rSm trnf? trSwfwHqdyf udk,fydkif &SdBuovdk? vlwpfOD;
wpfa,mufpDwdkif;rSmvJ udk,fydkif trSwfwHqdyf &SdBuygonf/
vlwpfOD; wpfa,mufudk BunfUvdkufwm? od&SdvdkufwmeJU ol trSwfwHqdyfjzpfonfU ol
tjyKtrl? tvkyftudkif? trltusifh ESifh pdwfaeoabmxm;udk od&Sdatmif vkyf,ljcif;onf
Personal Branding jzpfonf/
What is your personal branding?

3. What is Brand?
Brand qdkwm xkwfukefwpfck? trSwfwHqdyfwpfck? emrnfwpfck ? cHpm;rl wpfck ponfU t&mrsm;udk
qdkvdkonf/
Brand wpfckwGif tajccHtcsuf (3) csuf &Sd&rnf/
1/ cGJjcm;edkifonf(okdU) udk,fpm;jyKonfU t&m &Sd&rnf/
2/ trsm;ESifh rwlnDaom t*Fg&yfawG &Sd&rnf/
3/ pdwfudk qGJaqmifedkifaom t&mrsm; ay;edkif&rnf/
Iphone
§ t&nftaoG; aumif;
§ aps;BuD;
§ wefzdk;BuD; trSwfwHqdyf
§ pdwfauseyfrl &Sd
§ *kPf,lonf
Sai Sai Khan Hlaing
§ emrnfBuD; tqdkawmf
§ [pfa[mh tqkd&Sif
§ atmifjrifrl xdef;odrf;edkifqHk;
§ tEkynmaBu; jrifh
§ eSmcrf;eDrav;rsm; toJpGJ

4. Personal Branding
v Personal Branding wnfaqmufjcif; qdkonfrSm Professional wpfa,mufjzpfatmif
rdrdywf0ef;usifrSm wnfaqmifjcif; jzpfonf/
v Professional wpfa,mufjzpfatmif wnfaqmufolonf rdrd jzpfcsifonfU Vision
aocsmpGm odzdkU vdktyfrnf/
v Vision aocsmpGm odjyD; qdkvQif xdkoGm;rnfUvrf;aBumif;? vkyf&yfrsm;udk Consistency
wpforwfwnf; vkyfudkifedkifzdkU vdktyfrnf/
v Consistency jzpfoGm;jyD; qdkvQif Identity jzpfonfY rdrd udk,fykdif 0daoovuPm
wpfcktjzpf azmfaqmifyg/
v xkdazmfaqmifvmonfU Identity onf rdrd Personal Branding jzpfvmvdrfUrnf/

5. Personal Branding
wdk;wuf ajymif;vJaeaom ,aeUacwfBuD;xJwGif atmifjrifrl &,lekdifzdkUtwGuf ? &v'faumif;awG
&,ledkifzdkUtwGuf qdkvQif wpfOD;wpfa,mufcsif;pD personal branding udk aocsmpGm
wnfaqmufxm;edkifzdkU ta&;BuD;ygonf/
Personal Branding wnfaqmuf&mwGif ta&;BuD;aom tcsuf (6) csuf
1. Appearance (jyify yHkyef;oPmef)
2. Behavior (tjyKtrl)
3. Communication (qufoG,fajymqdkjcif;)
4. Knowledge (todynm A[kokw)
5. Skills (uGsrf;usifrl)
6. Abilities (vkyfaqmifedkifaom pGrf;&nf)
txyfyg (6) csufjzifh rdrd personal branding udk wnfaqmufedkifonf/ xdkodkU
wnfaqmuf&mwGif vaygif;rsm;pGm? ESpfaygif;rsm;pGm tcsdef,l wnfaqmuf&ef vdktyfrnf/

6. Law of First
Law of First qdkwmbmvJ/
§ ueOD; eD,mr qdkonfrSm vltrsm;pkonf rdrdb0 wpfavQmufwGif yxrqHk;aom
taBumif;t&m? tjzpftysuf? tawGUtBuHK? tp ueOD;vkyf&yfrsm;udkom OD;aESmufu
rSwfrDaejcif;? rSwfom;xm;jcif; jzpfonfU eD,mr wpfck jzpfonf/
§ rdrd b0jzpfpOfrsm;wGifvJ jyefvnf pOf;pm;BunfUodtcgwGifyxr ueOD;
tjzpftysufrsm;udkom &ifckef rSwfrDaejyD; tjrJowdw& jzpfaewufonf/
§ xdktjyif jydKifyGJrsm;? ,SOfjydKifrlrsm;wGifvJ tp yxr jzpfonfU jzpfpOf rsm;udkom
rSwfom;xm;wufBuonf/
Personal Branding wpfck wnfaqmuf&mwGif tp ueOD; jzpfonfU (First Impression) onf
t"du ta&;BuD;onf? ta&;ygonf/
§ First Impression onf wjcm;ol tjrifwGif rdrd brand jzpfonf/
§ First Impression onf atmifjrifrl ajcvSrf; tp jzpfonf/

7. Personal Branding
1. Appearance (jyifyyHkyef;oPmef)
§ vltrsm;pkonf wpfOD;ESifh wpfOD; qufqHonfUtcgwGif OD;pGm xdkol 0wfpm;qif,ifrl?
ukd,f[eftrlt&m ESifh rsufESm taetxm; rsm;udk tuJcuf? qHk;jzwfcsuf cswufBuonf/
§ rdrd Appearance onf tjcm;oltwGuf ta&;BuD;aom pdwfydkif;qdkif&m vSKHaqmfrl
jzpfonf/
§ rdrdtvkyfESifhqufpyfaom 0wfpm;qif,ifrl&Sd&rnf/
§ oefU&Sif; oyf&yfpGm 0wfpm;&rnf/
§ junfvif? azmfa&GaomrsufESm trlt&m &Sd&rnf/
§ udkf,fwGif; teHUtoufaumif;&rnf/
§ qHyif aooyfpGmzD;vdrf;&rnf/
§ vdkufzufaom ta&mif? toHk;taqmif jyKvkyf&rnf/

8. Personal Branding
2. Behavior (tjyKtrl)
§ vlwpfa,muf tjyKtrl qdkwm xdkvl pdwfaeoabmxm;? vdkcsifrl ESifh todA[kokw
rsm;uae jzpfvmw,fvdkU uavwdk u qdkxm;ygonf/
§ Personal Branding wpfckudk wnfaqmufonfU ae&mwGif rdrd toGm;tqdk?
taetxdkif? tjyKtrl? udk,fae[ef? pdwfaeoabmxm; ESifh wkefUjyefrlrsm; onf
ta&;BuD;ygonf/
§ xdktcsuftvufrsm;onf wpfzufvl ,HkBunfrludk wnfaqmufaom tcsufrsm;
jzpfonf/
§ wpfzufvl ,HkBunfrl &SdrS rdrd trSwfwHqdyfudk wnfaqmufekdifrnf jzpfonf/
§ rdrd tjyKtrlonfvJ tjrJwrf; wpforufwnf; jzpfzdkUvJ vdktyfrnf/ 'DaeUwrsdK;?
aemufaeU wpfrsdK; jzpfvdkU r&yg/

9. Personal Branding
2. Behavior (tjyKtrl)
b,fvdk tjyKtrl rsm;udk vkyfaqmif&ef vdktyfrnfenf; /
§ Eye Contact
o wpfa,mufESifh wpfa,muf pum;ajymqdkonfUtcgwGifrsufvHk;csif; tBunUfpHkjyD; ajymqdkay;yg/
o rsufvHk;rSwqifhrdrdpdwf0ifpm;aeaBumif; jyyg/
o wpfae&mxJudk pdkufrBunfUygESifh? tm;vHk;jzifheye contact &,lyg/
§ Motivate
o rdrdtjyKtrlrsm;? vkyf&Sm;rlrsm;udktjrJwufBuGpGm vkyfaqmifaom trlt&m&Sdyg/
o wufBuGpGm ajymqdkjcif;? pdwfaysmf&Tifjcif;rsm; &Sdyg/
§ Body Movement
o vrf;avsSmufonfUtcgrwfrwfavsSmufyg? rwfrwfxdkifyg/
o &ifudkzGifhjyD; avsSmufyg? ykcHk; jzifhavSsmufyg/
o ysif;&daom yHkpHrvkyfygESifh/
§ Hand Shake
o vufqGJESKwfqufaomtrltusifh vkyfaqmifyg/
o aus;Zl;wifaBumif; tjrJajymqdkyg/
o vdyfpmu'f ay;yg/

10. Personal Branding
2. Behavior (tjyKtrl)
b,fvdk tjyKtrl rsm;udk vkyfaqmif&ef vdktyfrnfenf; /
§ Social Media
o rdrdcHpm;csufrsm;udksocial media ay: rwifygESihf/
o cHpm;csufrsm;udka0rQonfUtcgwGiftjyKoabm aqmifyg/
o &dkif;pdkif;aom pum;vHk; ? ta&;tom; *&kpdkufyg/
§ Positive Thinking
o taumif;jrifaom pdwfaeoabmxm; arG;jrLyg/
o rdrdpdwfcHpm;csufudka&SIwef;wifjyD; rajymygESifh/
o tjyKoabm aqmifaomaqG;aEG;rl? ajymqdkrlrsm;udkvkyfaqmifyg/
§ Ethics
o vlusifh0wfrsm;udkwefzdk;xm;yg/
o udk,fusifhw&m;udkb,ft&mrsm;ESifhrQrxdcdkufapygeSifh/
o rdrdwefzdk;udkjrSifhwifyg/ wnfaqmufyg/
o vkyfoifh vkyfxdkufonfrsm;udkvkyfaqmifyg/

11. Personal Branding
3. Communication (qufoG,fajymqdkjcif;)
§ wpfOD;ESifhwpfOD;Bum; aumif;rGefaom qufqHa&;wpfck wnfaqmufzdkUtwGuf qdkvQif
xda&mufaom qufoG,fa&; wpfck vdktyfygonf/
§ xda&mufaom qufoG,fa&;qdkwm wpfzufESifh wpfzuf qufoG,fonfUtcgwGif &Sif;&Sif;
vif;vif; em;vnfoabmaygufjcif;udk qdkvdkonf/
§ xda&mufaom qufoG,fa&; vdkcsif&if ajymoluvJ &Sif;&Sif;vif;vif; ajymzdkU vdktyfovdk?
em;axmifonfU bufrSvJ aocsmpGm em;axmifwufzdkU vdktyfygonf/
§ qufqHa&; raumif;jcif; t"du Zpfjrpfonf wpfzufvludk em;0ifatmif
rajymqkdwufjcif;? pum;vHk; toHk;tESKef; rSm;jcif;aBumifh jzpfygonf/

12. Personal Branding
4. Skill (uGsrf;usifrl)
§ Personal Brand wnfaqmufaomolonf rdrde,fy,fwGif uGsrf;usifrl &SdzdkU
vdktyfygonf/
bmawG uGsrf;usifzdkU vdktyfrnfenf;/
1. Job Skill
§ Hard Skill
rdrdvkyfaom tvkyfwGif atmufajctvkyfrS pjyD;? vkyfief;wpfckvHk;udk em;vnfonfU tqifh? uGsrf;usif
ynm&Siftqifh&SdzdkUvdktyfrnf/
§ Soft Skill
• rdrdvkyfief;ESifh ywfoufjyD; enf;ynm? awG;ac:rl? avUvmrl? uGsrf;usifrlrsm;udkvJ ynm&Sif
tqifh&SdzdkU vdktyfrnf/
2. Life Skill
§ rdrdb0rS ay;aom oifcef;pmrsm;udkvJ aocsmpGm toHk;csjyD; tawGUtBuHKrS wqifh uGsrf;usif
ynm&Siftxdjzpfatmifvkyfaqmifedkif&rnf/ oifjy ay;edkif&rnf/

13. Personal Branding
5. Knowledge (A[kokw)
§ Personal Brand wnfaqmufaeol wpfa,mufonf tjcm; tjyif A[kokw rsm;udk
tukef rod&if aeygap rdrdvkyfudkifaeaom e,fy,f todA[kokwrsm;udkawmh
od&Sdem;vnf&ygrnf/
§ topftopfaom enf;ynm ? ajymif;vJrlrsm;udkvJ pOfqufrysuf avhvmzdkU vdktyfrnf/
§ xdkod&Sdxm;aom taBumif;tcsufrsm;udkvJ a0rQ oifBum;ay;edkif&rnf/
§ vrf;jy ay;edkif&rnf/

14. Personal Branding
6. Ability (pGrf;aqmif&nf)
§ rdrd vkyf&nf udkif&nf ? pGrf;aqmif&nfudktjcm;olwyg; od&Sdatmif jyozdkU vdktyfrnf/
§ todynmb,favmuf &Sd&Sd? tvkyfb,favmuf uGsrf;usif uGsrf;usif ? rdrd
pGrf;aqmif&nfudkrjyekdifbl; qdk&if b,folurS rdrdudk txifBuD; av;pm;rSm r[kwfovdk?
rdrdudk avorm; tjzpfyJ owfrSwfedkifrnf/
§ pdefac:rlrsm;udk &ifqdkifyg/
§ b,fawmhrS t&HSK;ray;ygESifh/
§ a0zefrlrsm;udk tvkyfjzifh oufaojyyg/
§ &v'faumif;rsm; jzpfatmif &,lyg/

15. THANKS
References:
Htet Yie (The Brand You)
Online Sources
Presentation by:
Nyan Lin Thein
BA(Myan), DM, DBM, DLPM, DDM, DLM