Insights and practical tips for communicating about COVID-19, based on a November 2020 poll conducted by Dr. Frank Luntz in partnership with the de Beaumont Foundation. For more information, visit www.changingthecovidconversation.org.
Insights on Americans' perspectives on the COVID-19 vaccines, with effective language to build confidence in vaccination. Based on a poll conducted Dec. 21-22, 2020, by Frank Luntz and the de Beaumont Foundation in partnership with the American Public Health Association, the National Collaborative for Health Equity, and Resolve to Save Lives, an Initiative of Vital Strategies.
Morning Consult Poll: COVID-19, Vaccine Mandates, and FDA Approvalde Beaumont Foundation
National poll of 2,500 adults, including 956 unvaccinated adults, conducted by Morning Consult Aug. 19-22 on behalf of the de Beaumont Foundation. See insights on beliefs, values, and perspectives, including what may persuade people to get vaccinated.
In this webinar, Dr. Anne Schuchat, principal deputy director of the CDC, and Charysse Nunez, insights lead for the Ad Council’s COVID Campaign, provided updates on the COVID-19 pandemic, vaccinations, and communications efforts. This webinar was put on by the Public Health Communications Collaborative.
International Vaccines Summit 2021: The Language of Vaccine Confidence - Less...Mark Miller
Presentation to the International Vaccines Summit on September 22, 2021, reviewing communication best practices, polling findings, and lessons learned from the rollout of the COVID-19 vaccine in the United States.
National Poll: Perceptions of Public Health Departments & Servicesde Beaumont Foundation
What do Americans think of their local health department and officials? What health services do they most value? See the results of a national poll conducted by Morning Consult on behalf of the de Beaumont Foundation.
In this webinar, Dr. Brian C. Castrucci President and Chief Executive Officer of the de Beaumont Foundation, presented new polling about vaccine confidence and Dr. Ayne Amjad, Commissioner and State Health Officer for West Virginia, and Dr. Costello, Assistant Professor of Pediatrics at West Virginia University School of Medicine, presented insights from their research and successful vaccine outreach campaign to rural communities in West Virginia. Dr. Lauren Smith, Chief Health Equity and Strategy Officer for CDC Foundation, moderated the conversation and an audience Q&A with Drs. Amjad and Costello.
Recognition of the role local public health departments play has risen sharply since 2018, according to a national poll conducted by Public Opinion Strategies for the de Beaumont Foundation. 73 percent of voters say public health departments play an important role in making communities healthy, compared with 56 percent in 2018. And 61 percent say they'd be willing to pay more in state and local taxes to provide funding for public health services.
Read more at debeaumont.org/2020poll.
Insights on Americans' perspectives on the COVID-19 vaccines, with effective language to build confidence in vaccination. Based on a poll conducted Dec. 21-22, 2020, by Frank Luntz and the de Beaumont Foundation in partnership with the American Public Health Association, the National Collaborative for Health Equity, and Resolve to Save Lives, an Initiative of Vital Strategies.
Morning Consult Poll: COVID-19, Vaccine Mandates, and FDA Approvalde Beaumont Foundation
National poll of 2,500 adults, including 956 unvaccinated adults, conducted by Morning Consult Aug. 19-22 on behalf of the de Beaumont Foundation. See insights on beliefs, values, and perspectives, including what may persuade people to get vaccinated.
In this webinar, Dr. Anne Schuchat, principal deputy director of the CDC, and Charysse Nunez, insights lead for the Ad Council’s COVID Campaign, provided updates on the COVID-19 pandemic, vaccinations, and communications efforts. This webinar was put on by the Public Health Communications Collaborative.
International Vaccines Summit 2021: The Language of Vaccine Confidence - Less...Mark Miller
Presentation to the International Vaccines Summit on September 22, 2021, reviewing communication best practices, polling findings, and lessons learned from the rollout of the COVID-19 vaccine in the United States.
National Poll: Perceptions of Public Health Departments & Servicesde Beaumont Foundation
What do Americans think of their local health department and officials? What health services do they most value? See the results of a national poll conducted by Morning Consult on behalf of the de Beaumont Foundation.
In this webinar, Dr. Brian C. Castrucci President and Chief Executive Officer of the de Beaumont Foundation, presented new polling about vaccine confidence and Dr. Ayne Amjad, Commissioner and State Health Officer for West Virginia, and Dr. Costello, Assistant Professor of Pediatrics at West Virginia University School of Medicine, presented insights from their research and successful vaccine outreach campaign to rural communities in West Virginia. Dr. Lauren Smith, Chief Health Equity and Strategy Officer for CDC Foundation, moderated the conversation and an audience Q&A with Drs. Amjad and Costello.
Recognition of the role local public health departments play has risen sharply since 2018, according to a national poll conducted by Public Opinion Strategies for the de Beaumont Foundation. 73 percent of voters say public health departments play an important role in making communities healthy, compared with 56 percent in 2018. And 61 percent say they'd be willing to pay more in state and local taxes to provide funding for public health services.
Read more at debeaumont.org/2020poll.
Sponsored by the Public Health Communications Collaborative, this webinar features Dr. Nadine Gracia of Trust for America's Health and Dr. Joe Smyser of the Public Good Projects.
Women, the Black community and Gen Z are the three groups most likely to resist receiving the COVID-19 vaccine, according to a recent study conducted by LevLane Inc. and MarketVision Research, Inc.
The study of 471 adults was conducted to gain insight into which groups are most resistant to the vaccine, why they are wary, and what can be done to overcome their worries.
The research found that more than a quarter of participants are resistant to receiving the vaccination citing concerns around medical privacy, levels of confusion and unfavorable reviews of the rollout. Nearly half of the women surveyed, 48%, said they would not receive the vaccine if it were offered to them today, with 30% of men who would also refuse.
The study also identified the reasons for the hesitancy, with 51% of participants saying the vaccines were developed too quickly, and 47% being unsure of side effects.
A survey of more than 2,200 adults over the age of 50 finds that more than 20% of them had experienced an emergency — a weather event or power outage — in the past year, but many were not necessarily prepared. Here’s more:
•Medical supplies: Among those who take medications, some 18% didn’t have a week’s supply of essential drugs handy. Among those who relied on electricity for medical equipment, a quarter said they had alternate ways of generating power.
•Shelter and mobility: The majority said they’d have transportation to leave their home in case of an emergency, but a quarter said they’d have trouble finding another place to stay.
•Other supplies: A little over half said they have a seven-day supply of food and water. Fewer than a third have a fully stocked emergency kit.
U.S. adults living with chronic disease are significantly less likely than healthy adults to have access to the internet (62% vs. 81%). The internet access gap creates an online health information gap. However, lack of internet access, not lack of interest in the topic, is the primary reason for the difference. Once online, having a chronic disease increases the probability that someone will take advantage of social media to share what they know and learn from their peers.
Sixty-one percent of parents have or plan to vaccinate all of their children while 37% percent of parents do not plan to or are not sure if they will vaccinate all of their children against HPV.
"Benefit from cold supplements have never been truly proven to help boost your immunity against colds, whereas flu vaccine is proven to prevent the flu," said Dr. Aaron E. Glatt, South Nassau's Department of Medicine Chair.
This presentation provides an overview of the role that policy advocacy has played in activating greater visibility for the female condom and increased procurement in the developing world. It highlights the important role that third-party partnerships play in mobilizing evidence of need and demand for health products in the developing world. The presentation identifies policy advocacy and social marketing as essential complements to a comprehensive marketing and promotion strategy.
The COVID-19 Societal Impact Project (CSIP) seeks to utilize the power of public opinion research to examine and understand important societal changes unfolding during the COVID-19 era
Using Social Media and Mobile Tech to Normalize HIV Testing Among TeensYTH
Using social media and mobile phones to Normalize HIV testing among Teens. Baylor Teen Health Clinics in Houston use new media to encourage HIV testing. Includes SMS text messaging, Facebook and webisodes to communication HIV prevention messaging.
Hunter PR: The Six Food News Consumers You Need to KnowHunter PR
For the past eleven years, Hunter PR, a leading public relations agency in food, beverage and consumer packaged goods, has conducted an annual Food News Study highlighting the top food stories of the year according to Americans. Last year, with the help of our partners at Libran Research & Consulting, we began taking a deeper look at how Americans consume food-related information and the sources they most trust. From this data, six distinct archetypes of food news consumers emerged.
Meet the Six Food News Consumers You Need to Know. From the Multi-Media Foodie to the Media Averse, understanding the attitudes, behaviors, and media consumption habits of these groups can help food marketers focus their efforts accordingly and deepen their connection to the minds, hearts, and stomachs of their target consumer.
For additional information, contact us at foodnewsstudy@hunterpr.com and keep a look out in early December for the release of Hunter PR's 12th annual Food News Study.
The 2015 MDigitalLIfe Social Oncology Project ReportW2O Group
This is the third edition of our Social Oncology Project report, which seeks to understand the nature of the online conversation about cancer by looking in-depth at both what information is shared via online channels, as well as the kind of individuals who are sharing that data.
This year, we took a different approach. We did not seek to pull the largest possible dataset, regardless of author. Instead, we used broad—but carefully curated—communities for whom cancer is an especially pertinent topic, and we examined both those specific communities discussed.
The report discusses what the LMI segments know, understand, and feel about the COVID-19 outbreak and examines its effect on them. The report also highlights actionable recommendations for policymakers to design suitable interventions that can help the LMI segment cope better in this difficult situation
Potential of social media as a tool to combat foodborne illnessMarcella Zanellato
Abstract
The use of social media platforms, such as Facebook and Twitter, has been increasing
substantially in recent years and has affected the way that people access information online.
Social media rely on high levels of interaction and user-generated context shared through
established and evolving social networks. Health information providers must know how to
successfully participate through social media in order to meet the needs of these online
audiences. This article reviews the current research on the use of social media for public health
communication and suggests potential frameworks for developing social media strategies. The
extension to food safety risk communication is explored, considering the potential of social
media as a tool to combat foodborne illness.
Sponsored by the Public Health Communications Collaborative, this webinar features Dr. Nadine Gracia of Trust for America's Health and Dr. Joe Smyser of the Public Good Projects.
Women, the Black community and Gen Z are the three groups most likely to resist receiving the COVID-19 vaccine, according to a recent study conducted by LevLane Inc. and MarketVision Research, Inc.
The study of 471 adults was conducted to gain insight into which groups are most resistant to the vaccine, why they are wary, and what can be done to overcome their worries.
The research found that more than a quarter of participants are resistant to receiving the vaccination citing concerns around medical privacy, levels of confusion and unfavorable reviews of the rollout. Nearly half of the women surveyed, 48%, said they would not receive the vaccine if it were offered to them today, with 30% of men who would also refuse.
The study also identified the reasons for the hesitancy, with 51% of participants saying the vaccines were developed too quickly, and 47% being unsure of side effects.
A survey of more than 2,200 adults over the age of 50 finds that more than 20% of them had experienced an emergency — a weather event or power outage — in the past year, but many were not necessarily prepared. Here’s more:
•Medical supplies: Among those who take medications, some 18% didn’t have a week’s supply of essential drugs handy. Among those who relied on electricity for medical equipment, a quarter said they had alternate ways of generating power.
•Shelter and mobility: The majority said they’d have transportation to leave their home in case of an emergency, but a quarter said they’d have trouble finding another place to stay.
•Other supplies: A little over half said they have a seven-day supply of food and water. Fewer than a third have a fully stocked emergency kit.
U.S. adults living with chronic disease are significantly less likely than healthy adults to have access to the internet (62% vs. 81%). The internet access gap creates an online health information gap. However, lack of internet access, not lack of interest in the topic, is the primary reason for the difference. Once online, having a chronic disease increases the probability that someone will take advantage of social media to share what they know and learn from their peers.
Sixty-one percent of parents have or plan to vaccinate all of their children while 37% percent of parents do not plan to or are not sure if they will vaccinate all of their children against HPV.
"Benefit from cold supplements have never been truly proven to help boost your immunity against colds, whereas flu vaccine is proven to prevent the flu," said Dr. Aaron E. Glatt, South Nassau's Department of Medicine Chair.
This presentation provides an overview of the role that policy advocacy has played in activating greater visibility for the female condom and increased procurement in the developing world. It highlights the important role that third-party partnerships play in mobilizing evidence of need and demand for health products in the developing world. The presentation identifies policy advocacy and social marketing as essential complements to a comprehensive marketing and promotion strategy.
The COVID-19 Societal Impact Project (CSIP) seeks to utilize the power of public opinion research to examine and understand important societal changes unfolding during the COVID-19 era
Using Social Media and Mobile Tech to Normalize HIV Testing Among TeensYTH
Using social media and mobile phones to Normalize HIV testing among Teens. Baylor Teen Health Clinics in Houston use new media to encourage HIV testing. Includes SMS text messaging, Facebook and webisodes to communication HIV prevention messaging.
Hunter PR: The Six Food News Consumers You Need to KnowHunter PR
For the past eleven years, Hunter PR, a leading public relations agency in food, beverage and consumer packaged goods, has conducted an annual Food News Study highlighting the top food stories of the year according to Americans. Last year, with the help of our partners at Libran Research & Consulting, we began taking a deeper look at how Americans consume food-related information and the sources they most trust. From this data, six distinct archetypes of food news consumers emerged.
Meet the Six Food News Consumers You Need to Know. From the Multi-Media Foodie to the Media Averse, understanding the attitudes, behaviors, and media consumption habits of these groups can help food marketers focus their efforts accordingly and deepen their connection to the minds, hearts, and stomachs of their target consumer.
For additional information, contact us at foodnewsstudy@hunterpr.com and keep a look out in early December for the release of Hunter PR's 12th annual Food News Study.
The 2015 MDigitalLIfe Social Oncology Project ReportW2O Group
This is the third edition of our Social Oncology Project report, which seeks to understand the nature of the online conversation about cancer by looking in-depth at both what information is shared via online channels, as well as the kind of individuals who are sharing that data.
This year, we took a different approach. We did not seek to pull the largest possible dataset, regardless of author. Instead, we used broad—but carefully curated—communities for whom cancer is an especially pertinent topic, and we examined both those specific communities discussed.
The report discusses what the LMI segments know, understand, and feel about the COVID-19 outbreak and examines its effect on them. The report also highlights actionable recommendations for policymakers to design suitable interventions that can help the LMI segment cope better in this difficult situation
Potential of social media as a tool to combat foodborne illnessMarcella Zanellato
Abstract
The use of social media platforms, such as Facebook and Twitter, has been increasing
substantially in recent years and has affected the way that people access information online.
Social media rely on high levels of interaction and user-generated context shared through
established and evolving social networks. Health information providers must know how to
successfully participate through social media in order to meet the needs of these online
audiences. This article reviews the current research on the use of social media for public health
communication and suggests potential frameworks for developing social media strategies. The
extension to food safety risk communication is explored, considering the potential of social
media as a tool to combat foodborne illness.
1st DBCOVID-19 is growing at a rate that I am assuming many o.docxherminaprocter
1st DB:
COVID-19 is growing at a rate that I am assuming many of us, including myself, did not expect. The CDC contains so much information about this virus that it can sometimes be hard to understand. CDC uses source credibility to there advantage. I do not know of any other source that I would trust more than the CDC regarding the information on COVID-19, and the government is making it very clear that we need to listen by constantly reminding us to listen to the CDC and check their website for updates. The information should continue to come through the CDC as we continue into this unknown territory because that is just what it is. Many of us have never seen anything like this and we need to be able to turn to a reliable source in time of need. I believe that all important information should continue to be provided by the CDC in a timely fashion.
2nd DB:
When looking at the CDC website on how to control COVID-19 the biggest thing was "know how it spreads." Under this section they mentioned how there is no vaccine to prevent the coronavirus disease and that the best way to prevent it is to avoid being exposed to this virus. This meaning, to basically cut off all human contact with others for as long as the government tells you to do so. With this, some may think that this is a very healthy decision to do this and others may think it is ridiculous. I am a bit of both. I believe that the attitudes of others who are just sitting in their houses and doing nothing else is negatively affecting this world because they get mad at those who are going out and about for walks, grocery stores when they did not stock up like a crazy person before the lock down was in place. these behaviors are unacceptable to me because there are first people out there who simply cannot afford to to buy in bulk and stockpile when the stores have never closed once in this, the hours may have changed a bit but that is it. In the end this is something that is getting blown out of proportion due to this happening every election year. This is still a very sad and serious time but the media also only wants to put out the bad that happens and not the good and that is what bothers me. The behavior should be distributed in a positive way by giving out the information that people who are getting the virus are actually recovering. They never say how many people have recovered from it, only those who have died. That behavior is not demonstrated in a efficient and positive way. When giving out the information that the US now has more deaths than any other country, they are not thinking about. how in the US we have test kits more readily than places like China did. China may have had less documented cases but that is only because of less test kits available to test people. Overall, I know that this could be distributed and demonstrated a lot better than it has.
_____________________________________________________________________________________3rd DB:
The CDC website has an enormou.
The Scary Truth! Possible New Lockdowns.Purdue Global
Are we living in the day of Apocalypse? It sure feels like it from the West Coast anyway. It's gone from bad to worse and the light at the end of the tunnel seems farther and farther away. The good news is, if we are smarter and fast enough we can stop it.
Public Health and Crisis Situations: Communicating and Connecting with Confid...SusanRodriguez85
Health communicators are important leaders in crisis response, and their role is essential during times of fear or uncertainty. To support the nation’s public health emergency response network, this webinar features expert panelists who share practical strategies, tools, and considerations to develop your organization’s approach to crisis communications.
Session topics address:
- Tips for developing a strong crisis communications plan before emergency events
- How to create rapid response messages that resonate across audiences
- How to develop and implement a multi-channel approach
- Embedding emotional support and empathy in messaging
- Evaluation and improvement opportunities post-crisis
Access to credible information is important during any public health crisis. Faculty in the OSU Center for Small Farms and Community Food systems are working with community partners to provide current information that is relevant for small farms and local food systems. As the pandemic progresses, we may update or add to these Frequently Asked Questions.
Combating Health Misinformation _ M Gisondi _ Community Memorial Health Syste...Michael Gisondi
Dr. Michael Gisondi from Stanford University lectured on the topic "Combating Health Misinformation" at Community Memorial Health Care. He discussed the impact of health misinformation, provided scripted language to practice when discussed misinformation with patients, encouraged physicians to engage with patients using social media, and recommended several ways that residency training programs can combat health misinformation.
COVID-19 // Meaningful Media in the Time of COVID-19 // U.S. POVHavas
The pandemic has transformed everything consumers do: where they go, who they visit, and what they buy. It has changed what they see and hear in media. This heightened environment has further elevated the critical role that media plays in people’s lives.
THE BIDEN PLAN TO COMBAT CORONAVIRUS (COVID-19) AND PREPARE FOR FUTURE GLOBAL...Dr Matthew Boente MD
The American people deserve an urgent, robust, and professional response to the growing public health and economic crisis caused by the coronavirus (COVID-19) outbreak. That is why Joe Biden is outlining a pan to mount
COV-19 -Corona Virus -- What a past week in our country and globally.docxmelvinjrobinson2199
COV-19 -Corona Virus -- What a past week in our country and globally ! Tremendous changes with compulsory disorganization and vigilance everywhere in our great country and throughout our world ! The news seems to captivate with an approach of sensitivity to the economical impacts each American as well as every nation on our planet is facing dealing with this emergency management (EM) disaster/pandemic event. Our governments national grip and charge for social distancing with the mandatory closing of non-essential businesses has reach a crucial point in every persons desire to see this horrible virus erracticated. We are all eager to resume our life's, go back to work and make sure we remain and stay healthy and safe as we move forward and into the future. However, will life as Americans ever be the same again for this country and every person in it ? Are face masks the new norm? What about social distancing ? (SD) ? Is SD also a new norm?
Today April 15th is the 6th of 7th classes in this EMA 205 class/course. I was looking forward to enjoying a class room environment with each and all the students enrolled in this EMA 205 course. I enjoy and believe social interaction and amalgamation where we would be able to interact, share, discuss and learn about the many accountable responsibilities in the profession of emergency management could have provided a more balanced understanding of EM. Unfortunately, we were unable to congregate as a group and this is where I find a topic of interest for your next assignment:
The corona virus and COVID-19, the illness it causes, are spreading among communities in the United States and other countries, phrases such as “social distancing,” “self-quarantine” and “flattening the curve” are showing up in the media. What do these terms mean? how do these terms apply to you, your family, your work place, your friends and your community? Have you seen --"Please limit the spread of infection and this diseases and be sure to follow public health guidance programs as the situation develops". What are the public health guidance programs?
Emergency vs. Disaster : An emergency is defined as an unforeseen combination of circumstances, resulting in a state that calls for immediate action or an urgent need for assistance or relief. Large-scale emergencies are usually considered disasters. An emergency can be a temporary disruption of services due to a short power outage, a longer-term situation causing an organization to relocate due to substantial building damage or even a larger scale, city-wide or regional emergency. Depending on the magnitude of the event, services may be provided as usual, services may need to be altered temporarily or, in extreme situations, services may be re-located or even discontinued. In any type of event, the goal is to have plans in place that will: • minimize damage • ensure the safety of staff and clients • protect vital records/assets • allow for self-sufficiency for at least 72 hours .
Stay Updated on the Latest Worldcoronaviras Cases and Prevention MeasuresMohamed Aswad
In this blog post, we will discuss the spread of coronavirus, the preventive measures that we can take to protect ourselves, and how to stay informed on the latest cases in the USA. By the end of this post, you will have a better understanding of the virus and how to protect yourself and your loved ones.
Similar to Poll: Words That Work in COVID Communications (20)
Lung Cancer: Artificial Intelligence, Synergetics, Complex System Analysis, S...Oleg Kshivets
RESULTS: Overall life span (LS) was 2252.1±1742.5 days and cumulative 5-year survival (5YS) reached 73.2%, 10 years – 64.8%, 20 years – 42.5%. 513 LCP lived more than 5 years (LS=3124.6±1525.6 days), 148 LCP – more than 10 years (LS=5054.4±1504.1 days).199 LCP died because of LC (LS=562.7±374.5 days). 5YS of LCP after bi/lobectomies was significantly superior in comparison with LCP after pneumonectomies (78.1% vs.63.7%, P=0.00001 by log-rank test). AT significantly improved 5YS (66.3% vs. 34.8%) (P=0.00000 by log-rank test) only for LCP with N1-2. Cox modeling displayed that 5YS of LCP significantly depended on: phase transition (PT) early-invasive LC in terms of synergetics, PT N0—N12, cell ratio factors (ratio between cancer cells- CC and blood cells subpopulations), G1-3, histology, glucose, AT, blood cell circuit, prothrombin index, heparin tolerance, recalcification time (P=0.000-0.038). Neural networks, genetic algorithm selection and bootstrap simulation revealed relationships between 5YS and PT early-invasive LC (rank=1), PT N0—N12 (rank=2), thrombocytes/CC (3), erythrocytes/CC (4), eosinophils/CC (5), healthy cells/CC (6), lymphocytes/CC (7), segmented neutrophils/CC (8), stick neutrophils/CC (9), monocytes/CC (10); leucocytes/CC (11). Correct prediction of 5YS was 100% by neural networks computing (area under ROC curve=1.0; error=0.0).
CONCLUSIONS: 5YS of LCP after radical procedures significantly depended on: 1) PT early-invasive cancer; 2) PT N0--N12; 3) cell ratio factors; 4) blood cell circuit; 5) biochemical factors; 6) hemostasis system; 7) AT; 8) LC characteristics; 9) LC cell dynamics; 10) surgery type: lobectomy/pneumonectomy; 11) anthropometric data. Optimal diagnosis and treatment strategies for LC are: 1) screening and early detection of LC; 2) availability of experienced thoracic surgeons because of complexity of radical procedures; 3) aggressive en block surgery and adequate lymph node dissection for completeness; 4) precise prediction; 5) adjuvant chemoimmunoradiotherapy for LCP with unfavorable prognosis.
Couples presenting to the infertility clinic- Do they really have infertility...Sujoy Dasgupta
Dr Sujoy Dasgupta presented the study on "Couples presenting to the infertility clinic- Do they really have infertility? – The unexplored stories of non-consummation" in the 13th Congress of the Asia Pacific Initiative on Reproduction (ASPIRE 2024) at Manila on 24 May, 2024.
Ethanol (CH3CH2OH), or beverage alcohol, is a two-carbon alcohol
that is rapidly distributed in the body and brain. Ethanol alters many
neurochemical systems and has rewarding and addictive properties. It
is the oldest recreational drug and likely contributes to more morbidity,
mortality, and public health costs than all illicit drugs combined. The
5th edition of the Diagnostic and Statistical Manual of Mental Disorders
(DSM-5) integrates alcohol abuse and alcohol dependence into a single
disorder called alcohol use disorder (AUD), with mild, moderate,
and severe subclassifications (American Psychiatric Association, 2013).
In the DSM-5, all types of substance abuse and dependence have been
combined into a single substance use disorder (SUD) on a continuum
from mild to severe. A diagnosis of AUD requires that at least two of
the 11 DSM-5 behaviors be present within a 12-month period (mild
AUD: 2–3 criteria; moderate AUD: 4–5 criteria; severe AUD: 6–11 criteria).
The four main behavioral effects of AUD are impaired control over
drinking, negative social consequences, risky use, and altered physiological
effects (tolerance, withdrawal). This chapter presents an overview
of the prevalence and harmful consequences of AUD in the U.S.,
the systemic nature of the disease, neurocircuitry and stages of AUD,
comorbidities, fetal alcohol spectrum disorders, genetic risk factors, and
pharmacotherapies for AUD.
New Drug Discovery and Development .....NEHA GUPTA
The "New Drug Discovery and Development" process involves the identification, design, testing, and manufacturing of novel pharmaceutical compounds with the aim of introducing new and improved treatments for various medical conditions. This comprehensive endeavor encompasses various stages, including target identification, preclinical studies, clinical trials, regulatory approval, and post-market surveillance. It involves multidisciplinary collaboration among scientists, researchers, clinicians, regulatory experts, and pharmaceutical companies to bring innovative therapies to market and address unmet medical needs.
Knee anatomy and clinical tests 2024.pdfvimalpl1234
This includes all relevant anatomy and clinical tests compiled from standard textbooks, Campbell,netter etc..It is comprehensive and best suited for orthopaedicians and orthopaedic residents.
Ozempic: Preoperative Management of Patients on GLP-1 Receptor Agonists Saeid Safari
Preoperative Management of Patients on GLP-1 Receptor Agonists like Ozempic and Semiglutide
ASA GUIDELINE
NYSORA Guideline
2 Case Reports of Gastric Ultrasound
Explore natural remedies for syphilis treatment in Singapore. Discover alternative therapies, herbal remedies, and lifestyle changes that may complement conventional treatments. Learn about holistic approaches to managing syphilis symptoms and supporting overall health.
The prostate is an exocrine gland of the male mammalian reproductive system
It is a walnut-sized gland that forms part of the male reproductive system and is located in front of the rectum and just below the urinary bladder
Function is to store and secrete a clear, slightly alkaline fluid that constitutes 10-30% of the volume of the seminal fluid that along with the spermatozoa, constitutes semen
A healthy human prostate measures (4cm-vertical, by 3cm-horizontal, 2cm ant-post ).
It surrounds the urethra just below the urinary bladder. It has anterior, median, posterior and two lateral lobes
It’s work is regulated by androgens which are responsible for male sex characteristics
Generalised disease of the prostate due to hormonal derangement which leads to non malignant enlargement of the gland (increase in the number of epithelial cells and stromal tissue)to cause compression of the urethra leading to symptoms (LUTS
Report Back from SGO 2024: What’s the Latest in Cervical Cancer?bkling
Are you curious about what’s new in cervical cancer research or unsure what the findings mean? Join Dr. Emily Ko, a gynecologic oncologist at Penn Medicine, to learn about the latest updates from the Society of Gynecologic Oncology (SGO) 2024 Annual Meeting on Women’s Cancer. Dr. Ko will discuss what the research presented at the conference means for you and answer your questions about the new developments.
Acute scrotum is a general term referring to an emergency condition affecting the contents or the wall of the scrotum.
There are a number of conditions that present acutely, predominantly with pain and/or swelling
A careful and detailed history and examination, and in some cases, investigations allow differentiation between these diagnoses. A prompt diagnosis is essential as the patient may require urgent surgical intervention
Testicular torsion refers to twisting of the spermatic cord, causing ischaemia of the testicle.
Testicular torsion results from inadequate fixation of the testis to the tunica vaginalis producing ischemia from reduced arterial inflow and venous outflow obstruction.
The prevalence of testicular torsion in adult patients hospitalized with acute scrotal pain is approximately 25 to 50 percent
New Directions in Targeted Therapeutic Approaches for Older Adults With Mantl...i3 Health
i3 Health is pleased to make the speaker slides from this activity available for use as a non-accredited self-study or teaching resource.
This slide deck presented by Dr. Kami Maddocks, Professor-Clinical in the Division of Hematology and
Associate Division Director for Ambulatory Operations
The Ohio State University Comprehensive Cancer Center, will provide insight into new directions in targeted therapeutic approaches for older adults with mantle cell lymphoma.
STATEMENT OF NEED
Mantle cell lymphoma (MCL) is a rare, aggressive B-cell non-Hodgkin lymphoma (NHL) accounting for 5% to 7% of all lymphomas. Its prognosis ranges from indolent disease that does not require treatment for years to very aggressive disease, which is associated with poor survival (Silkenstedt et al, 2021). Typically, MCL is diagnosed at advanced stage and in older patients who cannot tolerate intensive therapy (NCCN, 2022). Although recent advances have slightly increased remission rates, recurrence and relapse remain very common, leading to a median overall survival between 3 and 6 years (LLS, 2021). Though there are several effective options, progress is still needed towards establishing an accepted frontline approach for MCL (Castellino et al, 2022). Treatment selection and management of MCL are complicated by the heterogeneity of prognosis, advanced age and comorbidities of patients, and lack of an established standard approach for treatment, making it vital that clinicians be familiar with the latest research and advances in this area. In this activity chaired by Michael Wang, MD, Professor in the Department of Lymphoma & Myeloma at MD Anderson Cancer Center, expert faculty will discuss prognostic factors informing treatment, the promising results of recent trials in new therapeutic approaches, and the implications of treatment resistance in therapeutic selection for MCL.
Target Audience
Hematology/oncology fellows, attending faculty, and other health care professionals involved in the treatment of patients with mantle cell lymphoma (MCL).
Learning Objectives
1.) Identify clinical and biological prognostic factors that can guide treatment decision making for older adults with MCL
2.) Evaluate emerging data on targeted therapeutic approaches for treatment-naive and relapsed/refractory MCL and their applicability to older adults
3.) Assess mechanisms of resistance to targeted therapies for MCL and their implications for treatment selection
Prix Galien International 2024 Forum ProgramLevi Shapiro
June 20, 2024, Prix Galien International and Jerusalem Ethics Forum in ROME. Detailed agenda including panels:
- ADVANCES IN CARDIOLOGY: A NEW PARADIGM IS COMING
- WOMEN’S HEALTH: FERTILITY PRESERVATION
- WHAT’S NEW IN THE TREATMENT OF INFECTIOUS,
ONCOLOGICAL AND INFLAMMATORY SKIN DISEASES?
- ARTIFICIAL INTELLIGENCE AND ETHICS
- GENE THERAPY
- BEYOND BORDERS: GLOBAL INITIATIVES FOR DEMOCRATIZING LIFE SCIENCE TECHNOLOGIES AND PROMOTING ACCESS TO HEALTHCARE
- ETHICAL CHALLENGES IN LIFE SCIENCES
- Prix Galien International Awards Ceremony
1. A lexicon for communicating
the seriousness of the
COVID-19 pandemic
CHANGING THE COVID CONVERSATION
2. • The de Beaumont Foundation partnered with Frank Luntz to identify
effective ways to convey information about COVID-19 to all Americans,
including resistant audiences.
• Conducted a nationwide survey of 1,100 registered voters, Nov. 21-22.
This included an oversample of 300 African Americans.
• Surveyed a representative sample of the Americans, including political
affiliation, age, gender, ethnicity, education, and income.
• Tested specific words, sentences, phrases, and attributes Americans need
to hear to change their behavior and stop the spread of the coronavirus.
• Detailed results and tips are available at debeaumont.org/changing-the-
covid-conversation
COVID COMMUNICATIONS POLL
Dr. Frank I. Luntz
3. • Your message can’t just be about the consequences of failure. It must also be about the
benefits of success.
• Personalize, humanize, and individualize the pandemic and its consequences – because
that’s what Americans do.
• Give people reason to comply beyond it’s good for them. Remind them: “We need to take
measures to control the spread so we can return to a healthy economy and get back to
normal day-to-day activities.” You can't separate health and the economy. While health is
the more persuasive of the two, you can’t ignore economic anxiety.
• Many people refuse to follow guidelines because they argue the science keeps changing.
Communicate at the outset that the science is settled – wearing masks, social distancing,
and hand washing slow the spread of the virus.
THE KEY TO COVID COMMUNICATION
ChangingTheCovidConversation.org
4. WORDS THAT WORK
We all want a return to normal, and we all want the economy and our schools to open. And we also
want to protect our family and friends from the pandemic.
Our finest medical researchers are clear: If we fail, there will be even worse consequences for our
families and our economy.
We all have a personal responsibility to slow the spread of the pandemic and eliminate the virus as
quickly as possible.
Therefore, it’s imperative that we take an effective, fact-based approach … by doing things like wearing
face masks and practicing social distancing.
Let’s do what needs to be done now so we can return to a strong economy and normal day-to-day
activities.
What our leaders need to say to save lives:
ChangingTheCovidConversation.org
5. Words to USE Words to LOSE
the pandemic the coronavirus
eliminate/eradicate/get rid of the virus defeat/crush/knock out the virus
social distancing physical distancing
an effective and safe vaccine a vaccine developed quickly
protocols orders/imperatives/decrees
face mask facial coverings
essential workers frontline workers
personal responsibility national duty
a stay-at-home order a government lockdown/shutdown
public health agencies government health agencies
policies that are based on
facts/science/data
policies that are
sensible/impactful/reasonable
ChangingTheCovidConversation.org
6. MORE GOOD LANGUAGE
peace of mind
the science is settled
you deserve…
our best researchers and medical professionals
access to medical breakthroughs
fact-based
I / we are committed to…
stop the spread
decisions made at the local level
even one infection can cause an outbreak.
I hear you / I understand / I get it…
ChangingTheCovidConversation.org
7. FINDINGS: THE PARTISAN CHASM
• When it comes to COVID-19, we don't have a partisan divide. It’s a chasm.
• Democrats and Republicans have very different views about how serious COVID-19
is and what should be done.
• In your communication, don’t let politics or partisanship enter your messaging.
Everyone is looking for it, and it will kill your credibility.
• Keep your language entirely neutral and repeatedly emphasize “every” and “all.”
8. FINDINGS: THE PARTISAN CHASM
• Republicans want to keep opening up, while Democrats think we should close
down a bit more. That’s why language is so important. Without the right
messaging, you will never close the divide and achieve consensus.
• Republicans are much more afraid of a shutdown/lockdown and the pandemic’s
already significant impact on the economy.
• If you are to shift personal behavior among all Americans, you have to change your
communication to all Americans. You need to show that doing the right thing now
means a faster economic recovery.
10. 23%
34%
African AmericansTotal US
…AND A DISPROPORTIONATE IMPACT
ON AFRICAN AMERICANS…
Do you personally know someone close to you who has died from COVID-19?
ChangingTheCovidConversation.org
11. Overall, how serious is the current situation with COVID-19?
(% who say “extremely serious”)
47%
62%
33%
RepublicansDemocratsTotal US
THE PARTISAN GAP IS BEYOND STAGGERING.
REPUBLICANS ARE JUST NOT AFRAID
ChangingTheCovidConversation.org
12. 47%
60%
African AmericansTotal US
BLACK AMERICANS SEE COVID MORE
SERIOUSLY THAN THE COUNTRY AS A WHOLE
Overall, how serious is the current situation with COVID-19?
(% who say “extremely serious”)
ChangingTheCovidConversation.org
13. THERE’S NO AGREEMENT ON THE PATH
FORWARD
What should our strategy and approach be with COVID-19 right now?
Dem GOP
10% 5% Keep America closed until a vaccine is ready, no matter how long it takes
15% 4% Close everything now until the virus is under control
29% 18% Close the country down a little more since the virus has gotten worse
14% 11% Keep whatever is open now open and keep whatever is closed now closed
19% 29% Continue to open America now but slowly
13% 32% Open everything now/learn to live with the virus
ChangingTheCovidConversation.org
14. FINDINGS: WHO PEOPLE TRUST
• One area of agreement is the desire for local control. People have the most faith in
public health officials delivering local/localized solutions. Avoid references to the
federal government whenever possible.
• Our leading science, medical, and health experts have a higher degree of trust than
anyone else. Let them do the talking whenever possible. Even popular politicians
are less credible, as are corporate executives.
• Your protocols must be endorsed (and should be delivered) by trusted researchers
and medical & public health professionals rather than (untrustworthy) politicians.
15. FINDINGS: WHO PEOPLE TRUST
• Health officials, nationally and locally, have the greatest impact on Americans’
decision-making. People most trust the CDC and Dr. Fauci. Survivors of COVID
can also be effective spokespeople.
• Conversely, the FDA ranked dead last, which may be a problem when a vaccine is
ready for distribution.
• Congress also lacks credibility.
16. Other than a doctor/nurse/public health official, who would you trust MOST
in calling for ways you personally can contain COVID-19?
THE BEST MESSENGERS: RESEARCHERS & SURVIVORS
63%
50%
32%
30%
20%
19%
18%
17%
15%
14%
13%
9%
Researcher
COVID survivor
Local media
National media
Elected official
Average mom
Teacher
Average dad
Police officer
Small business owner
Firefighter
Corporate exec
ChangingTheCovidConversation.org
17. ORGANIZATIONS PEOPLE TRUST –
AND DON’T TRUST
Who are you most likely to trust regarding COVID-19?
Total
40% the CDC
38% Dr. Anthony Fauci
22% your local health official
22% the White House Coronavirus Task Force
21% the National Institutes of Health
18% the World Health Organization (WHO)
16% the U.S. Secretary of Health and Human Services
14% the Surgeon General
10% the FDA
The loss of CDC’s
credibility has
been greatly
exaggerated.
ChangingTheCovidConversation.org
18. DECISIONS SHOULD COME FROM
MEDICAL & PUBLIC HEALTH OFFICIALS
Who should have the ultimate responsibility to decide whether we need more or fewer requirements to
address the coronavirus?
Total
35% The nation’s highest-ranking medical and public health officials
28% Your state’s highest ranking medical and public health officials
26% President Trump
26% Governors
23% President-elect Biden
23% You, yourself
13% Your mayor or city/town leader
10% The Supreme Court
9% The state legislatures
6% Congress
ChangingTheCovidConversation.org
19. Would you be... to vote for a member of Congress in an election if they encouraged you to take
steps to stop the spread of COVID-19?
THE POLITICAL DOWNSIDE FOR SUPPORTING
COVID-19 MEASURES IS NON-EXISTENT
82%
17%
68%
7%36%
SwingDem GOP
43%
11%
46%
More likely Less likely No change
ChangingTheCovidConversation.org
20. FINDINGS: ACCEPTANCE OF MASKS
• We asked respondents to tell us what they thought were the most important
actions they could take to protect themselves. We tested a litany of measures
people are taking or have been recommended.
• The sustained effort to raise mask-wearing in the public eye has had a
meaningful and measurable impact.
21. Total Dem GOP
59% 63% 57% Wearing a face mask in public
42% 42% 41% Engaging in "social distancing"
33% 39% 29% Staying at home as much as possible
30% 25% 31% Frequently washing your hands/using hand sanitizer
26% 26% 27% Avoiding public crowds
MOST ACCEPTED MEASURES
Which do you think is MOST sensible, responsible, and impactful? (ranked)
ChangingTheCovidConversation.org
22. INDIVIDUALIZE AND PERSONALIZE
MASK-WEARING TO GET BUY-IN
What is the MOST convincing and compelling reason to wear a mask in public?
Total
42% To keep your family safe and healthy
40% To keep yourself safe and healthy
38% To keep everyone you come in contact with safe and healthy
26% To keep America safe and healthy
20% To keep your neighborhood/community safe and healthy
17% To keep your state safe and healthy
17% None of these are convincing and compelling
ChangingTheCovidConversation.org
23. FINDINGS: THE SCIENCE
• Public health leaders need to do a MUCH better job explaining how our
understanding of the virus has evolved – as it should have. You’ll need to
celebrate the “exceptional” and “superior” American scientists, medical
professionals, and researchers. This may not sit well with some of your
colleagues, but it will work.
• If you want Republican buy-in, you must make the case that the science is settled
and that everyone now agrees. Moreover, while the vaccine will be effective, it
will still take months to supply it to those who need it. Keep focused on
delivering a better future…right now.
24. Dem GOP
40% 35%
Because COVID-19 is highly infectious, one infection can quickly grow into an
outbreak that could shutter a neighborhood, community, or entire city.
28% 14%
We understand that people are tired, but public health measures are not the enemy
-- they are the roadmap for a faster and more sustainable recovery.
17% 38%
Scientists and medical professionals are developing and preparing to distribute a
safe and effective vaccine that will help us return to normal day-to-day activities.
16% 13%
Public health policy measures are in place to prevent crippling surges and make re-
opening possible.
SPEAK TO THE CONSEQUENCES…
THEY HAVEN’T GONE AWAY
Why do we need to continue to take measures against the coronavirus even though it’s lasted as long as it has?
ChangingTheCovidConversation.org
25. Dem GOP
28% 41%
The jury is still out how we should best combat the virus, as health recommendations have
changed over time
40% 33%
If public officials themselves are not following the precautions they’ve recommended or
mandated
30% 21% It is too financially difficult on my family
23% 26% Compliance is a slippery slope for further erosion of personal freedoms
12% 20% The government has been too restrictive
24% 9% It's too difficult for my work
12% 15% I don’t believe the virus is severe and these measures are needed
17% 14% If people around me were not taking these precautions or pressuring me to adopt them
NOTE REPUBLICAN SKEPTICISM OF THE SCIENCE &
DEMOCRATIC SKEPTICISM OF PUBLIC OFFICIALS
What would make you NOT take individual precautions to prevent the
spread of COVID-19?
ChangingTheCovidConversation.org
26. THE BEST ARGUMENT FOR PUBLIC HEALTH FUNDING:
PANDEMIC PREP
What is the MOST convincing and compelling reason to support greater taxpayer investment in funding
public health efforts?
Total
38%
Better preparation to address future pandemics and major health crises (45% Democrats,
40% Republicans)
31% Greater access to healthcare for everyone regardless of their background
22% A greater ability to ensure public spaces are safe with clean air and water
21% Reduced cost or free vaccine disbursement for every American who wants one
21% Access to an unbiased source of information about health free from politics
19% Speeding up the approval process for medications and inspections
19% More effective, efficient, and accountable health officials
12% Less reliance on outside contractors for services who may charge more money
17% None of these are convincing
ChangingTheCovidConversation.org
28. • President-elect Joe Biden is fond of calling measures like mask-wearing a patriotic
act or a national calling. That’s not how the public see it. A much better reason is
to appeal to personal responsibility:
• “It’s not just about you. It’s about your family, your friends,
and the people you care about most. You’re keeping them safe,
and they’re keeping you safe.”
• The warlike language used by some Republican leaders is also a mistake. There are
much more effective ways to talk about efforts to address COVID. It’s assumed
that GOP followers like it. They don’t.
PERSONAL RESPONSIBILITY
ChangingTheCovidConversation.org
30. All AA
48% 54% Health
36% 48% Safety
24% 15% Well-being
23% 17% Personal responsibility
18% 25% Protection
16% 8% Personal freedom
12% 6% Liberty
8% 9% Accountability
8% 11% Security
7% 6% Local control
HEALTH IS THE TOP CONCERN, BUT SAFETY
MATTERS A LOT TO AFRICAN AMERICANS
Which is more important to you regarding COVID-19?
ChangingTheCovidConversation.org
31. Which is most important to you from to policies to address COVID-19?
COVID-19 POLICYMAKING SHOULD BE
“FACT-BASED” AND “BASED ON SCIENCE”
46%
43%
34%
26%
26%
26%
24%
19%
16%
16%
13%
10%
Fact-based
Based on science
Based on data
Based on medicine
Based on health
Responsible
Realistic
Sensible
Impactful
Resonable
Vigilant
Alert
ChangingTheCovidConversation.org
32. When it comes to the rules and regulations required to address COVID-19, gives you the MOST positive
reaction?
“PROTOCOLS” APPEAL ACROSS PARTISAN LINES
41%
37%
36%
30%
29%
27%
25%
20%
16%
14%
13%
11%
Protocols
Regulations
Requirements
Mandates
Directives
Rules
Obligations
Controls
Orders
Imperatives
Proclamations
Decrees
ChangingTheCovidConversation.org
33. What should be the goal of our COVID-19 policies? We want to...the virus.
AMERICANS WANT INTENSITY, BUT NOT OVER-CAFFEINATION
42%
34%
25%
23%
22%
21%
20%
18%
18%
17%
15%
14%
13%
9%
9%
Eliminate
Eradicate
Defeat
Get rid of
Overcome
Wipe out
Contain
Mitigate
Combat
Conquer
Address
Stamp out
Beat
Crush
Knock out
The initial goal is to “stop the spread,”
but the ultimate goal is to “eliminate
and eradicate the virus.”
It’s similar to the difference between
treatments (good) and cures (better). If
you want people to take appropriate
actions, focus on the end goal (“back
to normal”), not just the process.
ChangingTheCovidConversation.org
34. Other than safety, when thinking about a vaccine for COVID-19, is it MOST important
to you that it is...?
AMERICANS WANT A VACCINE THAT WORKS
ABOVE ALL ELSE, NOT ONE THAT’S RUSHED
65%
42%
39%
26%
15%
13%
Effective
Well-researched
Trusted
Accessible
Affordable
Developed quickly
ChangingTheCovidConversation.org
35. FOR MORE INFORMATION
Download the COVID Communications Cheat Sheet
and get more information at:
www.debeaumont.org/changing-the-covid-conversation
Questions about COVID communications?
Contact:
Dr. Brian Castrucci, President and CEO, at
castrucci@debeaumont.org
Mark Miller, Vice President of Communications, at
miller@debeaumont.org
ChangingTheCovidConversation.org
36. “It’s not what you say.
It’s what people hear.”
Dr. Frank I. Luntz
http://debeaumont.org/changing-the-covid-conversation
Editor's Notes
Two points: 1) Many more Republicans say “the jury is still out.” 2) Public officials MUST set a good example. People are looking for them to slip up and “prove” their measures aren’t necessary.
Both Republicans and Democrats say the most compelling reason to fund public health is better preparation for pandemics.
War analogies – combat, conquer – are less effective.