Sponsored by the Public Health Communications Collaborative, this webinar features Dr. Nadine Gracia of Trust for America's Health and Dr. Joe Smyser of the Public Good Projects.

1. Vaccine Logistics
and Distribution
Messaging Webinar
January 12, 2021

2. Agenda
+ Vaccine language polling
+ Misinformation resources
+ Q&A with expert panel
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3. 3
+ Vaccine Language Polling

4. Vaccine Communications Poll
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+The de Beaumont Foundation and Frank Luntz conducted a poll to
identify effective ways to communicate about the COVID-19 vaccine to all
Americans, including those who are concerned about getting vaccinated.
+ Nationwide survey of 1,400 registered voters Dec. 21-22 (+3% margin of
error).This included an oversample of 300 Black Americans and 300 Latinx
Americans.
+ Representative sample of Americans nationally, including political
affiliation, age, gender, ethnicity, education, and income.
+ A focus on the specific words, sentences, phrases, and attributes
Americans need to hear to reduce concerns and increase trust in taking the
COVID-19 vaccine.

5. Vaccine Communications Poll
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6. More Information
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Visit debeaumont.org/covid-vaccine-poll/ for more information.

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+ Misinformation Resources

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Conversation Themes for Vaccines: Volume
January 1 – January 12, 2021

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Conversation Themes for Vaccines: Trend
January 1 – January 12, 2021

10. 10
Misinformation-Related Real-Time Trending
Hashtags
January 12, 2021

11. Misinformation Resources
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Visit publichealthcollaborative.org/misinformation-alerts/ for more
information.

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+ Q&A Session

13. Q&A Session
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+ Please keep your microphone muted.
+We will first answer questions that were submitted in
advance.
+ Please submit any questions you have directly to all
panelists via the chat function.
+ If your question is selected, we’ll ask you to unmute
yourself and ask your question.

14. 14
Dr. J. Nadine Gracia, MD, MSCE
Executive Vice President and Chief Operating
Trust for America’s Health
Dr. Joe Smyser, PHD, MSPH
Chief Executive Officer
The Public Good Projects

15. Q&A
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The number of vaccines administered (as
opposed to delivered to warehouses, etc.)
is much lower than initial goals. How do
we address this shortfall with concerned
citizens?

16. Q&A
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How do we communicate effectively about
distribution and prioritization when we
have a limited supply of vaccines?

17. Q&A
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There are some misguided expectations
that everyone will be vaccinated by April.
How can we correct these expectations
and avoid the perception of delays?

18. Q&A
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How do we continue to communicate
the importance of mask wearing and
other preventative measures as people
start to get vaccinated and others
begin to let their guard down?

19. Q&A
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How do we effectively communicate with
the community to build trust around the
effectiveness of the vaccine? Any key
messages that should be highlighted in
materials? Is there specific messaging
geared towards Hispanic/Latino immigrant
populations?

20. Additional Questions?
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21. Contact Us
info@publichealthcollaborative.org
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22. Thank You