Shawna Fontenot, also known as "Shawna Pat", is a converted Christian artist who was once a secular musician. Her goal is to spread the gospel through her songwriting and singing, and to travel the world performing gospel music and teaching about God's word. She outlines her background, goals, skills, competition, and plans to promote her brand and career in gospel music.

1. PERSONAL BRAND EXPLORATION
Shawna Fontenot
Project & Portfolio I: Week 1
November 1, 2020

2. My name is Shawna Fontenot, a.k.a “Shawna
Pat”, Gospel songwriter/singer. Once a secular
music artist, now converted Christian artist, my
purpose is to spread the Word of God through
song across the globe. My number one passion
is serving people around the world , giving back
by saving souls one Gospel song at a time. I
have a vision of traveling the world performing
Gospel music and teaching the truth about God’s
Holy Word. Philippians 4:13 tells me, “I can do all
things through Christ who strengthens me.”
IDENTITY

3. PROFESSION
Potential Job Titles:
• Agents and Business Managers
• Public relations specialists
• Poets, lyricists, & creative writers
SAGE ARCHETYPE - I go about my
work differently from others
because my goal is to understand
the world and what they know,
understand the Word of God, and
teach the world what I know about
the word of God.
[ARTIST MANAGEMENT] for [MUSIC & ENTERTAINMENT]

4. • DEMOGRAPHICS: Audience of
all ages, all genders, all
ethnicities, all education levels,
in any location.
• PSYCHOGRAPHICS: Sharing
interest in God’s Holy Word,
Jesus Christ, Fears God, and
motivated by the spirit of God.
• IDEAL AUDIENCE MEMBERS:
Kirk Franklin, Record Producer,
RCA Inspiration. Donald
Lawrence, Record Producer,
Reprise Records (Warner Music
Group). Tyler Perry, Director,
Actor, CEO, Tyler Perry Studios.
Gospel Music Producers at RCA, WMG, & Tyler Perry Studios
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2022)
• Gain internship or entry level job in music industry.
‣I will apply for internship and entry level jobs in
the music & entertainment industry to gain a
paying job to fund and make connections for
my Gospel Music career.
Mid Term: (2032)
• Sign major gospel recording contract.
‣I will use me knowledge and connections to
land best major gospel recording contract. This
is the time frame I will fully pursue my Gospel
music career on a mainstream level.
Long Term: (2042)
• Develop independent gospel record label.
‣I will take the knowledge I have learned from
college degree, work experience, as well as the
experience gained in the gospel music industry
to build “Delivered After Tribulations Ministries”
to help other gospel artist reach their goals.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills Music Business & Current Proficiencies:
Computer Skills 90%
Analytical Skills 65%
Listening Skills 80%
Teamwork Skills 60%
SOFTHARD
Marketing Skills 65%
Management Skills 50%
Organization Skills 85%
Communication Skills 90%
SOFTHARD

7. I help believers and non-believers of God’s
word become believers or stronger believers
in God’s word by spreading the Word of God
through Gospel songwriting & singing.
PROMISE

8. CREDENTIALS
Work Experience:
• Release of “Zion” Gospel EP in 2019
• Release of “Anointed” Gospel EP in 2020
Education:
• Music Business, B.S., Full Sail University (Exp. 2022)
Record Sales:
• “Zion” & “Anointed” EP Albums sold over
14,000 copies between Opealousas,
Louisiana, Ville Platte, Louisiana, Lake
Charles, Louisiana, and Baton Rouge,
Louisiana.

9. COMPETITION
YUNG DULLAH
Industry Experience:
• Music & Entertainment Industry
Education:
• Music Business, B.S., Full Sail University (Exp. 2021)
Leadership Experience:
• Recording Artist
• Singer
Skills and Proficiencies:
• Singing - 1 endorsement
• Entertainment - 2 endorsements
• Music - 1 endorsement
SHAWNAPAT
Overall Online Presence:
• 169 connections, banner image is not customized,
headshot is professional, profiles very detailed, no
published articles, according to LinkedIn there are no
other social media profiles, there is no LinkedIn URL
customized.
• Grade: Average, 50 out of 100
Industry Experience:
• Gospel Music/Entertainment Industry
Education:
• Music Business, B.S., Full Sail University (Exp. 2022)
Leadership Experience:
• CEO “Delivered After Tribulations Ministries
• Gospel songwriter/singer
Skills and Proficiencies:
• A&R - 99+ endorsements
• Record Labels- 99+ endorsements
• Songs - 99+ endorsements
Overall Online Presence:
• 500+ connections, banner image customized,
profession headshot, profile is very detailed, 30+
published articles, active on other social media, there is
customized LinkedIn URL
• Grade: Superior, 85 out of 100

10. COMPETITION
Eyarawa Mervil
Noteworthy Experience:
• Music Business Management
• Alumni Full Sail University
SHAWNA PAT
Industry Experience:
• Music Business
Education:
• Music Business, B.S., Full Sail University (Grad. 2018)
Skills and Proficiencies:
• Microsoft Office - 0 endorsements
• Microsoft Excel - 0 endorsements
• Leadership - 0 endorsements
Overall Online Presence:
• 500+ connections, banner image customized,
professional headshot, profile not very detailed?, no
published articles, active on youtube, there is no
LinkedIn URL customized
• Grade: Poor, 45 out of 100
Industry Experience:
• Music Business
Education:
• Music Business, B.S., Full Sail University (Exp. 2022)
Leadership Experience:
• CEO “Delivered After Tribulations Ministries
• Gospel songwriter/singer
Skills and Proficiencies:
• A&R - 99+ endorsements
• Record Labels- 99+ endorsements
• Songs - 99+ endorsements
Overall Online Presence:
• 500+ connections, banner image customized,
profession headshot, profile is very detailed, 30+
published articles, active on other social media, there is
customized LinkedIn URL
• Grade: Superior, 85 out of 100

11. BRAND POSITION
For believers and unbelievers in God who are
seeking the Word of God, I provide the truth about
the Gospel of Jesus Christ because I want to help
bring souls to Christ.
“SHAWNA PAT”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Stellar Awards
‣ March 29, 2021 | Las Vegas, NV
• Dove Awards
‣ October 19, 2021 | Nashville, TN
• Essence Festival
‣ July 1, 2021 | New Orleans, LA
Digital Marketing
• Primary Content: I will publish my gospel music albums online
using tunecore.com. I will also publish my gospel music
videos on YouTube & Vimeo, and all other social media
websites.
• Primary Tools: I will use Facebook, Youtube, Twitter,
Instagram, TikTok, and Snapchat promote content online. I will
promote at least 6hrs out of the day on a daily basis.
• Website: I will use my personal webpage
www.shawnapatgospel.net for all latest updates.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek a mentor already established in the gospel
music industry or ministry as I embark on my career
path. They should have experience in ministry and
studying and spreading the Gospel. I plan to establish
partnership within the next two years.
Formal Education
• Music Business, B.S., Full Sail University (Exp. 2022)
Technical Skills
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
Soft Skills
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR

14. SHAWNA PAT
You know God & his son Jesus Christ? Well, what I do is teach
you the Word of God. In fact, I study the Gospel and reveal the truth of the
Word of God through songwriting and singing.
“

15. REFERENCES
Warner Music Group, c 2020, careers, viewed 1 November
2020, <https://wmg.wd1.myworkdayjobs.com/WMGUS/jobs>
Universal Music Group, c 2020, careers, viewed 1 November
2020, <https://jobs.jobvite.com/universalmusicgroup/job/
otaTdfwt>
Onet Online, c 2020, Agents and Business Managers of Artists,
performers, & athletes, viewed 1 November 2020, <https://
www.onetonline.org/link/summary/13-1011.00>
Onet Online, c 2020, Public relations specialists, viewed 1
November 2020, <https://www.onetonline.org/link/summary/
27-3031.00>
Onet Online, c 2020, Poets, Lyricists, & creative writers, viewed
1 November 2020, <https://www.onetonline.org/link/summary/
27-3043.05>